Movegreen

What Movegreen does

Movegreen is a Southern California-based moving and storage company founded in 2007 by Erik S. Haney in Santa Barbara. Operating under the legal entity Movegreen, Inc. and holding California (CA PUCT-190455, CA 363116) and federal (FMCSA MC 648608) motor carrier authorities, the company runs a four-location direct-sales operation across Santa Barbara, Ventura, and Los Angeles counties, supported by a 20-truck biodiesel fleet, 64,000+ SQ FT of warehouse storage, and an 11-50 employee base (with 40-60 operational team members including movers and drivers). As a Wheaton Van Lines agent of 16+ years, Movegreen can route intrastate, interstate, and international moves through the van line network while executing local work directly.

The company's core products are residential moving (local hourly within a 75-mile radius, long-distance flat rate, apartment, senior), commercial moving (office, retail, warehouse, school, library, film/TV), professional packing, and storage (warehouse vault and palletized, plus portable storage pods). Differentiation is anchored in an eco-friendly brand identity, including a '10 Trees for Every Move' program (100,000+ trees planted), reusable eco-boxes, and hybrid company vehicles, supported by 30+ industry awards, BBB A+ rating, AMSA Certified Moving Consultant status, and ATA PROMOVER certification. The company supplements its product surface with moving supplies, junk removal, white-glove delivery, crating, and customer financing.

The revenue model is a mix of one-time transactional services (local and long-distance moves, commercial jobs, packing, labor-only) and recurring monthly storage subscriptions, with usage-based and flat-rate pricing structures. Go-to-market is sales-led and field-driven, anchored by phone-based estimate requests, in-person visual inspections required under California law, and self-serve website quote forms. Marketing is concentrated on local SEO, 700+ Google reviews, BBB accreditation, community partnerships, and 85+ city guide blog posts. Distribution relies on four physical offices, on-demand portable storage pod delivery, and the Wheaton Van Lines network for moves beyond the direct service area.

Name

Movegreen

Legal name

Movegreen, Inc.

Website

https://movegreen.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Movegreen is a Southern California moving and storage company serving residential and commercial customers across Santa Barbara, Ventura, and Los Angeles counties with local and long-distance moves, packing, and warehouse plus portable storage, differentiated by an eco-friendly brand and biodiesel fleet.

Ownership category

akta.pro rank

Product category

Moving and Relocation Services

NAICS

Used Household and Office Goods Moving (484210), Used Household and Office Goods Moving (48421), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Trucking & Courier Services (No Air) (4210), Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC)

akta.pro secondary industries

Residential Long-Distance & Interstate Household Moving (HSAKABAA), Small Local Moves (Studio/1BR, Mini-Moves) (HSAKAAAF), Interstate Small Moves & Partial Loads (Consolidated/Shared Truckload) (HSAKABAE)

Keywords

• Residential moving services
• Commercial moving services
• Self-storage solutions
• Professional packing services
• Long-distance relocation

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others, Supply Chain

Revenue model

1. Local Moving Services: Hourly rates for moves within 75-mile radius of office locations; 3-hour minimum; includes residential, senior, and apartment moves
2. Long Distance Moving: Flat rate pricing for intrastate, cross-country, and international moves; dedicated move coordinator assigned
3. Storage Services: Short and long-term storage including warehouse storage (vault, palletized) and portable storage pods; monthly storage with one-month minimum
4. Packing Services: Full, partial, and fragile packing services; professional certified packers; eco-totes available for rent
5. Labor-Only Moving Help: Loading/unloading assistance for rental trucks; 2-mover, 3-hour minimum; supplies available
6. Commercial Moving: Office, retail, warehouse, lab, school, library moves of all sizes; affiliate mover for software companies
7. Junk Removal: Eco-friendly junk removal of unwanted items to local recycling and transfer station
8. Moving Supplies: Sale of moving boxes, supplies, and eco-friendly packing materials

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Movegreen provides full-service residential and commercial moving, packing, and storage services across Southern California. Services include local hourly moves within a 75-mile radius, long-distance and international moves via its Wheaton Van Lines agency, certified packing, short- and long-term warehouse and portable storage, junk removal, and specialty moves such as pianos and white-glove delivery. Differentiated by an eco-friendly positioning built on biodiesel trucks, reusable storage units, and a "10 Trees for Every Move" reforestation program.

Product overview

Movegreen is an eco-friendly moving and storage company operating as a single integrated service platform offering residential and commercial moving services, professional packing, and storage solutions across Southern California. The core offering consists of residential and commercial moving services (including local, long-distance, office, and specialty moves like piano and white glove delivery) supported by storage services (warehouse storage, portable storage pods, vault storage). The company differentiates through its environmental initiatives including a modern fleet running on biodiesel fuel, eco-friendly packing materials, and its '10 Trees for Every Move' program. Additional revenue streams include financing services and moving supplies sales.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 50,000+ customers served over 18 years
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Wheaton Van LinescoreChannel Partner/ Reseller/ DistributorMovegreen has been an agent for Wheaton Van Lines (US DOT 70719) for over 16 years. Wheaton is one of the country's largest van lines, collaborating with over 350 other agents and serving people worldwide for 75 years. This partnership provides Movegreen access to resources, expertise, and nationwide moving services, enabling virtually any move regardless of distance.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• PODS: National portable storage container company with delivery and warehouse storage services. Comparable to Movegreen's portable storage pod business and warehouse storage offering, but operates at much larger national scale with a different go-to-market.
• United Van Lines: One of the largest U.S. interstate household goods van lines, operating through an agent network similar to Wheaton. Comparable to Movegreen's long-distance/interstate capability enabled through the Wheaton agency partnership, but at vastly greater scale.
• Allied Van Lines: Major national van line with agent network providing interstate and international household moving. Comparable as a competing van line network and as a structural parallel to Movegreen's relationship with Wheaton Van Lines.

Emerging players

• Dolly: On-demand app for small moves, furniture delivery, and labor. Overlaps with Movegreen's labor-only moving help and apartment/small move service lines; represents the digital-native category competitor that threatens traditional movers' acquisition funnel.
• Lugg: App-based on-demand moving and junk removal platform. Comparable to Movegreen's labor-only moving help, small move, and junk removal services, but with digital-first booking versus phone-based sales.

Direct peers

• Two Men and a Truck: Largest franchised local moving company in the U.S. with residential and commercial moving plus packing services. Highly comparable business model (local moving, packing, storage add-ons) and similar multi-truck, multi-crew operational structure to Movegreen.
• Eco Movers: Pacific Northwest-based moving company with explicit eco-friendly positioning (carbon offsetting, biodiesel, reusable bins). Closest direct peer to Movegreen's sustainability-led brand differentiation strategy.
• Gentle Giant Moving Company: Regional, multi-location moving company serving the West Coast and East Coast with residential, commercial, and storage services. Comparable to Movegreen on regional density strategy, full-service offering, and similar scale (200+ trucks, multiple warehouses).
• Meathead Movers: California-based regional moving company with strong student/youth market positioning and multi-location footprint across Southern and Central California. Directly comparable to Movegreen on geography, residential/local moving focus, and brand-driven marketing approach.
• College Hunks Hauling Junk and Moving: National franchised moving and junk removal brand. Directly comparable to Movegreen on the combined moving + junk removal service bundle, residential/SMB target customer, and crew-based service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MoveGreenSB
• Facebookfacebook.com/movegreenfanpage
• LinkedInlinkedin.com/company/movegreen-inc.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movegreen