Btv
Grupo BTV is a 60-year-old Spanish family-owned manufacturer of physical security hardware — safes, padlocks, mailboxes, locks, and IoT-connected smart security devices — sold through e-commerce, a B2B distributor portal, and a 40+ rep commercial network across Iberia and four international subsidiaries.
- Company typePrivate
- Founded1962
- HeadquartersPuebla De Alfindén, Spain
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Btv does
Grupo BTV is a privately held, family-owned Spanish manufacturer and distributor founded in 1962 in La Puebla de Alfindén, Zaragoza. The company designs, manufactures, and sells physical security and hardware products — primarily safes (cajas fuertes), padlocks, key cabinets, mailboxes for residential communities, common-area fittings, and ancillary security hardware — across more than 374 SKUs. Its product line spans price points from entry-level wall-mounted safes (~€47) to certified, high-security safe models (€2,500–€3,500+), with a growing tier of IoT-connected smart products (DROPIT electronic parcel mailboxes, Thor PRO smart padlocks, smart key safes, smart safes, and a Bluetooth-WiFi gateway) that operate on the Tuya Smart/Smart Life platform and integrate with Google Home and Alexa.
BTV operates through three brands under Grupo BTV: the core BTV hardware/security brand, Perseo for hospitality equipment (electronic locks, minibars, in-room safes), and Kuik Smart Lockers for logistics and last-mile parcel management. Revenue is generated primarily through one-time hardware sales across four channels: a direct-to-consumer e-commerce site (btv.es), a B2B distributor portal (b2b.btv.es), a regional sales network of 40+ representatives covering all Spanish autonomous communities plus Portugal and Andorra, and a network of 100+ certified technical service partners for installation and after-sales. Manufacturing is anchored in Zaragoza, with a manufacturing subsidiary in China and sales subsidiaries in Mexico, the Dominican Republic, and the United Kingdom. The company is certified to ISO 9001:2015 and ISO 14001:2015 and holds ECB-S product certification for its safes.
Btv firmographics
Firmographics- Name
- Btv
- Legal name
- BTV, S.L.
- Website
- https://btv.es
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Grupo BTV is a 60-year-old Spanish family-owned manufacturer of physical security hardware — safes, padlocks, mailboxes, locks, and IoT-connected smart security devices — sold through e-commerce, a B2B distributor portal, and a 40+ rep commercial network across Iberia and four international subsidiaries.
- Ownership category
- akta.pro rank
Btv industry classification
Industry- Product category
- Security Hardware Manufacturing
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- akta.pro primary industry
- Secure Storage, Vault Rental & Safe Custody (Non-Bank) (BPAKAIAJ)
- akta.pro secondary industry
- Smart Access & Locker Technology Providers (Hardware, Software, Access Control) (TLAAAMAH)
Keywords
Where Btv is headquartered
LocationHeadquarters
- HQ city
- Puebla De Alfindén
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
Btv business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Direct sales of physical security products (safes, padlocks, mailboxes, locks, hardware) through e-commerce and distributor network. Revenue is primarily one-time purchase, with products ranging from €10-3,500+ depending on complexity and certification level.
- B2B Distributor Channel: Sales through authorized distributors and commercial representatives across Spain, Portugal, and Andorra. B2B portal enables bulk ordering and specialized pricing for installers and retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level safes (e.g., ENA series) |
| Unit Pricing | Pay-as-you-go | Smart/electronic products |
| Unit Pricing | Pay-as-you-go | Certified high-security safes |
| Unit Pricing | Pay-as-you-go | Fire-resistant safes |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Btv product offering
Product offeringCore offering
BTV manufactures and distributes a portfolio of physical security and postal hardware products, including safes (freestanding, recessed, fire-resistant, certified, and smart models), mailboxes (individual, community, and smart parcel lockers), padlocks (mechanical and IoT-connected), key safes, locks, cylinders, escutcheons, concealment boxes, and common-area equipment (signage, notice boards, waste bins). It additionally supplies a connected-product line of Bluetooth/Wi-Fi smart security devices managed via the Tuya Smart/Smart Life platform and serves the hospitality segment through its Perseo sub-brand and the logistics/community segment through Kuik Smart Lockers.
Product overview
Btv (Grupo BTV) is a Spanish family-owned company founded in 1962 in Zaragoza, specializing in security hardware and mailboxes. The product portfolio centers on five main categories: (1) Cajas Fuertes (safe boxes) spanning freestanding, recessed, fireproof, and certified models, plus connected smart safes; (2) Productos de Seguridad (security products) including cash boxes, padlocks with smart-connected variants, key safes, and high-security locks/cylinders; (3) Buzones (mailboxes) ranging from individual units to large community installations, including smart parcel lockers (DROPIT series) with app-based access; (4) Zonas Comunes y Empresa (common areas) equipment such as signage, notice boards, and waste bins; and (5) Gateway IoT hub enabling remote control of all smart devices. The product line connects via Tuya/Smart Life ecosystem with Alexa/Google Home compatibility. Grupo BTV encompasses three brands: BTV (hardware/ferretería), Perseo (hotel equipment), and Kuik Smart Lockers (parcel logistics).
Differentiator
Problem solved
Functional benefit
Brands
- Perseo: Exclusive hotel equipment brand with advanced technology in electronic locks, minibars and safes.
- Kuik Smart Lockers
- DBOX
Products and services
- Cajas Fuertes (Safes) Full range of security safes — freestanding, recessed, fireproof, certified, and connected smart models — for protecting documents, money, jewelry, and valuables in homes and businesses.
- Buzones (Mailboxes) Mailboxes for residential and community use, including individual, collective/community, and smart parcel-lockers, in various materials and finishes.
- Productos de Seguridad (Security Hardware) Security hardware products including cash boxes, padlocks, key safes, concealment boxes, high-security locks, anti-bumping cylinders, and protective escutcheons for homes, communities, and businesses.
- Productos Inteligentes (Smart Products Line) IoT-connected smart security devices (smart safes, smart parcel lockers, smart padlocks, smart key safes, and a Bluetooth-WiFi Gateway) providing remote monitoring, digital access control, and real-time alerts via Tuya/Smart Life apps, with Alexa and Google Home compatibility.
- Zonas Comunes y Empresa (Common Areas & Business Equipment) Common-area and business equipment including signaling, key racks, notice boards/vitrines, number and letter plates, ashtrays, advertising baskets, hangers, security mirrors, and waste bins.
- Perseo (Hotel Equipment Brand) Exclusive hotel equipment sub-brand under Grupo BTV supplying advanced-technology electronic locks, minibars, and in-room safes to hotels and hospitality establishments.
- Kuik Smart Lockers Intelligent smart lockers for logistics providers, residential communities, and public spaces, providing unattended 24/7 parcel reception and credentialed courier access.
- Caja Fuerte DRACO (Fire-Resistant Safe) Fire-resistant BTV safe with 60-minute UL 72 fire protection, electronic lock with keypad, biometric fingerprint reader, and mechanical key override; 25-litre capacity, 45 kg weight.
- Caja Fuerte ENA (Compact Safe) Compact wall-mounted entry-level safe with electronic keypad lock and emergency key override, configurable 3-8 digit code, 4xAA battery powered, 5-litre capacity.
- Caja Fuerte OMEGA (Domestic Safe) Domestic freestanding safe with electronic keypad, fingerprint reader, emergency lock override, 6 mm door thickness, lateral locking bolts, and interior lighting.
- Caja Fuerte GAMMA (Smart Safe) Connected smart safe with digital access management and remote monitoring via smartphone app.
- DROPIT PLUS Buzón Electrónico Smart electronic parcel mailbox with separate compartments for packages and letters, Bluetooth connectivity, Tuya/Smart Life app control, temporary delivery codes, autonomous battery-powered operation without internet; 32L capacity.
- DROPIT HOME Buzón Electrónico Smart electronic parcel mailbox for small residential communities supporting up to 20 users with unique passwords and custom delivery codes; galvanized steel construction, Tuya/Smart Life compatible.
- Candado THOR PRO (Smart Padlock) Bluetooth smart padlock with fingerprint reader (up to 20 fingerprints), app control via Tuya/Smart Life, IP68 water/dust resistance, 1500 kg cutting resistance, brass body with hardened steel shackle, ~3000 uses per charge.
- Candado de Disco para Moto RIDER PRO Motorcycle disc-brake padlock with 4000 kg resistance capacity and stainless steel construction, designed for two-wheeler anti-theft.
- Gateway Bluetooth-WiFi Bluetooth-WiFi IoT hub connecting all BTV smart security devices — mailboxes, padlocks, safes, and key safes — to the cloud, enabling remote control and real-time notifications via Tuya/Smart Life mobile apps.
- Smart Key Safe Tekey Bluetooth-enabled electronic key safe with app control for secure key management in rental properties, offices, and communities.
Quantifiable outcome
- 60-minute fire protection (maintains interior temperature below 170°C per UL 72 standard)
- +3 more outcomes
Companies that use Btv
Customer profileSegments6 records
Ideal customer profiles6 records
Btv technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Btv partnerships and signals
Strategic signalScale indicators6 records
Expansion highlights6 records
Btv competitors and assessment
Company assessmentDirect peers
- Master Lock: Iconic American padlock and portable security hardware manufacturer (Fortune Brands). Direct competitor in the padlock and portable lock category with strong consumer brand recognition and similar product positioning.
- SentrySafe: US-based safe manufacturer specializing in fire-resistant and waterproof safes. Comparable to BTV's DRACO and VULCANO fire-resistant lines, with similar consumer and small office market positioning.
- Phoenix Safe: UK-based manufacturer of fire-resistant and security safes for home and office. Comparable to BTV's Cajas Fuertes line, with similar fire-resistant and certified product positioning and a comparable SME profile.
- Digilock: US-based manufacturer of electronic locks for lockers, cabinets, and storage. Comparable to BTV's smart key safes and digital access products serving similar use cases in workplaces, communities, and hospitality.
- Parcel Pending: US-based provider of smart parcel lockers for residential, commercial, and retail applications. Comparable to BTV's Kuik Smart Lockers brand in addressing e-commerce last-mile delivery with smart locker solutions.
- Burg-Wächter: German family-owned manufacturer of safes, locks, mailboxes, and security hardware. Closely comparable to BTV in product portfolio, family ownership structure, and European market focus, though at a larger scale and with broader geographic reach.
- DAD Decayeux: French family-owned manufacturer of mailboxes and letterboxes for residential and community use. Direct competitor in BTV's Buzones line, with similar European market focus and product positioning.
- Chubb Safes: Subsidiary of Assa Abloy specializing in safes for home, business, and high-security applications. Direct competitor in the certified and high-security safe segments where BTV holds ECB-S certification.
- Nuki Home Solutions: Austrian smart lock company offering Bluetooth/WiFi-enabled electronic locks with smart home ecosystem integration. Direct competitor in the European smart lock market where BTV's Thor PRO smart padlocks compete.
Broad incumbents
- Yale (Assa Abloy): Global leader in residential locks and smart home security, owned by Assa Abloy. Comparable to BTV in padlocks and lock cylinders, but with vastly larger scale, broader product range, global distribution, and stronger smart home brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Btv social profiles
Digital presenceBtv compliance and trust
Trust signalCompliance5 records
Btv financial estimates
Financial estimateRevenue estimate
Valuation estimate
Btv leadership team
Management profileNumber of profiles
Btv subsidiaries and ownership
Company hierarchySubsidiaries6 records
Btv funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Btv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Btv
What does Btv do?
BTV manufactures and distributes a portfolio of physical security and postal hardware products, including safes (freestanding, recessed, fire-resistant, certified, and smart models), mailboxes (individual, community, and smart parcel lockers), padlocks (mechanical and IoT-connected), key safes, locks, cylinders, escutcheons, concealment boxes, and common-area equipment (signage, notice boards, waste bins). It additionally supplies a connected-product line of Bluetooth/Wi-Fi smart security devices managed via the Tuya Smart/Smart Life platform and serves the hospitality segment through its Perseo sub-brand and the logistics/community segment through Kuik Smart Lockers.
Is Btv a public or private company?
Btv is a private company. It is classified as family owned and is currently operating.
When was Btv founded?
Btv was founded in 1962. It employs 101 to 250 people.
Where is Btv based?
Btv is headquartered in Puebla De Alfindén, Spain, in the Europe region.
How does Btv make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are B2B Distributor Channel.
Who are Btv's main competitors?
Direct peers on record are Master Lock, SentrySafe, Phoenix Safe, Digilock, Parcel Pending, Burg-Wächter, DAD Decayeux, Chubb Safes and Nuki Home Solutions. Yale (Assa Abloy) is listed as a broad incumbent.
Does Btv have an API?
No public API is recorded for Btv.
What industry is Btv in?
Btv's product category is Security Hardware Manufacturing. Its primary akta.pro industry code is BPAKAIAJ, Secure Storage, Vault Rental & Safe Custody (Non-Bank), with a secondary code of TLAAAMAH, Smart Access & Locker Technology Providers (Hardware, Software, Access Control). Its NAICS code is 561621.