Fitness Mobile Apps
Mindbody (MINDBODY, Inc.) is a US-based SaaS platform that provides scheduling, payments, marketing, and a white-label branded mobile app to fitness, wellness, and beauty SMBs and multi-location operators, operating as a subsidiary of Playlist.
- Company typePrivate
- Founded2011
- HeadquartersSanta Monica, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Fitness Mobile Apps does
Mindbody (legal name MINDBODY, Inc.) is a cloud-based SaaS platform that provides business management, scheduling, payments, marketing, and a white-label branded mobile app to fitness, wellness, and beauty SMBs and multi-location operators. Founded in 2011 and headquartered in Santa Monica, California, the company operates as a subsidiary of Playlist and employs 501–1,000 people. Its product surface centers on a Branded App product — a customizable iOS/Android app published and maintained by Mindbody in the Apple App Store and Google Play — and extends into Payments (via MINDBODY Processing, a registered ISO of PNC Bank and Elavon), Mindbody Capital business financing, AI Concierge (missed-call-to-booking powered by Playlist's AI platform), multi-location management, and an integrations marketplace with developer APIs.
The business model combines monthly SaaS subscriptions (pricing in the US starts at $79/month for small businesses) with payment-processing transaction fees and embedded business-financing interest/fee income. Go-to-market blends direct field sales for enterprise/multi-location operators, inside sales for mid-market and SMBs, and product-led growth via the consumer-facing Mindbody app (3M+ active users) for discovery and inbound demand. Operations span North America, Australia, the United Kingdom, and Europe. The platform is sold into vertical-specific segments — Fitness (primary), Wellness, and Beauty — with dedicated software pages by sub-vertical such as yoga, Pilates, martial arts, salons, and med spas.
Fitness Mobile Apps firmographics
Firmographics- Name
- Fitness Mobile Apps
- Legal name
- MINDBODY, Inc.
- Website
- https://fitnessmobileapps.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Mindbody (MINDBODY, Inc.) is a US-based SaaS platform that provides scheduling, payments, marketing, and a white-label branded mobile app to fitness, wellness, and beauty SMBs and multi-location operators, operating as a subsidiary of Playlist.
- Ownership category
- akta.pro rank
Fitness Mobile Apps industry classification
Industry- Product category
- Fitness Business Management Software
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
Keywords
Where Fitness Mobile Apps is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fitness Mobile Apps business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription (SaaS): Monthly software subscription for fitness, wellness, and beauty businesses to access the Mindbody platform including scheduling, staff management, payments, reporting, and optionally a branded mobile app. Pricing starts at $79/month for small businesses in the US.
- Payment Processing / Transaction Fees: Mindbody processes all client transactions through MINDBODY Processing, generating transaction fee revenue. As a registered ISO of PNC Bank and Elavon, Mindbody earns fees on every payment processed.
- Mindbody Capital (Business Financing): Capital financing offerings for existing Mindbody business customers to fund their operations, creating an additional revenue stream through interest/fees on loans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small Fitness and Wellness Business Plan — Starting at $79/month in the US |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Fitness Mobile Apps product offering
Product offeringCore offering
Fitness Mobile Apps operates the Mindbody cloud-based SaaS platform for fitness, wellness, and beauty businesses, providing scheduling, staff management, payment processing, marketing tools, business reporting, and a fully-managed white-label Branded App for iOS and Android. It also operates the consumer-facing Mindbody discovery app (3M+ active users), Mindbody Capital business financing, and the AI Concierge missed-call-to-booking product. Pricing for small fitness and wellness businesses starts at $79 per month in the U.S., with multi-location enterprise contracts layered on top.
Product overview
Mindbody offers a platform-plus-modules architecture centered on its Branded App product. The core offering enables businesses in fitness, wellness, and beauty sectors to create custom mobile applications that clients can use for seamless booking, purchasing, and engagement. Additional modules include the consumer-facing Mindbody app (accessing 3M+ active users), Marketing tools, ClassPass for business, Mindbody Capital business financing, Payments processing, Staff management, Scheduling, Business reporting, Branded web tools, AI Concierge, and Multi-location management capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Mindbody Capital: Business financing services for Mindbody customers.
- Mindbody One
- AI Concierge
Products and services
- Branded App
Quantifiable outcome
- 36% more bookings year over year after branded app launch
- +2 more outcomes
Companies that use Fitness Mobile Apps
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Fitness Mobile Apps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fitness Mobile Apps partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered supporting and core.
- PNC Bank, N.A.supportingMINDBODY Processing is a registered ISO (Independent Sales Organization) of PNC Bank, N.A., Pittsburgh, PA. This relationship enables Mindbody to offer integrated payment processing services to its fitness, wellness, and beauty business customers as part of the MINDBODY Processing platform.
- Elavon, Inc.supportingMINDBODY Processing is a registered ISO/Agent of Elavon, Inc. Georgia. This relationship provides the payment processing infrastructure underlying MINDBODY Processing's transaction services for business customers.
- Playlist (Parent Company)corePlaylist is Mindbody's parent company. Mindbody's software includes built-in access to an AI-powered platform from Playlist. The AI Concierge product, which turns missed calls into bookings, is powered by Playlist's technology. This is a core strategic integration within the Mindbody product suite.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Fitness Mobile Apps competitors and assessment
Company assessmentDirect peers
- ClubReady: Fitness club management SaaS for gyms and multi-location fitness operators, providing member management, scheduling, billing, and branded mobile apps - directly overlapping with Mindbody's fitness and multi-location modules.
- Glofox: Boutique fitness studio management SaaS offering scheduling, memberships, branded apps, and payments - directly competing with Mindbody for the same gym and studio SMB customer in the same fitness vertical.
- Booksy: Appointment booking and business management software for beauty and wellness professionals - competing with Mindbody in the beauty and wellness customer segment with similar booking and branded-app capabilities.
- Vagaro: SMB management software for salons, spas, fitness, and wellness businesses with booking, payments, branded apps, and marketing - directly comparable to Mindbody's beauty and wellness verticals.
- Wodify: CrossFit and functional fitness gym management software with class scheduling, member management, and branded apps - competing directly with Mindbody in the boutique fitness/gym SMB market.
- Mariana Tek: Boutique fitness and wellness SaaS platform with branded apps, booking, and analytics - direct competitor targeting premium boutique studios with similar product capabilities to Mindbody's branded app offering.
- Zen Planner: Gym, martial arts, and fitness studio management software with member scheduling, billing, branded apps, and payment processing - directly competing with Mindbody for the same fitness SMB segment.
Broad incumbents
- Acuity Scheduling: Broader appointment scheduling platform owned by Squarespace, serving many of the same service SMBs as Mindbody across fitness, wellness, and beauty - overlapping capability but not fitness-vertical specialized.
- Square Appointments: Block's SMB appointment scheduling and payments product serving salons, spas, and fitness studios - broader incumbent with overlapping scheduling and payments capabilities vs. Mindbody's vertical depth.
Others
- ClassPass: Consumer fitness subscription marketplace that partners with Mindbody-integrated studios to fill classes - complementary rather than competitive, as ClassPass for Business is actually offered through the Mindbody platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fitness Mobile Apps social profiles
Digital presenceFitness Mobile Apps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fitness Mobile Apps leadership team
Management profileNumber of profiles
Fitness Mobile Apps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fitness Mobile Apps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fitness Mobile Apps
What does Fitness Mobile Apps do?
Fitness Mobile Apps operates the Mindbody cloud-based SaaS platform for fitness, wellness, and beauty businesses, providing scheduling, staff management, payment processing, marketing tools, business reporting, and a fully-managed white-label Branded App for iOS and Android. It also operates the consumer-facing Mindbody discovery app (3M+ active users), Mindbody Capital business financing, and the AI Concierge missed-call-to-booking product. Pricing for small fitness and wellness businesses starts at $79 per month in the U.S., with multi-location enterprise contracts layered on top.
Is Fitness Mobile Apps a public or private company?
Fitness Mobile Apps is a private company. It is classified as corporate owned and is currently operating.
When was Fitness Mobile Apps founded?
Fitness Mobile Apps was founded in 2011. It employs 501 to 1,000 people.
Where is Fitness Mobile Apps based?
Fitness Mobile Apps is headquartered in Santa Monica, United States, in the North America region.
How does Fitness Mobile Apps make money?
Three revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are payment Processing / Transaction Fees and mindbody Capital (Business Financing).
Who are Fitness Mobile Apps's main competitors?
Direct peers on record are ClubReady, Glofox, Booksy, Vagaro, Wodify, Mariana Tek and Zen Planner. Broad incumbents are Acuity Scheduling and Square Appointments. ClassPass is listed as an others.
Does Fitness Mobile Apps have an API?
No public API is recorded for Fitness Mobile Apps.
What industry is Fitness Mobile Apps in?
Fitness Mobile Apps's product category is Fitness Business Management Software. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 713940 and its SIC code is 7372.