Coombe Yarra Valley

What Coombe Yarra Valley does

Coombe Yarra Valley is a privately-held heritage hospitality and winemaking estate in Coldstream, Victoria, Australia, located 50 minutes (approximately 50km) from Melbourne on Maroondah Highway at the gateway to the Yarra Valley wine region. Established in 1909 as the private home of opera singer Dame Nellie Melba, the property today operates a multi-vertical destination business spanning a seasonal restaurant (two/three-course lunches at A$75-A$135pp, plus high tea and Devonshire tea), a cellar door and garden terrace offering estate-grown wines, guided tours of Melba's seven-acre William Guilfoyle-designed gardens and the National Trust-listed Coombe Cottage, and a full-service wedding and private events venue capable of hosting up to 150 guests. The estate is operated by Samarkan Pastoral Co Pty Ltd (A.C.N 005 246 640), with 11-50 employees and directors including Grant Cummin.

Revenue is generated across five primary streams: per-cover restaurant dining, per-bottle wine sales (Estate Collection at A$30-A$40 and Tribute Series premium SKUs at A$65-A$70), per-person guided tours and bundled tour-plus-dining packages (A$35-A$135pp), private venue hire for weddings and corporate functions, and prepaid gift cards distributed via Givex that are redeemable across the dining, tour, cellar door, and providore (Melba Gin and curated Yarra Valley goods) channels. Pricing is predominantly transactional (one-time payment) with gift cards representing the closest analog to a recurring revenue or prepaid mechanism; no subscription or membership plan is explicitly disclosed despite a 'Members Club' storefront reference. Customers are diversified across four segments — food and wine enthusiasts, wedding couples, corporate clients, and private event hosts — with no named enterprise accounts disclosed.

The technology stack is non-proprietary and conventional for a hospitality DTC operation: Shopify powers the online wine store; SevenRooms handles reservations and tour bookings; Stripe, PayPal, and Shopify Payments process card transactions; Australia Post fulfils deliveries (with stated ~10 business day domestic service); and Givex operates the gift card program. Distribution is primarily direct-to-consumer through the on-site cellar door, restaurant, garden terrace, the company website, and the Shopify wine store, augmented by a partnership with Hop It Wine Tours for tourist transport. Marketing relies on organic social (Facebook and Instagram) plus the integrated website and reservation widget; no performance-marketing, paid acquisition, or AI-driven personalization infrastructure is described.

Name

Coombe Yarra Valley

Legal name

Samarkan Pastoral Co Pty Ltd

Website

https://coombeyarravalley.com.au

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

11–50 employees

Short description

Coombe Yarra Valley is a heritage Australian winery and estate in Coldstream, Victoria, established in 1909, operating a restaurant, cellar door, DTC wine store, garden tours, and wedding venue serving Melbourne day-trippers, couples, and corporate clients.

Ownership category

akta.pro rank

Product category

Winery and Hospitality Services

NAICS

Wineries (312130), Grape Vineyards (111332)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate wines
• Heritage winery
• Wine tasting
• Wedding venue
• Cellar door

Headquarters

HQ city

Coldstream

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dining: On-site dining experiences including lunch service, high tea, and Devonshire tea. Revenue is generated per-customer per-visit on a one-time transaction basis. Lunch available Wednesday to Sunday with two-course and three-course menu options; High Tea offered Wednesday and Sunday with standard and premium tiers.
2. Wine Sales: Estate-grown wines sold directly to consumers through the on-site Cellar Door and the online wine store (shop.coombeyarravalley.com.au). Products include still wines (Chardonnay, Pinot Noir, Shiraz, Cabernet Sauvignon, Rosé, Pinot Gris) and sparkling wines. Revenue is generated per bottle on a one-time purchase basis.
3. Tour Experiences: Guided tours of Melba's Garden and Coombe Cottage offered as standalone experiences or bundled with dining. Garden tours are 30-60 minutes; Cottage tours are 60 minutes and include historian-led experience through National Trust-listed home. Tours can be combined with lunch, high tea, or Devonshire tea packages.
4. Events and Wedding Hire: Private venue hire for weddings, corporate functions, and events across multiple spaces: Private Dining Room (up to 26 guests), Melba's Gallery (up to 40 guests), and full estate exclusive hire (up to 150 guests). Minimum spend requirements apply; revenue generated through food, beverage, and venue fees.
5. Gift Cards: Gift cards sold through Givex platform allowing recipients to enjoy restaurant dining, tours, cellar door wines, and providore gifts. Provides prepaid revenue stream and customer acquisition mechanism.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Coombe Yarra Valley operates a heritage winery and hospitality estate producing estate-grown wines (Chardonnay, Pinot Noir, Shiraz, Cabernet Sauvignon, Rosé, Pinot Gris, and sparkling wines from the Tribute Series) and delivering on-site dining, cellar door tastings, garden and cottage tours, weddings, and private events on a seven-acre historic estate in Coldstream, Yarra Valley.

Product overview

Coombe Yarra Valley is a gourmet and cultural destination built around Dame Nellie Melba's historic 1909 estate. The core offering combines estate-grown wines (Estate Collection and premium Tribute Series honoring Melba's family) with hospitality experiences including restaurant dining, high tea, and cellar door tastings. The product portfolio includes various tour experiences (Melba's Garden Walking Tour and Coombe Cottage Tour), wedding and private event venue hire, proposal packages, and a providore shop. Garden Terrace provides casual alfresco dining. Gift cards offer flexible access to experiences. The business operates seven days a week from the Coldstream estate.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Wines Collection Estate-grown still and sparkling wines produced from some of the oldest vines in the Yarra Valley, including Cabernet Sauvignon, Chardonnay, Pinot Noir, Shiraz, Rosé, Pinot Gris, and NV Sparkling, sold at the cellar door and online.
• Tribute Series Wines Premium wine collection honoring figures in Dame Nellie Melba's life, including 'Dame Nellie Melba' Blanc de Blancs, 'Lady Pamela' Chardonnay, 'Lady Celia' Pinot Noir, and 'Mr Mark' Shiraz.
• Restaurant Dining Seasonal lunch menu with two-course and three-course options Wednesday to Sunday, showcasing Yarra Valley produce in a modern, spacious on-site restaurant.
• High Tea Experience Standard and premium high tea offering served Wednesday and Sunday with artisan cheeses, sweets, freshly baked scones, and optional Coombe sparkling wine.
• Devonshire Tea Traditional Devonshire tea with two freshly baked scones, Peach Melba Jam, and double cream, served with tea or coffee at 10:00am Wednesday to Sunday.
• Cellar Door Wine Tasting Guided tasting of estate-grown wines at the on-site cellar door; $15 per person tasting fee waived with any wine bottle purchase, walk-ins welcome.
• Melba's Garden Walking Tour Guided 60-minute walking tour through the seven-acre heritage gardens designed by William Guilfoyle, featuring rare plants, terraced lawns, and Victoria's oldest swimming pool.
• Coombe Cottage Tour Guided 60-minute tour of Dame Nellie Melba's National Trust-listed home led by an in-house historian, capped at 10 guests per session.
• Garden Terrace Dining Alfresco indoor/outdoor dining area adjacent to the cellar door offering seasonal share plates, charcuterie, and light bites; dogs welcome outside.
• Wedding Venue & Planning Full-service wedding venue with Italian Garden and Majestic Oak Tree ceremony spaces and an elegant dining room for up to 150 guests, supported by a dedicated wedding planning team.
• Proposal Packages Romantic proposal experiences in private gardens including a bottle of Tribute Blanc de Blancs, seasonal bouquet, and three-course lunch for two.
• Private Event Spaces Venue hire for corporate functions, private dining, and celebrations across the Private Dining Room (up to 26 guests), Melba's Gallery (up to 40 guests), and full Estate hire (up to 150 guests).
• Melba Gin Coombe-branded gin produced as part of the estate's alcoholic beverage range and available at the cellar door.
• Gift Cards Gift cards redeemable across restaurant dining, high tea, garden and cottage tours, estate wines, Melba gin, and providore gifts, processed via the Givex platform.
• Providore Curated selection of locally sourced Yarra Valley products including kitchen ingredients and exclusive Melba-themed gifts, available at the cellar door.

Quantifiable outcome

• Wedding receptions accommodate up to 150 guests with dedicated indoor dance floor
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Six partnerships are on record, tiered supporting and core.

• Hop It Wine TourssupportingGTM or Marketing PartnerHop It Wine Tours is a Yarra Valley wine tour operator offering transport services, allowing visitors to create their own itinerary and visit multiple venues including Coombe Yarra Valley. Provides shuttle/transport services delivering tourists to the estate doorstep.
• SevenRoomscoreGTM or Marketing PartnerSevenRooms is the primary reservation and booking platform used by Coombe Yarra Valley for all dining experiences, tours, and event bookings. Provides integrated booking widget on the Coombe website.
• Australia PostsupportingChannel Partner/ Reseller/ DistributorAustralia Post is used for delivery of wine and product orders from the online store to customers across Australia. Standard delivery within Australia, approximately 10 business days.
• Stripe, Shopify, PayPalsupportingTechnology or IntegrationThird-party payment processing platforms handling credit card transactions (Visa, MasterCard, American Express) for the online wine store and bookings. Stripe and PayPal integrated within Shopify e-commerce platform.
• GivexsupportingChannel Partner/ Reseller/ DistributorGivex is the gift card platform used by Coombe Yarra Valley, allowing purchase of gift cards for restaurant dining, tours, cellar door, and providore products.
• National Trust of AustraliasupportingOthersCoombe Cottage is a National Trust-listed heritage property, subject to National Trust conservation guidelines and recognition as protected heritage asset.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coldstream Hills: Historic Yarra Valley winery (founded by James Halliday) with a cellar door on a small estate; comparable premium Yarra Valley producer with DTC tasting experience, owned by Treasury Wine Estates.
• TarraWarra Estate: Yarra Valley winery and estate operating a cellar door, restaurant, and on-site art gallery; directly comparable heritage estate combining wine, dining, and visitor experiences in the same region as Coombe.
• Levantine Hill Estate: Premium Yarra Valley estate winery with cellar door and fine dining on a designed vineyard estate; similar premium positioning, hospitality-led experience, and DTC wine focus.
• De Bortoli Yarra Valley Estate: Yarra Valley arm of the De Bortoli group with cellar door, restaurant and event venues; comparable DTC estate model within the same wine region and customer demographic.
• Domaine Chandon Australia: LVMH-owned Yarra Valley sparkling specialist with cellar door and fine-dining restaurant; comparable premium estate DTC model located in the same Coldstream/Maroodah Highway corridor as Coombe.
• Oakridge Wines: Yarra Valley winery with a cellar door and hatted restaurant experience; closely aligned DTC estate model with food pairing and event programming in the same sub-region.

Broad incumbents

• Penfolds: Australia's largest premium wine brand with multi-regional portfolio including cellar door experiences at Magill Estate; broader incumbent in premium Australian wine with overlapping DTC and event ambitions.
• Henschke: Fifth-generation Barossa premium estate winery with tasting-room hospitality on a heritage property; comparable multi-generational family-owned premium estate DTC model, though in a different region.
• Tahbilk: Historic 1860 Victorian estate winery with cellar door, café, and visitor experiences; comparable heritage Australian estate DTC model in Victoria.
• Yalumba: Australia's oldest family-owned winery with cellar door, restaurants, and event facilities; broader incumbent premium producer with a heritage-driven, hospitality-extended DTC proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/coombeyarravalley
• Instagraminstagram.com/coombeyarravalley
• Xx.com/coombeyv
• LinkedInlinkedin.com/company/coombe---the-melba-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coombe Yarra Valley