American Payroll and Benefits
American Payroll and Benefits is a privately held, Ocala, Florida-based payroll brokerage founded in 2010 that provides employee benefits and leasing services to small and mid-sized businesses, leveraging the Peoplease PEO for back-office payroll, benefits, and HR functions.
- Company typePrivate
- Founded2010
- HeadquartersOcala, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What American Payroll and Benefits does
American Payroll and Benefits (doing business as American Payroll & Benefits) is a privately held payroll brokerage headquartered in Ocala, Florida, founded in 2010 and operating with a headcount in the 11-50 range. The firm provides employee benefits and leasing services — terminology that, in this small regional context, points to a brokerage/agency model in which the firm connects small and mid-sized businesses with payroll, benefits, and co-employment or leasing arrangements rather than performing these functions entirely in-house.
The company's primary evidence of operations is its listing as a customer/served brand on the Peoplease PEO website (https://www.peoplease.com/), alongside Kymberly Group and The TLC Companies, with a dedicated customer service line (352-624-1999). This indicates American Payroll & Benefits outsources core PEO functions — payroll processing, workers' compensation, benefits administration, HR, and risk mitigation — to Peoplease, effectively operating a localized sales and client-management layer on top of a third-party PEO back office. The company maintains a web presence at https://www.americanpayrollandbenefits.com, but no pricing, product details, headcount leadership, customer logos, technology stack disclosures, marketing channels, awards, patents, or certification data are publicly available.
Because the firm is described as a payroll brokerage offering benefits and leasing services, its revenue mechanics most plausibly derive from referral commissions, brokerage fees, and/or pass-through margins on payroll and benefits flow routed through its PEO partner, rather than fees on proprietary technology. No financial data — funding, revenue, ownership, or valuation — is disclosed. The limited public footprint, absence of disclosed proprietary products, and reliance on a third-party PEO partner characterize American Payroll & Benefits as a small, relationship-driven regional intermediary rather than a scaled payroll technology platform.
American Payroll and Benefits firmographics
Firmographics- Name
- American Payroll and Benefits
- Website
- https://americanpayrollandbenefits.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- American Payroll and Benefits is a privately held, Ocala, Florida-based payroll brokerage founded in 2010 that provides employee benefits and leasing services to small and mid-sized businesses, leveraging the Peoplease PEO for back-office payroll, benefits, and HR functions.
- Ownership category
- akta.pro rank
American Payroll and Benefits industry classification
Industry- Product category
- Payroll and Benefits Brokerage Services
- NAICS
- Payroll Services (541214), Professional Employer Organizations (56133)
- SIC
- Services-Help Supply Services (7363)
- akta.pro primary industry
- Full-Service Payroll Processing (BPACAIAA)
- akta.pro secondary industries
- Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF), Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)
Keywords
Where American Payroll and Benefits is headquartered
LocationHeadquarters
- HQ city
- Ocala
- HQ country
- United States
- HQ region
- North America
Markets served
American Payroll and Benefits business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
American Payroll and Benefits product offering
Product offeringCore offering
American Payroll and Benefits is a payroll brokerage that provides employee benefits and leasing services to business clients. Operating as a broker affiliate of the Peoplease Professional Employer Organization (PEO), it channels clients to Peoplease for payroll, workers' compensation, benefits administration, and HR solutions, while serving as the local client-facing point of contact from its Ocala, Florida office.
Differentiator
Problem solved
Functional benefit
Products and services
- Payroll Brokerage Services Brokerage of outsourced payroll processing for small and mid-sized employers, channeled through the Peoplease PEO platform. The service delivers payroll runs, tax filing, wage payments, and related payroll administration handled jointly with the underlying PEO provider.
- Employee Benefits Administration Brokerage of employee benefits packages for employer clients, providing access to flexible and affordable benefit and retirement programs sourced through the Peoplease PEO relationship.
- Employee Leasing Services (PEO Broker) Employee leasing services delivered via a brokerage relationship with the Peoplease Professional Employer Organization, enabling client employers to co-employ staff and access bundled HR, payroll, workers' compensation, and risk management solutions.
Companies that use American Payroll and Benefits
Customer profileIdeal customer profiles1 record
American Payroll and Benefits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
American Payroll and Benefits partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
American Payroll and Benefits competitors and assessment
Company assessmentBroad incumbents
- ADP: Largest global payroll and HR services provider with RUN Powered by ADP, Workforce Now, and Vantage HCM offerings for SMB and mid-market. Broad incumbent covering the payroll, benefits, and HR functions APB performs at a local level.
- Paylocity: Cloud-based payroll, HR, and benefits platform focused on mid-market employers. Comparable as a technology-forward alternative to broker/PEO-led delivery of the same services.
- TriNet: Large PEO serving SMB and mid-market employers with co-employment, benefits, payroll, and HR. Broad incumbent offering overlapping payroll/benefits/leasing services that APB provides locally.
- Paychex: Major provider of payroll, HR, benefits, and insurance services to small and mid-sized businesses, including PEO services through Paychex PEO. Comparable as a scaled incumbent in the same core markets.
- Insperity: National PEO providing workforce solutions including payroll, benefits, HR, and performance management. Comparable as an established PEO incumbent competing for the same mid-market employer relationships.
Direct peers
- Gusto: Payroll, benefits, and HR platform serving small businesses with a fully digital experience. Comparable as a direct-to-client alternative that competes with traditional broker-led PEO distribution.
- Rippling: Unified payroll, HR, benefits, and IT platform for SMB and mid-market employers. Comparable as a modern, tech-led offering targeting the same end-buyer that brokers/PEOs serve.
- Justworks: PEO and payroll/HR platform targeting SMBs and mid-market employers with bundled payroll, benefits, and compliance. Direct comparable on product scope and customer segment, competing for the same buyer wallet share.
- Sequoia One: PEO infrastructure provider that partners with brokers and consultancies to deliver payroll, benefits, and HR. Comparable because it operates the same broker-channel PEO service model.
- Peoplease: PEO that serves as American Payroll & Benefits' backend provider of payroll, benefits, workers' comp, and HR administration. Highly comparable because APB appears to resell Peoplease's PEO stack under its own brand.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
American Payroll and Benefits social profiles
Digital presenceAmerican Payroll and Benefits financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Payroll and Benefits leadership team
Management profileNumber of profiles
American Payroll and Benefits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Payroll and Benefits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Payroll and Benefits
What does American Payroll and Benefits do?
American Payroll and Benefits is a payroll brokerage that provides employee benefits and leasing services to business clients. Operating as a broker affiliate of the Peoplease Professional Employer Organization (PEO), it channels clients to Peoplease for payroll, workers' compensation, benefits administration, and HR solutions, while serving as the local client-facing point of contact from its Ocala, Florida office.
Is American Payroll and Benefits a public or private company?
American Payroll and Benefits is a private company. It is classified as unknown and is currently operating.
When was American Payroll and Benefits founded?
American Payroll and Benefits was founded in 2010. It employs 11 to 50 people.
Where is American Payroll and Benefits based?
American Payroll and Benefits is headquartered in Ocala, United States, in the North America region.
Who are American Payroll and Benefits's main competitors?
Broad incumbents on record are ADP, Paylocity, TriNet, Paychex and Insperity. Direct peers are Gusto, Rippling, Justworks, Sequoia One and Peoplease.
Does American Payroll and Benefits have an API?
No public API is recorded for American Payroll and Benefits.
What industry is American Payroll and Benefits in?
American Payroll and Benefits's product category is Payroll and Benefits Brokerage Services. Its primary akta.pro industry code is BPACAIAA, Full-Service Payroll Processing, with a secondary code of BPACAIAF, Workforce Benefits Administration (Enrollment & Deductions). Its NAICS code is 541214 and its SIC code is 7363.