WaWision
WaWision is a privately held German software firm, founded in 2008 in Augsburg, that operates a web-based, highly customizable ERP system. No product, customer, revenue, or operational details are disclosed in the source material.
- Company typePrivate
- Founded2008
- HeadquartersAugsburg, Germany
- Headcount—
- GTM typeB2B
- OfferingSoftware
What WaWision does
WaWision is a privately held enterprise-software firm headquartered in Augsburg, Germany, founded in 2008. Per its firmographic profile, the company operates a web-based, highly customizable ERP (Enterprise Resource Planning) system — a deployment model that conceptually differentiates it from legacy on-premise ERP suites and from hosted-only competitors alike. No further product specifications, customer roster, revenue, headcount, pricing, partnership data, or technology-stack details are disclosed for WaWision in the aggregated source material.
The aggregated source corpus is dominated by content describing Xentral (Xentral ERP Software GmbH), a separate German cloud-ERP vendor serving scaling trading companies primarily across DACH and select Western European markets, with a 2025 KI-ERP Vision product launch and embedded AI agents. The only signal in the data linking WaWision and Xentral is the WaWision contact record, which lists the email address [email protected]. No acquisition, rename, merger, common ownership, distribution agreement, technology licensing, or any other corporate relationship between the two entities is established by the available data. The link therefore remains unverified and is treated as unconfirmed across this analysis.
Given the limited evidence base — a single descriptive firmographic shell plus one shared email contact signal — the analytical sections in this report are deliberately conservative. WaWision-specific operating, financial, competitive, technological, and growth signals are not disclosed; conclusions presented are bounded accordingly and should be revisited when any of the following become available in source: dated product releases, named customers, employee counts, revenue/ARR, funding history, or a confirmed corporate relationship with Xentral.
WaWision firmographics
Firmographics- Name
- WaWision
- Legal name
- Xentral ERP Software GmbH
- Website
- https://wawision.de
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- WaWision is a privately held German software firm, founded in 2008 in Augsburg, that operates a web-based, highly customizable ERP system. No product, customer, revenue, or operational details are disclosed in the source material.
- Ownership category
- akta.pro rank
WaWision industry classification
Industry- Product category
- Cloud ERP Software
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
- akta.pro secondary industry
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)
Keywords
Where WaWision is headquartered
LocationHeadquarters
- HQ city
- Augsburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
WaWision business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS: Cloud-based ERP software delivered as subscription service with monthly or annual billing. No on-premise installation required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial available |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
WaWision product offering
Product offeringCore offering
WaWision provides an innovative, completely web-based ERP system that is extremely customizable and flexible. The supporting source material describes the deeper offering as a cloud-based ERP for trading companies with embedded AI agents, real-time inventory synchronization across 200+ marketplace, shop, shipping, and payment integrations, drag-and-drop workflow automation, automated DATEV accounting export, and dedicated modules for order, warehouse, CRM, purchasing, POS, and reporting functions.
Product overview
Xentral is a cloud-based ERP (Enterprise Resource Planning) platform designed for scaling trading companies. The platform follows a unified product architecture combining a core ERP system with integrated modules. The core platform connects sales, warehouse, and accounting operations, enhanced by AI agents that work alongside users. Key modules include Order Management, Warehouse Management, Inventory Management, Accounting with DATEV export, CRM, Purchasing, POS, and Reporting. The system features over 200 native integrations with marketplaces (Amazon, eBay, OTTO, Shopify, Shopware), shipping providers (DHL, UPS), and payment systems (PayPal). Users can extend functionality through Xentral's open API and create custom workflows via drag-and-drop automation builder without coding.
Differentiator
Problem solved
Functional benefit
Products and services
- Xentral ERP (Core Platform) Cloud-based ERP platform that connects sales, warehouse, and accounting operations in one system for scaling trading companies. Includes AI agents, ready-to-use ERP processes, fully automated workflows, and over 200 native integrations with marketplaces, shops, shipping providers, and payment systems.
- KI-ERP Vision (AI ERP) AI-augmented ERP that embeds AI agents into the platform for autonomous routine task handling, bottleneck detection, and data hygiene while preserving user control over operations.
Quantifiable outcome
- 95% of manual work eliminated in order processing (customer testimonial from nucao)
- +2 more outcomes
Companies that use WaWision
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles2 records
WaWision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature5 records
WaWision partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- AmazoncoreNative integration with Amazon marketplace for order synchronization, inventory management, and multi-channel selling capabilities
- ShopifycoreSeamless Shopify integration connecting online store orders and inventory with Xentral ERP system
- ShopwarecoreIntegration with Shopware e-commerce platform for unified commerce operations
- eBaycoreNative eBay integration for multi-channel selling and inventory synchronization
- OTTOcoreIntegration with German marketplace OTTO for order management and fulfillment
- DHLcoreDHL shipping integration for label printing, shipment tracking, and logistics management
- UPScoreUPS shipping integration for automated fulfillment workflows
- DATEVcoreDATEV accounting software integration for automated export of financial data and tax compliance
- Xentral Partner ProgramcoreCertified partner agencies provide implementation, customization, and consulting services for Xentral ERP deployments. Partner agencies listed on marketplace.
Scale indicators2 records
WaWision competitors and assessment
Company assessmentDirect peers
- Lexoffice: Haufe-Lexware's cloud accounting and business management platform for German SMBs and freelancers. Comparable in DACH SMB focus, DATEV ecosystem integration, and subscription SaaS model.
- weclapp: Cloud-based ERP for SMBs in DACH covering order management, warehouse, CRM, and accounting. Comparable in target segment (German SMBs), modular SaaS architecture, and integration-led value proposition.
- Lexware: Haufe Group's flagship German SMB business software suite (accounting, ERP, payroll, e-commerce). Comparable in DACH SMB focus, DATEV-native workflows, and broad SMB feature coverage.
- sevDesk: Cloud accounting and ERP-lite platform for German SMBs with strong DATEV and bank-integration focus. Comparable customer segment, pricing model, and DACH go-to-market motion.
- JTL Software: German-headquartered e-commerce ERP / WMS vendor widely used by SMB online retailers. Highly comparable to Xentral in DACH SMB multi-channel commerce focus, native marketplace and shipping integrations, and on-premise/cloud deployment options.
- Odoo: Open-source modular cloud ERP with commerce, inventory, accounting, and POS modules targeting SMBs globally. Comparable modular SaaS architecture, broad integration marketplace, and SMB-focused GTM.
- Billbee: German cloud-based order management and multichannel tool for e-commerce SMBs. Comparable in marketplace/shop integrations (Amazon, eBay, Shopify) and SMB e-commerce operational focus.
Broad incumbents
- SAP Business One: SAP's mid-market ERP offering serving SMB and subsidiary deployments worldwide. Overlaps Xentral in core ERP, inventory, and accounting but is broader, more enterprise-oriented, and significantly more expensive.
- Sage Business Cloud: Sage's cloud accounting and ERP suite targeting SMBs across Europe. Comparable in SMB accounting and ERP workflows, with established European footprint and DATEV-adjacent compliance tooling.
- Microsoft Dynamics 365 Business Central: Microsoft's cloud ERP for SMB and mid-market with native Office 365 integration and ISV ecosystem. Competes with Xentral for the same SMB/mid-market accounts and is rapidly adding AI and commerce capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks7 records
Key highlights7 records
Customer concentration
WaWision social profiles
Digital presenceWaWision financial estimates
Financial estimateRevenue estimate
Valuation estimate
WaWision leadership team
Management profileNumber of profiles
WaWision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WaWision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WaWision
What does WaWision do?
WaWision provides an innovative, completely web-based ERP system that is extremely customizable and flexible. The supporting source material describes the deeper offering as a cloud-based ERP for trading companies with embedded AI agents, real-time inventory synchronization across 200+ marketplace, shop, shipping, and payment integrations, drag-and-drop workflow automation, automated DATEV accounting export, and dedicated modules for order, warehouse, CRM, purchasing, POS, and reporting functions.
Is WaWision a public or private company?
WaWision is a private company. It is classified as unknown and is currently operating.
When was WaWision founded?
WaWision was founded in 2008.
Where is WaWision based?
WaWision is headquartered in Augsburg, Germany, in the Europe region.
How does WaWision make money?
One revenue line is on record: subscription-based SaaS.
Who are WaWision's main competitors?
Direct peers on record are Lexoffice, weclapp, Lexware, sevDesk, JTL Software, Odoo and Billbee. Broad incumbents are SAP Business One, Sage Business Cloud and Microsoft Dynamics 365 Business Central.
Does WaWision have an API?
Yes. Xentral provides an open API that allows users to customize and integrate the ERP system according to their own requirements. The API enables connecting various business applications and automating workflows. Developer documentation is at developer.xentral.com/reference/intro.
What industry is WaWision in?
WaWision's product category is Cloud ERP Software. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office), with a secondary code of HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse). Its NAICS code is 541511 and its SIC code is 7373.