CashBack Romania

What CashBack Romania does

CashBack Romania (operated by S.C. Developdata S.R.L.) is a Romanian cashback and multi-level affiliate marketing platform accessed via the website 1cashback.ro. The company enables Romanian consumers to register for free, click through to partner online stores via tracked affiliate links, and receive a percentage of their purchase value back as cashback. It layers an unlimited-depth MLM affiliate structure on top of this model, allowing registered users to recruit sub-affiliates and earn commissions on the purchases made across their entire downline. Cashback rates vary by merchant, ranging from 0.5% (evoMAG, F64) to 4.5% (AliExpress, Carturesti) and up to 25.5% on selected cross-border merchants.

The technical foundation is a cookie-based tracking system that automatically credits commissions to user accounts within one hour of purchase completion, supported by built-in social sharing buttons (Facebook, Twitter, LinkedIn, Pinterest) for distribution and SEO-optimized store and category pages for organic acquisition. The company also publishes a blog with educational content on cookies, ad-blocker whitelisting, and affiliate marketing basics. No mobile application is offered, and the platform is web-only.

Revenue is generated by retaining a spread on the affiliate commissions paid by merchants when users transact through CashBack Romania's tracked links. The platform serves two primary user segments: Romanian online shoppers seeking cashback on regular purchases, and affiliate marketers seeking to build passive income through the MLM downline structure. Headcount is 1-10, the entity is privately held with no disclosed external funding, and operations are entirely domestic to Romania.

Name

CashBack Romania

Legal name

S.C. Developdata S.R.L.

Website

https://1cashback.ro

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

CashBack Romania is a Romanian web-based cashback and multi-level affiliate marketing platform, operated by S.C. Developdata S.R.L., that lets online shoppers earn money back from purchases at approximately 750-800 partner merchants and recruit affiliates for residual commissions.

Ownership category

akta.pro rank

Product category

Cashback and Affiliate Marketing

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Cashback platform
• Affiliate marketing network
• Online shopping rewards
• Multi-level marketing
• E-commerce commissions

Headquarters

HQ city

Timisoara

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Affiliate Commissions: CashBack Romania earns commissions from partner online stores when users make purchases through their affiliate links. These commissions are then shared with users, who receive a percentage of the purchase value as cashback. The company retains a portion of the affiliate commission as revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

CashBack Romania operates a free-to-register cashback and multi-level affiliate marketing platform that connects Romanian online shoppers with nearly 800 partner stores. Users earn percentage cashback on their own purchases routed through affiliate links and additional commissions from an unlimited-depth downline of recruited affiliates. Bonuses include 10 Lei for the first order and 5 Lei per referred affiliate who makes a purchase.

Product overview

CashBack Romania is a single unified cashback and affiliate marketing platform. The core offering consists of a web-based platform that enables users to earn cashback commissions on online purchases from 475+ partner stores, and a multi-level marketing (MLM) affiliate network system where users can recruit others and earn commissions from their purchases. Users access the platform through the website at 1cashback.ro and receive bonuses for first purchases (10 Lei) and for each referred affiliate who makes a purchase (5 Lei). The platform operates exclusively in Romania with transactions in Lei.

Differentiator

Problem solved

Functional benefit

Products and services

• CashBack Romania Platform A free web-based cashback and multi-level affiliate marketing platform that enables Romanian consumers to earn percentage cashback on online purchases at approximately 800 partner stores and to earn additional commissions from an unlimited-depth network of recruited affiliates. Users register for free, click through affiliate links, and receive automatic commission tracking within 1 hour of purchase.

Quantifiable outcome

• Users receive percentage of purchase value as cashback (e.g., 2.5% at Decathlon, 4.5% at Aliexpress, up to 7.5% at Lensa)
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Decathlon RomaniacoreOthersMajor sports retailer partner offering 2.5% cashback on all sports equipment purchases including hiking, cycling, swimming, and running gear.
• FashionDayscoreOthersFashion e-commerce partner offering up to 2.5% cashback on clothing, footwear, and bags.
• AliexpresscoreOthersGlobal e-commerce platform partner offering 4.5% cashback on all purchases including clothing, electronics, watches, and toys.
• Elefant.rocoreOthersRomanian e-commerce marketplace offering 1.25% cashback on all product categories.
• NotinocoreOthersBeauty and cosmetics retailer offering 2% cashback on perfumes, cosmetics, and beauty products.
• DrMaxcoreOthersPharmacy chain partner offering 1% cashback on medications, supplements, and natural remedies.
• AnswearcoreOthersFashion retailer partner offering 3.5% cashback on clothing and footwear purchases.
• LibriscoreOthersBook retailer partner offering 4% cashback on books, school textbooks, games, and music.
• CarturesticoreOthersRomanian book retailer offering 4.5% cashback on book purchases.
• LensacoreOthersOptical products retailer offering up to 7.5% cashback on optical products.
• evoMAGcoreOthersElectronics retailer partner offering 0.5% cashback on computers, laptops, and tablets.
• dEpurtatcoreOthersFootwear retailer offering 5% cashback on shoes, sandals, boots, and ankle boots.
• BenvenuticoreOthersLuxury and casual women's footwear retailer offering 5% cashback.
• MatHauscoreOthersConstruction materials retailer offering 1.75% cashback on construction materials, mesh, cement, and blocks.
• VexiocoreOthersElectronics retailer offering 1% cashback on PC components, laptops, and tablets.
• 21collagenminorOthersBeauty supplement retailer offering 7.5% cashback on collagen products.
• Erotic24minorOthersAdult products retailer offering 7.5% cashback on purchases.
• DHgateminorOthersChinese wholesale marketplace offering up to 25.5% cashback on purchases.
• MondlyminorOthersLanguage learning app partner offering 20% cashback on subscriptions.
• NailShopminorOthersNail supplies retailer offering 7.5% cashback on nail products and accessories.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ShopBack: Leading APAC-headquartered cashback platform with active presence in multiple markets. Comparable as a pure-play cashback business monetized through affiliate commissions.
• Profitshare: Romanian affiliate network operated by Conversion Group. Closest direct competitor in the Romanian affiliate marketing space with similar merchant-publisher model.
• Compari.ro: Romanian price comparison and deals platform. Adjacent but comparable in routing Romanian shoppers to online merchants and monetizing via affiliate economics.
• 2Performant: Romania-based affiliate marketing network listed on the Bucharest Stock Exchange. Directly comparable as an affiliate platform connecting merchants and publishers in Romania and CEE.
• Letyshops: Cashback platform active across Eastern Europe, including Romania. Directly comparable cashback and affiliate offering for online shoppers in the same regional market.
• TopCashback: Global cashback platform operating across multiple geographies including Europe. Directly comparable business model of routing user purchases to merchants and rebating affiliate commissions.
• Swagbucks (Prodege): US-based rewards and cashback platform paying users for shopping and other activities. Comparable user-facing cashback mechanics, though with broader rewards scope.
• myWorld / Cashback World: Global cashback and shopping community with multi-level referral structure. Closely comparable to CashBack Romania given the combination of cashback rewards and MLM-style affiliate network.

Broad incumbents

• Rakuten: Global cashback and loyalty leader (formerly Ebates) and broader e-commerce ecosystem. Comparable on cashback mechanics though operates at vastly larger scale and with wider product portfolio.
• Honey (PayPal): Browser-based cashback and coupon platform owned by PayPal. Comparable affiliate/cashback mechanics for online shoppers but operates as part of PayPal's broader commerce stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/1CashBack
• Facebookfacebook.com/1CashBackRomania
• LinkedInlinkedin.com/company/cashback-romania

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CashBack Romania