Jones Center for Women's Health

What Jones Center for Women's Health does

Jones Center for Women's Health is a private obstetrics and gynecology medical practice founded in 1999 by Dr. Michael R. Jones, MD, FACOG, and operating from a single location at 1261 Oliver Street in Fayetteville, North Carolina. The practice delivers comprehensive women's healthcare services including obstetrics, gynecology, and ancillary offerings, staffed by four clinical providers: founder Dr. Jones, Dr. Connette McMahon (OB/GYN), Olive Nkouaye Leke (PA-C), and Brya Bradley (WHNP-BC). The center serves individual patients in the Fayetteville and greater Cape Fear region, accepting a broad payer mix that includes Blue Cross Blue Shield, Aetna, Cigna, UnitedHealthcare, Humana, Medicare, Medicaid, and Tricare, with self-pay options for non-covered services. Patient satisfaction is reflected in a 4.6/5 rating.

Operationally, the practice runs on commodity clinical SaaS infrastructure: the Athena Health electronic health record and patient portal handles records and patient communication, Thryv processes payments, and a Sintra AI chat widget automates inbound website inquiries. There is no proprietary technology stack, no public API, no SDK, no in-house data engineering function, and no telemedicine offering. Recent product expansion includes the launch of vaginal aesthetics and weight loss programs, signaling incremental diversification beyond core insurance-reimbursed OB/GYN services into higher-margin cash-pay adjacencies.

The business model is straightforward fee-for-service medical practice revenue, generated through insurance reimbursements and patient self-pay. Distribution is entirely local with no satellite locations and no documented geographic expansion. As a private, founder-owned practice, no revenue, EBITDA, or growth metrics are publicly disclosed; expansion appears to be incremental, driven by provider additions and adjacent service-line launches rather than capital-driven scaling or M&A.

Name

Jones Center for Women's Health

Legal name

Jones Center for Women's Health

Website

https://jonescenterforwomen.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Jones Center for Women's Health is a single-location OB/GYN medical practice in Fayetteville, North Carolina, founded in 1999 and staffed by four clinical providers. It serves local fee-for-service patients across insurance and government payers, with recent expansion into cosmetic and weight-loss service lines.

Ownership category

akta.pro rank

Product category

Women's Healthcare / Obstetrics & Gynecology

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAJAA

Obstetrics & Gynecology (OB/GYN) Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLAFAJAM

Women’s & Children’s Surgical Care Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLAFAJAB

Maternal-Fetal Medicine (High-Risk Pregnancy) Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLAKAJAG

Family Planning & Contraception (Including Abortion Care)

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

SECONDARYHLAKAJAJ

Sexual & Reproductive Health (STI Care, Vulvovaginal Disorders)

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

Keywords

• Obstetrics gynecology services
• Women's healthcare
• Prenatal care
• Minimally invasive surgery
• Gynecological surgery

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Patient Healthcare Services: Medical practice revenue generated from patient consultations, procedures, and treatments covered by accepted insurance plans including Blue Cross Blue Shield, Aetna, Cigna, UnitedHealthcare, Humana, Medicare, Medicaid, and Tricare. Also accepts self-pay patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Jones Center for Women's Health is a single-location obstetrics and gynecology medical practice providing comprehensive women's healthcare services in Fayetteville, NC. The practice delivers obstetrics, gynecology, high-risk pregnancy management, minimally invasive gynecological surgery, teen wellness, hormone therapy, fertility consultations, contraception, and postpartum care to women of all ages. Services are delivered through in-office visits by a team of board-certified OB/GYNs, a physician assistant, and a women's health nurse practitioner, supported by an Athena Health patient portal for records access and digital communication.

Product overview

Jones Center for Women's Health is a single-location obstetrics and gynecology practice that provides comprehensive women's healthcare services through an integrated offering of medical care services rather than a technology product portfolio. The practice operates as a unified service offering centered on obstetrics, gynecology, and wellness care for women across all life stages. Services span obstetrics and gynecology, high-risk pregnancy management, minimally invasive surgery, teen wellness, hormone therapy, fertility consultations, contraception, vaginal aesthetics, STI treatment, weight loss, and postpartum care. The practice utilizes third-party platforms (athenahealth patient portal, Thryv payment portal) to deliver patient-facing digital services but does not offer a proprietary software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Obstetrics and Gynecology Services Comprehensive obstetrics and gynecology medical services for women of all ages, including annual exams, prenatal care, and general women's health services delivered at the Fayetteville, NC practice.
• High-Risk Pregnancy Management Specialized obstetric care for complicated pregnancies, including management of hypertension, preeclampsia, diabetes, and twin or multiple gestations.
• Minimally Invasive Gynecological Surgery Laparoscopic gynecological surgery including myomectomy (fibroid removal), hysterectomy, hysteroscopy, and related laparoscopic procedures performed by board-certified specialists.
• Teen Wellness and Adolescent Gynecology Specialized healthcare services for teenagers, including teen wellness visits, adolescent gynecology care, and age-appropriate counseling.
• Hormone Imbalance Treatment Diagnosis and treatment of hormonal imbalances in women, including menopause management and hormone replacement therapy.
• Uterine Health Solutions Treatment for uterine fibroids, abnormal uterine bleeding, endometrial ablation, and uterine prolapse.
• Fertility Consultation Services Preconception counseling and fertility consultations for women planning pregnancy.
• Contraception and Birth Control Birth control consultations and contraception management services for women across reproductive ages.
• Vaginal Aesthetics and Labiaplasty Cosmetic gynecological procedures including labiaplasty and vaginal aesthetics.
• STI Testing and Treatment Sexually transmitted infection screening, testing, and treatment services.
• Weight Loss Programs Medical weight loss programs and management services for women.
• PCOS and Infertility Treatment Diagnosis and treatment of polycystic ovary syndrome (PCOS) and related infertility issues.
• Postpartum Care Postpartum healthcare and support services for new mothers following delivery.
• Menstrual Health Management Treatment and management of menstrual disorders and irregular bleeding.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core.

• Athena HealthcoreTechnology or IntegrationAthena Health patient portal integration providing electronic health records, patient scheduling, medical records access, test results viewing, prescription refills, and secure provider messaging for Jones Center for Women's Health patients.
• Cape Fear Valley Medical CentercoreOthersDr. Michael Jones serves as Chief of Ob/Gyn at Cape Fear Valley Medical Center, indicating a clinical affiliation for hospital-based obstetrical services and patient referrals.
• Duke UniversitycoreOthersDr. Jones and Dr. McMahon completed their medical education and residency training at Duke University School of Medicine and Duke University Hospital. Brya Bradley earned her Women's Health Nurse Practitioner degree from Duke University. Represents academic/training pipeline.
• Blue Cross Blue Shield, Aetna, Cigna, UnitedHealthcare, Humana, Medicare, Medicaid, TricarecoreChannel Partner/ Reseller/ DistributorMajor health insurance providers accepted by the practice, enabling wide patient access through insurance coverage. These are in-network providers facilitating patient access to healthcare services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Novant Health: Large North Carolina-based health system with comprehensive OB/GYN, maternity, and women's specialty services. Comparable because it serves the same regional patient pool with greater geographic reach and integrated specialty capabilities.
• Duke Health: Academic medical center affiliated with Duke University where the practice's physicians trained. Comparable because it operates high-acuity OB/GYN and maternal-fetal medicine programs and could compete for referrals from the same regional patient pool.
• Cape Fear Valley Health: Regional health system anchored by Cape Fear Valley Medical Center where Dr. Jones serves as Chief of Ob/Gyn. Comparable because it is both a partner (referral source) and competitor (operates OB/GYN service lines) for the same Fayetteville patient base.
• Atrium Health: Major regional health system operating across North Carolina with women's health, OB/GYN, and maternal-fetal medicine service lines. Comparable because it competes for the same Fayetteville-area women's health patients and operates at a broader scale with multiple locations and specialty depth.

Emerging players

• Kindbody: Women's health company offering fertility, gynecology, and wellness services through owned clinics plus a digital platform. Comparable because it overlaps in reproductive health, fertility, and gynecology service lines, though focused primarily on fertility and employer-sponsored benefits.
• Caraway Health: Gen-Z focused women's virtual and in-person care provider offering primary care, mental health, and OB/GYN services. Comparable because it targets a similar demographic (young women) with a modern care model that includes gynecology and reproductive health.
• Maven Clinic: Digital women's health platform providing virtual pregnancy, postpartum, and reproductive care. Comparable because it addresses the same women's health journey (especially maternity and reproductive health) using a tech-enabled, virtual-first model that could eventually compete for the same patients.
• Tia: Modern women's health clinic chain offering primary care, gynecology, and wellness services with a digitally enabled patient experience. Comparable because it competes in women's health with a similar full-lifecycle service philosophy, though it serves urban markets and leverages a tech-enabled model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jcfwh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jones Center for Women's Health