Everyone's Counseling Center

What Everyone's Counseling Center does

Everyone's Counseling Center (ECC) is a non-profit, interfaith-based outpatient mental health group practice headquartered in Orlando, Florida, co-founded around 2015 by Rita Senecal and Sharon Jones, Ph.D., alongside Michael J. Story (deceased 2017). The organization delivers individual, couples, family, adolescent, trauma, and group counseling, a structured four-component Dialectical Behavior Therapy (DBT) program, EMDR and CISM trauma treatment, art therapy, and psychiatric medication management. It operates five physical locations across Central Florida—Orlando (headquarters), Clermont, Melbourne, Titusville, and Winter Springs—and extends service reach statewide through a HIPAA-compliant TeleHealth video platform integrated with a TherapyAppointment.com patient portal. The clinical team comprises approximately 28 counselors, including licensed therapists, Ph.D. psychologists, psychiatric nurse practitioners, and supervised graduate student interns drawn from partnerships with Palm Beach Atlantic University and Liberty University.

The business model is fee-for-service at a standard rate of $175 per one-hour therapy session, with broad commercial-payer reach (100+ insurance plans, EAP programs, and Medicare; Medicaid is not accepted) and a sliding-scale adjustment for patients with gross yearly income below $70,000. The Michael J. Story Freedom Clinic, established in 2017 and funded by tax-deductible donations, provides subsidized $50/session therapy staffed largely by supervised graduate interns. Group sessions are priced at $20–$35. Distribution relies on phone-based intake with department-specific voice prompts, a patient portal for scheduling and billing, community and church-based referral partnerships (four satellite offices sit on church properties), Instagram, and Constant Contact email newsletters. Leadership comprises CEO Jamie Pocklington (corporate affairs background in Orlando tourism), CFO Casie Pfeiffer (30+ years in mental health billing and insurance), and Chief Clinical Officer Dale "Dede" Eshleman. Competitive positioning rests on interfaith-based mission branding, modality breadth under one roof, broad insurance acceptance, and accessibility via sliding scale and the Freedom Clinic; the technology layer is third-party and limited to TeleHealth delivery and scheduling, with no proprietary AI or data platform components disclosed.

Name

Everyone's Counseling Center

Legal name

Everyone's Counseling Center, Inc.

Website

https://eccflorida.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Everyone's Counseling Center is a non-profit, interfaith-based outpatient mental health group practice serving Central Florida through five locations and TeleHealth, offering individual, couples, family, adolescent, trauma, DBT, and psychiatric services with broad insurance acceptance and a subsidized Freedom Clinic.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFACAA

Outpatient Mental Health Clinics & Counseling Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLAFABAC

Outpatient Mental Health & Counseling Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

Keywords

• Mental health counseling
• Psychiatric services
• Family therapy services
• Trauma and DBT therapy
• Telehealth counseling

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Therapy Session Fees: Fee-for-service model with standard rate of $175 per 1-hour session. Accepts over 100 insurance plans, EAP programs, and Medicare. Offers sliding scale adjustment based on gross yearly income below $70,000 for uninsured patients.
2. Freedom Clinic: Subsidized therapy services funded through donations (Michael J. Story Freedom Clinic) for those who cannot afford standard rates. Provides $50/session option at Orlando location for those without insurance.
3. Group Counseling Sessions: Various group therapy sessions including trauma support groups ($35/session), social sharing groups ($20/session), and coping skills groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Everyone's Counseling Center is a non-profit, interfaith-based group practice delivering outpatient mental health counseling and psychiatric services to individuals, couples, families, and adolescents across Central Florida. Core offerings include individual therapy, couples/marital counseling, family counseling, adolescent counseling, trauma treatment (including EMDR and CISM), Dialectical Behavior Therapy (DBT), group counseling, and psychiatric medication management.

Product overview

Everyone's Counseling Center operates as a non-profit, interfaith-based group practice offering a comprehensive portfolio of mental health services. The core service lineup includes Individual Counseling, Marital/Couples Counseling, Family Counseling, Adolescent Counseling, Trauma Treatment (including EMDR), and Group Counseling. Specialized offerings include Dialectical Behavior Therapy (DBT) with its four-component model of individual therapy, group therapy, consultation, and coaching. The center also operates the Michael J. Story Freedom Clinic, a subsidized service providing affordable therapy through graduate student interns for those who cannot afford standard rates. Psychiatric services round out the portfolio with evaluations and medication management. Digital services include a Patient Portal (powered by TherapyAppointment.com) for scheduling and telehealth access, and TeleHealth video sessions delivered via a HIPAA-compliant platform. The center maintains five physical locations across Central Florida (Orlando, Melbourne, Titusville, Clermont, Winter Springs) while serving clients statewide through virtual appointments.

Differentiator

Problem solved

Functional benefit

Brands

• Michael J. Story Freedom Clinic: A subsidized therapy clinic offering $50/session for those who cannot otherwise afford counseling, funded through donations in memory of co-founder Michael J. Story.

Products and services

• Individual Counseling One-on-one therapy sessions addressing anxiety, depression, substance abuse, trauma, grief, self-esteem, stress management, and LGBTQ+ concerns for adults, teenagers, and children.
• Marital/Couples Counseling Relationship counseling for couples at all stages, covering premarital preparation, communication skills, conflict resolution, affair recovery, and intimacy enhancement.
• Family Counseling Family therapy addressing parenting skills, sibling conflicts, school difficulties, blended families, communication skills, and disciplining.
• Adolescent Counseling Age-appropriate therapy for children and teens including play therapy, parent education, ADHD, depression, anxiety, and autism spectrum support.
• Trauma Treatment Specialized trauma therapy including PTSD treatment, EMDR (Eye Movement Desensitization and Reprocessing), and CISM (Critical Incident Stress Management).
• Dialectical Behavior Therapy (DBT) Comprehensive DBT program consisting of individual therapy, group therapy, therapist consultation, and coaching on demand for emotional regulation, mindfulness, and interpersonal skills.
• Group Counseling Various therapy groups including trauma survivors groups (e.g., Adult Survivors of Childhood Sexual Abuse at $35/session), social sharing groups (e.g., ages 40+ at $20/session), and coping skills groups for peer support and life skills development.
• Michael J. Story Freedom Clinic Subsidized therapy services for individuals who cannot afford standard rates, funded through donations and administered by graduate student interns under professional supervision. Offered at $50/session at the Orlando location for those without insurance.
• Adolescent and Adult Psychiatry Psychiatric evaluations and medication management delivered by psychiatric nurse practitioners for bipolar disorder, personality disorders, anxiety, PTSD, depression, and psychotic disorders.
• TeleHealth Services HIPAA-compliant video therapy sessions and phone consultations, available to Florida residents for remote mental health care. Email link is sent 15 minutes prior to appointment.

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Holy Trinity Church (Melbourne)minorOthersProvides office space on church property for Melbourne location counseling services.
• New Covenant Church (Winter Springs)minorOthersProvides office space on church property for Winter Springs location counseling services.
• St. Matthias Episcopal Church (Clermont)minorOthersProvides office space on church property for Clermont location counseling services.
• Palm Beach Atlantic UniversityminorStrategic or Co-development PartnerGraduate student intern placement site for Clinical Mental Health Counseling program students.
• Liberty UniversityminorStrategic or Co-development PartnerGraduate student intern placement site for counseling students.
• An Infinite MindminorStrategic or Co-development PartnerCollaborative relationship with mental health counselors of Central Florida. Tiffany Kuzma participates in Healing Together conference for survivors and clinicians.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Talkspace: Online therapy and psychiatry platform serving individuals and couples via subscription; competes with ECC's TeleHealth and couples/individual counseling services for Florida-based patients seeking remote care.
• BetterHelp: Large online therapy platform matching individuals with licensed counselors via subscription; competes for the same broad individual-counseling customer base that ECC serves, particularly for Florida-based telehealth users.
• Aspire Health Partners: Central Florida–based nonprofit behavioral health provider offering outpatient counseling, psychiatry, and crisis services across multiple Orlando-area locations — directly comparable in geography, service mix, and nonprofit model.

Broad incumbents

• AdventHealth Behavioral Health: Major Central Florida health system with integrated outpatient and inpatient behavioral health services; competes for the same therapist and psychiatrist labor pool and overlapping patient demographics.
• Orlando Health Behavioral Health: Central Florida health system providing outpatient counseling, psychiatry, and DBT programs; draws from the same patient population in Orlando and surrounding counties.

Emerging players

• Lyra Health: Employer-sponsored mental health platform offering therapy, coaching, and psychiatry via in-person and virtual care; comparable to ECC's EAP-accepted therapy services from a payer-mix and channel perspective.
• Charlie Health: Virtual intensive outpatient and partial hospitalization program primarily for adolescents and young adults — overlapping with ECC's adolescent counseling and family therapy segments but at higher acuity.
• Cerebral: Telehealth platform focused on mental health and medication management; directly comparable to ECC's psychiatric medication management and TeleHealth offerings for adults with anxiety, depression, and related conditions.

Regional players

• BayCare Behavioral Health: Florida-wide behavioral health service line affiliated with BayCare Health System, providing outpatient therapy, psychiatry, and intensive services across multiple FL counties; comparable in scope but tied to a larger hospital system.

Others

• TherapyAppointment (Patient Portal Vendor): Third-party patient portal and scheduling platform used by ECC and many group practices; an ecosystem enabler rather than a competitor, but representative of the technology stack small group practices rely on.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/everyonescounselingcenter
• Xx.com/Everyones_C_C
• Facebookfacebook.com/everyonescounselingcenter
• LinkedInlinkedin.com/company/everyones-counseling-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everyone's Counseling Center