DCH Paramus Honda

What DCH Paramus Honda does

DCH Paramus Honda is a single-location authorized Honda franchise dealership located at 120 W State Rt 4 in Paramus, New Jersey, operating under the DCH dealer network. Founded in 1977, the dealership sells new Honda vehicles across the full lineup — sedans (Accord, Civic), SUVs (CR-V, HR-V, Pilot, Passport), minivans (Odyssey), trucks (Ridgeline), and electric/hybrid models (Prologue, Accord Hybrid, CR-V Hybrid, Prelude) — alongside certified pre-owned and used vehicles. It also operates a finance center, a factory-trained service department with express service, a genuine Honda parts department, and a body shop offering collision repair, wheel rim repair, and paintless dent removal.

The business generates revenue across five primary streams: new vehicle sales (one-time transaction), used and CPO vehicle sales (one-time transaction), finance and insurance products including protection packages (transaction fee), service and parts (professional services), and body shop services (professional services). The technology stack is conventional for a franchised dealer — a DealerOn-powered website with online inventory browsing, virtual showroom, pre-approval applications, and trade-in valuation, plus Honda OEM diagnostic and parts ordering systems and third-party integrations (Kelley Blue Book Price Advisor, CARFAX).

The dealership serves individual consumers in Bergen County and surrounding Northern New Jersey communities, using a sales-led go-to-market motion anchored on the physical showroom supplemented by an online research and pre-qualification funnel. Pricing is transaction-based with promotional levers (0% APR, lease specials from $79/month, service discounts) and the dealership holds an A+ BBB rating and a 2017 DealerRater Consumer Satisfaction Award. Ownership is private and undisclosed, with no venture, private equity, or institutional capital structure evidenced in the available materials.

Name

DCH Paramus Honda

Legal name

DCH Paramus Honda

Website

https://dchparamushonda.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

DCH Paramus Honda is a privately-held authorized Honda franchise dealership in Paramus, New Jersey, selling new, certified pre-owned, and used Honda vehicles to Bergen County consumers, supported by on-site financing, factory-trained service, genuine parts, and a body shop.

Ownership category

akta.pro rank

Headquarters

HQ city

Paramus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Honda vehicles including sedans (Accord, Civic), SUVs (CR-V, HR-V, Pilot, Passport), minivans (Odyssey), trucks (Ridgeline), and electric/hybrid vehicles (Prologue, Accord Hybrid, CR-V Hybrid). Revenue generated from vehicle markup over invoice price.
2. Used Vehicle Sales: Sale of pre-owned vehicles including Honda models and other manufacturers. Includes certified pre-owned (CPO) vehicles with additional warranties.
3. Finance and Insurance Products: Financing and leasing solutions through partnerships with lenders including FourLeaf FCU and American Honda Finance. Offers bad credit financing. Vehicle protection packages including Guaranteed Auto Protection, Appearance Protection, Road Hazard Tire & Wheel Protection, Windshield Protection, and Lifetime Oil & Filter Program.
4. Service and Parts: Maintenance and repair services performed by factory-trained technicians using genuine Honda OEM parts. Services include oil changes, tire rotations, brake repairs, wheel alignment, battery service, and more. Parts sales for DIY customers.
5. Body Shop Services: Collision repair, wheel rim repair, and paintless dent removal services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

DCH Paramus Honda is an authorized Honda franchise dealership that sells new and certified pre-owned Honda vehicles across the full lineup (sedans, SUVs, minivans, trucks, and electric/hybrid models). The dealership also offers pre-owned non-Honda vehicles, auto financing and leasing through lender partners, vehicle trade-in appraisals, factory-trained maintenance and repair services using genuine Honda OEM parts, a body shop for collision repair, and a parts department serving DIY customers.

Product overview

DCH Paramus Honda operates as a full-service Honda automobile dealership offering a comprehensive car-buying experience. The core product portfolio centers on new Honda vehicles across multiple segments (sedans, SUVs, trucks, minivans, and electric/hybrid models), complemented by certified pre-owned and used vehicle inventories. These vehicle sales are supported by integrated financing solutions, vehicle trade-in appraisals, and a range of protection packages. Post-purchase services include factory-trained maintenance and repair (with Express Service), genuine Honda parts, and body shop services. An EV HUB section highlights the dealership's electric and hybrid vehicle offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicles
• Used Vehicle Inventory
• Certified Pre-Owned (CPO) Vehicles
• Auto Financing and Leasing
• Vehicle Service and Maintenance
• Honda Parts Department
• Body Shop Services
• Vehicle Protection Packages
• Electric and Hybrid Vehicles (EV HUB)

Quantifiable outcome

• CPO warranty: 7-year/100,000-mile Limited Powertrain warranty and up to 5-year/86,000-mile Limited Non-Powertrain warranty
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Honda (Honda Motor Co., Ltd.)coreChannel Partner/ Reseller/ DistributorFranchise dealership authorized to sell new Honda vehicles, Genuine Honda parts, and Honda-certified service. Operates under Honda manufacturer programs including CPO certification, Honda Finance leasing, and Honda accessory products.
• Better Business BureauminorOthersAccredited business maintaining A+ rating. Consumer protection and business rating organization providing third-party credibility verification.
• DealerRaterminorGTM or Marketing PartnerCustomer review and rating platform. Dealer earned 2017 Consumer Satisfaction Award recognizing customer service excellence.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• DCH Freehold Honda: Sister DCH-branded Honda franchise dealership in Freehold, NJ offering the same new/used Honda sales, factory service, parts, and F&I model — directly comparable single-make Honda franchise operating under the same dealer network.
• Metro Honda: Independent Honda franchise dealer serving the northern New Jersey market from Montclair. Direct competitor for Bergen County spillover customers with the same OEM mandate and product set.
• DCH Kay Honda: Another DCH-network Honda franchise in NJ, providing near-identical sales, certified service, and parts offerings. Most directly comparable peer given shared brand, systems, and operational playbook.
• Garden State Honda: Honda franchise dealer in Clifton, NJ — located minutes from Paramus and competing directly for the same Bergen/Passaic County buyer pool with parallel sales/service/parts operations.

Broad incumbents

• Asbury Automotive Group: Public U.S. dealer group with ~150 new-vehicle franchises including Honda stores. Comparable on the full-stack new/used/service/parts/F&I model and the heavy reliance on CPO and finance attach for gross profit.
• Group 1 Automotive: Large publicly traded U.S. auto retailer with ~200 franchises including Honda stores. Comparable on franchise mix, F&I attach, and the service-and-parts annuity economics that anchor Honda-store P&L.
• Lithia Motors (Driveway): One of the largest U.S. dealer groups with hundreds of franchises and growing digital retail (Driveway). Comparable as a multi-brand incumbent using similar F&I, service, and digital retail mechanics.
• Sonic Automotive: Multi-brand U.S. dealer group with EchoPark used-vehicle stores alongside franchised dealerships. Comparable on franchise operations, F&I per-unit gross, and used-vehicle inventory turnover.
• CarMax: Largest U.S. used-vehicle retailer, competing directly with the dealer's used-inventory and trade-in channels for Bergen County customers shopping the secondary market.
• AutoNation: Largest U.S. automotive retailer with ~300 franchises across 20+ brands. Competes for both new-vehicle customers and F&I share; comparable on the multi-brand retail operating model and F&I attach economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ParamusHondaNJ
• Facebookfacebook.com/OfficialDCHParamusHonda
• LinkedInlinkedin.com/company/dch-paramus-honda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DCH Paramus Honda