Vinabook.com
Vinabook.com is a privately held Vietnamese online bookstore selling physical books and ebooks from major domestic publishers to individual consumers across nine product categories, operating a direct-to-consumer e-commerce storefront complemented by an ebook reader application and social media marketing.
- Company typePrivate
- Founded2011
- HeadquartersHo Chi Minh City, Vietnam
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vinabook.com does
Vinabook.com is a Vietnamese business-to-consumer online bookstore operated by Công Ty Cổ Phần Thương Mại Dịch Vụ Mê Kông Com, a privately held joint stock company headquartered at 332 Lũy Bán Bích, Phường Tân Phú, Ho Chi Minh City. The company sells physical books and ebooks to individual consumers across Vietnam, organized into nine primary catalog categories: Economics, Domestic Literature, Foreign Literature, Children's Books, Self-Development, IT and Foreign Languages, Professional/Specialized books, Textbooks, and Lifestyle. Vinabook sources inventory from at least ten major Vietnamese publishers including NXB Trẻ, Nhã Nam, AZ Books, Thái Hà, Saigon Books, 1980books, Bách Việt, NXB Phụ Nữ, Alpha Books, and Trí Việt/Firstnews, granting the platform broad catalog breadth across literary, educational, and professional titles.
The platform is built on a standard e-commerce storefront with product catalog browsing, shopping cart, checkout, and email newsletter subscription. Distribution runs exclusively through Vinabook's own website and a separate ebook reader application at reader.vinabook.com, supported by free shipping for orders above 250,000 VND and promotional discounts of 10-20% off list prices. Customer acquisition relies on organic SEO, email marketing, and an active social media presence on Facebook, Zalo, and TikTok, with no paid performance-marketing spend disclosed. The company also publishes editorial book reviews (Review Sách) and monthly new-release collections to drive organic engagement. The operating model is purely direct-to-consumer with a single-country (Vietnam) geographic footprint.
The company monetizes through one-time unit sales of physical books and ebooks at fixed prices with periodic promotional discounts. No subscription, advertising, marketplace fee, or B2B revenue streams are disclosed. The firm employs between 11 and 50 staff and has not raised external capital since a 2007 round from IDG Ventures Vietnam, indicating a bootstrapped retail operation rather than a venture-backed growth business. The website remains actively operational with current 2024 and 2025 monthly catalog updates visible.
Vinabook.com firmographics
Firmographics- Name
- Vinabook.com
- Legal name
- Công Ty Cổ Phần Thương Mại Dịch Vụ Mê Kông Com
- Website
- https://vinabook.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vinabook.com is a privately held Vietnamese online bookstore selling physical books and ebooks from major domestic publishers to individual consumers across nine product categories, operating a direct-to-consumer e-commerce storefront complemented by an ebook reader application and social media marketing.
- Ownership category
- akta.pro rank
Where Vinabook.com is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Vinabook.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Book Sales: Vinabook generates revenue through the direct sale of physical books and ebooks to consumers via its e-commerce platform. The company acts as an online retailer selling books from multiple publishers and distributors including NXB Trẻ, Nhã Nam, AZ, Thái Hà, Saigon Books, 1980books, and others. Products are sold at fixed prices with occasional promotional discounts visible on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard book pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Vinabook.com product offering
Product offeringCore offering
Vinabook.com is a Vietnamese direct-to-consumer online bookstore that sells physical books and ebooks across multiple categories (economics, domestic and foreign literature, children's books, self-development, IT and foreign languages, professional/specialized, textbooks, and lifestyle) sourced from numerous Vietnamese publishers. Orders are placed through the proprietary e-commerce storefront at vinabook.com with shopping cart, checkout, and an ebook reader application at reader.vinabook.com for digital reading. The company operates as an online retailer with promotional discounts, free shipping above 250,000 VND, and a 100% authentic product guarantee.
Product overview
Vinabook.com is an online bookstore operating as a multi-category e-commerce platform for physical books and ebooks in Vietnam. The core offering consists of a comprehensive catalog organized into major product categories: Economics/Business Books, Domestic Literature, Foreign Literature, Children's Books, Self-Development Books, IT & Foreign Language Books, Professional/Specialized Books, Textbooks, and Lifestyle Books. Additional services include monthly new release collections (Sách Mới 2024/2025), a dedicated ebook reading application (reader.vinabook.com), and a book review editorial section (Review Sách). The platform also supports online customer account management, shopping cart, and order fulfillment. Vinabook distributes books from multiple publishers including NXB Trẻ, Nhã Nam, AZ Books, Thái Hà, Saigon Books, 1980books, Bách Việt, and NXB Phụ Nữ.
Differentiator
Problem solved
Functional benefit
Brands
- Vinabook Reader: Ebook reading application available at reader.vinabook.com
Products and services
- Sách Kinh Tế (Economics Books) A broad category of business, finance, management, marketing, economics, and entrepreneurship books covering topics such as foreign trade, marketing, human resources, leadership, investment, business strategy, and legal/regulatory texts, sold to individual Vietnamese consumers and business readers.
- Sách Văn Học Trong Nước (Domestic Literature) Vietnamese-language literary works including fiction, short stories, historical fiction, poetry, children's stories, detective novels, martial-arts fiction, memoirs, literary criticism, reportage, and folk tales, sold to Vietnamese individual readers.
- Sách Văn Học Nước Ngoài (Foreign Literature) Translated international literary works including fiction, fairy tales, fantasy, adventure, detective novels, science fiction, horror, poetry, short stories, children's stories, historical novels, romance novels (Ngôn Tình) and BL novels (Đam Mỹ), sold to Vietnamese individual readers.
- Sách Thiếu Nhi (Children's Books) Books for children and young readers covering natural sciences, social sciences, art, music, foreign languages, and comics, sold to Vietnamese parents and gift buyers.
- Sách Phát Triển Bản Thân (Self-Development Books) Personal development and self-improvement books covering life skills, psychology, motivation, biographies, soft skills, and ethical-living titles, sold to Vietnamese individual readers.
- Sách Tin Học Ngoại Ngữ (IT & Languages) Information technology and foreign-language learning books, including dictionaries, language textbooks, exam-prep titles (TOEIC, TOEFL Primary, TOPIK, SAT), and computing guides, sold to Vietnamese students, exam candidates, and IT learners.
- Sách Chuyên Ngành (Professional/Specialized Books) Specialized academic and professional books covering music, philosophy, politics, travel, science, technology, agriculture, law, religion, sports, art, architecture, medicine, journalism, and vocational/trade study, sold to Vietnamese professionals and academic readers.
- Sách Giáo Khoa - Giáo Trình (Textbooks) Educational textbooks and curriculum materials for primary, secondary, high school, reference books, university-level study materials, and complete textbook sets, sold to Vietnamese students, parents, and educators.
- Sách Thưởng Thức Đời Sống (Lifestyle Books) Lifestyle and life-enrichment books covering beauty tips, family and parenting, home and pet care, psychology, gender topics, and homemaking skills, sold to Vietnamese general consumers.
- Sách Phát Hành Mới 2024 - 2025 (New Release Collections) Monthly new-release collections for 2024 and 2025, organized by month, aggregating fresh titles across all book categories to surface recently published books to Vietnamese consumers.
- Vinabook Ebook Reader Application A web-based ebook reading application provided by Vinabook and accessible at reader.vinabook.com, allowing Vietnamese consumers to read digital books purchased from Vinabook's catalog.
Companies that use Vinabook.com
Customer profileSegments1 record
Ideal customer profiles1 record
Vinabook.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vinabook.com partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- NXB Trẻ (Young Publishers)coreMajor Vietnamese publishing house whose books are distributed through Vinabook's platform. Featured prominently in publisher branding section of the website.
- Nhã NamcoreLeading Vietnamese publishing house offering literary works and general interest books. Featured as a primary publisher brand on Vinabook.
- AZ BookscorePublisher whose titles are distributed through Vinabook including business and self-help books.
- Thái Hà BookscoreMajor publisher distributing books on Vinabook including business, parenting, and self-development titles.
- Saigon BookscoreVietnamese publishing house whose titles are available on the Vinabook platform.
- 1980booksmajorPublisher distributing business, management, and professional development books through Vinabook.
- Bách Việt BooksmajorPublisher whose books are featured on Vinabook across various categories.
- NXB Phụ Nữ (Women's Publishers)majorPublishing house whose titles including lifestyle and family books are available on Vinabook.
- Alpha BooksmajorPublisher distributing self-help and personal development books through Vinabook.
- Trí Việt / FirstnewsmajorPublisher whose titles are distributed through Vinabook's platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Vinabook.com competitors and assessment
Company assessmentDirect peers
- Fahasa: Vietnam's largest bookstore chain and the dominant online bookseller (fahasa.com), operating the same DTC book-retail model as Vinabook with physical stores plus a large e-commerce catalog across Vietnamese and translated literature, children's books, textbooks, and stationery.
- Nhân Văn (Nhanvan.vn): Long-established Vietnamese bookstore brand with a strong online storefront, selling Vietnamese and foreign literature, academic, and self-development titles directly to consumers — the closest specialist book-retail competitor to Vinabook in Vietnam.
Broad incumbents
- Tiki: Major Vietnamese horizontal e-commerce marketplace that runs a sizeable books category and competes with Vinabook for the same online book buyer, while also offering electronics, household goods, and TikiNOW fulfillment that Vinabook cannot match.
- Shopee Vietnam: Leading regional marketplace with a heavy books presence in Vietnam; competes with Vinabook through aggressive marketplace-wide promotions, free-shipping programs, and a much larger assortment beyond books.
- Lazada Vietnam: Alibaba-backed horizontal marketplace selling books alongside a wide general-merchandise catalog; draws price-sensitive Vietnamese book buyers away from specialist retailers like Vinabook.
Others
- Nhã Nam: Leading Vietnamese publishing house that is both a key Vinabook supplier and an operator of its own direct-to-consumer book sales channel — making it simultaneously an ecosystem partner and a partial substitute.
- Alpha Books: Vietnamese publisher specializing in self-help and personal-development titles that also sells direct to consumers, partially overlapping with Vinabook's Sách Phát Triển Bản Thân category and competing for the same end customer.
- NXB Trẻ (Young Publishers): Major Vietnamese publishing house and a core Vinabook supplier; it also retails titles directly through its own channels, creating vertical-overlap risk for Vinabook if publishers expand direct distribution.
Regional players
- Books.com.tw: Taiwan's largest online bookstore with a comparable DTC multi-category book model, useful as a regional benchmark for online book-retail scale and catalog breadth even though it does not directly serve Vietnam.
Emerging players
- Amazon Kindle: Global ebook and reading platform that competes for digital reading share in Vietnam and against Vinabook's reader.vinabook.com app; relevant as a benchmark for digital reading economics rather than as a direct physical-book competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Vinabook.com social profiles
Digital presenceVinabook.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vinabook.com leadership team
Management profileNumber of profiles
Vinabook.com funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vinabook.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vinabook.com
What does Vinabook.com do?
Vinabook.com is a Vietnamese direct-to-consumer online bookstore that sells physical books and ebooks across multiple categories (economics, domestic and foreign literature, children's books, self-development, IT and foreign languages, professional/specialized, textbooks, and lifestyle) sourced from numerous Vietnamese publishers. Orders are placed through the proprietary e-commerce storefront at vinabook.com with shopping cart, checkout, and an ebook reader application at reader.vinabook.com for digital reading. The company operates as an online retailer with promotional discounts, free shipping above 250,000 VND, and a 100% authentic product guarantee.
Is Vinabook.com a public or private company?
Vinabook.com is a private company. It is classified as unknown and is currently operating.
When was Vinabook.com founded?
Vinabook.com was founded in 2011. It employs 11 to 50 people.
Where is Vinabook.com based?
Vinabook.com is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Vinabook.com make money?
One revenue line is on record: book Sales.
Who are Vinabook.com's main competitors?
Direct peers on record are Fahasa and Nhân Văn (Nhanvan.vn). Broad incumbents are Tiki, Shopee Vietnam and Lazada Vietnam. Others are Nhã Nam, Alpha Books and NXB Trẻ (Young Publishers). Books.com.tw is listed as a regional player. Amazon Kindle is listed as an emerging player.
Does Vinabook.com have an API?
No public API is recorded for Vinabook.com.