Link2Ticket

What Link2Ticket does

Link2Ticket BV is a privately held, Amsterdam-based ticketing technology company that operates a cloud-based, mobile-enabled platform for event organizers across Europe. Its product suite spans a web-based ticket shop, an AI-powered Customer Portal for automated handling of buyer requests and refunds, a Scan App for venue entry validation (including offline operation), and a Monitor App for real-time sales analytics and visitor messaging. Supporting features include integrated ticket resale (positioned as first-to-market within the organizer's own shop), a Peak Sales Queue for traffic spike management, pixel tracking for marketing attribution, guest list tooling, time-slot and seat-reservation management, secure tickets, badge printing, and reservations/invoicing. The platform is multi-language (English, Dutch, Spanish) and integrates payment methods including iDeal, credit cards, Bancontact, KBC, Belfius, and PayPal.

The company serves a broad vertical mix of event organizers covering business events (exhibitions and trade shows), entertainment (festivals and parties), theater (seated productions), sports, and tourism attractions. Its revenue model is a hybrid of per-ticket service fees (Basic at €0.80/ticket including VAT and iDeal), transaction-based payment processing fees, and tiered feature subscriptions (Advanced and Advanced+) with custom pricing. Go-to-market is primarily product-led growth via a self-serve website signup, supplemented by inside sales for mid-market and direct enterprise sales for higher-end accounts. The company is founder-led, bootstrapped with no disclosed funding rounds or institutional investors, employs a small team out of an Amsterdam headquarters (De Hallen), and is GDPR-compliant. Notable customers include Live in Europe, Pandemonium Mainstage, Japan Festival, and Fuerza Bruta.

Name

Link2Ticket

Legal name

Link2Ticket BV

Website

https://link2ticket.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Link2Ticket is an Amsterdam-based cloud ticketing platform that lets event organizers across Europe sell tickets, manage scanned entry, and automate customer service via an AI-powered portal, serving festivals, theaters, exhibitions, sports, and tourism verticals.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC), Ticketing, Box Office & Access Control (MPAGAAAD), Ticketing Platforms & Primary Ticketing (MPAIAFAD)

Keywords

• Event ticketing platform
• Mobile ticket scanning
• Online ticket resale
• Event sales monitoring
• AI customer portal

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Ticket Transaction Fees: Link2Ticket charges per-ticket fees for ticket sales. Basic plan charges €0.80 per ticket including VAT and iDeal. Additional payment processing fees apply per transaction (€0.70 for iDeal, €0.35 + 3.4% for credit cards, €0.30 + 2.5% for Bancontact).
2. Service Subscriptions: Tiered subscription model with Basic (€0.80/ticket), Advanced (custom service fee, all Basic features plus unlimited ticket pricing, time slots, promo codes, ticket resale), and Advanced+ (includes secure tickets, seated events, badge printing, reservations and invoicing).
3. Payment Processing: Transaction-based fees per payment method used by consumers including iDeal, credit cards (Visa, MasterCard, Amex), Bancontact, KBC, Belfius, and PayPal.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Link2Ticket provides a cloud-based ticketing platform that enables event organizers to create ticket shops, sell tickets online, validate entries via mobile scanning, and manage customer service through an AI-powered Customer Portal. The platform supports multiple payment methods, offers integrated ticket resale within the organizer's own shop, and includes mobile applications (Scan App and Monitor App) for on-site operations and real-time sales tracking.

Product overview

Link2Ticket is an innovative ticketing platform that provides event organizers with a comprehensive suite of tools for ticket sales and event management. The platform operates on a tiered pricing model with Basic, Advanced, and Advanced+ plans, each building upon the previous tier. The core offering includes the main ticketing platform, an AI-powered Customer Portal for automated customer service, the Scan App for venue entrance management, and the Monitor App for real-time sales tracking. Additional capabilities encompass Ticket Resale for secondary market control, Pixel Tracking for marketing analytics, Peak Sales Queue for traffic management, Guest List Tool for invitations, and features for time slots, seated events, secure tickets, badge printing, and invoicing. The platform supports multiple payment methods including iDeal, credit cards, Bancontact, and PayPal, with pricing at €0.80 per ticket for Basic tier plus transaction fees for card payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Link2Ticket Ticketing Platform Cloud-based ticketing platform sold to event organizers enabling ticket shop creation, online ticket sales, multiple payment methods (iDeal, credit cards, Bancontact, PayPal), and customer data management. Sold under tiered subscription plans with additional per-transaction payment processing fees.
• Scan App Standalone mobile application for event organizers and venue staff to validate e-tickets at the entrance. Features filtering by ticket type and time slots, real-time scan statistics, and manual ticket lookup by name without an e-ticket. Works in low-connectivity areas. Available on iOS and Android.
• Monitor App Standalone mobile application providing event organizers with real-time sales statistics by event, ticket type, or day, along with built-in messaging for customer communication. Available on iOS and Android.
• Customer Portal AI-powered customer portal using natural language processing to handle customer requests, refunds, and slot changes automatically. Allows ticket holders to self-serve ticket management and resell tickets when resale is enabled for the event.

Quantifiable outcome

• Increased revenue and optimized data gathering through dynamic personalization and Ticket Resale
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• iDealcoreTechnology or IntegrationPayment method integration. iDeal is a Dutch online payment method for Dutch consumers. Transaction fee of €0.70 per transaction.
• PayPalcoreTechnology or IntegrationPayment method integration allowing customers to pay with PayPal accounts.
• Credit Card Networks (Visa, MasterCard, Amex)coreTechnology or IntegrationCredit card payment processing. Transaction fee of €0.35 + 3.4% per transaction for Visa, MasterCard, and Amex.
• BancontactcoreTechnology or IntegrationBelgian payment method integration. Transaction fee of €0.30 + 2.5% per transaction.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Eventbrite: Self-serve ticketing SaaS for SMB and mid-market event organizers with tiered pricing and per-ticket fees. Closely comparable business model, target customer (independent organizers), and PLG funnel; operates at much larger scale and broader geography.
• Ticket Tailor: Ticketing platform for independent event organizers with tiered pricing, per-ticket fees, and a feature set that overlaps heavily with Link2Ticket (resale, discount codes, integrations). Directly competes for the same SMB and mid-market organizer segment.
• Billetto: European-focused event ticketing platform covering UK, Ireland, and broader Europe. Competes head-to-head with Link2Ticket in similar verticals and geographic markets at comparable scale.
• Universe (by Ticketmaster): SMB-friendly ticketing platform owned by Ticketmaster targeting independent event organizers with self-serve tools. Comparable feature set, pricing model, and target customer to Link2Ticket's Basic/Advanced tiers.
• Tito: Modern, design-forward ticketing platform with a SaaS-style product offering for conferences, festivals, and meetups. Directly comparable in product philosophy, target customer, and per-event pricing approach.

Broad incumbents

• Eventim: Largest European live entertainment ticketing incumbent covering concerts, theater, and sports. Overlaps with Link2Ticket's primary ticketing and box-office role but at vastly larger scale and with promoter/venue relationships.
• Ticketmaster: Global primary ticketing incumbent serving the largest concerts, sports, and theater events. Overlaps in primary ticketing, resale, and seated-event capabilities but at unmatched scale and with exclusive venue contracts.
• Cvent: Enterprise event management platform with deep penetration in trade shows, exhibitions, and corporate events. Comparable to Link2Ticket's Business Events segment but serving enterprise buyers with a much broader event tech suite.

Emerging players

• Tixel: Fan-to-fan ticket resale marketplace with anti-fraud and price-cap controls. Directly comparable to Link2Ticket's integrated resale feature but with a marketplace-first model rather than organizer-controlled resale.

Regional players

• TryBooking: Per-ticket fee ticketing platform primarily serving Australia, New Zealand, and parts of Asia. Similar low-fee, self-serve SaaS model targeting community and SMB organizers, but operating in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Link2Ticket
• LinkedInlinkedin.com/company/link2ticket
• Instagraminstagram.com/link2ticket
• Xx.com/link2ticket

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Link2Ticket