Public Art

What Public Art does

Public Art, operating under the trade name Artolo (artolo.co.kr), is a South Korea–based for-profit art studio that produces and exhibits new media art, installation art, space/exhibition design, graphic design, and art-based products. The company is headquartered in Seoul's Gangnam district and maintains a second office in Chuncheon-si, Gangwon-do, and positions itself around the vision of making art appreciation and play more enjoyable through interdisciplinary creative work. Its service portfolio spans four core lines: digital art works such as media facades and interactive installations; spatial and exhibition design for museums, galleries, and cultural venues; graphic design for art and cultural projects; and art-related merchandise such as postcards.

The studio's commercial activity is organized around project-based commissions rather than productized offerings. Public Art operates an inquiry-driven go-to-market model in which prospective clients submit project briefs through the company's website contact form, with a "business budget scale" field signaling that pricing is negotiated per project rather than list-priced. Its go-to-market is event-driven, with the studio reaching customers through public exhibitions, art installations, and participation in art events at venues such as Hyundai Department Store KINTEX, AK Gallery, Isabu Dokdo Memorial Hall, and Chuncheon City cultural spaces, as well as via a recurring exhibition program titled READY, SET, ART! deployed across multiple venues from 2023 onward. Customer segments span art institutions and museums (primary), corporate and retail (department stores), and government/public-sector clients commissioning public art. The studio's underlying technology stack is centered on digital media production tools for projection-based and interactive art, supported by graphic and spatial design capabilities.

Public Art is privately held with no disclosed institutional investors, no funding rounds, and no headcount figures in the available data. Its revenue model is one-time, project-based fees negotiated by scope, and the company markets primarily through Instagram (@artolo.official), a Naver blog (blog.naver.com/artz00), and a YouTube channel showcasing completed works. No API platform, AI/ML capabilities, certifications, patents, or partnership agreements are documented in the input data.

Name

Public Art

Website

https://artolo.co.kr

Company type

Private

Operating status

Operating

Short description

Public Art (Artolo) is a South Korea–based art studio producing new media art, installation art, space/exhibition design, and graphic design through project-based commissions for art institutions, corporate retailers, and municipal cultural venues, with a recurring multi-venue READY, SET, ART! exhibition program.

Ownership category

akta.pro rank

NAICS

Independent Artists, Writers, and Performers (71151)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Event Signage, Props & Custom Installations (HSACAOAG), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• New media art
• Installation art
• Space design
• Exhibition design
• Graphic design services

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Art Installation Projects: Project-based revenue from creating custom art installations, space designs, and media art for exhibitions and public spaces. Revenue is generated through one-time project fees negotiated based on scope and business budget scale.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Public Art is a South Korean art studio that produces commissioned new media art, installation art, and spatial/exhibition design for museums, galleries, department stores, and public-sector clients. It delivers custom art projects (media facades, interactive installations, digital sculptures, exhibition space design, graphic design) and recurring exhibition programs such as READY, SET, ART!, while also producing small art merchandise lines.

Product overview

Public Art (artolo.co.kr) is a Korean new media, installation art, and spatial design company. The company operates as a single integrated creative studio offering four main service/product lines: Digital Art Work (media art, digital installations, media facades), Space/Exhibition design (museum and exhibition spatial design), Graphic Design services, and Product offerings (art merchandise). The company also runs the READY, SET, ART! program series as a recurring exhibition and community engagement initiative.

Differentiator

Problem solved

Functional benefit

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• teamLab: Japanese interdisciplinary art collective specializing in digital, immersive, and interactive installations for museums, retail, and public spaces — the closest global analogue to Public Art's new-media-art + space-design model.
• Random International: London-based art collective known for large-scale digital and installation artworks commissioned by museums and global brands — comparable on installation-art product and B2B cultural-client base.
• Moment Factory: Canadian multimedia studio producing immersive installations, projection mapping, and experiential environments for cultural and commercial clients — comparable on multi-disciplinary creative production and project-based revenue.
• d'strict: Korean digital art and immersive experience studio that creates media facades, large-scale installations, and branded content for retail and cultural venues — a directly comparable Korean new-media-art peer with similar B2B project economics.
• fuse*: Italian new media art studio producing interactive installations, light environments, and projection-based artworks for cultural institutions and brands — directly comparable on installation and media-art production.
• Refik Anadol Studio: LA-based media artist studio creating large-scale data-driven digital sculptures and installations for museums and public spaces — directly comparable on new-media-art production and museum-grade exhibition commissions.
• Ouchhh Studio: Istanbul-based new media art and AI creative studio producing immersive public installations and data sculptures for cultural and commercial clients worldwide — comparable on the digital-installation service offering.
• United Visual Artists (UVA): London-based new media art and design practice building site-specific installations, spatial environments, and public commissions — directly comparable on the intersection of art, technology, and space design.

Emerging players

• Artechouse: US operator of immersive art-exhibition venues featuring digital and new-media-art installations — comparable through its consumption of new-media-art commissions, though Artechouse is the venue/curator rather than the producing studio.

Broad incumbents

• Ars Electronica: Long-established Austrian art, technology, and cultural institution operating a major museum, festival, and Futurelab — comparable as a broader ecosystem player in the new-media-art space that Public Art supplies and partners with.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCBvtY6YaSgJKQzxIBW_nu8Q
• Instagraminstagram.com/artolo.official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Public Art