Clean IT
Clean IT is a New Zealand-based private company founded in 2010 that provides on-site workstation cleaning and sanitization services to corporate and government clients nationwide, complemented by a small e-commerce line of DIY cleaning products and kits.
- Company typePrivate
- Founded2010
- HeadquartersMairangi Bay, New Zealand
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Clean IT does
Clean IT (2010) Limited is a New Zealand private company founded in 2010 that specializes in on-site workstation cleaning and sanitization services for corporate offices, operating nationwide from its Auckland headquarters. The company's core service involves technicians visiting client workplaces to clean and disinfect individual workstations — covering monitors, keyboards, mice, headsets, telephones, calculators, staplers, and work surfaces — using a standardized procedure built around a 70% isopropyl alcohol / 30% water solution and a proprietary "Sprush" tool designed for keyboard deep-cleaning. Staff carry Ministry of Justice clearance, work in navy blue uniforms, and pricing is customized per workstation based on assessment visits, with after-hours service offered at no additional charge.
The business model combines B2B professional services revenue (per-workstation, quote-based, recurring cycles ranging from one-off deep cleans to monthly or quarterly scheduled cleans) with a small direct-to-consumer e-commerce line sold through a Wix-hosted online store. The DTC product portfolio includes standalone consumables (Alcohol Wipes at NZD 1, Sani Spray at NZD 2, Alcohol Towels box of 100 at NZD 10, Hand Sanitiser 50ml at NZD 1) and a bundled CleanIT Computer Cleaning Kit at NZD 29 incorporating the proprietary Sprush tool, microfibre cloth, and cleaning consumables.
Clean IT serves enterprise and government clients across banking (ASB, ANZ), insurance (AIG), energy (BP), media (Stuff), e-commerce (Trade Me), engineering (AECOM), telecommunications (Kordia), automotive (AA New Zealand, Motor Carriers), and central government (MBIE). Distribution combines direct field sales (on-site enterprise visits, free trial demo cleans), phone-based inside sales, and channel partnerships with three named commercial cleaning firms (Total Group, TPS, Paramount Services) that subcontract workstation cleaning work to Clean IT. The company is privately held, founder/owner-operated with two key contacts (David and Marg), and shows no evidence of external funding, acquisitions, or expansion outside New Zealand.
Clean IT firmographics
Firmographics- Name
- Clean IT
- Legal name
- Clean IT (2010) Limited
- Website
- https://cleanit.co.nz
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Clean IT is a New Zealand-based private company founded in 2010 that provides on-site workstation cleaning and sanitization services to corporate and government clients nationwide, complemented by a small e-commerce line of DIY cleaning products and kits.
- Ownership category
- akta.pro rank
Clean IT industry classification
Industry- Product category
- Commercial Cleaning Services
- NAICS
- Janitorial Services (561720), Polish and Other Sanitation Good Manufacturing (325612), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842), Sanitary Services (4950), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Cleanroom & Controlled Environment Cleaning (BPABABAH)
- akta.pro secondary industries
- Disinfectant Wipes (Pre-moistened) (CRAJANAC), Disinfecting All-Purpose Cleaners (CRAJAMAB), Wipes (All-Purpose Cleaning Wipes) (CRAJAMAJ), Hoarding/Extreme Cleaning with Sanitization (HSAEAHAG)
Keywords
Where Clean IT is headquartered
LocationHeadquarters
- HQ city
- Mairangi Bay
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Clean IT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Professional Cleaning Services: On-site workstation cleaning and sanitization services. Charged per workstation with pricing customized based on workspace assessment, frequency of cleaning, and equipment type. Services include cleaning of monitors, keyboards, mice, headsets, telephones, calculators, staplers, and work surfaces.
- Cleaning Products Sales: Direct-to-consumer e-commerce sales of cleaning products including Computer Cleaning Kits ($29), Alcohol Wipes ($1), Sani Spray ($2), Alcohol Towels ($10), and Hand Sanitiser ($1). Products sold individually or in bulk.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per workstation cleaning service - customized quote |
| Unit Pricing | Pay-as-you-go | Service add-ons |
| One time/ perpetual license | Pay-as-you-go | CleanIT Computer Cleaning Kit - $29.00 |
| Unit Pricing | Pay-as-you-go | Alcohol Wipes 10-pack - $1.00 |
| Unit Pricing | Pay-as-you-go | Sani Spray (IPA) - $2.00 |
| Unit Pricing | Pay-as-you-go | Alcohol Towels (Box of 100) - $10.00 |
| Unit Pricing | Pay-as-you-go | Hand Sanitiser 50ml - $1.00 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Clean IT product offering
Product offeringCore offering
Clean IT provides on-site professional workstation cleaning and sanitisation services across New Zealand for corporate offices, delivered by Ministry of Justice-cleared technicians using 70% Isopropyl alcohol-based solutions and a proprietary Sprush cleaning tool. In addition to the field service, the company sells a small range of DIY cleaning consumables (alcohol wipes, sani spray, alcohol towels, hand sanitiser, and a bundled CleanIT Computer Cleaning Kit) through its own e-commerce store.
Product overview
Clean IT is a New Zealand-based company founded in 2010 that offers both professional workstation cleaning services and DIY cleaning products. The service offerings include Workstation Cleaning, Office Sanitisation, Custom Solutions, and Germ & Virus Elimination, provided by staff with Ministry of Justice clearance. The product portfolio comprises standalone cleaning items (Alcohol Wipes, Sani Spray IPA, Alcohol Towels, Hand Sanitiser) and a comprehensive CleanIT Computer Cleaning Kit that bundles multiple products together. The company operates New Zealand-wide and partners with commercial cleaning companies for larger facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Workstation Cleaning Service On-site professional cleaning and sanitisation of employee workstations (mouse, keyboard, screen, headsets, telephones, calculators, staplers, work surfaces) delivered by Ministry of Justice-cleared technicians in navy blue uniforms. Customised quote-based pricing per workstation with free trial/demo cleaning and after-hours service at no extra charge; offered New Zealand-wide.
- CleanIT Computer Cleaning Kit
Companies that use Clean IT
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Clean IT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Clean IT partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Total GroupcoreCommercial cleaning company partner that subcontracts workstation cleaning services to Clean IT. Total Group is one of several larger commercial cleaning companies Clean IT works with.
- TPScoreCommercial cleaning company partner that subcontracts workstation cleaning services to Clean IT.
- Paramount ServicescoreCommercial cleaning company partner referenced in customer testimonial (Heena Savaliya, Customer Service & Project Administrator at Paramount Services LTD). Clean IT subcontracts specialist workstation cleaning services to Paramount.
Scale indicators3 records
Recent moves3 records
Expansion highlights5 records
Clean IT competitors and assessment
Company assessmentDirect peers
- Paramount Services: NZ commercial cleaning firm that subcontracts specialist workstation cleaning to CleanIT. Direct domestic peer in commercial cleaning, with overlapping enterprise customer relationships in NZ.
- Total Group: NZ commercial cleaning company and one of CleanIT's named channel partners. Highly comparable as a domestic peer offering janitorial services to enterprise customers, sometimes subcontracting workstation cleaning back to CleanIT.
- CrestClean: New Zealand's largest commercial cleaning franchise, providing office and facility cleaning across NZ. Comparable as a direct domestic peer in the commercial cleaning services market, with broader scope but overlapping corporate-office customer base.
- TPS: NZ commercial cleaning partner of CleanIT. Directly comparable as a domestic peer offering facility cleaning services to NZ corporates, sometimes contracting workstation cleaning to CleanIT.
Broad incumbents
- ServiceMaster Clean: Global commercial and residential cleaning franchise with NZ presence, offering janitorial and specialty cleaning to commercial customers. Comparable as a broad incumbent in the facility cleaning market serving enterprise offices.
- OCS Group: Global facility services company with NZ operations offering commercial cleaning and janitorial services to enterprise and government clients. Comparable as a broader incumbent in the same corporate cleaning category, with wider service portfolio.
- JAN-PRO: International commercial cleaning franchise operating in NZ and globally, serving office and facility customers. Comparable as a broader incumbent offering office cleaning services to mid-market and enterprise accounts.
- Compass Group New Zealand: Global facility services group with NZ operations spanning cleaning and support services. Comparable as a broader incumbent in NZ commercial facility services, with overlapping enterprise customer base.
Emerging players
- Whoosh!: Consumer and B2B brand specializing in screen and electronics cleaning products (wipes, sprays). Comparable as a niche product-side peer in the same electronics/IT cleaning chemistry and wipes category that CleanIT also retails.
- iKlear: Specialty brand selling screen and electronics cleaning kits, wipes, and sprays. Comparable as a niche product peer targeting the same electronics-cleaning use case that CleanIT's Sprush kit and alcohol wipes address.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Clean IT social profiles
Digital presenceClean IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clean IT leadership team
Management profileNumber of profiles
Profiles2 records
Clean IT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clean IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clean IT
What does Clean IT do?
Clean IT provides on-site professional workstation cleaning and sanitisation services across New Zealand for corporate offices, delivered by Ministry of Justice-cleared technicians using 70% Isopropyl alcohol-based solutions and a proprietary Sprush cleaning tool. In addition to the field service, the company sells a small range of DIY cleaning consumables (alcohol wipes, sani spray, alcohol towels, hand sanitiser, and a bundled CleanIT Computer Cleaning Kit) through its own e-commerce store.
Is Clean IT a public or private company?
Clean IT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clean IT founded?
Clean IT was founded in 2010. It employs 51 to 100 people.
Where is Clean IT based?
Clean IT is headquartered in Mairangi Bay, New Zealand, in the Oceania region.
How does Clean IT make money?
Two revenue lines are on record. Professional Cleaning Services are the primary driver. The others are cleaning Products Sales.
Who are Clean IT's main competitors?
Direct peers on record are Paramount Services, Total Group, CrestClean and TPS. Broad incumbents are ServiceMaster Clean, OCS Group, JAN-PRO and Compass Group New Zealand. Emerging players are Whoosh! and iKlear.
Does Clean IT have an API?
No public API is recorded for Clean IT.
What industry is Clean IT in?
Clean IT's product category is Commercial Cleaning Services. Its primary akta.pro industry code is BPABABAH, Cleanroom & Controlled Environment Cleaning, with a secondary code of CRAJANAC, Disinfectant Wipes (Pre-moistened). Its NAICS code is 561720 and its SIC code is 2842.