What Integrity Home Team does

Integrity Home Team LLC is a Maryland-based residential real estate brokerage operating as a Weichert, Realtors franchise from its headquarters in Owings Mills. The firm is led by Broker/Owner Shalynn Mills Arasanmi and runs a sales-led model through a 28-agent roster that conducts field and inside sales across more than ten Maryland counties, including Baltimore, Harford, Howard, Carroll, Anne Arundel, Cecil, Prince George's, Montgomery, and Baltimore City. The company self-positions as "Maryland's #1 Christian Owned Real Estate Brokerage," using a faith-based brand identity to differentiate in a fragmented regional market.

Core offerings include buyer representation, seller representation, and real estate investment advisory across property types ranging from single-family homes to commercial, land, rentals, and multi-family units. The digital platform is built on the BoldTrail real estate technology stack, with MLS access via BRIGHT, a Buyer Interest Dashboard tracking approximately 43,000 active buyers, and a Home Value Estimation Tool that aggregates ATTOM and Zillow data. Supplemental services include rental listings integrated through Rental Beast, mortgage financing through preferred lender partners Crown Home Mortgage and Direct Mortgage Loans, and a structured agent development pipeline that combines career seminars, pre-licensing courses (via The CE Shop, GBBR, and CCBC), and a Pre-License Scholarship program.

The revenue model is a traditional real estate brokerage commission structure: agents earn commissions on transactions and remit a franchise-fee split to the parent franchise system. Pricing is transaction-based and not publicly disclosed, with marketing focused on agent-guided service rather than published rate cards. Customer acquisition combines self-serve website search, agent-led sales, referrals, testimonials, and a heavy community events calendar (career seminars, realtor appreciation nights, MABC Awards banquet), reflecting a hybrid direct-to-consumer and event-driven GTM motion targeting Maryland homeowners and buyers.

Name

Integrity Home Team

Legal name

Integrity Home Team LLC

Website

https://integrityhometm.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Integrity Home Team is a Maryland-based Weichert-franchised residential real estate brokerage with a 28-agent team serving buyers, sellers, and investors across 10+ Maryland counties. It combines traditional agent-led brokerage services with BoldTrail-powered digital tools and integrated mortgage and rental partnerships.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property listing search
• Real estate agent services

Headquarters

HQ city

Owings Mills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commissions charged on property transactions. As a Weichert franchise, agents earn commissions on buying and selling transactions, with the company taking a franchise fee split. Commission rates are transaction-based and not publicly disclosed.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Integrity Home Team is a Maryland-based real estate brokerage operating as a Weichert franchise, providing residential home buying and selling representation through a 28-agent team across Maryland counties. Core offerings include buyer representation, seller representation, and real estate investing guidance, supported by MLS property search, home valuation tools, market reports, integrated mortgage lending referrals, and rental listing services.

Product overview

Weichert, Realtors - Integrity Home Team is a Maryland real estate brokerage operating as a Weichert franchise. The company offers a comprehensive suite of real estate services centered on core home buying and selling representation, supplemented by digital tools including a home valuation estimator and market reports. The company also provides access to rental listings through a Rental Beast partnership, mortgage lending partners (Crown Home Mortgage and Direct Mortgage Loans), and professional development programs including career seminars, pre-licensing courses, and scholarship programs for aspiring agents. The platform is powered by BoldTrail and integrates with Eventbrite for events, Google Maps for property mapping, and InsideRE for marketing communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services Agent-led representation for residential home buyers in Maryland, including first-time buyers, move-up buyers, luxury buyers, and relocating families, covering MLS property search, financing pre-approval coordination, offer negotiation, and closing support.
• Home Selling Services
• Real Estate Investing Services
• Rental Services

Quantifiable outcome

• 43,000 active buyers in office database, with 14,735 at $199,000 price point
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Weichert, RealtorscoreChannel Partner/ Reseller/ DistributorIntegrity Home Team operates as a Weichert franchise office, using the Weichert brand, technology platform, and referral network. The company displays 'Weichert, Realtors - Integrity Home Team' branding throughout. Each Weichert franchised office is independently owned and operated. Weichert spans 500+ offices across 18 integrated companies.
• Crown Home MortgageminorChannel Partner/ Reseller/ DistributorPreferred mortgage lender partner featured on the Integrity Home Team finance page. Contact: David Stein, NMLS ID: 36150, Phone: 973-219-0423. Offers loan products to buyers referred from the real estate team.
• Direct Mortgage LoansminorChannel Partner/ Reseller/ DistributorPreferred mortgage lender partner featured on the Integrity Home Team finance page. Contact: Pamela Vroman, NMLS# 147606, Phone: 410-218-8496. Branch Manager with 19+ years in the mortgage industry, serving first-time buyers, second home buyers, investment borrowers, and repeat clients.
• BRIGHT MLScoreTechnology or IntegrationBRIGHT is the MLS data provider for the company's listings. Information is deemed reliable but not guaranteed. Data syndication through the BRIGHT IDX program allows cooperative data exchange between participating real estate firms.
• BoldTrailcoreTechnology or IntegrationThe Integrity Home Team website is powered by BoldTrail (boldtrail.com), a real estate technology platform providing website hosting, CRM, lead capture, and property search functionality.
• The CE ShopminorOthers
• GBBR (Greater Baltimore Board of Realtors)minorOthers
• CCBC (Community College of Baltimore County)minorOthers

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compass: Tech-forward national brokerage with an active Maryland agent base. Comparable as a competing brokerage serving similar buyers and sellers, with a different technology-led operating model.
• Redfin: Technology-driven residential brokerage with a major Baltimore-area presence. Comparable as a competing buyer/seller brokerage in the same Maryland metros, with a different consumer-direct model.
• Keller Williams Realty: Largest U.S. residential brokerage franchise by agent count, with a heavy team-based model. Comparable as a franchise/team-based brokerage serving Maryland residential buyers and sellers.
• Weichert, Realtors: National franchise parent of Integrity Home Team with 500+ offices across 18 integrated companies. Directly comparable as the franchisor whose brand, technology, and referral network Integrity Home Team relies on.
• Coldwell Banker Realty: National residential brokerage franchise with strong Mid-Atlantic presence. Comparable as a franchise-based, agent-led residential brokerage serving Maryland buyers and sellers.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with meaningful Mid-Atlantic coverage. Comparable as a franchised residential brokerage serving similar buyer/seller segments in Maryland.
• RE/MAX: Global residential real estate franchise with heavy Maryland agent presence. Comparable as a franchise brokerage model with commission-based, agent-driven transaction economics.

Regional players

• Long & Foster Real Estate: Mid-Atlantic-focused residential brokerage with strong Maryland and Baltimore-area presence. Comparable as a regional team-based brokerage operating in the same Maryland counties.
• Cummings & Co. Realtors: Large independent Baltimore-area residential brokerage with a team-based agent model. Comparable as a Maryland-based regional residential brokerage competing in the same Baltimore-area counties.
• Howard Hanna Real Estate: Large Mid-Atlantic and Midwest residential brokerage with significant Maryland presence. Comparable as a regional full-service brokerage with an agent-team model in overlapping Maryland geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/integrityhometm
• Facebookfacebook.com/integrityhometm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrity Home Team