Elevate Residential

What Elevate Residential does

Elevate Residential is a privately held Brisbane-based real estate agency founded in 2018 that operates a distinctive profit-for-purpose business model, distributing 100% of its profits to charitable partner Brisbane Housing Company (BHC) to support affordable housing initiatives. The company is headquartered at Level 17, 333 Ann Street, Brisbane CBD, and serves property owners, investors, sellers, and tenants across Brisbane and Southeast Queensland.

The firm's core offerings are residential Property Management (recurring monthly management fees, tenant placement, maintenance coordination, and rental appraisals) and Property Sales (transactional commissions on residential sales). Adjacent services include Portfolio Management for multi-property investors, Build to Rent Management for institutional-scale developments, NRAS expertise for properties under the National Rental Affordability Scheme, and dedicated tenant support via the ResidentConnect program. Social initiatives such as Project 55 (sponsoring housing for women 55+) and the BHC Impact Fund are embedded in the service model rather than treated as separate philanthropy.

Operationally, Elevate Residential runs on a standard real estate SaaS stack: Rex Software for website and CRM, PropertyTree for owner and tenant portals, Inspect Real Estate for inspection scheduling, Tapi for maintenance requests, and publishes listings on realestate.com.au and Domain. GTM is sales-led and direct, combining digital presence (website, blog, social channels), the annual Brisbane Property Market Update event, referral programs, and a formal "Switching is Simple" transition service targeting landlords moving from incumbent agencies. The company is Social Traders verified and a member of the Queensland Social Enterprise Council, and has been a finalist at the REIQ Awards for Excellence for five consecutive years (2021-2025) across community contribution and individual categories.

Name

Elevate Residential

Legal name

Elevate Residential

Website

https://elevateresidential.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Elevate Residential is a Brisbane-based, privately held real estate agency founded in 2018 that provides residential property management, sales, and build-to-rent services, distributing 100% of its profits to affordable housing partner Brisbane Housing Company (BHC).

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industry

Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)

Keywords

• Residential real estate
• Property management
• Property sales
• Real estate agency
• Social enterprise

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Property Sales Commissions: Commissions earned from selling properties on behalf of vendors. These commissions are passed through to charitable partner BHC as part of the profit-for-purpose model.
2. Property Management Fees: Ongoing management fees charged to landlords for property management services. All profits from these fees are distributed to charitable partner Brisbane Housing Company (BHC).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Elevate Residential is a Brisbane-based residential real estate agency providing full-service property management (tenant screening, inspections, maintenance, rent collection, appraisals) and property sales (marketing, auctions, negotiations) for individual property owners and investors. The agency operates a profit-for-purpose model in which 100% of profits are distributed to charitable partner Brisbane Housing Company (BHC) to fund affordable housing initiatives, distinguishing it from conventional real estate agencies.

Product overview

Elevate Residential operates as a profit-for-purpose real estate agency offering a unified platform of residential property sales and management services in Brisbane. The core offering centers on Property Management and Property Sales, supported by specialized services including Rental and Sales Appraisals, Portfolio Management for investors with multiple properties, Build to Rent Management for developers, and NRAS Expertise for affordable housing properties. The company differentiates through its social enterprise model, where all profits flow to the BHC Impact Fund to support affordable housing initiatives. Key social initiatives include Project 55 (sponsoring housing for women 55+) and ResidentConnect (tenant support services). The company also hosts annual Brisbane Property Market Updates featuring expert analysts like Tim Lawless from CoreLogic/Cotality, positioning itself as a market-focused yet community-driven agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management
• Property Sales
• Rental Appraisal
• Sales Appraisal Free sales appraisal service that helps property owners understand current market values and develop strategic sales approaches for their residential properties.
• Switching Service Property management transition service that allows property owners to switch their investment properties from existing agencies to Elevate Residential, with handling of documentation and tenant communications.
• Portfolio Management Specialized management of large-scale property portfolios and multiple investment properties, with expertise in whole-of-building management and coordinated property administration.
• Build to Rent Management Expert management services for build-to-rent developments and large-scale property portfolios, leveraging partnership with BHC for comprehensive tenancy and property management expertise.
• NRAS Expertise Specialized services for properties under the National Rental Affordability Scheme (NRAS), providing expertise in compliance, reporting, and management of NRAS-approved properties.

Quantifiable outcome

• Committed $300,000 to BHC Impact Fund, targeting $1 million over four years
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Project 55 InvestorscoreStrategic or Co-development Partner · 1 May 2023Campaign attracting property investors to sign up with Elevate Residential, with 100% of property management fees sponsoring older women (55+) in housing need at BHC's Alford Street property in New Farm. Goal to recruit 55 new investors within 12 months from May 2023.
• Brisbane Housing Company (BHC)coreStrategic or Co-development PartnerPrimary charitable partner receiving 100% of Elevate Residential's profits from property sales commissions and property management fees. BHC uses these funds for the BHC Impact Fund which provides health, participation, and financial assistance to residents, as well as supporting their affordable housing building pipeline. Since 2002, BHC has developed more than 2,000 affordable homes and assisted more than 7,500 households.
• Queensland Social Enterprise CouncilminorStrategic or Co-development PartnerElevate Residential is a member of the Queensland Social Enterprise Council, supporting their social enterprise positioning and network.
• Social TradersminorStrategic or Co-development PartnerSocial Traders verified social enterprise certification, providing third-party validation of Elevate's profit-for-purpose business model.
• Nick Did This (Creative Agency)minorImplementation/ SI/ Consulting PartnerLeading creative agency sponsor providing brand and marketing strategy support. Nick Pritchard contributed to birthday celebration event support and ongoing brand development.
• Tim Lawless (Cotality/CoreLogic)minorGTM or Marketing PartnerResearch Director at Cotality (formerly CoreLogic) who presents at Elevate Residential's annual Brisbane Property Market Update events, providing expert market commentary and analysis.
• McCullough Robertson LawyersminorGTM or Marketing PartnerLaw firm that hosts Elevate Residential's annual Brisbane Property Market Update events at their Brisbane office location.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LJ Hooker: Long-established Australian residential real estate franchise with multiple Brisbane offices offering sales, leasing, and property management. Competes for the same investor and seller segments Elevate targets.
• Place Estate Agents: Brisbane-headquartered residential real estate agency with a strong sales and property management book in the same Brisbane and SEQ suburbs. Closest head-to-head competitor given overlapping geographic footprint and similar independent positioning.
• Sotheby's International Realty Australia: Premium residential real estate brand operating in Australia including Brisbane. Comparable sales-side offering for higher-end Brisbane vendors and investors, though positioned further upmarket than Elevate.
• Ray White: Australia's largest residential real estate network, headquartered in Queensland with dense Brisbane coverage. Directly comparable as a residential sales and property management agency competing for the same landlords, sellers, and tenants in the Brisbane metro.
• McGrath Estate Agents: National Australian residential real estate agency with Brisbane offices offering sales and property management. Comparable in service mix (residential sales + management) and customer segments (investors, sellers, tenants).
• Belle Property: Australian boutique residential real estate network with Brisbane offices covering sales and property management. Comparable boutique-style positioning targeting quality-focused property owners and investors.
• Apollo Property Group: Brisbane-based residential real estate group explicitly referenced in Elevate's data as providing auctioneer services. Comparable as a Brisbane-focused residential agency competing for the same vendor and investor base.
• Harcourts: International real estate franchise with significant Australian and Brisbane presence, providing residential sales, leasing, and management services. Directly competes for the same landlord and seller customers.

Others

• Brisbane Housing Company: Elevate Residential's core charitable partner and Brisbane's leading affordable housing provider. Not a competitor but an adjacent ecosystem participant whose partnership underwrites Elevate's profit-for-purpose model and Project 55 initiative.

Broad incumbents

• RE/MAX Australia: Global real estate franchise operating across Australia including Brisbane. Overlaps in residential sales and management but operates as part of a much broader global brand rather than a Brisbane specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ElevateResRE
• YouTubeyoutube.com/channel/UCf2G-E_w_MmYb6zbiBopLAg/featured
• Facebookfacebook.com/elevateresidential
• LinkedInlinkedin.com/company/elevate-residential
• Instagraminstagram.com/elevate_residential

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevate Residential