What Geoloc Star does

Geoloc Star is a Dubai-headquartered IoT solutions integrator founded in 2016 that sells connected fleet telematics, mobile asset tracking, and smart building/environmental monitoring products to B2B customers, primarily in the Middle East. The company operates as a certified partner of Geotab, and its core fleet management offering (the GO Device) is powered by the Geotab platform; the company explicitly notes that headline metrics such as 4M+ connected vehicles, 75B+ data points, 55k+ B2B businesses, and 160+ countries are associated with Geotab rather than reflecting Geoloc Star's own installed base. The product portfolio spans the Geotab-powered GO Device, AI Cameras and standard dash cams with driver monitoring, GPS navigation with SDK, Last Mile Route Optimization, Bluetooth door and temperature sensors, RFID passenger tracking, the GeoIQ Tag asset tracker sub-brand (Industrial and business-card form factors), wearable lone worker alarms (ATEX-certified), a Smart Building platform with digital twins, and Sustainable Solutions for EV fleet management and air quality monitoring.

Geoloc Star generates revenue through a mix of hardware sales (proprietary and integrated IoT devices), recurring software subscriptions (cloud fleet management and asset tracking platforms), managed support and maintenance services, and professional installation/integration services. Pricing is quote-based and customized per customer, with annual billing cadence but no publicly disclosed tiers. Distribution combines direct enterprise sales (consultative, demo-led), a channel reseller program with 200+ global partners, and co-selling through the Geotab ecosystem. Customer segments include fleet operators and logistics, asset-heavy enterprises (construction, cold chain, global logistics), lone worker industries, smart building operators, fleet electrification transitioners, and environmental monitoring organizations. The company holds GDPR, ISO 9001:2015, ISO 27001 references, ATEX, TDRA, and SIRA compliance certifications, and has offices in Dubai, Abu Dhabi, and Doha.

The business model is best characterized as a regional IoT value-added reseller and integrator layered on top of Geotab's platform, complemented by proprietary hardware (GeoIQ Tag, Wearable Lone Worker Alarm) and an emerging software footprint in smart buildings and sustainability. Strategic independence is limited by dependence on Geotab for both technology stack and the majority of the scale metrics used in marketing, and headcount remains small at 11–50 employees with no disclosed funding or revenue.

Name

Geoloc Star

Legal name

Geoloc Star Telecommunication Equipment Trading LLC

Website

https://geolocstar.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Geoloc Star is a Dubai-based IoT integrator founded in 2016 that provides fleet telematics, asset tracking, lone worker safety, smart building, and EV/air quality monitoring solutions to B2B customers across the GCC as a certified Geotab partner.

Ownership category

akta.pro rank

Product category

Fleet Telematics / IoT Fleet Management

NAICS

Surveying and Mapping (except Geophysical) Services (541370)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Fleet telematics solutions
• Asset tracking systems
• IoT fleet management
• GPS vehicle tracking
• Smart building IoT

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. IoT Hardware Sales: Sale of proprietary and integrated IoT devices including GPS trackers, AI cameras, door sensors, temperature sensors, wearable trackers, asset tags, and fleet telematics hardware. One-time hardware purchase with ongoing connectivity/service requirements.
2. Software Subscriptions and Platform Access: Cloud-based fleet management, asset tracking, and IoT platform access with real-time monitoring, reporting, and analytics capabilities. Subscription-based recurring revenue model.
3. Support and Maintenance Services: Technical support, performance monitoring, incident management, capacity planning, user training, and maintenance services for IoT solutions.
4. Installation and Integration Services: Customized IoT solution design, site surveys, hardware installation, integration with existing systems, testing, quality assurance, and training services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Geoloc Star is an IoT solutions provider that sells fleet telematics hardware (GO device, AI cameras, GeoIQ asset trackers, wearable lone worker alarms), cloud-based subscription software for fleet management, and complementary services (installations, integrations, support). It operates as a certified Geotab partner serving 55,000+ B2B customers across 160+ countries, with offices in Dubai, Abu Dhabi, and Doha.

Product overview

Geoloc Star is an IoT solutions integrator offering a comprehensive portfolio of connected fleet and mobile asset management products and services. The core offering centers on the Geotab-powered GO Device fleet management platform, complemented by AI Camera for driver monitoring, GPS Navigation for offline fleet navigation, and Last Mile Route Optimization for dispatch. The product ecosystem extends through IoT asset tracking with GeoIQ Tag sub-brand (Industrial and business card variants), wearable lone worker alarms, and app-based worker safety solutions. Add-on modules include temperature sensors, door sensors, RFID passenger tracking, and standard dash cameras. Smart Building Solutions and Sustainable Solutions (EV fleet management, air quality monitoring) round out the vertical-specific offerings. Services include 24/7 technical support, installations, and enterprise system integration (ERP, CRM, SCM, cloud). The company operates as a Geotab partner with global presence across 160 countries.

Differentiator

Problem solved

Functional benefit

Brands

• GeoIQ Tag: Asset tracking device product line including business card-sized tracker and industrial tracker for tracking assets using iOS and Android networks.
• Lone Worker App

Products and services

• GO Device

Quantifiable outcome

• 54% reduction in incidents with road-facing dash cams
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability11 records

Feature9 records

Partnerships

One partnership is on record.

• GeotabcoreTechnology or IntegrationGeoloc Star operates as a certified Geotab partner, powered by Geotab's platform. Their fleet management devices leverage Geotab's AI-enabled telematics platform with proactive insights for smart decision-making. All connected vehicle metrics (4M+ vehicles, 75B+ datapoints, 55k+ B2B businesses) are associated with Geotab.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Verizon Connect: Verizon Connect provides fleet telematics, GPS tracking, asset monitoring, and field service management as part of its broader telecom portfolio. It is a comparable incumbent offering overlapping capabilities across Geoloc Star's fleet and asset tracking solutions.
• Trimble Transportation: Trimble Transportation provides enterprise fleet management, telematics, and supply chain visibility as part of its broader industrial software portfolio. It overlaps with Geoloc Star's route optimization and fleet tracking solutions for larger enterprises.
• Webfleet (Bridgestone): Webfleet is a long-established European-headquartered fleet telematics provider, now owned by Bridgestone, offering vehicle tracking, driver behavior, and fleet optimization. It competes in the same enterprise fleet tracking category as Geoloc Star with broader geographic reach.

Direct peers

• Azuga (Bridgestone): Azuga offers GPS fleet tracking, dash cams, and driver safety solutions primarily to small and mid-sized fleets. It competes directly with Geoloc Star in the SMB and mid-market fleet telematics space.
• Motive (formerly KeepTruckin): Motive provides AI-enabled fleet management, dash cams, GPS tracking, and spend management for commercial vehicles and equipment. It is a directly comparable competitor in the AI-camera + telematics space Geoloc Star targets.
• Geotab: Geotab is the platform that powers Geoloc Star's core fleet management offering. While it is also the technology partner, Geotab competes with Geoloc Star for end-customer relationships in markets where it sells directly versus through partners.
• Samsara: Samsara is a leading IoT fleet telematics platform offering AI dash cams, vehicle tracking, asset monitoring, and worker safety. It directly competes with Geoloc Star's core fleet management, AI camera, and asset tracking offerings for the same enterprise customers.
• MiX Telematics: MiX Telematics is a global fleet and asset management provider with strong presence in the Middle East and Africa. It directly competes with Geoloc Star for enterprise fleet customers in the same GCC region.
• Lytx: Lytx specializes in AI-powered video telematics, dash cams, and driver behavior analytics. It is comparable to Geoloc Star's AI Camera offering for fleet safety use cases.

Emerging players

• Fleetio: Fleetio provides fleet maintenance, fuel management, and vehicle tracking software focused on mid-market customers. It addresses overlapping fleet operations use cases that Geoloc Star targets with its management and optimization products.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/geolocstarme
• Instagraminstagram.com/geolocstar

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geoloc Star