Good Food

Name

Good Food

Legal name

CÔNG TY TNHH THỰC PHẨM TỐT LÀNH

Website

https://goodfood.com.vn

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Food & Beverage Ingredient Distribution

NAICS

Food Manufacturing (311), Flavoring Syrup and Concentrate Manufacturing (311930), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Food And Kindred Products (2000), Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)

akta.pro secondary industry

Condiments, Sauces & Dressings (CRADAAAB)

Keywords

• Food ingredient distribution
• Premium imported ingredients
• Bakery ingredients supply
• Beverage ingredients wholesale
• F&B distribution services

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ingredient Distribution: GoodFood distributes premium imported food and beverage ingredients (butter, dairy, cheese, concentrated juice, plant-based milk, etc.) from 30+ international brands to F&B businesses across Vietnam. Revenue is generated through product sales with per-transaction pricing, volume-based arrangements, and long-term supply contracts with restaurants, hotels, bakeries, and retail chains.
2. Professional Services for F&B: GoodFood provides R&D support, recipe development, menu consulting, and operational optimization services to F&B businesses. These services help clients balance quality and cost, standardize preparation processes, and create differentiated menus. Revenue may be bundled with ingredient supply contracts or provided as standalone consulting.
3. Services for Distributors: GoodFood supports its network of sub-distributors with warehousing, delivery, accounts receivable management, and marketing programs to drive sales. This is a B2B2B model where GoodFood supplies distributors who in turn serve end customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

GoodFood distributes premium imported food and beverage ingredients (butter, dairy, cheese, concentrated juices, plant-based milk, syrups, margarine) from more than 30 international brands to F&B businesses across Vietnam. The company maintains 400+ SKUs in ready inventory across three regional offices and supplies enterprise customers including hotels, restaurants, bakeries, coffee chains, and retail supermarket chains. In addition to product distribution, GoodFood provides complementary F&B services (R&D, recipe and menu development, operational consulting) and distributor support services (warehousing, delivery, accounts receivable, marketing).

Product overview

GoodFood is a comprehensive F&B ingredient solutions provider operating as a distribution platform for imported premium food and beverage ingredients. The company offers three core product categories: beverage ingredients (concentrated juices, syrups, milk products), bakery ingredients (butter, margarine, cream), and HORECA/foodservice ingredients. Alongside product distribution, GoodFood provides complementary services including F&B business consulting (menu development, recipe R&D, process optimization) and distributor support services (warehousing, logistics, marketing). The company also operates an event platform featuring culinary showcases and professional workshops, along with content resources including recipe libraries and industry knowledge bases. GoodFood distributes internationally recognized brands including Sunquick (concentrated juices), Meiji and Milklab (milk products), Lactalis/Président and Galbani (dairy), Avonmore (whipping cream), Adeka (butter/margarine), and Peerless (butter), serving over 10,000 customers across Vietnam's F&B sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Beverage Ingredients (Nguyên liệu pha chế) Imported premium beverage ingredients including concentrated juices (Sunquick), plant-based and dairy milks (Milklab, Meiji), syrups (Venezia, Vedrenne) and flavorings for coffee and tea shops. Targeted at Vietnamese coffee chains, bubble tea brands and independent cafés.
• Bakery Ingredients (Nguyên liệu làm bánh) Premium imported bakery ingredients including butter (Peerless), blended butter and margarine sheets (Adeka), whipping cream (Avonmore), pastry fillings and specialty dairy for artisan bakeries, pastry shops and bakery chains.
• Foodservice / HORECA Ingredients (Nguyên liệu thực phẩm) Imported foodservice ingredients for hotels, restaurants and catering (HORECA sector) supporting premium kitchen and menu applications across 4-5 star hospitality and full-service restaurants.
• F&B Business Services (Dịch vụ cho F&B) Professional F&B services including menu development, recipe R&D, process optimization and operational consulting for coffee shops, bakeries, restaurants, hotel/resort F&B operations and F&B chains. Provided to Vietnamese F&B businesses, often bundled with ingredient supply.
• Distributor Support Services (Dịch vụ cho nhà phân phối) Wholesale support services for GoodFood's sub-distributor network, including warehousing, delivery, accounts receivable management and joint marketing programs to drive sell-through to smaller F&B operators.
• Culinary Showcase / Foodshow Series Large-scale F&B industry trade events featuring ingredient demonstrations, chef performances, networking and business consultations across Nha Trang, Đà Nẵng and Hanoi. Designed for hotel, restaurant, bakery and chain F&B professionals.
• Bakery Workshops (Workshop Làm Bánh) Professional bakery workshops featuring hands-on pastry techniques and demonstrations using GoodFood's distributed ingredients (e.g., workshops with Avonmore's Chef Ludovic). Targeted at professional bakers, pastry chefs and bakery operators.
• Beverage Workshops (Workshop Pha Chế) Regional beverage preparation workshops covering coffee and tea recipes, mixing techniques and product applications using GoodFood's beverage ingredient portfolio. Targeted at coffee shop owners, baristas and beverage operators.
• Meiji Mixed Milk 946ml Milk product designed for coffee and beverage formula preparation, manufactured by CP-Meiji and distributed exclusively by GoodFood in Vietnam. For coffee shops, tea chains and beverage operators.
• Sunquick Mango Drink Concentrate 700ml Mango-flavored concentrated juice drink with up to 50% fruit juice content, produced by Barkath Co-Ro Manufacturing and exclusively distributed by GoodFood in Vietnam. For F&B operators and beverage programs.
• Adeka Butter Blended Sheet CK-3 1kg Blended vegetable-based butter sheet product for professional baking applications, manufactured by Adeka Foods Asia and distributed by GoodFood. For bakeries and pastry shops.
• Milklab Full Cream Dairy Milk 1L UHT full cream dairy milk from Australia, designed for direct consumption and coffee/beverage preparation, distributed by GoodFood in Vietnam. For coffee chains and beverage operators (e.g., % ARABICA).
• Avonmore Professional Whipping Cream 35.5% 1L Professional whipping cream with 35.5% fat content from Ireland (Avonmore / Glanbia), distributed by GoodFood. For baking, pastry and beverage applications.
• Peerless Australia Unsalted Butter Australian buttery spread (animal fat-based) suitable for baking, cooking and low-oil frying applications, distributed by GoodFood in Vietnam. For bakeries and pastry operators.

Quantifiable outcome

• Over 1,000 slushy cups sold in first 3 days at Suối Tiên theme park using Sunquick program
• +3 more outcomes

Named customers33 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• LactaliscoreChannel Partner/ Reseller/ Distributor · 17 March 2025On March 17, 2025, GoodFood officially became the exclusive distribution partner of Lactalis — the world's largest dairy group headquartered in France, operating in over 50 countries with 270+ global brands — for the Vietnamese market. GoodFood represents two of Lactalis's leading brands: Président (No.1 butter and dairy brand in France and Europe) and Galbani (Italy's most beloved cheese brand with 140+ years of history). The partnership was announced at 'Discovery Night' in Ho Chi Minh City, attended by Lactalis International CEO Francois-Xavier Rougagnou and other senior executives. GoodFood CEO Mr. Công (Jimmy Ong) called the partnership 'not only a commercial success but also a benchmark-setting milestone for Vietnam's F&B industry.'
• MILKLABcoreChannel Partner/ Reseller/ DistributorGoodFood is the exclusive distributor of Milklab (Australia's No.1 barista plant-based milk brand) in Vietnam. GoodFood received the 'Partner Excellence Award' at the MILKLAB 1st International Distributor Partner Conference in Bangkok, recognizing outstanding contributions to brand development and quality beverage solutions in Vietnam. Milklab is used by major global coffee chains and is particularly noted for its success with % ARABICA in Vietnam.
• SunquickcoreChannel Partner/ Reseller/ DistributorSunquick (a leading Danish concentrated fruit juice brand) is exclusively distributed by GoodFood in Vietnam. Sunquick's product range includes mango, orange, blackcurrant, mixed berries, tropical, mandarin, pink guava-strawberry, and lemon flavors. GoodFood and Sunquick jointly deploy 'Complimentary Equipment Support' programs (slushy machines, juice dispensers) for venues meeting minimum volume commitments of 20 cases/month. This partnership has enabled deployments at Suối Tiên Cultural Tourism Area, where over 1,000 slushy cups were sold in the first 3 days.
• Avonmore (Glanbia Ireland)coreChannel Partner/ Reseller/ DistributorAvonmore (an Ireland-based dairy brand under Glanbia) is distributed by GoodFood in Vietnam. Avonmore Professional Whipping Cream (35.5% fat) is a key product for bakery and dessert applications. GoodFood organized an exclusive workshop with Chef Ludovic (Avonmore's seasoned pastry chef) in Đà Nẵng (July 23-24, 2026) showcasing French pastry techniques with Avonmore ingredients.
• MeijicoreChannel Partner/ Reseller/ DistributorMeiji (Japanese dairy brand) is distributed by GoodFood in Vietnam. Products include Meiji Fresh Milk, Meiji Mixed Milk for coffee and beverage preparation, and flavored milks. Meiji Mixed Milk is prominently featured in GoodFood's beverage recipes and is used by leading coffee and tea chains in Vietnam.
• AdekacoreChannel Partner/ Reseller/ DistributorAdeka Foods (Malaysia) is distributed by GoodFood in Vietnam. Products include Adeka Butter Blended CK-3 (margarine for baking), Adeka Butter Sheet NBS-1 (sheet margarine for lamination), and Adeka paste fillings. These products are featured in GoodFood's detailed bakery recipes including Matcha Latte Loaf, Matcha Azuki Danish, and Matcha Melon Bun.
• PeerlessminorChannel Partner/ Reseller/ DistributorPeerless (Australian butter brand) is distributed by GoodFood in Vietnam. Products include Peerless Australia Unsalted Butter (Buttery Spread), used in bakery applications such as Croffle and Trifle Đào recipes featured on GoodFood's recipe hub.
• Courtyard by Marriott Danang Han RiverminorStrategic or Co-development PartnerGoodFood partnered with Courtyard by Marriott Danang Han River to host the Culinary Showcase Đà Nẵng 2026 (May 15, 2026), which attracted nearly 1,000 F&B professionals. The 5-star hotel served as the event venue and co-branded participant of the F&B showcase.
• Hyatt Regency Nha TrangminorStrategic or Co-development PartnerGoodFood hosted the Culinary Foodshow Nha Trang at Hyatt Regency Nha Trang. The event was attended by over 200 industry professionals including decision-makers from Wyndham Garden Cam Ranh, Sheraton Nha Trang, Mia Resort Nha Trang, and Gran Meliá Nha Trang. The hotel served as co-host venue for the event.
• VedrenneminorChannel Partner/ Reseller/ DistributorVedrenne (French fruit liqueur and syrup brand) is distributed by GoodFood in Vietnam. Products include Vedrenne Đào (peach) and Vedrenne Dâu (strawberry), featured in GoodFood's beverage recipes such as 'Sữa Chua Lài Đào Xoài' and 'Trà Long Nhãn Hạt Sen'.
• Venezia SyrupminorChannel Partner/ Reseller/ DistributorVenezia Syrup is distributed by GoodFood in Vietnam and featured in beverage recipes (e.g., 'Bạc Xỉu Dừa Dứa' uses Venezia Pineapple Leaf Syrup). It is part of GoodFood's beverage ingredient portfolio alongside Milklab, Meiji, and Sunquick.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Performance Food Group: NYSE-listed US food service distributor with foodservice and vending segments. Comparable in B2B food distribution to restaurants and hospitality, though focused on the US market at a larger scale.
• US Foods Holding: NYSE-listed major US food service distributor serving restaurants and hospitality. Comparable business model (B2B food distribution to F&B operators) but operates primarily in North America at much larger scale.
• Imperial Dade: Privately held major North American food service and janitorial supply distributor. Comparable B2B distribution model serving hospitality and foodservice customers, though primarily operating in the US and Canada.
• Sysco Corporation: NYSE-listed global food service distribution leader. Operates as a broad incumbent in distributing food ingredients and products to restaurants, hotels, and healthcare; comparable in end markets though at vastly larger scale and broader geographic footprint than GoodFood.
• Bidcorp: South Africa-listed international food service distribution group (parent of Bidfood) operating across multiple continents. Broad incumbent in B2B food service distribution with similar product/customer mix to GoodFood, though at much larger global scale.

Direct peers

• DKSH: Swiss-listed B2B market expansion services group with major Vietnamese operations, distributing food and beverage ingredients to F&B businesses across Asia. Direct peer in business model (importer/distributor of consumer goods/ingredients to F&B and retail) and geography (Vietnam presence).

Regional players

• MM Mega Market (Metro AG): Cash-and-carry and wholesale food distribution business operating in Vietnam under Metro AG's banner. Comparable B2B food distribution model serving HORECA and small retailers in Vietnam, with broader general merchandise assortment than GoodFood's premium-focused portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GoodFoodVN194
• LinkedInlinkedin.com/company/goodfood-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Food