The Abdali

What The Abdali does

The Abdali (legal entity Abdali Investment and Development PSC) is a Public Private Partnership master development company established in 2004 in Amman, Jordan, owned jointly by the National Resources and Development Corporation (MAWARED), Horizon International for Development, and United Real Estate Company–Jordan under the KIPCO group. It develops and operates a 384,000 sqm mixed-use district that integrates Class-A office space, retail, residential apartments, hospitality, healthcare, and entertainment into a single coordinated urban destination, with a Phase 2 expansion adding 133,000 sqm and 1.4 million Net Development Rights. The company’s revenue model combines one-time land and development-right sales to investors, recurring leasing of office and retail space (commercial, office, and hospitality), and investment-partnership returns from property appreciation and rental income under its PPP structure, supplemented by a wholly-owned centralized district cooling and heating utility (Jordan District Energy, or JDE). It serves a diversified base of 450+ businesses, 17,000 on-site workers, residents, hotel guests, and approximately 24 million annual visitors, with anchor tenants and partners spanning banking (Capital Bank, Safwa Islamic Bank), telecom (Orange Jordan), international hospitality brands (IHG/voco, Marriott/W Amman, Rotana, Campbell Gray), residential developers (Sinogulf, DAMAC, Eagle Hills), and Johns Hopkins Medicine International–affiliated healthcare (Abdali Hospital). The company markets itself through direct investment sales, dedicated investor communications, a corporate website segmented across Work, Eat, Shop, Live, Stay, Heal, and Play, social media channels, event-driven visitor programming, and earned media coverage in Jordanian press.

Name

The Abdali

Legal name

Abdali Investment & Development PSC

Website

https://theabdali.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

The Abdali (Abdali Investment and Development PSC) is a Jordanian PPP master developer operating a 384,000 sqm mixed-use district in central Amman, generating revenue from land/NDR sales, recurring office and retail leasing, hospitality, and district energy, serving 450+ businesses, residents, hotel guests, and 24 million annual visitors.

Ownership category

akta.pro rank

Product category

Mixed-Use Real Estate Development

NAICS

Corporate, Subsidiary, and Regional Managing Offices (551114), Management of Companies and Enterprises (55111), Management of Companies and Enterprises (551)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Lessors Of Real Property, Nec (6519), Real Estate Dealers (For Their Own Account) (6532), Investors, Nec (6799)

akta.pro primary industry

Master-Planned Community & POA Management (BPAJAHAD)

Keywords

• Mixed-use development
• Commercial real estate
• Property leasing
• Real estate investment
• Urban development

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Development and Sales: Sale of land parcels and development rights to investors and businesses for construction of commercial, residential, and mixed-use buildings within The Abdali.
2. Commercial and Retail Leasing: Leasing of office spaces, retail units, and hospitality establishments to businesses and tenants operating within the development.
3. Investment Partnership Returns: Revenue generation through public-private partnership structure, with investors receiving returns from property appreciation and rental income.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Abdali (Abdali Investment & Development PSC) is a Public Private Partnership master development company that develops, sells, and leases a large-scale mixed-use urban destination in Amman, Jordan, spanning over 384,000 sqm. It sells land parcels and development rights to investors and businesses, leases commercial offices and retail units to corporate tenants, partners with international hospitality and healthcare operators, and provides centralized district cooling and heating through its subsidiary Jordan District Energy (JDE).

Product overview

The Abdali is a large mixed-use development project in the heart of Amman, Jordan, spanning over 384,000 sqm of land with an estimated value exceeding USD$5 billion. Established in 2004 as a Public Private Partnership between National Resources and Development Corporation (MAWARED), Horizon International for Development, and United Real Estate Company (under KIPCO). The portfolio comprises The Boulevard (a premium pedestrianised thoroughfare with 12 landmark buildings), Abdali Mall (a five-floor retail destination), multiple residential offerings including Abdali Views, Campbell Gray Living, DAMAC Tower, and W Skyline Residences, hospitality options such as The Abdali Boulevard Hotel, Amman Rotana, W Amman, Le Gray Hotel (upcoming), and Downtown Hotel Apartments, the Health and Wellness District featuring Abdali Hospital, entertainment venues including Prime Cinema and VR centers, and extensive office/commercial spaces across 20 high-specification buildings. The development aims to be the largest mixed-use destination in Jordan's capital, connecting ancient streets to modern neighborhoods.

Differentiator

Problem solved

Functional benefit

Products and services

• The Boulevard

Quantifiable outcome

• 24 million annual visits demonstrating high footfall and commercial viability
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Ahmed Yusuf Al-Tarawneh & PartnerminorImplementation/ SI/ Consulting Partner · 7 January 2026Infrastructure contract awarded for Phase 2 of The Abdali project, valued at over 21 million Jordanian Dinars, for infrastructure development work.
• IHG Hotels and ResortscoreChannel Partner/ Reseller/ Distributor · 8 January 2024IHG and Abdali Boulevard Company partnered to launch voco Abdali Amman, bringing IHG's premium brand to Jordan. The partnership represents IHG's debut premium brand in the Jordanian market, operated by Abdali Boulevard Company.
• Horizon International for Development Ltd. Co.coreStrategic or Co-development Partner · 1 January 2004Original founding partner alongside MAWARED in establishing Abdali Investment and Development as a master development company.
• Johns Hopkins Medicine InternationalcoreStrategic or Co-development PartnerAbdali Hospital is affiliated with Johns Hopkins Medicine International and founded by the investment group behind Clemenceau Medical Center in Beirut. This affiliation provides the highest standards of care and positions the hospital as a multi-specialty teaching and research facility.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• DAMAC Properties: UAE-based luxury residential and mixed-use developer with projects across the MENA region. Directly relevant because DAMAC is also a developer-partner inside The Abdali (DAMAC Tower Amman), and shares the model of branded luxury towers within a master-planned district.
• Nakheel: Dubai-based master developer of Palm Jumeirah, Ibn Battuta Mall, and Discovery Gardens. Comparable to AID as a government-linked master developer of integrated waterfront/lifestyle destinations combining residential, retail, and hospitality.
• Emaar Properties: UAE-based master developer of large-scale mixed-use destinations (e.g., Downtown Dubai, Dubai Marina). Directly comparable to AID as a publicly listed regional mixed-use developer operating at similar scale across residential, retail, hospitality, and commercial real estate.
• Eagle Hills: Abu Dhabi-based master developer of large-scale mixed-use projects in the MENA region. Directly comparable, and an actual operating partner in The Abdali (W Tower and W Skyline Residences) — making it a simultaneous peer and tenant.
• Aldar Properties: Abu Dhabi-based master developer behind Yas Island, Reem Island, and Al Raha Beach mixed-use projects. Comparable to AID in business model (master-planned communities combining residential, retail, hospitality, and commercial) and in PPP-style government partnerships.
• Meraas: Dubai-based master developer of lifestyle destinations including City Walk, La Mer, and Bluewaters Island. Comparable in scope and ambition as a developer of integrated urban destinations mixing retail, F&B, residential, and hotels.

Regional players

• Qatari Diar: Qatar's national real estate developer behind Lusail City and other large mixed-use projects. Comparable in PPP/government-linked master development model, though focused on Qatar and select international markets rather than Jordan.
• Kuwait Projects Company Holding (KIPCO) — United Real Estate Company: Kuwait-based real estate developer and AID PPP partner, with mixed-use developments in the Gulf and Jordan. Closely linked to The Abdali through shared ownership and a comparable master-planned development playbook.

Others

• KIPCO Group: Kuwait-based holding company that owns United Real Estate Company, a partner in AID's PPP. Relevant as a shareholder/affiliate in The Abdali and as a broader regional investor in real estate, financial services, and other sectors.

Broad incumbents

• Majid Al Futtaim: UAE-based conglomerate operating Mall of the Emirates, City Centre malls, and mixed-use developments across the Middle East. Comparable as a broader regional incumbent in retail-led mixed-use destinations, including the mall/entertainment component of The Abdali.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Theabdalijo
• LinkedInlinkedin.com/company/theabdalijo
• Instagraminstagram.com/theabdalijo?utm_medium=copy_link
• Xx.com/TheAbdaliJo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Abdali