ET Canada
ET Canada is a Toronto-based entertainment news broadcaster producing movie, music, and celebrity content under the Paramount/CBS-owned Entertainment Tonight franchise, monetized through multi-platform advertising across television, web, YouTube, and social media.
- Company typePrivate
- Founded-
- HeadquartersToronto, Canada
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What ET Canada does
ET Canada is a Toronto-based news broadcasting company that produces entertainment, celebrity, movie, and music news coverage for Canadian audiences. It operates under the broader Entertainment Tonight franchise umbrella, which is owned by CBS Studios Inc. and CBS Interactive Inc., both Paramount companies, with copyright attributed across the CBS/Paramount group. The company operates as a digital-first content producer broadcasting via television, a website (etcanada.com), YouTube channels, and major social media platforms including Facebook, Instagram, and Twitter.
The core technology stack consists of digital content management and video streaming infrastructure supporting live streaming capabilities and on-demand video playback. Content is organized into franchise-branded segments including ET Then & Now, Spilling the E-Tea, rETrospective, and ET Vault Unlocked, which monetize decades of archival celebrity interviews and behind-the-scenes footage. The platform delivers free-to-consumer content supported by advertising, with monetization streams spanning display advertising, video advertising, and sponsored content across web, YouTube, and streaming inventory.
ET Canada's business model is entirely advertising-supported with no disclosed paid consumer pricing or subscription tier. The horizontal go-to-market targets general consumer audiences interested in entertainment news, celebrity interviews, and behind-the-scenes coverage of movies, television, and music. Distribution is omnichannel, reaching consumers through television broadcast, the company website, a curated YouTube presence, and organic social channels, with no enterprise or B2B customer segments identified in the input data.
ET Canada firmographics
Firmographics- Name
- ET Canada
- Legal name
- Entertainment Tonight
- Website
- https://etcanada.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ET Canada is a Toronto-based entertainment news broadcaster producing movie, music, and celebrity content under the Paramount/CBS-owned Entertainment Tonight franchise, monetized through multi-platform advertising across television, web, YouTube, and social media.
- Ownership category
- akta.pro rank
ET Canada industry classification
Industry- Product category
- Entertainment News Broadcasting
- NAICS
- Broadcasting and Content Providers (516), Arts, Entertainment, and Recreation (71)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- International TV Broadcasters (Free-to-Air/Satellite/Cable) (MPABAEAJ)
Keywords
Where ET Canada is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
ET Canada business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising: Monetization through display advertising, video ads, and sponsored content across its website, YouTube channel, and streaming platforms. Content is provided free to consumers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ET Canada product offering
Product offeringCore offering
ET Canada is a Canadian entertainment news broadcaster that produces and distributes celebrity, movie, music, TV, and royal news content across television, its website etcanada.com, YouTube, and social media platforms. Content is provided free to consumers and monetized through advertising on owned and operated digital properties and broadcast slots.
Differentiator
Problem solved
Functional benefit
Brands
- ET Online Streaming: Streaming content platform for keeping up with entertainment content
- ET Then & Now
- Spilling the E-Tea
- rETrospective
- ET Vault Unlocked
Products and services
- ET Canada Television Broadcast
Companies that use ET Canada
Customer profileSegments1 record
Ideal customer profiles1 record
ET Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ET Canada partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
ET Canada competitors and assessment
Company assessmentDirect peers
- TMZ: Celebrity and entertainment news outlet covering movies, music, and TV personalities with a fast, digital-first cadence. Directly competes for the same audience and the same entertainment-news advertising dollar as ET Canada, including a televised version (TMZ on TV).
- Page Six: Celebrity and entertainment news vertical under the New York Post brand, with strong digital and social distribution. Competes with ET Canada for celebrity-news readership, exclusives, and digital ad spend.
- Extra: Entertainment news television show and digital site covering celebrity interviews, TV, and movies. Closely parallels ET Canada's broadcast-plus-digital model and competes for the same advertising category.
- People: Mass-market celebrity, entertainment, and human-interest news brand with strong digital reach. Competes for the same general-consumer audience seeking celebrity news and is a comparable advertising-supported entertainment media property.
- Access Hollywood: NBCUniversal's entertainment news television program and digital property covering celebrity interviews, premieres, and pop culture. Directly comparable format, audience, and advertiser base to ET Canada.
- Entertainment Tonight: The US flagship of the same Entertainment Tonight franchise. Operates the etonline.com site, YouTube channel, and nightly broadcast that ET Canada is the localized Canadian version of. Same editorial brand, parent (Paramount/CBS), and distribution playbook.
- E! News: Long-running entertainment news brand with TV broadcast, website, and social channels covering celebrities, movies, and TV. Closest direct competitor to ET Canada in format (broadcast + digital) and editorial scope.
Broad incumbents
- Variety: Long-standing entertainment industry media brand covering film, TV, music, and digital entertainment. Overlaps with ET Canada on entertainment news coverage and competes for premium entertainment advertisers in the same vertical.
- The Hollywood Reporter: Established entertainment industry trade publication with broad coverage of movies, TV, and music. Overlaps with ET Canada on entertainment news content and audience but skews more industry-facing; competing for entertainment advertiser dollars.
Emerging players
- Just Jared: Digital-first celebrity and entertainment news site with strong social media presence. A lower-overhead, faster-moving competitor that overlaps with ET Canada's digital celebrity-news traffic and competes for the same audience attention.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ET Canada social profiles
Digital presenceET Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
ET Canada leadership team
Management profileNumber of profiles
ET Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ET Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ET Canada
What does ET Canada do?
ET Canada is a Canadian entertainment news broadcaster that produces and distributes celebrity, movie, music, TV, and royal news content across television, its website etcanada.com, YouTube, and social media platforms. Content is provided free to consumers and monetized through advertising on owned and operated digital properties and broadcast slots.
Is ET Canada a public or private company?
ET Canada is a private company. It is classified as corporate owned and is currently operating.
When was ET Canada founded?
ET Canada was founded in -1. It employs 251 to 500 people.
Where is ET Canada based?
ET Canada is headquartered in Toronto, Canada, in the North America region.
How does ET Canada make money?
One revenue line is on record: advertising.
Who are ET Canada's main competitors?
Direct peers on record are TMZ, Page Six, Extra, People, Access Hollywood, Entertainment Tonight and E! News. Broad incumbents are Variety and The Hollywood Reporter. Just Jared is listed as an emerging player.
Does ET Canada have an API?
No public API is recorded for ET Canada.
What industry is ET Canada in?
ET Canada's product category is Entertainment News Broadcasting. Its primary akta.pro industry code is MPABAEAJ, International TV Broadcasters (Free-to-Air/Satellite/Cable). Its NAICS code is 516 and its SIC code is 4833.