PACEOPS

B2B Sales Development & Outbound Prospecting Servicespaceops.com

PACEOPS is a UK-based B2B sales prospecting firm that delivers outsourced SDR services, AI-powered prospect analytics, training, and recruitment to enterprise and mid-market organisations across the UK, Ireland, and the US.

Company typePrivate
Founded2018
HeadquartersCambridge, United Kingdom
Headcount11–50
GTM typeB2B
OfferingServices

What PACEOPS does

PACEOPS is a privately held B2B sales prospecting company headquartered in Cambridge, United Kingdom, with regional offices in Dublin, Ireland and West Chester, Pennsylvania. Founded in 2018, the company delivers outsourced sales development services to enterprise and mid-market B2B organisations, particularly those with complex, multi-stakeholder sales cycles. Its core offering, ProspectGeneration®, supplies dedicated outsourced SDRs who run multi-channel outreach (phone, email, LinkedIn, social selling) and book qualified meetings directly into client diaries, structured across two engagement tiers — a 4-month Accelerator programme and a 7-month Partnership programme.

Underpinning the service layer is ProspectAnalytics®, an AI-powered data intelligence platform that provides automated data cleaning, enrichment, predictive lead scoring, multi-channel campaign monitoring, and GDPR-compliant data management. The operating model is governed by the proprietary Permission to Operate® framework, a four-stage PACE methodology (Planning, Alignment, Campaign Excellence, Execution) in which human-led outreach is augmented by AI-driven intelligence. Adjacent revenue streams include ProspectMastery®, a training and certification programme awarding the Certified Sales Prospecting Professional (CSPP) qualification; ProspectPrime®, a 12-month embedded engagement that recruits, trains, and places SDRs into client in-house teams; and a B2B sales consultancy covering outbound strategy and SDR audits.

PACEOPS operates a sales-led, direct-engagement go-to-market model with no public pricing; pricing is set through discovery calls and consultation bookings under multi-month contractual arrangements. The customer base includes named enterprise accounts across technology, information management, security, parcel management, and industrial verticals (Kodak Alaris, Quadient, Iron Mountain, Epson, G4S, Parcel Pending, Bandwidth, Matterport, Ideagen, Infovista, Exertis), with case-study outcomes ranging from 6-figure to multi-million-pound pipeline generation and multi-year retention. The company is independently owned with no disclosed external funding and maintains a fully remote yet centralised operational model.

PACEOPS firmographics

Firmographics

Name: PACEOPS
Legal name: PaceOps
Website: https://paceops.com
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 11–50 employees
Short description: PACEOPS is a UK-based B2B sales prospecting firm that delivers outsourced SDR services, AI-powered prospect analytics, training, and recruitment to enterprise and mid-market organisations across the UK, Ireland, and the US.
Ownership category
akta.pro rank

PACEOPS industry classification

Industry

Product category: B2B Sales Development & Outbound Prospecting Services
NAICS: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
SIC: Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro industry: PRIMARYBPAAADAA
B2B Appointment Setting & SDR/BDR Outsourcing
Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Telemarketing, Telesales & Lead Generation
SECONDARYBPAFAKAA
B2B Demand Generation & Lead Nurture Agencies
Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)
SECONDARYBPAFAKAE
Lead Generation & List Building Services (Prospecting, Data Sourcing)
Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)
SECONDARYBPAFAFAJ
Sales Enablement & Revenue Operations (RevOps) Tools & Services
Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services
SECONDARYBPAAADAE
Telesales & Inside Sales Outsourcing (B2B/B2C)
Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Telemarketing, Telesales & Lead Generation

Keywords

Outsourced SDR services
B2B sales prospecting
Lead generation services
SDR training certification
SDR recruitment placement

Where PACEOPS is headquartered

Location

Headquarters

HQ city: Cambridge
HQ country: United Kingdom
HQ region: Europe

Offices3 records

Markets served

PACEOPS business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

ProspectGeneration®: Outsourced SDR services delivering qualified pipeline through dedicated BDR/SDR teams. Provides professional outsourced SDRs who generate qualified pipeline, book high-value meetings, and accelerate revenue growth. Offered in two tiers: Accelerator (4-month programme for fast pipeline impact) and Partnership (7-month programme for sustained pipeline growth with deeper integration).
ProspectMastery®: Comprehensive training and certification programme for sales professionals covering 10 core modules including essential prospecting, power of persuasion, planning & preparation, scripting, questioning, research, decision mapping, objection handling, winning formula, and digital selling. 4-week intensive programme leading to Certified Sales Prospecting Professional (CSPP) qualification.
ProspectPrime®: End-to-end SDR recruitment, training, and placement service. Delivers fully trained, ProspectMastery-certified SDRs into clients' in-house teams through a 12-month embedded engagement model. Includes search, recruit, train, and place stages.
Consultancy Services: B2B sales consultancy offering outbound strategy development and SDR audits. Includes productivity and culture assessments, advanced insights, and tailored solutions for improving prospecting outcomes.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Accelerator - 4-month fast-track programme
Other	Multi-year contract	Partnership - 7-month sustained programme
Other	Multi-year contract	ProspectPrime 12-month embedded engagement

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

PACEOPS product offering

Product offering

Core offering

PACEOPS provides outsourced B2B sales development and lead generation services through dedicated SDR/BDR teams that book qualified meetings directly into client diaries. Core offerings include ProspectGeneration® (outsourced SDR services), ProspectAnalytics® (AI-powered data intelligence), ProspectMastery® (sales training and CSPP certification), ProspectPrime® (SDR recruitment and placement), and Sales Consultancy, all governed by the proprietary Permission to Operate® (PACE) methodology.

Product overview

PACEOPS is a B2B sales prospecting company offering a unified platform of services centered on its proprietary Permission to Operate® methodology. The core offering combines ProspectGeneration® (outsourced SDR services) with ProspectAnalytics® (AI-powered data intelligence) to deliver qualified pipeline. Supporting services include ProspectMastery® (training and certification) and ProspectPrime® (SDR recruitment and placement), which work together to provide the complete prospect lifecycle from data preparation through qualification to booking meetings. The architecture follows an integrated model where ProspectAnalytics® powers all other services as the data intelligence layer, ProspectMastery® certifies SDRs before client engagement, and ProspectPrime® provides an in-house team pathway. Two engagement tiers (Accelerator 4-month and Partnership 7-month programs) structure client delivery.

Differentiator

Problem solved

Functional benefit

Brands

ProspectGeneration®: Outsourced SDR service delivering professional sales development with dedicated teams on demand, generating qualified pipeline and booking high-value meetings.
ProspectAnalytics®
ProspectMastery®
ProspectPrime®
Permission to Operate®

Products and services

ProspectGeneration® Outsourced Sales Development Representative (SDR) service delivering qualified pipeline through dedicated BDR/SDR teams who become an extension of the client's sales team. Includes multi-channel outreach (phone, email, LinkedIn, social selling), CRM integration, and booked meetings directly into client diaries. Offered in two tiers: Accelerator (4-month programme for fast pipeline impact) and Partnership (7-month programme for sustained pipeline growth with deeper integration). For B2B technology and complex-sales organisations seeking predictable pipeline.
ProspectAnalytics® AI-powered B2B prospect data and sales intelligence platform providing automated data cleaning, intelligent enrichment, predictive lead scoring, multi-channel campaign monitoring, social selling analytics, pattern recognition, real-time data quality monitoring, and GDPR-compliant data management. For B2B sales and marketing teams needing high-integrity prospect datasets to target the right accounts and prioritise real opportunities.
ProspectMastery® Comprehensive B2B sales development training and certification programme with 20+ hours of expert-led training across 10 core modules (essential prospecting, power of persuasion, planning and preparation, scripting, questioning, research, decision mapping, objection handling, winning formula, digital selling), 1-2-1 coaching, personalised sales playbook creation, and the Certified Sales Prospecting Professional (CSPP®) qualification. For sales professionals and SDRs seeking certified prospecting capability.
ProspectPrime® End-to-end SDR recruitment, onboarding, and placement service delivering fully trained, ProspectMastery®-certified SDRs into clients' in-house teams via a 12-month embedded engagement model. Covers search, recruit, train, and place stages with the SDR working under PaceOps management before the client decides to bring them in-house. For B2B organisations seeking to build internal SDR capability.
Sales Consultancy B2B sales consultancy offering outbound strategy assessment, SDR audits, productivity and culture benchmarking, advanced insights, and tailored recommendations for improving prospecting outcomes. For B2B sales leaders seeking evidence-based improvements to outbound performance.

Quantifiable outcome

x2.5 pipeline growth for Parcel Pending within partnership timeframe
+4 more outcomes

Companies that use PACEOPS

Customer profile

Named customers22 records

Segments6 records

Ideal customer profiles2 records

PACEOPS technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

PACEOPS partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

PACEOPS competitors and assessment

Company assessment

Direct peers

Martal Group: Outsourced B2B sales development and lead generation agency serving SaaS and tech companies; competes head-to-head with PaceOps on outsourced SDR and pipeline services.
Apollo.io: AI-powered sales intelligence and engagement platform with prospecting data; competes with PaceOps' ProspectAnalytics® and partially with outsourced SDR workflows.
Cognism: B2B sales intelligence platform combining prospecting data with go-to-market services; comparable to PaceOps across both data intelligence (ProspectAnalytics®) and outsourced prospecting.
Belkins: Outsourced B2B appointment setting and SDR services firm; very directly comparable to PaceOps' ProspectGeneration® offering for mid-market and enterprise pipeline generation.
DemandZEN: Outsourced B2B lead generation and SDR agency targeting enterprise and mid-market accounts; a direct service competitor to PaceOps' ProspectGeneration®.

Broad incumbents

Outreach: Enterprise sales execution platform with AI-driven prospecting and engagement capabilities; a broader incumbent that competes with PaceOps for in-house SDR tooling budgets.
ZoomInfo: Large B2B data and intelligence provider; overlaps with ProspectAnalytics® and adjacent to PaceOps' outsourced prospecting on the data side.
SalesLoft: Sales engagement platform with workflow, dialer, and cadence tooling; serves as a broad incumbent alternative to PaceOps' outsourced SDR services for in-house teams.

Emerging players

Sales Talent Agency: B2B sales recruitment firm focused on SDR/AE hiring; adjacent to PaceOps' ProspectPrime® recruitment and placement offering.
Lusha: B2B contact and company data platform for prospecting; overlaps with PaceOps' ProspectAnalytics® data layer though without the managed SDR service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

PACEOPS financial estimates

Financial estimate

Revenue estimate

Valuation estimate

PACEOPS leadership team

Management profile

Number of profiles

Profiles7 records

PACEOPS funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

PACEOPS M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PACEOPS

What does PACEOPS do?

Is PACEOPS a public or private company?

PACEOPS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was PACEOPS founded?

PACEOPS was founded in 2018. It employs 11 to 50 people.

Where is PACEOPS based?

PACEOPS is headquartered in Cambridge, United Kingdom, in the Europe region.

How does PACEOPS make money?

Four revenue lines are on record. ProspectGeneration® is the primary driver. The others are prospectMastery®, prospectPrime® and consultancy Services.

Who are PACEOPS's main competitors?

Direct peers on record are Martal Group, Apollo.io, Cognism, Belkins and DemandZEN. Broad incumbents are Outreach, ZoomInfo and SalesLoft. Emerging players are Sales Talent Agency and Lusha.

Does PACEOPS have an API?

No public API is recorded for PACEOPS.

What industry is PACEOPS in?

PACEOPS's product category is B2B Sales Development & Outbound Prospecting Services. Its primary akta.pro industry code is BPAAADAA, B2B Appointment Setting & SDR/BDR Outsourcing, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 5182 and its SIC code is 7374.