Easy2coach

What Easy2coach does

Easy2Coach GmbH is a privately held Berlin-based software company that has operated in the football coaching software market for approximately 20 years (founded circa 2006). Its product is a multi-platform football team management suite delivered as a web portal at app.easy2coach.net together with native iOS and Android apps ("easy2coach Team Manager," App Store ID 1102833080; Android package ten.hcaoc2ysae.www), backed by Hetzner Online GmbH data centers in Germany under GDPR-compliant storage. The suite combines three modules under one login: Team Manager (calendar, attendance/RSVP, team chat, push notifications, treasury, multi-team roles, carpool coordination, polls), Training (a curated library of 3,000+ football drills and 500+ session plans with filtering by focus, age, player count, duration and session phase, plus a Premium-only feature to generate drills from YouTube, Instagram and Facebook content), and Tactics (a digital tactics board with drawing, animation, sharing, offline use, MP4 export and 250+ match-situation templates via the Tactics Pro tier).

The company primarily serves amateur and semi-professional football coaches, the parents and players linked to their teams, football clubs coordinating multiple squads, and youth academies running structured development programs. The website and apps are localized in five languages (German, English, French, Italian, Spanish), and the company advertises 1M+ registrations and 450,000+ app downloads as homepage milestone metrics.

The business model is a freemium subscription SaaS with an advertising tail. A permanent free tier covers core team organization and basic tactics/training usage with no credit card and no member limit; paid tiers include User Premium (€8.99/month or €79/year, single user), Team Premium (€14.99/month or €131.40/year, whole team including players and parents), Club Premium (€399–€599/year on 1–3-year terms covering up to 10 teams with personal onboarding), and a standalone Tactics Pro Solo license at €49/year. Advertising is delivered through Google AdSense and Sportvertical Marketing GmbH banners. The company is founder-led by Managing Director Jörg Pollmeier, discloses no external investors or funding rounds, and operates as a lean, bootstrapped German GmbH (HRB 119477, VAT DE815068540).

Name

Easy2coach

Legal name

Easy2Coach GmbH

Website

https://easy2coach.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Easy2coach (Easy2Coach GmbH) is a Berlin-based SaaS company providing a multi-platform football team management suite — combining team organization, a 3,000+ drill training library and a tactics board — for amateur and semi-professional coaches, clubs, academies, players and parents across five European-language markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others

Revenue model

1. Freemium tier: Free tier (forever) with team organization, calendar, attendance, chat, treasury, basic tactical board (20 saved views), and 5 training drill views per day. No credit card, no auto-renewal. Drives land-and-expand into Premium tiers.
2. User Premium subscription: Subscription for 1 person valid across all their teams. €8.99/month or €79/year (save 27%). Unlocks full training library, 500+ session plans, stats & analytics, opponent analysis, Tournament Pro, Tactics Pro.
3. Team Premium subscription: Team-wide subscription (€14.99/month or €131.40/year) — Premium access for every member of one team (coaches, assistants, players, parents, supervisors, managers), includes Tactics Pro for everyone. 14-day free trial offered to new accounts.
4. Club Premium subscription: Club-wide multi-team subscription with multi-year discount (€599/yr 1-year, €499/yr 2-year, €399/yr 3-year). 10 teams/season included, multi-team roles & permissions, personal onboarding support, downloadable VAT invoices.
5. Tactics Pro Solo license: Standalone annual license for just the tactical board (€49/year) for users who do not want full Training or Team Management Premium.
6. Advertising (banner inventory): Banners are partly delivered by Sportvertical Marketing GmbH and Google AdSense, generating advertising revenue (also exposed as a basis for special T&Cs on banner marketing).

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels8 records

Core offering

Easy2coach is an integrated football coaching software platform that combines team management (calendar, attendance, chat, treasury, RSVPs, push notifications), training planning (a database of 1,000+ to 3,000+ football drills and 500+ ready-made session plans) and a digital tactics board (drawing, animation, sharing, MP4 export) into one product suite delivered via web portal, iOS app and Android app. It is sold primarily on a freemium basis with paid Premium subscriptions (User, Team, Club, Tactics Pro Solo) targeting amateur football coaches, parents, clubs and academies.

Differentiator

Problem solved

Functional benefit

Brands

• easy2coach Team Manager: Core team-organization app for squad management, calendar, attendance, team chat, team treasury, and lineup/formation planning.
• easy2coach Training
• easy2coach Tactics

Products and services

• easy2coach Team Manager Mobile and web app for football team organization — calendar, attendance/RSVP, team chat, push notifications, team treasury, fines catalogue, carpool coordination, polls, player ratings, multi-team management, roles & permissions, and external/guest player management; intended for football coaches, players, parents, clubs and academies.
• easy2coach Training Training planning app with a curated football drill/exercise database (advertised as 1,000+ on the homepage and up to 3,000+ on the pricing pages) plus 500+ ready-made session plans and templates, with filtering by focus, age, player count, session phase and duration; supports custom drills, custom plans and drill generation from YouTube/Instagram/Facebook content on Premium.
• easy2coach Tactics Tactical board app for drawing, animating and sharing exercises, formations and set pieces, with 250+ match-situation templates; the Tactics Pro tier adds unlimited saved views, offline use and MP4 export with no watermark, and is bundled into every Premium plan and also sold as a standalone annual license (Tactics Pro Solo).
• easy2coach Web-Portal Browser-based portal (app.easy2coach.net) that exposes Team Manager and Training via web with a single login and synchronized data, so coaches can use the platform without installing the iOS or Android apps.

Quantifiable outcome

• Saves coaches more than 4 hours per week versus WhatsApp/Excel-based administration (advertised "+4 Std/Woche" / "+4 h/semana").
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Hetzner Online GmbHcoreTechnology or IntegrationHetzner Online GmbH hosts easy2coach's user data in its German data centers, providing the underlying infrastructure for GDPR-compliant storage. The privacy policy explicitly states: "Your data will be stored at our partner, the Hetzner Online GmbH in Germany and are therefore subject to the highest European standards."
• Google (Google Analytics, Google AdSense, Google Remarketing)coreTechnology or IntegrationGoogle provides analytics (Google Analytics with IP anonymization), advertising (Google AdSense banners) and remarketing services. Google acts as a data processor for easy2coach, transmitting cookie-generated usage data including IP address to Google servers in the USA under the US Safe Harbor framework.
• Sportvertical Marketing GmbHminorGTM or Marketing PartnerSportvertical Marketing GmbH delivers part of the banner advertising on easy2coach's website. The privacy policy notes: "The banners on this page are partly delivered by our partner of Sportvertical Marketing GmbH." Privacy information is hosted at sportvertical.de/index.php.
• Payment service provider (unnamed)coreTechnology or Integrationeasy2coach does not store payment or credit-card information; an unnamed third-party payment service provider processes payments for premium subscriptions and Tactics Pro purchases. The privacy policy states: "we do not store any payment or credit card information from you… These are only used by our payment service provider for the purchase of an easy2coach product."
• Apple App StorecoreChannel Partner/ Reseller/ DistributorApple distributes the iOS version of easy2coach Team Manager (App Store ID 1102833080) globally. The App Store badge is featured on the homepage as a primary install channel.
• Google Play StorecoreChannel Partner/ Reseller/ DistributorGoogle Play distributes the Android version of easy2coach Team Manager (package ten.hcaoc2ysae.www) globally. The Google Play badge is featured on the homepage as a primary install channel.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SportsEngine: SportsEngine (an NBC Sports Next business) is an established US sports-management platform for leagues, clubs and associations covering registration, websites, communication and payments. It is a broad incumbent that competes with easy2coach at the multi-team, club/federation tier in North America.
• Catapult Sports: Catapult Sports is a global leader in athlete monitoring and performance analytics (GPS wearables, video) for professional and elite clubs. It is a broad incumbent in the football performance-analytics market that easy2coach's Stats module touches at the lower end, representing both an upmarket opportunity and competitive threat.

Direct peers

• TeamSnap: TeamSnap is the largest team-management app in the US/English-speaking market, offering rostering, scheduling, payments and communication for youth and amateur sports teams. It is a direct peer in team administration, scheduling and communication, the same primary jobs-to-be-done as easy2coach's Team Manager module.
• Spond: Spond is a Norwegian team-management app used heavily across European amateur sports for events, RSVP, payments and group communication. It directly overlaps with easy2coach's Team Manager value proposition, with a similar freemium SaaS model and European customer base.
• Heja: Heja is a Swedish team-communication app for sports clubs, focused on scheduling, RSVPs and messaging for coaches, parents and players. It is a direct peer on the team-communication and event-management use case, often cited alongside easy2coach in European comparisons.
• Coachbetter: Coachbetter is a coaching platform with a soccer-specific drill library, session planner and team management tools, founded by Bundesliga professionals. It is the closest direct competitor in football-specific coaching workflow (drills, sessions, player development) and overlaps with easy2coach's Training and Team Manager modules.
• Sport Session Planner: Sport Session Planner (SessionPlannerApp) is a Canada-based training-session planning tool with a large library of drills across multiple sports including football/soccer. It competes with easy2coach's Training module on session planning and drill content for coaches.

Emerging players

• Spiideo: Spiideo is a Swedish AI-powered sports video-analysis platform used by clubs and federations for automated match and training footage. It is an adjacent/emerging peer in the football performance and analytics workflow, increasingly competing for the same club and academy budgets as easy2coach's Stats and Tactics modules.
• Mojo (formerly Sideline): Mojo is a US-focused team-communication and team-management app for youth sports parents and coaches, centered on messaging, scheduling and photo sharing. It overlaps with the parent/player-side use case of easy2coach, particularly the WhatsApp-replacement value prop.

Regional players

• Vereinsheim.de: Vereinsheim.de is a German club-management platform offering member administration, contributions, events and communication for German associations (Vereine). It is a regional peer competing for the same German amateur-football club budget that easy2coach targets with Club Premium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/easy2coach

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy2coach