E-Com Plus
E-Com Plus is a Brazilian headless commerce SaaS platform providing API-first e-commerce infrastructure for SMBs, mid-market, and enterprise brands. Founded in 2015, it serves 80,000+ stores with no-commission subscriptions and 30+ native Brazilian-market integrations.
- Company typePrivate
- Founded2015
- HeadquartersBelo Horizonte, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What E-Com Plus does
E-Com Plus is a Brazilian headless commerce SaaS platform that provides API-first e-commerce infrastructure for SMB, mid-market, and enterprise brands, primarily serving customers migrating from legacy Brazilian platforms (VTEX, Nuvemshop, Loja Integrada). Founded in 2015 within the Electrical Engineering department of CEFET-MG by Leonardo, the company formally registered its CNPJ in March 2016 and operated as e-com.club until 2018, when it made the strategic decision to rebuild the entire platform from scratch to create what it describes as Brazil's first 100% Headless and API-first commerce platform. The new architecture launched in January 2020, and the company now operates under the e-com.plus brand with copyright through 2026. The platform features a REST API with sub-70ms read latency in Brazil, full-text search under 200ms, 99.99% uptime SLA, and open-source storefront framework built with Vue.js, Tailwind CSS, and Vite on Google Cloud serverless infrastructure.
The product surface includes native modules for OMS, full-text search, headless CMS, push notifications via Firebase, multi-distribution center logistics, subscription/recurring orders, affiliate programs, cashback/loyalty, discount engines, and checkout optimization. E-Com Plus has built approximately 30+ native integrations for the Brazilian market including payment gateways (Pix, MercadoPago, Pagar.me, PagSeguro, PayPal), logistics operators (Correios, FedEx, Melhor Envio), ERPs (Tiny, Bling, Totvs Protheus), and marketing tools (RD Station, Mailchimp). The company's go-to-market is hybrid: self-service signup for standard plans at app.e-com.plus, dedicated enterprise sales for Plano Corp accounts with hands-on migration support, and a community/developer-led motion anchored by an active forum, GitHub presence, and competitive comparison pages.
The revenue model is subscription-based SaaS with standard monthly tiers and annual Plano Corp enterprise contracts. The company charges no commissions on sales regardless of payment method, positioning against Nuvemshop's per-order commission structure. As of latest data, E-Com Plus has 80,000+ stores created since inception, 40,000 active registrations, and 3,000 virtual stores selling monthly. Recent product investments include IA Engine (Google Gemini integration for AI-powered storefront editing), MCP Claude Connector for AI agent access via Anthropic's Model Context Protocol, and API Analytics with native aggregation pipeline for BI without external tools. The company is bootstrapped with no disclosed institutional funding rounds, operating from Brazil (CNPJ 24.356.660/0001-78).
E-Com Plus firmographics
Firmographics- Name
- E-Com Plus
- Legal name
- E-Com Club Softwares para E-Commerce
- Website
- https://e-com.plus
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- E-Com Plus is a Brazilian headless commerce SaaS platform providing API-first e-commerce infrastructure for SMBs, mid-market, and enterprise brands. Founded in 2015, it serves 80,000+ stores with no-commission subscriptions and 30+ native Brazilian-market integrations.
- Ownership category
- akta.pro rank
E-Com Plus industry classification
Industry- Product category
- E-commerce Platform Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where E-Com Plus is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
E-Com Plus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Platform Subscriptions: Subscription-based SaaS model with different plan tiers including standard plans and Plano Corp for enterprise customers. Revenue generated through recurring monthly/annual subscription fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard SaaS subscription plans |
| Subscription | Annual | Plano Corp - Enterprise corporate plan |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
E-Com Plus product offering
Product offeringCore offering
E-Com Plus sells a headless, API-first commerce SaaS platform that lets merchants build and operate online stores on a unified REST API covering OMS, full-text search, CMS, payments, logistics, and 30+ native integrations. Customers consume the platform via subscription plans (standard monthly tiers and the enterprise Plano Corp) and use an open-source storefront template built with Vue.js, Tailwind CSS, and Vite. Value-added modules include an AI Engine for storefront editing, a Claude MCP connector, native OMS, push notifications, affiliate and loyalty programs, subscriptions, multi-CD logistics, and a discount engine.
Product overview
E-Com Plus is a headless commerce SaaS platform offering a unified API-first infrastructure for building and operating e-commerce stores in Brazil. The core platform (E-Com Plus Platform) provides the headless backend with REST API, built-in modules for OMS, search, CMS, and 30+ native integrations, while the open-source Storefront Template enables customizable storefronts. Additional value-add modules include AI Engine for visual editing, MCP Connector for Claude integration, API Analytics for BI, Multi-CD logistics, Subscription/Recurring orders, Affiliate programs, Push Notifications, Discount/Campaign engine, and Loyalty/Cashback programs. The Plano Corp (Corporate Plan) provides enterprise-tier support and advanced features. The platform positions itself as an alternative to VTEX, Nuvemshop, and Loja Integrada with superior performance, no sales commissions, and open API architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- E-Com Plus Platform Headless commerce SaaS platform with API-first architecture providing a unified REST API for products, orders, customers, OMS, full-text search, and CMS, enabling custom storefronts, omnichannel operations, and enterprise-scale performance for SMB and enterprise merchants in Brazil.
- E-Com Plus Storefront Template Open-source storefront template built with Vue.js, Tailwind CSS, and Vite, featuring TypeScript interfaces, CI/CD on GitHub, VS Code IntelliSense support, and compatibility with Gitpod and Codespaces for rapid custom storefront development.
- D2C for Industries Solution Industry-focused direct-to-consumer commerce solution with native ERP integration (SAP, Totvs, Senior), assisted sales with commission tracking, digital showroom for sales representatives, and channel-conflict prevention rules for manufacturers selling D2C alongside traditional distribution.
- IA Engine - AI-Powered Storefront Editing AI-powered storefront editing capability that integrates Google Gemini via Firebase Studio to generate and modify Vue.js, Tailwind CSS, and Vite code from Portuguese text commands with context-aware suggestions, real-time preview, and GitHub-backed version control.
- MCP Claude Connector Model Context Protocol integration connecting Claude Desktop to the e-com.plus REST API for natural-language store management, analytics queries, and operational actions using native LLM-optimized API parameters (?from-ai, ?concise, ?count, ?verbose) with OAuth 2.0/PKCE authentication.
- API Analytics - BI Generativo Native analytics module exposing a MongoDB aggregation pipeline via authenticated REST API, enabling real-time KPIs, mass updates, predictive queries, and custom reports on orders, customers, and inventory without external BI tools.
Quantifiable outcome
- BarraDoce: 4000+ pages approved in Google RUM, 78% increase in cart additions from organic traffic
- +4 more outcomes
Companies that use E-Com Plus
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
E-Com Plus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability7 records
Feature13 records
E-Com Plus partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, major and core.
- Reino StudiominorUI/UX design agency responsible for Tia Sonia's brand redesign and visual identity development for their 2024 brand reformulation.
- Confere Shop (Infinity Pay)majorPartnership enabling Confere Shop (affiliated with Infinity Pay) to power 50,000+ merchants during COVID-19 lockdowns, allowing businesses to maintain digital operations during pandemic restrictions.
- Firebase Cloud MessagingcoreGoogle Firebase infrastructure powering native push notifications across desktop and mobile browsers without requiring app installation.
- Google CloudcoreServerless infrastructure on Google Cloud Platform supporting massive traffic spikes without downtime.
- Google Gemini (Firebase Studio)coreAI integration enabling natural language storefront editing through Firebase Studio with context-aware code generation.
- Anthropic ClaudecoreMCP (Model Context Protocol) connector enabling Claude Desktop to access store data with native API parameters optimized for LLM consumption.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
E-Com Plus competitors and assessment
Company assessmentDirect peers
- VTEX: NYSE-listed Brazilian-headquartered commerce platform and the largest direct competitor to E-Com Plus in Brazil and Latin America. Serves mid-market and enterprise with comparable headless architecture and is explicitly named in E-Com Plus's competitive comparison pages.
- Yampi: Brazilian commerce and checkout platform competing for SMB and mid-market merchants with integrated payment solutions. Targets a similar migration-up cohort from legacy Brazilian platforms.
- Wake Commerce: Brazilian headless commerce platform with comparable API-first architecture and Brazilian-market focus. Direct technical overlap with E-Com Plus's positioning as an API-first commerce infrastructure provider.
- Tray: Brazilian SMB commerce platform owned by Locaweb. E-Com Plus compares its performance directly against Tray themes (10x faster TTI claim) and competes for the same migration cohort of merchants outgrowing template-based platforms.
- Loja Integrada: Brazilian SMB e-commerce platform with template-based storefronts. E-Com Plus explicitly benchmarks 10x faster TTI versus Loja Integrada themes and targets its merchants as a migration source.
- Nuvemshop: Leading Brazilian SMB e-commerce SaaS platform and one of E-Com Plus's primary migration sources. Charges commissions on sales unless merchants use its acquirer, which is the central wedge for E-Com Plus's no-commission positioning.
Broad incumbents
- BigCommerce: Global headless commerce incumbent serving mid-market and enterprise merchants with comparable API-first architecture. Has less Brazilian-market localization than E-Com Plus but competes for the same multi-region enterprise opportunities.
- Linx: Brazilian enterprise retail and commerce platform owned by StoneCo, serving larger retailers with ERP-integrated commerce. Competes with E-Com Plus in the Plano Corp enterprise tier and is explicitly named alongside VTEX and Magento as a legacy platform E-Com Plus differentiates against.
- Shopify: Global commerce platform incumbent expanding aggressively in Brazil with localized payment integrations and Portuguese support. Serves a much broader merchant base across geographies and represents a structural threat to any Brazil-focused commerce platform.
Emerging players
- Dooca Commerce: Brazilian emerging headless commerce SaaS targeting similar mid-market merchants. Represents a more direct niche competitor with comparable technology positioning in the Brazilian market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
E-Com Plus social profiles
Digital presenceE-Com Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
E-Com Plus leadership team
Management profileNumber of profiles
Profiles1 record
E-Com Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E-Com Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E-Com Plus
What does E-Com Plus do?
E-Com Plus sells a headless, API-first commerce SaaS platform that lets merchants build and operate online stores on a unified REST API covering OMS, full-text search, CMS, payments, logistics, and 30+ native integrations. Customers consume the platform via subscription plans (standard monthly tiers and the enterprise Plano Corp) and use an open-source storefront template built with Vue.js, Tailwind CSS, and Vite. Value-added modules include an AI Engine for storefront editing, a Claude MCP connector, native OMS, push notifications, affiliate and loyalty programs, subscriptions, multi-CD logistics, and a discount engine.
Is E-Com Plus a public or private company?
E-Com Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was E-Com Plus founded?
E-Com Plus was founded in 2015. It employs 1 to 10 people.
Where is E-Com Plus based?
E-Com Plus is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does E-Com Plus make money?
One revenue line is on record: saaS Platform Subscriptions.
Who are E-Com Plus's main competitors?
Direct peers on record are VTEX, Yampi, Wake Commerce, Tray, Loja Integrada and Nuvemshop. Broad incumbents are BigCommerce, Linx and Shopify. Dooca Commerce is listed as an emerging player.
Does E-Com Plus have an API?
Yes. REST API for digital commerce with entities for products, orders, customers, and more. Supports aggregation pipelines with MongoDB query language. API parameters optimized for AI consumption (?from-ai, ?concise, ?count, ?verbose). Webhooks available for real-time event notifications. Average read latency under 70ms in Brazil, full-text search under 200ms. Developer documentation is at developers.e-com.plus/docs/reference/store.
What industry is E-Com Plus in?
E-Com Plus's product category is E-commerce Platform Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 5132 and its SIC code is 7370.