Dragonfly PR

What Dragonfly PR does

Dragonfly PR (legal entity Dragonfly Public Relations Ltd.) is a privately held B2B public relations and digital marketing agency headquartered in Stocksbridge, Sheffield, UK, founded in approximately 1994. The firm is a vertical specialist serving the construction, built environment, building products, manufacturing, and infrastructure sectors, claiming 30+ years of sector expertise and an active client portfolio of 20+ named brands spanning Stannah, Tarmac, Pandrol, Pyroguard, Birtley Lintels, Steinzeug-Keramo, Armacell, Heckmondwike FB, Algeco, EnviroVent, and Bubo.ai, among others.

Its service portfolio spans digital PR and sales lead generation, organic SEO and link building, content creation (including GEO — Generative Engine Optimisation for AI-powered search), social media management, brand strategy, trade show and exhibition marketing, website design (including Shopify e-commerce builds), crisis communications, ESG communications, industry award submissions, and international PR campaigns. Delivery is via integrated retainer and project campaigns executed by a small in-house team (1–10 employees), leveraging AI tools (including for content generation, research, analytics, and audience targeting) alongside established trade-media relationships; no proprietary technology platform is disclosed.

Revenue is generated through professional-services retainers and project fees, with client acquisition occurring via direct outreach, case studies, trade shows, content marketing and referrals. Campaigns have run across 50+ countries (UK base with activity in Europe, India, China, Australia, and the US), but operations are organisationally a single UK site. The company is self-funded with no disclosed external investment, no parent company, no patents, no regulatory actions, and no disclosed M&A activity.

Name

Dragonfly PR

Legal name

Dragonfly Public Relations Ltd.

Website

https://dragonflypr.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Dragonfly PR is a UK-based, privately held B2B PR and digital marketing agency specialising in construction, building products, and manufacturing. It delivers digital PR, SEO/GEO, content, social media, and trade-show campaigns to building-product manufacturers, contractors, property developers, and infrastructure clients.

Ownership category

akta.pro rank

Product category

Construction PR and Marketing Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAFADAI

Technology & B2B PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFADAH

Product & Brand PR (Consumer & B2B)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Construction PR agency
• Digital public relations
• B2B marketing communications
• SEO link building
• Lead generation campaigns

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR and Marketing Services: Dragonfly PR generates revenue through providing integrated PR and marketing communications services to B2B clients in the construction, manufacturing, and built environment sectors. Services include digital PR campaigns, content creation, SEO/link building, social media management, and branding. The company operates on a retainer and project basis, with campaigns designed to generate measurable sales leads and website traffic for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Dragonfly PR is a specialist B2B digital PR and marketing agency serving the construction, property, and building products industries. It delivers integrated campaigns combining digital PR, content creation, organic SEO and link building, social media management, brand strategy, and trade show marketing to generate measurable sales leads, build brand awareness, and improve clients' website traffic and search rankings.

Product overview

Dragonfly PR is a dedicated B2B PR and digital marketing agency specializing in the construction, property, and building products industry. The company offers an integrated portfolio of services centered around digital PR and sales lead generation, organic SEO and link building, content creation with GEO optimization, social media management, brand strategy, and trade show marketing. Additional services include website design (e-commerce on Shopify), crisis communications, ESG communications, industry award submissions, and international PR campaigns spanning 50+ countries. The agency serves building product manufacturers, construction contractors, property developers, and infrastructure companies with over 30 years of sector expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital PR & Sales Lead Generation B2B digital PR campaigns designed to build brand awareness, generate high-value sales leads, and drive business growth for construction and building product companies, targeting specifiers, architects, contractors, developers and procurement professionals.
• Organic SEO & Link Building Search engine optimization services including backlink generation, content creation, and strategies designed to improve Domain Authority and SERP rankings for construction and building product clients.
• Content Creation & GEO (Generative Engine Optimisation) Professional content creation including press releases, blogs, case studies, thought leadership articles, and Generative Engine Optimisation for AI search visibility for construction, manufacturing and built environment clients.
• Social Media Management Social media strategy and management for LinkedIn, Instagram and Facebook including organic content, paid campaigns, and LinkedIn outreach designed to generate sales leads and brand engagement for B2B clients.
• Brand Strategy & Marketing Brand development, marketing strategy, and creative campaigns to position construction and manufacturing brands as industry authorities, including logo design and brand identity work.
• Trade Show & Exhibition Marketing Pre-event, during-event, and post-event PR and marketing support for trade shows including media relations, influencer engagement, and content creation for construction and manufacturing clients.
• Website Design & Development Website design and development services, including e-commerce sites built on Shopify platform, with SEO optimization and meta data implementation.
• Crisis Communications Crisis communication protocols, media-trained spokespeople preparation, and rapid response services for reputational risk situations facing construction and manufacturing clients.
• ESG Communications Communications strategy for sustainability credentials, environmental performance messaging, carbon footprint reductions, and ESG reporting for construction and manufacturing clients.
• International PR Services Pan-European and international PR campaigns targeting markets including Europe, India, China, Australia, and the US for construction and building product brands.
• Industry Award Submissions Construction industry award entry preparation including clear, evidenced storytelling for awards such as RIBA Awards, Construction News Awards, and sector-specific building product accolades.

Quantifiable outcome

• 17% increase in sales enquiries vs previous PR agency (Birtley Lintels)
• +6 more outcomes

Named customers21 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bottle PR: B2B PR and content agency with significant work for construction, manufacturing, and industrial clients in the UK. Comparable in size, sector specialization, and integrated digital PR + content + SEO service mix to Dragonfly PR.
• Citypress: UK-based PR and communications agency serving B2B clients across property, construction, and professional services sectors. Closely comparable vertical mix, client type, and integrated PR + digital services model.
• Harvard PR: UK B2B technology and industrial PR agency serving comparable mid-market enterprise clients with PR, content, and social media services. Overlaps directly with Dragonfly's B2B PR-for-industrial-clients positioning.
• Wavelength Marketing: UK-based B2B marketing agency with deep specialism in the built environment, construction, and infrastructure sectors — closely matching Dragonfly PR's vertical focus, client base (manufacturers, contractors, specifiers), and integrated PR + content + SEO offering.
• Midnight Communications: B2B PR and digital marketing agency working with UK and international clients in built environment, technology, and industrial sectors. Directly comparable service portfolio (PR, content, SEO, social) and similar mid-market positioning.
• Built Environment Communications Group: UK specialist communications consultancy exclusively serving the property, construction, and built-environment sectors — the most direct sector-overlap peer to Dragonfly PR, competing for the same building-products manufacturers, contractors, and developer clients.
• Halogen (PR agency): UK-based integrated PR and digital marketing agency serving B2B clients across technology, industrial, and professional services — directly comparable service mix (PR, content, SEO, social) and similar mid-market enterprise client profile.

Broad incumbents

• PAN Communications: Larger US-headquartered B2B tech and industrial PR agency with a growing EMEA presence. Competes for some enterprise B2B PR briefs in technology, manufacturing, and infrastructure — overlapping with Dragonfly's tech-and-industrial client base (e.g., Bubo.ai, Accu, Pandrol).
• Beattie Communications: UK integrated communications group with a strong built-environment and B2B practice (Beattie Cox). Overlaps with Dragonfly's vertical and service mix, but operates at significantly greater scale with a broader portfolio including paid media and consumer work.
• Archetype: Larger global B2B marketing and communications agency with a built-environment and technology practice. Competes for some of the same enterprise B2B briefs as Dragonfly but with significantly greater scale, paid media capabilities, and geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dragonflypruk
• Facebookfacebook.com/DragonflyPublicRelations
• LinkedInlinkedin.com/company/dragonfly-pr
• Instagraminstagram.com/Dragonfly_pr_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dragonfly PR