La Corde à Linge
La Corde à Linge is a Geneva-based eco-responsible laundry brand under Eco-libre Sàrl, selling plant-based, mineral-based, biodegradable cold-process detergents and stain soap to Swiss consumers through e-commerce, bulk retailers, and online marketplaces across six cantons.
- Company typePrivate
- Founded2018
- HeadquartersGenève, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What La Corde à Linge does
La Corde à Linge is a Geneva-based eco-responsible laundry-care brand operated under Swiss private limited company Eco-libre Sàrl, founded in 2018 by Anne-Julie and inspired by her grandmother Dora's homemade recipes. The company develops and sells plant-based, mineral-based, biodegradable laundry detergents built around a cold-process soap formulation co-developed with chemists from Geneva and Fribourg (Ideal chimic), achieving a single-phase stable mixture with no harsh chemicals, preservatives, colorants, or animal fats. Over 90% of ingredients are sourced from the Geneva region — notably Affaire TourneRêve organic sunflower oil, Savonnerie de la Cité cold-process soap, Lake Geneva water, local minerals, and organic lavandin essential oil.
The product range comprises concentrated Color detergents (1.5L, 5L, 20L jerricans, ~30/100/400 washes) at CHF 18.90/69.00/199.00, Delicate detergents for wool and cashmere (1.5L and 20L) at CHF 19.90/209.00, a 150g Sommières-earth stain-removal soap bar at CHF 9.90 launched in 2023, plus accessories (5L jerrican tap CHF 5, 1.5L bottle CHF 3, measuring cap) and free samples with purchase. Dosing is 50 ml per 7–8 kg machine load. Production runs in the protected workshops of PRO Entreprise Sociale in Geneva, providing employment to people in professional reintegration.
Revenue mechanics are pure unit-pricing pay-as-you-go sales through three channels: a direct-to-consumer e-commerce storefront on lacordealinge.ch with free bicycle-courier (oVo) delivery in Geneva for orders over CHF 189 and CHF 9 standard Swiss delivery elsewhere; 20+ named bulk and zero-waste retail outlets across six Swiss cantons (Bern, Geneva, Fribourg, Neuchâtel, Valais, Vaud) including Kiss The Ground, La Maison du Vrac, L'Épicerie du Marché, La Ruche Éco and others; and Swiss online marketplaces (Farmy, Magic Tomato, Oust!, Vitaverdura, Zélo, Broch distribution, Espace-terroir, Familles nombreuses, Lepicerie-govrac.ch). A CHF 10 consignment deposit on 5L and 20L jerricans implements a circular-reuse packaging system. Customer segments are horizontal — eco-conscious Swiss households, bulk-retail resellers, and 'consomm'acteurs' participating in water-protection awareness. Marketing is community-driven via social media, earned Swiss media, newsletter, and partnerships with Impact Hub and SIG Impact.
La Corde à Linge firmographics
Firmographics- Name
- La Corde à Linge
- Legal name
- Eco-libre Sàrl
- Website
- https://lacordealinge.ch
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Corde à Linge is a Geneva-based eco-responsible laundry brand under Eco-libre Sàrl, selling plant-based, mineral-based, biodegradable cold-process detergents and stain soap to Swiss consumers through e-commerce, bulk retailers, and online marketplaces across six cantons.
- Ownership category
- akta.pro rank
La Corde à Linge industry classification
Industry- Product category
- Eco-friendly Laundry Detergents
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Laundry Detergents (Powder, Liquid, Pods/Sheets) (CRAJAAAA)
- akta.pro secondary industries
- Delicates & Specialty Fabric Wash (Wool, Silk, Baby) (CRAJAAAG), Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)
Keywords
Where La Corde à Linge is headquartered
LocationHeadquarters
- HQ city
- Genève
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
La Corde à Linge business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Laundry detergent products: Sale of eco-friendly concentrated laundry detergents in various sizes (1.5L, 5L, 20L) for color and delicate fabrics, as well as stain-removing soap. Revenue generated through one-time product sales via e-commerce and retail partners.
- Accessories and consumables: Sale of complementary products including tap/faucet for 5L jerricans (CHF 5), 1.5L bottles (CHF 3), and measuring cap.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lessive pour linge couleur 20L = 400 machines |
| Unit Pricing | Pay-as-you-go | Lessive pour linge couleur 5L = 100 machines |
| Unit Pricing | Pay-as-you-go | Lessive pour linge couleur 1.5L = 30 machines |
| Unit Pricing | Pay-as-you-go | Lessive pour linge délicat 20L = 400 machines |
| Unit Pricing | Pay-as-you-go | Lessive pour linge délicat 1.5L = 30 machines |
| Unit Pricing | Pay-as-you-go | Savon détachant à la terre de Sommières |
| Unit Pricing | Pay-as-you-go | Robinet pratique pour jerrican 5L |
| Unit Pricing | Pay-as-you-go | Bidon pour lessive 1.5L |
| Freemium | Pay-as-you-go | Échantillon lessive couleur |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
La Corde à Linge product offering
Product offeringCore offering
La Corde à Linge manufactures and sells 100% plant-based and mineral-based concentrated laundry detergents in Geneva, Switzerland. The product line includes color and delicate fabric detergents in 1.5L, 5L, and 20L sizes, a Marseille-soap-based stain remover, and reusable packaging accessories such as jerrican taps and measuring caps. Products are sold directly via the brand's e-commerce boutique and through a network of bulk and zero-waste retail stores across multiple Swiss cantons.
Product overview
La Corde à Linge is a Swiss eco-friendly laundry detergent brand offering a concentrated, plant-based and mineral product line manufactured in Geneva. The portfolio includes two main detergent lines: Color (Couleur) detergents for colored and dark textiles available in 1.5L, 5L (with CHF 10 deposit jerrican), and 20L sizes; and Delicate (Délicat) detergents for sensitive fabrics in 1.5L and 20L formats. Supporting products include the Savon détachant stain-removing soap, accessory items (1.5L bidons at CHF 3, 5L jerrican taps at CHF 5, and measuring caps), and free samples. All products feature over 90% Geneva-sourced ingredients, biodegradable formulations, and are delivered via bicycle courier in Geneva with bulk returnable containers to minimize waste.
Differentiator
Problem solved
Functional benefit
Products and services
- Lessive pour linge couleur 20L = 400 machines Concentrated color laundry detergent in 20L jerrican yielding 400 washes, made from 100% plant-based ingredients and minerals with over 90% Geneva-sourced content, designed for colored and dark textiles washed at 20-60°C.
- Lessive pour linge couleur 5L = 100 machines Concentrated color laundry detergent in 5L jerrican yielding 100 washes, formulated with Geneva sunflower oil soap, Marseille soap, amphoteric surfactants, minerals, Lake Geneva water, and organic lavandin essential oil.
- Lessive pour linge couleur 1,5L = 30 machines Concentrated color laundry detergent in 1.5L bottle for 30 washes, suited for colored and dark textiles, with dosing of half a cap (50ml) per machine load.
- Lessive pour linge délicat 20L = 400 machines Concentrated delicate-fabric laundry detergent in 20L jerrican for 400 washes, perfume-free, made with Geneva sunflower oil soap, Marseille soap, amphoteric surfactants, ethanol, minerals, and Lake Geneva water.
- Lessive pour linge délicat 1,5L = 30 machines Concentrated delicate-fabric laundry detergent in 1.5L bottle for 30 washes, suitable for cashmere, wool, and other delicate textiles, dosed at half a cap (50ml) per machine.
- Savon détachant à la terre de Sommières 150g stain-removing soap bar made with Marseille soap and Sommières earth for removing stubborn stains before hand or machine washing, biodegradable, with exclusively vegetable oils and no preservatives, colorants, perfume, or animal fats.
- Robinet pratique pour jerrican 5L Hermetic, hygienic tap accessory that fits the 5L jerrican to enable easy pouring of laundry detergent.
- Bidon pour lessive 1,5L Empty 1.5L container with cap, sold separately so customers can refill their laundry detergent and reduce packaging waste.
- Bouchon doseur Measuring cap that doses up to 100ml of the concentrated detergent, used at 50ml per 7-8kg machine load.
Quantifiable outcome
- 100% plant-based and mineral-based ingredients
- +3 more outcomes
Companies that use La Corde à Linge
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
La Corde à Linge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
La Corde à Linge partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- PRO Entreprise SocialecoreProduction partner operating protected workshops in Geneva. People in professional reintegration produce the laundry products. This social enterprise partnership enables La Corde à Linge to fulfill its social mission while maintaining production quality.
- Affaire TourneRêvecoreGeneva-based producer supplying organic sunflower oil used in the laundry detergent formula. Key local ingredient supplier ensuring product quality and local sourcing.
- Savonnerie de la CitécorePrepares custom cold-process soap exclusively for La Corde à Linge, preserving all natural virtues of the soap in the final product.
- Impact HubminorCoworking space and social project catalyst for sustainable world. Partner in circular economy initiatives and social entrepreneurship development.
- ClarisseminorProvides brand image advice and brand identity guidance for the company.
- MylèneminorManages social media communications for the brand.
- RiccardominorHandles accounting services for the company.
- oVominorBicycle delivery service whose cyclists deliver products using cargo tricycles, enabling eco-friendly last-mile delivery in Geneva.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
La Corde à Linge competitors and assessment
Company assessmentDirect peers
- La Corvette: Savonnerie du Midi / La Corvette, a Marseille soap maker producing traditional cold-process vegetable-oil soaps and stain-care products. Directly comparable to La Corde à Linge's cold-process soap supply chain and stain-removing soap product.
- Bio-D: UK-based independent maker of plant-based, biodegradable laundry detergents and cleaning products. Directly comparable as a smaller mission-driven eco-detergent brand selling through specialty retail and online channels.
- Sodasan: German manufacturer of organic-certified laundry detergents and cleaning products. Directly competes in plant-based, biodegradable laundry care with a similar premium natural-brand positioning to La Corde à Linge.
- Frosch: Werner & Mertz's German eco-cleaning brand offering plant-based laundry detergents and household cleaners. Comparable product format and eco-positioning, but at substantially larger scale and broader retail distribution.
- Savonnerie Fer à Cheval: French traditional Marseille soap maker since 1856, producing cold-process olive-oil soaps and laundry bars. Highly comparable to La Corde à Linge's use of cold-process Marseille-style soap and traditional natural ingredients in its detergent formulas.
- Sonett: German manufacturer specializing in ecologically produced laundry detergents and soaps. Highly comparable in the plant-based, cold-process soap approach and in targeting eco-conscious consumers.
- Ecover: Belgium-based plant-based and mineral laundry detergent brand, owned by SC Johnson. Closest large-scale analog to La Corde à Linge's eco-friendly positioning, concentrated formulas, and biodegradable ingredient story, but with international distribution and far greater scale.
- Attitude: Canadian manufacturer of plant-based, EWG-verified laundry detergents and household care. Comparable in the natural-ingredients, hypoallergenic positioning and target eco-conscious consumers.
Broad incumbents
- Seventh Generation: Unilever-owned US plant-based household care brand offering laundry detergents and cleaners. Comparable eco-positioning and target consumer, but operates as a broad portfolio incumbent rather than a localized specialist.
- Method Products: US-based (Ecover-parent) broad eco-friendly household cleaning brand. Comparable in plant-based positioning but operates across multiple household cleaning categories at significant scale, rather than specializing in laundry as La Corde à Linge does.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
La Corde à Linge social profiles
Digital presenceLa Corde à Linge financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Corde à Linge leadership team
Management profileNumber of profiles
Profiles4 records
La Corde à Linge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Corde à Linge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Corde à Linge
What does La Corde à Linge do?
La Corde à Linge manufactures and sells 100% plant-based and mineral-based concentrated laundry detergents in Geneva, Switzerland. The product line includes color and delicate fabric detergents in 1.5L, 5L, and 20L sizes, a Marseille-soap-based stain remover, and reusable packaging accessories such as jerrican taps and measuring caps. Products are sold directly via the brand's e-commerce boutique and through a network of bulk and zero-waste retail stores across multiple Swiss cantons.
Is La Corde à Linge a public or private company?
La Corde à Linge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Corde à Linge founded?
La Corde à Linge was founded in 2018. It employs 1 to 10 people.
Where is La Corde à Linge based?
La Corde à Linge is headquartered in Genève, Switzerland, in the Europe region.
How does La Corde à Linge make money?
Two revenue lines are on record. Laundry detergent products are the primary driver. The others are accessories and consumables.
Who are La Corde à Linge's main competitors?
Direct peers on record are La Corvette, Bio-D, Sodasan, Frosch, Savonnerie Fer à Cheval, Sonett, Ecover and Attitude. Broad incumbents are Seventh Generation and Method Products.
Does La Corde à Linge have an API?
No public API is recorded for La Corde à Linge.
What industry is La Corde à Linge in?
La Corde à Linge's product category is Eco-friendly Laundry Detergents. Its primary akta.pro industry code is CRAJAAAA, Laundry Detergents (Powder, Liquid, Pods/Sheets), with a secondary code of CRAJAAAG, Delicates & Specialty Fabric Wash (Wool, Silk, Baby). Its SIC code is 2840.