DAS STUDIO
DAS STUDIO is a family-owned German prepress and brand production firm (founded 1969) serving enterprise FMCG and consumer-brand clients such as P&G, Ferrero, and Samsung with proprietary packaging and artwork platforms across 30+ languages and multiple continents.
- Company typePrivate
- Founded1969
- HeadquartersNeu Isenburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DAS STUDIO does
DAS STUDIO (DAS STUDIO Torsten Hegner GmbH) is a family-owned German prepress and brand production company founded in 1969 by Torsten Hegner in Frankfurt and now headquartered in Neu-Isenburg. The firm specializes in packaging, point-of-sale materials, and integrated marketing communications for enterprise brand owners, serving a client roster that includes Procter & Gamble, Ferrero, Radeberger, Brita, Samsung, Maxi Nutrition (Krüger Group), Stollwerck, Entega, GE, and Sinn Spezialuhren. It operates with 130+ permanent employees and produces approximately 40,000 artworks per year across 30+ languages for markets including Germany, Switzerland, Australia, China, Turkey, Egypt, and Sweden.
The company's product stack centers on proprietary platforms: ARTIS, a workflow system for managing brand production and multi-market artwork adaptation; Webjobtasche, an online jobbag for client-supplier artwork exchange; Brand Colors 7.0, a proprietary color management system aligned to ISO 12647 and Fogra standards; and DS SMART_MEDIA_SOLUTIONS for cross-media output. The blickfang subsidiary extends capability into VR and 3D visualization, including the Virtual Supermarket retail simulation concept. Certifications held include ISO 12647, Fogra accreditation, and ClimatePartner status. As of 2026, the firm has integrated AI capabilities across four functional pillars (CREATIVITY, TECHNOLOGY, PRODUCTION, ADMINISTRATION) spanning text, image, video, code, and structured data modalities.
The business model is project-based specialist services revenue tied to artwork production volume and complexity, with enterprise annual contracts and additional service lines layered in via partnerships with Esko, GS1, Digimarc (HolyGrail 2.0), and ClimatePartner. Geographic distribution is handled through in-country partner studios in Asia, the Middle East, and Northern Europe, allowing local execution under centralized German production oversight. The firm transitioned to second-generation leadership (Björn Hegner and Thomas Behmüller) following founder Torsten Hegner's death in 2022 and has remained privately held with no public funding rounds or disclosed revenue.
DAS STUDIO firmographics
Firmographics- Name
- DAS STUDIO
- Legal name
- DAS STUDIO Torsten Hegner GmbH
- Website
- https://das-studio.de
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DAS STUDIO is a family-owned German prepress and brand production firm (founded 1969) serving enterprise FMCG and consumer-brand clients such as P&G, Ferrero, and Samsung with proprietary packaging and artwork platforms across 30+ languages and multiple continents.
- Ownership category
- akta.pro rank
DAS STUDIO industry classification
Industry- Product category
- Brand Production and Prepress Services
- NAICS
- Graphic Design Services (54143), Custom Computer Programming Services (541511)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industry
- Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)
Keywords
Where DAS STUDIO is headquartered
LocationHeadquarters
- HQ city
- Neu Isenburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
DAS STUDIO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Design-to-Print: Core revenue from comprehensive prepress, reprographics, and brand production services including packaging, POSM, MARCOM, digital/animation, and consulting. Services are delivered through direct client relationships with brand owners and retailers on project and retainer basis.
- Software/Platform Licensing - ARTIS: Revenue from the ARTIS platform for database-driven packaging automation, potentially offered as a platform solution to clients seeking to implement smart artwork automation internally.
- Media IT Solutions: Revenue from proprietary media IT solutions including workflow management systems and digital asset management tools such as the WebJobTasche platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
DAS STUDIO product offering
Product offeringCore offering
DAS STUDIO is a B2B professional services firm that produces and manages marketing, brand, and sales visual content for packaging, Point of Sale Materials (PoSM), and brand communication. It functions as a central reprographics and design-to-print agency (Zentralrepro/Decoupling) for brand owners and retailers, delivering consistent international brand execution across languages, printing processes, and digital channels. Core offerings include packaging, POSM, MARCOM, digital/animation, consulting, and proprietary platforms (ARTIS, Webjobtasche, Brand Colors 7.0) that automate artwork creation and workflow management.
Product overview
DAS STUDIO is a brand production company offering artwork automation and Design-to-Print services for packaging, POS materials, and marketing communications. The core offering centers on the ARTIS Platform for database-driven packaging automation, complemented by the Webjobtasche online workflow solution and DS SMART_MEDIA_SOLUTIONS for modular IT infrastructure. The proprietary Brand Colors 7.0© system extends traditional CMYK with orange, green, and violet for enhanced color reproduction. Services span packaging design, POSM, MARCOM, Digital/Animation, Decoupling/Central Repro, Consulting, and specialized services including Virtual Supermarket technology. The company employs AI across Creativity, Technology, Administration, and Production for automation and efficiency gains.
Differentiator
Problem solved
Functional benefit
Brands
- ARTIS: Database-driven packaging and label production platform combining product data, design rules, and Adobe workflows for automated artwork creation
- Webjobtasche
- Brand Colors 7.0
- AMS-System
Products and services
- ARTIS Platform Database-driven packaging and label production platform that combines structured product data, design rules, and Adobe Creative Suite workflows into a controlled, automated artwork process. Supports efficient creation of variants, languages, and product line updates for brand owners and retailers.
- Webjobtasche Online workflow management solution enabling digital, transparent, and efficient control of all design-to-print processes, including centralized workflow management, approval tracking, and document control for brand production projects.
- DS SMART_MEDIA_SOLUTIONS Modular proprietary IT solutions enabling efficient implementation, control, and monitoring of the entire production chain, including an AMS-system with integrated digital comparison function that shortens market introduction time and reduces error risk with complete documentation for approvals.
- Brand Colors 7.0 Proprietary 7-color printing process that adds orange, green, and violet (OGV) to standard CMYK, creating a larger color space for brighter colors and improved print quality, integrated with ISO-Standard (39 L) and PANTONE colors.
- Packaging Services Design-to-print packaging services including graphical adaptation, prepress, mock-ups, and coordination with creative and print partners for consistent, cost-efficient packaging execution across substrates such as folding boxes, stand-up pouches, cans, drink-cartons, foils, and labels.
- POSM Services Point of Sale Materials services including graphic adaptation, technical drawing, photography, and print production for promotional displays, signage, wobblers, totems, online displays, and digital POS objects for brand owners and retailers.
- MARCOM Services Marketing Communications services including creative image editing, brochure layout, print-ready file preparation, photography, and CGI production for advertising and brand communications across print and digital.
- Decoupling / Central Repro (Zentralrepro) Central Brand Management service functioning as a Design-to-Print agency that supports brand owners in efficiently adapting and implementing packaging and PoSM across all printing processes and languages for global brand consistency.
- Digital / Animation Services Digital communication implementation including online banners, social media content, newsletters, landing pages, and content management for websites and CMS systems (WordPress, FirstSpirit) for brand owners.
- Consulting Services Expert consulting leveraging long-standing experience in content production across different media channels for process optimization, workflow strategy, and media-IT advisory for brand owners and retailers.
- DAS STUDIO Virtual Supermarket Virtual reality supermarket application built on the Unity game engine for HTC Vive and Oculus Rift, allowing users to walk through a real-scale supermarket and interact with 3D packaging displays for immersive brand experience and packaging visualization.
- Digimarc Integration Service integrating Digimarc digital watermarking into packaging for enhanced product identification, traceability, and recycling-sortable packaging as part of the HolyGrail initiative.
Quantifiable outcome
- Up to 40,000 international artworks produced per year
- +2 more outcomes
Companies that use DAS STUDIO
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
DAS STUDIO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature6 records
DAS STUDIO partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- GS1 Germany Solution PartnersminorDAS STUDIO is a member of GS1 Germany Solution Partners, demonstrating commitment to industry standards and collaboration within the packaging and supply chain ecosystem.
- DFTA (Deutsche Fleischwarenfabrikationstechnik Association)minorIndustry association membership supporting packaging and production industry standards and best practices.
- Deutsches Verpackungsinstitut (German Packaging Institute)minorMembership in the German packaging industry institute for industry networking and best practice sharing.
- Fogra Forschungsgesellschaft Druck E.V.minorResearch association membership supporting print industry research and development, with Fogra certification for print process expertise.
- HolyGrailminorDigital watermarking initiative for packaging sustainability and circular economy, supporting industry innovation in packaging traceability.
- PAC GlobalminorGlobal packaging association membership for international industry networking and best practices.
- ClimatePartnerminorTÜV-certified climate protection partnership for annual CO2 footprint determination, environmental protection measures, and carbon offset certificates.
- ClimatePartner (Emissions Certificates)minorWind energy project Prony & Kafeate, New Caledonia (WWF Gold Standard); Forest conservation Kibale National Park, Uganda; Forest restoration San Rafael, Costa Rica
- blickfang (Subsidiary)coreDAS STUDIO subsidiary that co-developed the Virtual Supermarket using Unity game engine for HTC Vive and Oculus Rift virtual reality applications. Blickfang specializes in 3D visualization and VR/AR applications for brand experience.
- Marketing Club FrankfurtminorProfessional marketing association membership for networking with marketing professionals and agencies in the Frankfurt region.
- Die Familien Unternehmer – ASU E.V.minorFamily business association membership representing interests of family-owned enterprises in Germany.
- AIM (Automatic Identification and Data Capture)minorIndustry association for automatic identification and data capture technologies, relevant for packaging traceability and digital watermarking initiatives.
- PURelectra renewableminorRenewable energy certification for climate and environmental protection (certificate for DAS STUDIO Neu-Isenburg location).
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
DAS STUDIO competitors and assessment
Company assessmentDirect peers
- WoodWing Studio: Multi-channel content and workflow platform with strong adoption among publishers and brand marketers for DAM, workflow automation and content production — comparable scope to WebJobTasche and DS SMART_MEDIA_SOLUTIONS at the editorial/brand asset layer.
- Hybrid Software: Developer of prepress workflow software (Meteor, CLOUDFLOW, PACKZ) used by packaging trade shops and brand owners. Overlaps with DAS STUDIO's Media-IT / Smart Workflow proposition and serves the same German/DACH prepress market.
- Cerm: Belgium-based label and packaging artwork management SaaS provider. Closest software analogue to ARTIS for brand owners managing multi-language, multi-SKU label artwork, competing for the same CIO/IT budgets at CPG and chemical companies.
- Loftware: Enterprise labelling and artwork management platform (formerly NiceLabel) serving regulated industries. Competes with ARTIS for label artwork automation, particularly in food/beverage and consumer goods where DAS STUDIO is strong.
- Esko (Danaher): Global market leader in packaging prepress, artwork management (ARTPRO/WebCenter), and 3D visualisation for CPG brands. Directly competes with DAS STUDIO's ARTIS and prepress offerings and is also an integration partner via Esko Studio for the Virtual Supermarket.
- MarcomCentral by Esko (ADAM): Brand asset management and customised marketing collateral platform, now part of Esko/Danaher. Competes head-on with WebJobTasche / DS SMART_MEDIA_SOLUTIONS for centralised brand production workflows.
Emerging players
- Stibo Systems: Provider of master data / PIM and product data management platforms with growing traction in packaging artwork use cases. Adjacent competitor whose STEP platform increasingly overlaps with ARTIS's structured product data layer.
Regional players
- kammann (premedia agency): German premedia and reprographics agency serving similar CPG clients in DACH. Most direct regional analogue in size and service mix to DAS STUDIO's traditional Zentralrepro business, and a natural benchmark for DACH prepress pricing.
Broad incumbents
- SGS Co. Large global brand deployment and packaging services network. Overlaps with DAS STUDIO on artwork management and print production for multinational brand owners, with broader geographic delivery and scale.
- SGK (formerly Schawk): Global brand implementation and packaging production agency (part of Matthews International). Competes with DAS STUDIO for multi-region CPG Zentralrepro work but at much greater scale across Americas, EMEA and APAC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DAS STUDIO social profiles
Digital presenceDAS STUDIO compliance and trust
Trust signalCompliance14 records
DAS STUDIO financial estimates
Financial estimateRevenue estimate
Valuation estimate
DAS STUDIO leadership team
Management profileNumber of profiles
Profiles2 records
DAS STUDIO subsidiaries and ownership
Company hierarchySubsidiaries1 record
DAS STUDIO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DAS STUDIO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DAS STUDIO
What does DAS STUDIO do?
DAS STUDIO is a B2B professional services firm that produces and manages marketing, brand, and sales visual content for packaging, Point of Sale Materials (PoSM), and brand communication. It functions as a central reprographics and design-to-print agency (Zentralrepro/Decoupling) for brand owners and retailers, delivering consistent international brand execution across languages, printing processes, and digital channels. Core offerings include packaging, POSM, MARCOM, digital/animation, consulting, and proprietary platforms (ARTIS, Webjobtasche, Brand Colors 7.0) that automate artwork creation and workflow management.
Is DAS STUDIO a public or private company?
DAS STUDIO is a private company. It is classified as family owned and is currently operating.
When was DAS STUDIO founded?
DAS STUDIO was founded in 1969. It employs 11 to 50 people.
Where is DAS STUDIO based?
DAS STUDIO is headquartered in Neu Isenburg, Germany, in the Europe region.
How does DAS STUDIO make money?
Three revenue lines are on record. Professional Services - Design-to-Print is the primary driver. The others are software/Platform Licensing - ARTIS and media IT Solutions.
Who are DAS STUDIO's main competitors?
Direct peers on record are WoodWing Studio, Hybrid Software, Cerm, Loftware, Esko (Danaher) and MarcomCentral by Esko (ADAM). Stibo Systems is listed as an emerging player. kammann (premedia agency) is listed as a regional player. Broad incumbents are SGS Co. and SGK (formerly Schawk).
Does DAS STUDIO have an API?
No public API is recorded for DAS STUDIO.
What industry is DAS STUDIO in?
DAS STUDIO's product category is Brand Production and Prepress Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of HDAEAHAF, Digital Process Automation (DPA) & Orchestration Suites. Its NAICS code is 54143 and its SIC code is 7330.