Mja Advertising & Associates

What Mja Advertising & Associates does

MJA Advertising & Associates is a privately held, full-service advertising agency headquartered in Beverly Hills, California. Founded in 1970 and claiming over 55 years of industry experience, the firm offers a vertically integrated service stack spanning consumer and market research, traditional and digital media buying, creative development, brand strategy, radio, television, print and outdoor production, and in-house commercial music production. Its digital operations are powered by an internal Demand Side Platform that runs Display, Mobile, Video, Audio, Native, and Connected TV campaigns, using cross-device ID matching and post-campaign measurement to optimize reach, frequency, and performance.

The agency's commercial focus is the U.S. casino, resort, and hospitality vertical, where it has produced documented outcome claims including growing Morongo Casino from $7 million to $35 million per month in revenue, driving 30 consecutive months of revenue growth at Snoqualmie Casino, and achieving a 97% video completion rate with $0.04 average cost-per-completed-view on Connected TV for a regional casino. It also maintains a portfolio of historical enterprise engagements outside gaming, including The Men's Wearhouse (which it claims helped grow into a $2 billion publicly traded company), the Smirnoff Ice launch (described as the single most successful Malternative product launch), and brands such as AT&T, Time Warner Cable, Penske Motor Cars, Vegas.com, and the Los Angeles Sparks.

The business model is enterprise retainers and project-based engagements priced on a quote basis with no publicly disclosed rate card. The firm is partner-owned and controlled by President and Partner Mike Cunio and Executive Vice President and Partner Scott Cooper, with a recently expanded senior bench including EVP Gail Jackson (joined November 2025, ex-Disney/OMG23) and SVP Dan Kearney (ex-Audacy Las Vegas, CBS Radio Los Angeles, Cox Media Group Atlanta). Reported employee count is 1-10, no external funding has been disclosed, and there is no parent company, subsidiary, or public listing.

Name

Mja Advertising & Associates

Legal name

MJA Advertising

Website

https://mjala.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

MJA Advertising & Associates is a privately held Beverly Hills-based full-service advertising agency with 55+ years of experience, primarily serving U.S. casino and hospitality enterprises with research, media buying, creative, branding, and digital advertising delivered through an internal Demand Side Platform.

Ownership category

akta.pro rank

Product category

Full-Service Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Full-service advertising
• Media buying services
• Brand development agency
• Digital campaign management
• Creative advertising production

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels4 records

Core offering

MJA Advertising is a full-service advertising agency that delivers integrated research, media buying, creative development, branding, digital, radio, television, print/outdoor, and music production services to enterprise clients. The agency leverages an internal Demand Side Platform (DSP) to run cross-device digital campaigns across Display, Mobile, Video, Audio, Native, and Connected TV, paired with 55+ years of media relationships that secure proprietary rates and added value events. Core client work is concentrated in the casino/hospitality, retail, and consumer brand sectors, with documented outcomes across Morongo Casino, Snoqualmie Casino, Smirnoff Ice, and The Men's Wearhouse.

Product overview

MJA Advertising is a full-service advertising agency with over 55 years of experience offering a comprehensive suite of marketing services. The agency's core offerings span six main service areas: Research (consumer and market research), Media Buying (national media purchasing), Creative (award-winning advertising development), Branding (brand development and management), Digital (internal DSP managing Display, Mobile, Video, Audio, Native and Connected TV), and traditional media (Radio, Television, Print & Outdoor, Music Production). The agency serves primarily the casino, resort, and hospitality industries, with documented success through case studies including Morongo Casino, Snoqualmie Casino, Smirnoff Ice, and The Men's Wearhouse. Their digital operations are powered by an internal Demand Side Platform enabling cross-device targeting and campaign optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Research Consumer and market research service combining data from proprietary research sources, media ratings, expert analysis, focus group management, and consumer feedback to ensure brands reach the right audience with the right message. Offered to enterprise clients as part of MJA's integrated service offering.
• Media Buying National media purchasing service leveraging 55+ years of experience and extensive media relationships to secure proprietary rates, added value events, and integrated partnerships across media markets nationwide for enterprise clients.
• Creative Award-winning creative development service combining strategic business insight with artistic execution to produce aspirational, relevant, on-target advertising. Work has earned Clio, Telly, Davey, and W3 awards.
• Branding Brand development and management service utilizing far-reaching media partnerships to keep client brands at the forefront of consumers' minds and protect brand reputation.
• Digital Advertising Digital advertising management using MJA's internal Demand Side Platform (DSP) to run Display, Mobile, Video, Audio, Native, and Connected TV campaigns with cross-device targeting and optimization, with custom targeting tactics aligned to each client's audience, goals, and KPIs.
• Radio Advertising Radio advertising production and placement service executed across multiple US markets for clients including Morongo Casino, Vegas.com, Desert Diamond, Los Angeles Sparks, and Penske Motor Cars.
• Television Advertising Television advertising production and placement including 5-second spots, social media content, digital OOH, and longer-form commercials for casino, retail, and consumer brand clients.
• Print and Outdoor Advertising Print and outdoor advertising service including magazine ads, billboards, brochures, and promotional materials for casino, resort, and hospitality clients.
• Music Production Commercial music production service that leverages musical expertise to enhance advertising creative and commercial content for clients.

Quantifiable outcome

• Morongo Casino grew from $7 million to $35 million per month in revenue
• +4 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 72andSunny: LA-headquartered independent creative and media agency with omnichannel brand work; comparable as a West Coast independent competing for enterprise creative and media accounts.
• Zimmerman Advertising: Fort Lauderdale-based full-service advertising agency historically strong in retail and franchise brands; comparable on the full-service model and media-buying scale, and a useful parallel to MJA's Men's Wearhouse-style retail turnaround work.
• The Martin Agency: Richmond, VA-based independent full-service agency with strong creative reputation and national brand work; comparable as an independent full-service competitor at similar scale.
• RPA (Rubin Postaer and Associates): Santa Monica-based full-service independent agency with strong broadcast, digital and retail credentials; directly comparable as a West Coast independent competing for similar enterprise accounts.
• David & Goliath: LA-based independent full-service agency known for bold creative and integrated media work; comparable as a similarly sized independent competitor in the Southern California market.
• Ground Control Marketing: Hospitality, events and experiential marketing agency serving casinos, resorts and entertainment venues; directly comparable on the casino/hospitality client mix and integrated campaign execution.
• Deutsch LA: Los Angeles creative and media agency offering full-service brand-building and media planning; comparable on full-service capability and California enterprise client base, though inside a holding company.
• The Richards Group: Dallas-based independent full-service agency historically strong in retail and brand-building; comparable as a Southern US independent competing for national retail and consumer clients.
• R&R Partners: Las Vegas-based full-service independent advertising agency with deep casino, tourism, and hospitality expertise — closely comparable to MJA's primary vertical and full-service model.

Broad incumbents

• Wieden+Kennedy: Larger independent creative powerhouse with global brand work and significant media scale; comparable as an independent creative agency model, but substantially larger and more diversified than MJA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mja-advertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mja Advertising & Associates