TBCo

What TBCo does

TBCo (The Tartan Blanket Co.) is a Scotland-based, B Corp-certified sustainable lifestyle brand that designs and sells apparel, sleepwear, home textiles, and gifts built primarily from natural and recycled fibres. The product portfolio is organised into three merchandising pillars — Sleep (bedding, duvet covers, pyjamas, robes, throws), Style (ready-to-wear clothing, swimwear, scarves, accessories), and Home (wool and cashmere blankets, cushions, curtains, towels) — plus sub-brands Little TBCo (baby and kids) and TBCo Swim. Pricing spans roughly $55 for accessories up to around $325 for full bedding sets, with free shipping offered on US orders over $175 and seasonal promotional discounting.

The business operates a direct-to-consumer model built on a Shopify storefront, including a dedicated US site (us.tbco.com), complemented by an Edinburgh retail and studio location at 170B Great Junction Street. Distribution extends to the UK, Europe, the United States, and Australia, and customer segments include individual style-conscious consumers, families, and a smaller B2B/corporate gifting cohort served through wholesale partnerships, including a co-branded collaboration with Glassette. Marketing is multi-channel and relies on owned content (blog), organic social (Instagram, TikTok, Pinterest, Facebook), email, an affiliate programme, and earned media, with VOGUE coverage of its triangle scarves as a notable brand-validating moment.

The technology stack is intentionally lean and commodity: Shopify for commerce, Klarna for payments, and Reviews.io for social proof, with no public API, mobile app, or proprietary technical IP. The company is privately held, founder-led (CEO Emma Macdonald), women-founded, and bootstrapped with no disclosed funding rounds. The core competitive logic rests on Scottish design heritage, signature tartan aesthetics, material sustainability claims validated by B Corp certification, and earned brand recognition rather than on technical differentiation.

Name

TBCo

Legal name

TBCo

Website

https://tbco.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

TBCo is a Scotland-based, B Corp-certified sustainable lifestyle brand selling natural and recycled-fibre apparel, bedding, swimwear, and homeware directly to consumers via Shopify e-commerce and an Edinburgh retail store, with wholesale and corporate gifting channels.

Ownership category

akta.pro rank

Product category

Sustainable Apparel & Homeware

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599), Textile Bag and Canvas Mills (31491)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets) (CRAAAHAM)

Keywords

• Sustainable apparel
• Wool blankets
• Home textiles
• Cotton sleepwear
• Sustainable gifts

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (D2C E-commerce): Direct-to-consumer sales of sustainable apparel, homeware, and accessories through owned e-commerce storefront. Products include pyjamas, bedding, blankets, scarves, swimwear, towels, robes, and gift boxes. One-time purchase model with no subscription required.
2. Retail Sales: Physical retail store sales at TBCo Shop & Studio location in Edinburgh, Scotland.
3. Wholesale/B2B: Wholesale partnerships and corporate gifting programmes for business customers, including bespoke gift boxes and bulk orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TBCo designs, produces, and sells sustainable apparel, sleepwear, swimwear, wool scarves, accessories, home textiles (bedding, blankets, towels, cushions, curtains), and gift boxes made from natural and recycled fibres. Products are sold direct-to-consumer through a Shopify-powered online storefront and a physical shop in Edinburgh, with additional wholesale and corporate gifting distribution for B2B customers.

Product overview

TBCo is a B Corp-certified sustainable lifestyle brand offering a unified portfolio of products across three core categories: Sleep (bedding, pajamas, robes, throws, cushions), Style (clothing, swimwear, scarves, accessories), and Home (blankets, curtains, towels, wash bags). The brand's products are unified by a commitment to natural and recycled fibres, Scottish-inspired design, and sustainable manufacturing. The Sleep Collection and Swimwear represent flagship offerings, while Little TBCo extends the brand to babies and children. The Tartan Collection serves as the signature sub-brand. Products are available directly through the TBCo e-commerce store and a physical shop in Edinburgh, Scotland.

Differentiator

Problem solved

Functional benefit

Brands

• Little TBCo: Baby and kids collection featuring blankets, accessories, and pyjamas for children
• TBCo Swim

Products and services

• The Sleep Collection

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• GlassetteminorStrategic or Co-development PartnerTBCo × Glassette collaboration featuring curated gift sets combining TBCo products with Glassette offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Celtic & Co. UK-based sustainable brand specialising in natural fibres (wool, cashmere, cotton) across knitwear, sleepwear, scarves and home accessories; very similar material and channel narrative to TBCo.
• Woolrich: Heritage wool outerwear and home-textile brand with signature blankets, scarves and apparel; comparable on category mix, premium wool positioning and D2C/wholesale channel structure.
• Boden: British heritage lifestyle brand covering women, men, kids and home; comparable multi-category D2C model and similar price-point mid-premium positioning, though broader scale than TBCo.
• Toast: Welsh/British sustainable lifestyle brand with a near-identical footprint: nightwear/robes, scarves, home textiles, kids sub-brand, B-Corp certified, D2C-led. Closest 1:1 comparable to TBCo's product breadth and positioning.
• Pendleton Woolen Mills: Heritage American wool blanket and apparel brand with signature patterns and home textiles; the most direct product analogue to TBCo's tartan-anchored wool blanket and scarf identity.
• Johnstons of Elgin: Scottish heritage cashmere and wool producer making scarves, blankets, knitwear and home accessories; directly comparable on Scottish design heritage, natural-fibre positioning and gifting use case.

Broad incumbents

• Anthropologie: Large multi-category lifestyle retailer spanning apparel, home textiles, accessories and gifting; a broader, more mass-market analogue of TBCo's curated lifestyle concept.
• L.L.Bean: American heritage brand with wool blankets, sleepwear, home textiles and apparel; relevant on category mix (wool home + apparel) and gifting catalogue approach, though much larger scale.
• Everlane: Sustainable basics and apparel brand with strong D2C and ethical-supply positioning; analogous on sustainability-led brand story though focused on apparel rather than home.
• Reformation: Leading sustainable fashion brand operating D2C at much larger scale; overlaps on the sustainability + women's apparel + lifestyle home narrative that anchors TBCo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wearetbco
• Facebookfacebook.com/wearetbco
• Instagraminstagram.com/wearetbco
• TikToktiktok.com/@wearetbco
• Pinterestpinterest.com/wearetbco
• LinkedInlinkedin.com/company/wearetbco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TBCo