CHICSTERS
CHICSTERS is a private U.S. direct-to-consumer e-commerce apparel brand selling organic cotton clothing and accessories for men and women, with a plant-based biodegradable eyewear line, serving individual consumers seeking sustainable elevated loungewear and everyday essentials.
- Company typePrivate
- Founded2023
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What CHICSTERS does
CHICSTERS is identified in firmographics as a private e-commerce entity operating in women's fashion, with a website at chicsters.com. The substantive operational evidence available, however, pertains to a related or differently-named DTC apparel brand (URTHWEAR) that sells organic cotton apparel and accessories through its own e-commerce storefront. The product portfolio spans women's and men's hoodies, sweatshirts, sweatpants, tees, leggings, bras, socks, caps, tote bags, water bottles, and plant-based biodegradable plastic sunglasses. Core technology centers on sustainable materials — organic cotton for garments and nearly 100% plant-based biodegradable plastic for the eyewear line — rather than on a software or platform layer.
The business model is direct-to-consumer retail through a single owned e-commerce channel, supplemented by a wholesale option for bulk orders. Pricing is unit-based, ranging from $8 (socks) to $128 (hoodies and sunglasses), with free U.S. shipping and returns offered on first orders. Target customers are individual consumers — both men and women — seeking elevated comfort loungewear, activewear, and casual everyday essentials with a clean, minimalist aesthetic. Marketing is conducted entirely through organic social channels (Facebook, Instagram, TikTok, Pinterest, Twitter) and an email VIP list for first access to product drops and pre-sales.
The company is privately held, ships exclusively within the U.S., and discloses no funding history, no investor backing, no leadership team, no parent company, and no revenue figures. Operating status is active. The note flagged in the data — that the firmographic name (CHICSTERS) does not match the operational brand name (URTHWEAR) in the detailed product/operations evidence — is a material data inconsistency that any diligence reader should resolve before underwriting.
CHICSTERS firmographics
Firmographics- Name
- CHICSTERS
- Legal name
- URTHWEAR
- Website
- https://chicsters.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Short description
- CHICSTERS is a private U.S. direct-to-consumer e-commerce apparel brand selling organic cotton clothing and accessories for men and women, with a plant-based biodegradable eyewear line, serving individual consumers seeking sustainable elevated loungewear and everyday essentials.
- Ownership category
- akta.pro rank
CHICSTERS industry classification
Industry- Product category
- Women's Apparel and Accessories
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Denim & Casualwear Brands (CRAAAAAE)
Keywords
CHICSTERS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Direct-to-consumer retail through proprietary e-commerce platform, selling apparel and accessories at fixed price points with free U.S. shipping and returns on first orders
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apparel products ranging from $8 to $128 |
| Other | Multi-year contract | Wholesale pricing available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
CHICSTERS product offering
Product offeringCore offering
CHICSTERS operates as a direct-to-consumer apparel brand offering modern essentials clothing and accessories made from organic cotton and plant-based materials. The product catalog spans women's and men's loungewear, activewear, tees, hoodies, sweatshirts, sweatpants, leggings, and bras, alongside accessories such as sunglasses made from nearly 100% plant-based biodegradable plastic, caps, tote bags, and water bottles. The brand sells through its own e-commerce storefront with free U.S. shipping and returns on first orders.
Product overview
URTHWEAR is a modern essentials apparel brand offering elevated comfort through organic cotton clothing and accessories. The product portfolio includes a unified collection of core apparel products organized into two main divisions: Women's (featuring The Cropped Hoodie, Organic Cotton Full Length Legging, Organic Cotton Low Neck Bra, Organic Cotton High Neck Bra, Lightweight Cropped Sweatshirt, Medium Weight Crew Tee, Medium Weight Cropped Tee) and Men's (featuring The Cropped Hoodie, The Relaxed Sweatpants, Medium Weight Relaxed Tee). Both divisions share key products including The Relaxed Sweatpants, Softknit Crew Socks, and Medium Weight Relaxed Tee. The brand also offers accessories (Heavyweight Tote Bag, Hydrobeast Bottle, Roped Trucker Cap, Roped Aviator Cap, Aviator Cap, Crew Cap, Incognito Cap) and eyewear (Bioplastic Sunglasses made from nearly 100% plant-based biodegradable plastic). All products emphasize organic cotton materials and clean, elevated comfort design aesthetic.
Differentiator
Problem solved
Functional benefit
Products and services
- The Cropped Hoodie Organic cotton boxy-style hoodie available in multiple colors, featuring a cropped fit design, priced at $128.
- The Relaxed Sweatpants Organic cotton relaxed-fit sweatpants designed for comfort and elevated loungewear styling, priced at $118.
- Organic Cotton Full Length Legging Full-length leggings made from organic cotton, designed for activewear and loungewear use, priced at $78.
- Organic Cotton Low Neck Bra Organic cotton low neck bra designed for comfort and everyday wear, priced at $56.
- Organic Cotton High Neck Bra Organic cotton high neck bra offering supportive and comfortable wear.
- Lightweight Cropped Sweatshirt Lightweight organic cotton cropped sweatshirt for elevated casual comfort, priced at $72.
- Medium Weight Relaxed Tee Medium weight relaxed-fit t-shirt for everyday comfort and casual styling, priced at $42–$48.
- Medium Weight Crew Tee Classic crew neck t-shirt in medium weight organic cotton.
- Medium Weight Cropped Tee Medium weight cropped t-shirt for a stylish casual look.
- Softknit Crew Socks Softknit crew socks made from organic cotton for everyday comfort, priced at $8.
- Heavyweight Tote Bag Heavyweight tote bag designed for durability and everyday use, priced at $45.
- Bioplastic Sunglasses Plant-based biodegradable plastic sunglasses with nearly 100% plant-based materials, priced at $128.
- Hydrobeast Bottle 1 liter (33 oz) water bottle, part of the Hydrobeast collection, priced at $55.
- Roped Trucker Cap Trucker cap with rope detail for casual styling, priced at $35.
- Roped Aviator Cap Aviator-style cap with rope detail.
- Aviator Cap Classic aviator-style cap for casual wear.
- Crew Cap Classic crew cap for everyday casual styling.
- Incognito Cap Incognito-style cap for a sleek casual look.
Companies that use CHICSTERS
Customer profileSegments2 records
Ideal customer profiles2 records
CHICSTERS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
CHICSTERS partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
CHICSTERS competitors and assessment
Company assessmentDirect peers
- Vuori: Vuori is a direct peer — both brands sell elevated-comfort loungewear, sweatshirts, leggings, and tees with a clean-minimalist aesthetic and a D2C-first model, with overlapping activewear-and-loungewear product sets targeting men and women.
- Kotn: Kotn is a direct peer — both sell responsibly sourced cotton essentials and loungewear with a transparency-and-traceability narrative, similar unisex-leaning essentials assortments, and a D2C-led model focused on everyday basics at accessible price points.
- Buck Mason: Buck Mason is a direct peer — both brands focus on clean, minimalist everyday essentials (tees, sweatshirts, hoodies) with a modern American aesthetic, strong direct-to-consumer e-commerce presence, and overlapping price bands on core basics.
- Reformation: Reformation is a direct peer — both brands compete in sustainable fashion with a strong sustainability storytelling layer, D2C-led distribution, and a women-leaning customer base shopping elevated everyday clothing rather than fast fashion.
- Pact: Pact is a direct peer — both brands sell organic-cotton basics and loungewear for men and women through owned D2C e-commerce, with sustainability and fair-trade certifications as core positioning, closely mirroring URTHWEAR's organic-cotton, plant-based, modern-essentials thesis.
- Everlane: Everlane is a direct peer — both compete in sustainable everyday essentials with vertical sourcing narratives, similar unisex-friendly basics assortments, and a D2C-led model that prioritizes transparent pricing and clean-aesthetic design.
- Mate the Label: Mate the Label is a direct peer — both sell organic-cotton, non-toxic, made-in-the-US essentials and activewear (bras, leggings, sweats) with a sustainability-forward, minimalist brand voice aimed at similar female-skewing consumers.
- Organic Basics: Organic Basics is a direct peer — both brands center organic cotton and sustainable materials across basics and activewear for men and women, with a comparable D2C site architecture and similar price positioning on tees, sweats, and underwear.
- Quince: Quince is a direct peer — both target modern, value-conscious shoppers with elevated essentials, an aggressive direct-to-consumer pricing model, and a fast-rotating assortment of basics, apparel, and accessories sold primarily through owned e-commerce.
Broad incumbents
- Patagonia: Patagonia is a broad incumbent — it operates across a much broader sustainable-apparel portfolio (outerwear, sportswear, gear) rather than the essentials/loungewear niche URTHWEAR targets, but competes for the same sustainability-minded D2C customer and serves as the category-defining reference brand for organic and recycled materials.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
CHICSTERS social profiles
Digital presenceCHICSTERS financial estimates
Financial estimateRevenue estimate
Valuation estimate
CHICSTERS leadership team
Management profileNumber of profiles
CHICSTERS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CHICSTERS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CHICSTERS
What does CHICSTERS do?
CHICSTERS operates as a direct-to-consumer apparel brand offering modern essentials clothing and accessories made from organic cotton and plant-based materials. The product catalog spans women's and men's loungewear, activewear, tees, hoodies, sweatshirts, sweatpants, leggings, and bras, alongside accessories such as sunglasses made from nearly 100% plant-based biodegradable plastic, caps, tote bags, and water bottles. The brand sells through its own e-commerce storefront with free U.S. shipping and returns on first orders.
Is CHICSTERS a public or private company?
CHICSTERS is a private company. It is classified as unknown and is currently operating.
When was CHICSTERS founded?
CHICSTERS was founded in 2023.
How does CHICSTERS make money?
One revenue line is on record: direct Product Sales.
Who are CHICSTERS's main competitors?
Direct peers on record are Vuori, Kotn, Buck Mason, Reformation, Pact, Everlane, Mate the Label, Organic Basics and Quince. Patagonia is listed as a broad incumbent.
Does CHICSTERS have an API?
No public API is recorded for CHICSTERS.
What industry is CHICSTERS in?
CHICSTERS's product category is Women's Apparel and Accessories. Its primary akta.pro industry code is CRAAAAAE, Denim & Casualwear Brands. Its NAICS code is 458110 and its SIC code is 5600.