Football school

What Football school does

Football school, operating under the domain ecoledefoot.fr and legal name Ecole de Foot, is a France-based online educational platform for football coaches, founded in 2002 by Michel GOARIN, a certified educator holding the "Brevet d'Etat d'Educateur Sportif 1er degré." The platform delivers structured football coaching content organized around four interconnected "sporting poles" — Physical, Technical, Tactical, and Mental — covering technical skill breakdowns (dribbling, passing, shooting, control, juggling, heading, defensive techniques), tactical systems for 8-a-side (2-3-2, 2-4-1, 3-2-2, 3-3-1) and 11-a-side football (4-4-2, 4-3-3, 4-5-1, 3-5-2, 5-3-2), a proprietary Mental Performance Model (MPM) with seven elements, and physical conditioning modules. The site also covers the 17 laws of football and the federal coach certification pathway, with content categorized by age group (U9 through Seniors).

The underlying technology is a website-based content platform with an embedded video library, a dated exercise database (exercises numbered into the 300s), and diagnostic tools for team and player evaluation. Content is freely accessible to coaches, who can view, print, and share training sessions. The platform does not operate a disclosed commercial revenue model — it functions as an individual educational project, with the founder's software entity "MG Progiciel" listed in the copyright notice as the maintenance vehicle. No API, mobile app, integrations, AI modalities, or proprietary software stack is described in the available data.

Distribution is entirely organic and self-serve via the website. The company has accumulated over 1,448,391 total visitors since 2002 and operates with 1–10 employees. Geographic scope is domestic France, with formal ties to the French Football Federation (FFF), Ligue de Bretagne de Football, and the Nord and Sud Finistère districts. There is no evidence of external investment, parent company ownership, paid product lines, or M&A activity.

Name

Football school

Legal name

Ecole de Foot

Website

https://ecoledefoot.fr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Football school (Ecole de Foot) is a free French online educational platform, founded in 2002 by certified educator Michel GOARIN, that provides structured football training content covering technique, tactics, physical conditioning, and mental preparation for volunteer and certified coaches.

Ownership category

akta.pro rank

Product category

Football Coaching Education

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Football coaching resources
• Soccer training exercises
• Youth football development
• Football tactics training
• Sports education content

Headquarters

HQ city

Rosnoën

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Free Educational Content: The website operates as a free resource for football coaches. No explicit revenue model is described. The site appears to be a personal educational project by Michel GOARIN for the football coaching community.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Football school (Ecole de Foot) is a free online educational platform that provides football coaches with structured training sessions, technical exercises, tactical organization systems, and coaching methodology. The site organizes content around four "sporting poles" (Physical, Technical, Tactical, and Mental) with twelve components each, offering exercise sheets, video breakdowns, self-diagnostic tools, and referee law resources developed by a certified educator.

Product overview

Football School (Ecole de Foot) is a comprehensive online educational platform for football coaches, offering a structured training system organized around four interconnected poles: Physical, Technical, Tactical, and Mental development. The platform provides training modules covering technical skills (conducting, dribbling, juggling, controls, passing, shooting, heading, defensive techniques), tactical organization (formations for 8-a-side and 11-a-side football, game principles, defensive and offensive animations), mental preparation (MPM methodology), and physical conditioning. Content is organized by age categories (U9, U11, U13, U19, Seniors) with dominants (Physical, Technical, Tactical) and includes exercise sharing capabilities. The site also covers referee laws training and coach education programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Ecole de Foot Educational Platform

Quantifiable outcome

• Site has accumulated over 1.4 million total visitors since 2002

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, regional and minor.

• Fédération Française de Football (FFF)coreStrategic or Co-development PartnerOfficial French Football Federation. The site references FFF as a primary football organization and links to fff.fr for official resources and guidance.
• Ligue de Bretagne de FootballregionalStrategic or Co-development PartnerRegional football league of Brittany, France. The site references Ligue de Bretagne as the regional governing body and features regional technical director Yann Kervella as a reference.
• District Nord FinistèreregionalStrategic or Co-development PartnerDistrict organization covering the northern Finistère region, providing local football governance and coach support.
• District Sud FinistèreregionalStrategic or Co-development PartnerDistrict organization covering the southern Finistère region, providing local football governance and coach support.
• Vestiaires MagazineminorGTM or Marketing PartnerFirst monthly magazine in France dedicated to football coaches. Listed as a partner providing additional content and visibility through magazine coverage of coaching topics.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Coaching Manual: Subscription-based football coaching platform with session plans, tactics, and video drills. A direct competitor in the football coach education space, with a more commercialized model.
• Coaching Player: Described as the first online football software for coaches and clubs in France. Directly comparable to Ecole de Foot as a digital resource for football coaches; the two already maintain a mutual link-exchange partnership.
• Easy2Coach: Online football coaching platform offering training session planning, drill libraries, and team management tools — directly comparable functionality to what Ecole de Foot provides as free content.
• Sport Session Planner: Web- and mobile-based session planning tool for team sports coaches. Competes for the same coaching workflow use case (drill design, session structuring, sharing) that Ecole de Foot addresses with free static content.
• My Coach Football: Football coaching software partner of Ecole de Foot. Targets the same French football coach persona with digital tools for training session design and team management.
• Vestiaires Magazine: First monthly magazine in France dedicated to football coaches. Operates as a content/editorial partner to Ecole de Foot, serving the same coach audience through a different (print/digital) format.

Emerging players

• Spond: Team management and communication app used by amateur football clubs and coaches. Overlaps with Ecole de Foot's club/district user base on the operational side (scheduling, communication) rather than the training-content side.

Broad incumbents

• Hudl: Global sports video analysis and coaching platform serving football and many other sports. Competes for the same football coach workflow (video review, session design) but at far greater scale and with VC funding.
• Veo Technologies: AI-powered football video analysis platform used by clubs and coaches worldwide. Adjacent to Ecole de Foot's video technique demonstrations but at a much more sophisticated technology level.

Regional players

• Ligue de Bretagne de Football: Regional French football governing body that provides official coaching resources and references Ecole de Foot. Comparable as an ecosystem player producing coach education content for a defined regional coach population.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Football school