What Winkel Media does

Winkel Media is a Latin American digital media and analytics company that operates a network of more than 5,000 internet-connected screens inside 500 traditional retail stores across five countries — Mexico, Colombia, Ecuador, Peru, and the Dominican Republic. Its core product combines digital out-of-home advertising with computer-vision and machine-learning-based facial detection that captures in-store audience signals (the company reports approximately 200 people per store per day, 6,500 daily ad plays per advertisement, and 3 million-plus monthly viewers). The platform also exposes structured analytics dashboards (Tableros de Comando) under the Winkel Media & Analytics offering, allowing advertisers to review audience and performance metrics.

The company is headquartered in Mexico City and was founded by Rodrigo Velasco (CEO), Diego Sánchez (COO), and Rodrigo Calderón (CTO), with additional country-level management for non-anchor markets such as Ecuador and the Dominican Republic. Winkel targets fast-moving consumer goods (FMCG) advertisers whose category sales are heavily concentrated in the traditional retail channel (cited as 60–70% of major FMCG brand sales), positioning its screens as a point-of-purchase media surface that combines brand advertising with retail-environment audience intelligence.

Winkel generates revenue through two complementary streams: (1) digital advertising on its in-store screen network sold to FMCG brands and their agencies, and (2) analytics / subscription access to its Winkel Media & Analytics platform and dashboards. Pricing is not publicly disclosed and appears to be quote-based, consistent with enterprise-style annual advertiser agreements rather than self-serve volume. The company is privately held, founder-controlled, and has not disclosed outside funding rounds, M&A activity, patents, awards, or major strategic partnerships beyond a small set of named commercial partners (Visibility, Retail, EyeSense).

Name

Winkel Media

Legal name

Winkel Media

Website

https://winkel-media.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Winkel Media operates 5,000+ digital screens in 500 traditional retail stores across five Latin American countries, using computer-vision facial detection and analytics dashboards to sell point-of-purchase advertising and audience intelligence primarily to FMCG brands.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising & Retail Media

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Digital Signage & Commercial Displays (HDACADAL)

Keywords

• Digital out-of-home advertising
• Retail media network
• Audience measurement analytics
• Computer vision advertising
• In-store digital signage

Headquarters

HQ city

Miguel Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Digital Advertising: Digital advertising placements on 5000+ screens across traditional retail stores in Latin America. Ads are delivered on digital displays with built-in analytics to measure audience engagement.
2. Analytics & Insights Services: Visitor analytics reporting services providing data on audience demographics, engagement metrics, and brand performance insights

Distribution channels1 record

Marketing channels2 records

Core offering

Winkel Media operates a digital media platform of 5,000+ screens deployed in traditional retail stores across Latin America. The company uses facial detection (computer vision + machine learning) combined with cameras and digital displays to identify store visitors, classify them by age, gender, and mood, and deliver brand advertising with built-in real-time audience analytics reports for FMCG advertisers.

Product overview

Winkel Media & Analytics is a unified digital media platform operating in the traditional retail channel across Latin America. The core offering consists of facial detection technology deployed through cameras and digital displays at point-of-sale locations, generating real-time visitor analytics. The platform is complemented by Intelligent Command Dashboards (Tableros de Comando) that visualize data through graphs organized by location, date, time, gender, age, and mood, along with detailed Analytics Reports providing insights into advertising performance. The company operates over 5,000 screens across Mexico, Colombia, Ecuador, Peru, and Dominican Republic.

Differentiator

Problem solved

Functional benefit

Products and services

• Winkel Media & Analytics

Quantifiable outcome

• 3+ million monthly viewers across 500 stores
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• VisibilityminorOthersCommercial partner shown in logos section. No detailed partnership information available from the source.
• RetailminorOthersCommercial partner shown in logos section. No detailed partnership information available from the source.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• STRATACACHE: Large US-based digital signage and in-store media provider with global operations. Comparable to Winkel as a broad incumbent offering digital displays, content, and analytics at retail, though STRATACACHE operates across multiple verticals and geographies far beyond LatAm.
• Sensormatic Solutions (ShopperTrak): Johnson Controls-owned retail technology business providing people-counting, traffic analytics, and loss-prevention solutions. Comparable as a broad incumbent in retail visitor analytics and computer-vision-based shopper measurement.
• Neptune Retail Solutions (formerly Quotient Technology): Retail media network connecting CPG advertisers with retailer audiences via digital coupons, in-store promotions, and shopper data. Comparable to Winkel as a CPG-focused retail media and analytics player, though Neptune is US-centric and operates at much larger scale.

Direct peers

• RetailNext: Retail analytics platform using computer vision and in-store sensors to deliver shopper demographics, traffic, and engagement insights. Comparable to Winkel's computer-vision-driven audience analytics, though RetailNext is enterprise SaaS rather than an ad-funded DOOH network.
• Cooler Screens (CoolerX): Smart digital screens deployed on retail cooler doors with sensors and computer vision enabling audience measurement and dynamic ads. Closely comparable to Winkel's sensor-equipped in-store screens with built-in analytics at point of purchase.
• Navori Labs: Digital signage software platform used to manage in-store screens, audience-aware content, and analytics. Comparable to Winkel's digital-signage-plus-analytics stack, though Navori is primarily software/SaaS rather than a media owner.
• Grocery TV: In-store digital advertising network for grocery and retail stores in the US. Directly comparable to Winkel's model of monetizing in-aisle digital screens at the point of purchase, though Winkel adds a facial-detection analytics layer.

Emerging players

• AisleOne: In-store digital signage network focused on grocery and retail. Comparable to Winkel's in-store DOOH model at the point of purchase, though without the facial-detection analytics layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/winkel-media/mycompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winkel Media