Fourg Athletics
Fourg Athletics designs and manufactures custom American-made athletic uniforms, helmet decals, and team apparel for youth, club, high school, collegiate, and professional sports programs through in-house sublimation and vinyl production.
- Company typePrivate
- Founded2009
- HeadquartersBloomsbury, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fourg Athletics does
Fourg Athletics, operating as Fourteen Graphics, LLC, is a custom American-made team wear manufacturer founded in 2009 by Justin Lappen and headquartered in Bloomsbury, New Jersey. The company designs and produces customizable uniforms across ten sports (baseball, basketball, football, hockey, lacrosse, running, soccer, tennis, ultimate frisbee, and wrestling) using in-house sublimation, DTG, DTF, screen printing, and embroidery processes with American-sourced materials. Supporting products include 18mil vinyl helmet decals with 4-6 day turnaround, field equipment (training gear, coaches boards, balls), and a Fourg Athletics branded retail apparel line (windbreakers, hoodies, shorts, tees).
Fourg Athletics operates a hybrid go-to-market combining sales-led B2B custom uniform quoting for sports programs, product-led self-serve e-commerce through a Shopify storefront, and a channel of free Standard and On-Demand online team stores for coaches with a $200 gift card incentive at $2,000 in sales. The company also offers custom apparel decoration services across 80+ third-party brands via SanMar distribution and a Venue Branding service line delivering interior and exterior graphics for athletic facilities. Pricing is quote-based for custom uniforms (football jerseys from $79, wrestling singlets from $58, MOQ 12 pieces per style) with standardized unit pricing for retail items ($2-$70 range).
Fourg Athletics serves youth, club, high school, collegiate and professional sports programs — naming Rutgers, Villanova, Cornell, Lafayette College, and the Premier Lacrosse League among its customer logos — and reports 3,000+ programs served across its 16-year operating history. Revenue, headcount detail, and funding history are not publicly disclosed; the company remains founder-owned, privately held, and bootstrapped under the Fourteen Graphics, LLC entity with no disclosed institutional investors.
Fourg Athletics firmographics
Firmographics- Name
- Fourg Athletics
- Legal name
- Fourteen Graphics, LLC
- Website
- https://fourgathletics.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fourg Athletics designs and manufactures custom American-made athletic uniforms, helmet decals, and team apparel for youth, club, high school, collegiate, and professional sports programs through in-house sublimation and vinyl production.
- Ownership category
- akta.pro rank
Fourg Athletics industry classification
Industry- Product category
- Custom Athletic Uniforms and Apparel
- NAICS
- Sporting and Athletic Goods Manufacturing (339920), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Apparel Manufacturing (315)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
- akta.pro secondary industries
- Team Sports & On-Field Performance Apparel (CRAAAEAE), Team & School Athletic Uniforms Retail (CRAMACAJ)
Keywords
Where Fourg Athletics is headquartered
LocationHeadquarters
- HQ city
- Bloomsbury
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fourg Athletics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Team Uniforms: Sale of custom-designed, sublimated team uniforms for various sports including football, basketball, baseball, lacrosse, soccer, hockey, wrestling, tennis, running, and ultimate. Minimum order of 12 pieces per style. One-time purchase model with 20 business day production turnaround.
- Helmet Decals: Customizable helmet decals for football, lacrosse, hockey, and baseball. Made from American-sourced 18mil vinyl with 4-6 day turnaround. Sold per sheet with 25 decals per sheet.
- Retail Apparel: Fourg Athletics branded activewear and apparel sold through e-commerce storefront. Includes windbreakers, hoodies, shorts, and t-shirts at various price points.
- Online Team Stores: Custom online team stores for sports programs. Free setup with $200 gift card when store hits $2,000 in sales. Standard stores (timed) and On-Demand stores (24/7) available.
- Custom Apparel Decoration Services: Embroidery, screen printing, DTG, DTF, sublimation, and spot sublimation services on stock products from over 80 different brands including Nike, OGIO, New Era, Carhartt, and Champion.
- Field Equipment: Athletic equipment including cones, speed hurdles, weighted footballs, coaches boards, soccer balls, lacrosse balls, and training gear sold as individual products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Team Store - Timed ordering window for preseason and fundraising |
| Transaction based/ take rate | Pay-as-you-go | On-Demand Team Store - Year-round access for fan gear and replacements |
| One time/ perpetual license | Pay-as-you-go | Custom Uniforms - Quote-based pricing starting at $29.00 |
| Unit Pricing | Pay-as-you-go | Helmet Decals - Starting from $2.00 |
| One time/ perpetual license | Pay-as-you-go | Retail Apparel - Price points from $18.82 to $69.99 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Fourg Athletics product offering
Product offeringCore offering
Fourg Athletics designs, manufactures, and sells custom sublimated athletic uniforms, helmet decals, and branded apparel for sports teams and programs at youth, club, high school, and collegiate levels. The company also operates custom online team stores, provides apparel decoration services across 80+ brands, and offers venue branding solutions. All production is conducted in-house at its New Jersey headquarters using American-sourced materials.
Product overview
Fourg Athletics is a custom American-made team wear company offering a comprehensive product portfolio centered around customizable athletic uniforms and branding solutions. The core product is Custom Uniforms spanning 10 sports (baseball, basketball, football, hockey, lacrosse, running, soccer, tennis, ultimate frisbee, wrestling), featuring sublimation printing technology with moisture-wicking fabrics. Supporting products include Helmet Decals (football, lacrosse, hockey, baseball) crafted from 18mil vinyl with 4-6 day turnaround, Field Equipment (training gear, coaches boards, balls), and Fourg Athletics Retail Apparel (windbreakers, hoodies, shorts, tees). Services include Team Stores (Standard and On-Demand online stores), Custom Apparel Decoration Services (embroidery, screen printing, DTG, DTF, sublimation across 80+ brands), and Venue Branding (interior graphics, floor vinyls, fence wraps). The company emphasizes American-made quality with fast production and in-house design capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Uniforms
- Helmet Decals
- Online Team Stores Custom online team stores that eliminate ordering headaches and deliver gear directly to players, parents, and fans. Standard stores open for 1-3 week ordering windows for preseason or fundraising; On-Demand stores open 24/7 year-round for fan gear and replacement uniforms.
- Custom Apparel Decoration Services Custom embellishing services including embroidery, screen printing, direct to garment (DTG), direct to film (DTF), sublimation, and spot sublimation on stock products from over 80 different brands. Available for businesses, teams, and individuals seeking customized apparel.
- Venue Branding Transforms athletic facilities with American-made graphics including interior wall murals, hallway branding, locker room graphics, floor vinyls, fence wraps, and flags/pole banners for indoor and outdoor use.
- Field Equipment Athletic equipment including cones, speed hurdles, weighted footballs, coaches boards, soccer balls, lacrosse balls, flag football belts, kickoff tees, and tabletop scorers sold as individual products.
- Fourg Athletics Retail Apparel Athletic-inspired clothing retail line including The Mission Windbreaker, The Grind Shorts, The Banner Hoodie, The Standard Issue Hoodie, and various tees designed to blend fashion and function for individual consumers.
Quantifiable outcome
- Uniforms can last 6+ seasons with proper care
- +4 more outcomes
Companies that use Fourg Athletics
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Fourg Athletics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Fourg Athletics partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- NikeminorFourg Athletics offers custom embellishment on Nike products from their catalog, providing screen printing, embroidery, and other decoration services on Nike branded apparel.
- OGIOminorOGIO bags and gear available for custom embellishment through Fourg Athletics decoration services.
- New EraminorNew Era headwear and apparel available for custom decoration through Fourg Athletics embellishment services.
- CarharttminorCarhartt workwear and athletic apparel products available for custom embellishment.
- ChampionminorChampion athletic apparel available for custom decoration through Fourg Athletics services.
- SanMarminorWholesale catalog distributor for over 80 different apparel brands that Fourg Athletics uses as blank products for their custom embellishment services.
- ShopifycoreE-commerce platform powering the fourgathletics.com storefront and team store functionality. Shopify handles payment processing, order management, and checkout experience.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Fourg Athletics competitors and assessment
Company assessmentDirect peers
- Custom Ink: Custom Ink provides custom apparel decoration (screen printing, embroidery, DTG) for groups, teams, and organizations, overlapping with Fourg's custom apparel decoration services across 80+ brands and serving similar team and group customers.
- SquadLocker: SquadLocker operates an online team store and custom apparel platform directly competing with Fourg Athletics' team store offering, serving schools, clubs, and youth sports programs across the US with similar custom uniform and gear ordering workflows.
- Augusta Sportswear: Augusta Sportswear manufactures and supplies custom team uniforms, athletic apparel, and spirit wear for schools and leagues, directly overlapping with Fourg's custom team uniform business across multiple sports.
- Richardson Sports: Richardson Sports designs and sells custom team headwear and athletic apparel, with similar team-focused customization capabilities and customer base overlapping Fourg's programs at the youth, high school, and collegiate level.
- Boombah: Boombah manufactures and sells custom team uniforms, athletic apparel, and sporting goods for baseball, softball, and other team sports, competing head-to-head with Fourg in the custom uniform market for schools and travel/club programs.
- Alleson Athletic: Alleson Athletic is a US-based manufacturer of custom team uniforms and athletic apparel for baseball, basketball, football, soccer, and other sports, directly competing with Fourg Athletics for school and league uniform contracts.
Broad incumbents
- BSN Sports: BSN Sports is one of the largest US distributors of team sports apparel, uniforms, and equipment serving schools, leagues, and youth programs, representing a broad incumbent competitor with deeper distribution and broader product range than Fourg.
- Adidas Custom / Team Sports: Adidas operates a custom team uniform and apparel program that competes with Fourg across high school, club, and collegiate team sports, leveraging a globally recognized brand and broad product portfolio.
- Game One: Game One is a large-scale team sports apparel and equipment provider serving professional, collegiate, and high school programs, operating as a broad incumbent that competes with Fourg in custom uniform and branded merchandise for sports programs.
Emerging players
- Team Sports Planet: Team Sports Planet is an emerging custom team apparel and uniform provider for youth, club, and school sports programs, offering comparable custom decoration services and competing for similar customers as Fourg Athletics.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fourg Athletics social profiles
Digital presenceFourg Athletics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fourg Athletics leadership team
Management profileNumber of profiles
Profiles1 record
Fourg Athletics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fourg Athletics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fourg Athletics
What does Fourg Athletics do?
Fourg Athletics designs, manufactures, and sells custom sublimated athletic uniforms, helmet decals, and branded apparel for sports teams and programs at youth, club, high school, and collegiate levels. The company also operates custom online team stores, provides apparel decoration services across 80+ brands, and offers venue branding solutions. All production is conducted in-house at its New Jersey headquarters using American-sourced materials.
Is Fourg Athletics a public or private company?
Fourg Athletics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fourg Athletics founded?
Fourg Athletics was founded in 2009. It employs 11 to 50 people.
Where is Fourg Athletics based?
Fourg Athletics is headquartered in Bloomsbury, United States, in the North America region.
How does Fourg Athletics make money?
Six revenue lines are on record. Custom Team Uniforms are the primary driver. The others are helmet Decals, retail Apparel, online Team Stores, custom Apparel Decoration Services and field Equipment.
Who are Fourg Athletics's main competitors?
Direct peers on record are Custom Ink, SquadLocker, Augusta Sportswear, Richardson Sports, Boombah and Alleson Athletic. Broad incumbents are BSN Sports, Adidas Custom / Team Sports and Game One. Team Sports Planet is listed as an emerging player.
Does Fourg Athletics have an API?
No public API is recorded for Fourg Athletics.
What industry is Fourg Athletics in?
Fourg Athletics's product category is Custom Athletic Uniforms and Apparel. Its primary akta.pro industry code is CRAMABAE, Team Sports Equipment & Uniforms Retail, with a secondary code of CRAAAEAE, Team Sports & On-Field Performance Apparel. Its NAICS code is 339920 and its SIC code is 3949.