Name

JP Performance

Legal name

JP Performance GmbH

Website

https://jp-performance.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. E-commerce merchandise sales: JP Performance operates multiple branded e-commerce storefronts selling merchandise, automotive accessories, and performance parts through their sub-brands including JP Clothing, JP Superstore, Kraemo, and related sites.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

JP Performance GmbH is a German automotive performance and lifestyle company that operates multiple e-commerce storefronts selling branded merchandise, automotive accessories, and performance parts through its sub-brands (JP Clothing, JP Superstore, Kraemo). The company also runs automotive-themed sub-brands covering food and beverage (Big Boost Burger, Carffee), racing events (JP Pace, Time Attack), wheels (K80 Wheels, Rotiform Deutschland), and classic vehicles (JP Classics).

Product overview

JP Performance GmbH is a German automotive performance company headquartered in Dortmund that operates as a multi-brand platform with a diverse portfolio of sub-brands and ventures. The core business centers around automotive culture and performance, with additional sub-brands spanning food/beverage (Big Boost Burger, Carffee), apparel (JP Clothing), retail (JP Superstore, Kraemo), automotive racing events (JP Pace, Time Attack), wheel brands (K80 Wheels, Rotiform Deutschland), classic vehicles (JP Classics), community (Loners, JP Circle, JP Insider), and the DR Glossy sub-brand. The various sub-brands operate independently with their own websites and store contacts while sharing the JP Performance identity.

Differentiator

Problem solved

Functional benefit

Brands

• DR Glossy: Brand by JP Performance
• Carffee
• Big Boost Burger
• Loners
• JP Pace
• JP Clothing
• JP Superstore
• JP Circle
• JP Classics
• Time Attack
• Kraemo
• Insider
• Rotiform Deutschland

Products and services

• JP Clothing Apparel and merchandise brand under JP Performance offering branded clothing and accessories to automotive enthusiasts through its own e-commerce storefront.
• JP Superstore Main retail/e-commerce storefront for JP Performance branded merchandise and automotive accessories, part of the JP Productions group.
• Kraemo (JP Kraemo) E-commerce sub-brand under JP Performance selling branded merchandise and accessories through the jp-kraemo.de storefront.
• Big Boost Burger Fast food restaurant sub-brand under the JP Performance umbrella serving car-themed food and beverage to automotive enthusiasts.
• Carffee Automotive-themed coffee brand sub-brand under JP Performance, featured on the JP Pace site for car-culture consumers.
• JP Pace Core performance sub-brand of JP Performance covering automotive performance content and Time Attack racing events.
• Time Attack Motorsport sub-brand under JP Performance running Time Attack racing events for automotive enthusiasts.
• K80 Wheels Wheel brand partner under the JP Performance ecosystem selling aftermarket wheels through k80-wheels.de.
• Rotiform Deutschland German arm of the Rotiform wheel brand featured on the JP Performance support page, distributing aftermarket wheels in the German market.
• JP Classics Sub-brand under JP Performance focused on classic and retro vehicles, with its own site at jp-classics.de.
• JP Insider Insider/membership sub-brand under JP Performance for fans and community members at jp-insider.de.
• DR Glossy Sub-brand under the JP Performance ecosystem with a dedicated site at dr-glossy.de, associated with the company's branded ventures.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• DR GlossyminorOthersRelated brand/company operating under the JP Performance ecosystem. DR Glossy is featured as a partner brand on the JP Performance website.
• CarffeeminorOthersAutomotive-themed coffee brand associated with JP Performance, featured on jp-pace.de/carffee.html.
• Big Boost BurgerminorOthersFast food restaurant brand under the JP Performance umbrella, operating from bigboostburger.de with dedicated contact email.
• LonersminorOthersBrand under the JP Performance ecosystem, featured with dedicated contact email at loners.de.
• JP PacecoreOthersCore performance brand of JP Performance, featuring automotive performance content, Time Attack events, and Carffee product line at jp-pace.de.
• JP ClothingcoreOthersOfficial apparel and merchandise brand for JP Performance with dedicated e-commerce store at jp-clothing.com.
• JP SuperstorecoreOthersMain merchandise and accessories store operating at jp-superstore.de, part of the JP Productions group.
• Time AttackminorOthersMotorsport/event brand under JP Performance featuring time attack racing events, accessible at jp-pace.de/time-attack.html.
• JP CircleminorOthersNon-profit entity (gGmbH) associated with JP Performance at jp-circle.de.
• JP ClassicsminorOthersClassic car focused brand under JP Performance umbrella at jp-classics.de.
• K80 WheelsminorOthersWheel brand partner operating at k80-wheels.de, featured on JP Performance website.
• Rotiform DeutschlandminorOthersWheel brand (Rotiform) with German operations, contact available at rotiformdeutschland.de, listed on JP Performance support page.
• JP InsiderminorOthersInsider/membership program brand under JP Performance at jp-insider.de.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bilstein: Bilstein (thyssenkrupp Bilstein) is a German manufacturer of performance suspension and shock absorbers, comparable to JP Performance as part of the German automotive performance parts ecosystem, though at significantly larger scale as an OE-tier supplier.
• BBS: BBS is a German premium automotive wheel manufacturer, directly comparable to JP Performance's wheel brand partnerships (K80 Wheels, Rotiform Deutschland) and shared German performance heritage.
• KW Automotive: KW Automotive is a leading German manufacturer of high-performance suspension systems, comparable to JP Performance as part of the German automotive performance parts ecosystem, though KW is an established manufacturer while JP Performance is more brand-and-retail oriented.

Direct peers

• Hoonigan: Hoonigan is a car culture media and lifestyle brand producing automotive content, merchandise, and events — directly comparable to JP Performance's content-driven, multi-sub-brand ecosystem spanning automotive content, merchandise, and live events.
• Ruf: Ruf is a German Porsche performance tuning specialist, directly comparable to JP Performance as a German automotive performance brand combining technical tuning with strong lifestyle branding.
• Mansory: Mansory is a German luxury car tuning and customization company, directly comparable to JP Performance as a German performance tuning brand with a strong lifestyle/identity-driven positioning.
• Brabus: Brabus is a German high-end automotive performance tuning and styling company, directly comparable to JP Performance as a German performance tuning brand with strong brand-led marketing and a premium identity.
• Prior Design: Prior Design is a German automotive styling and body kit company, comparable to JP Performance's German tuning ecosystem and aftermarket parts/accessories offering.
• West Coast Customs: West Coast Customs is a US-based automotive customization shop that scaled into a media brand via TV presence, directly comparable to JP Performance's combination of tuning/parts retail and creator-driven content distribution.

Emerging players

• Donut Media: Donut Media is a US-based car culture digital media and merchandise brand, comparable to JP Performance's content-to-commerce model and youth-oriented automotive content strategy, though at earlier stage and in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/JPPGmbH
• Facebookfacebook.com/JP.Performance.GmbH
• Instagraminstagram.com/jp.performance
• TikToktiktok.com/@jp.performance.gmbh
• LinkedInlinkedin.com/company/jp-performance-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JP Performance