MultiPark

What MultiPark does

MultiPark (legal entity TIM PARTICIPAÇÃO LTDA) is a Brazilian parking management and urban mobility company founded circa 1974 and headquartered in Bauru, Brazil, with corporate operations centered on São Paulo. The company operates 280 parking complexes encompassing approximately 100,000 spaces across 12 Brazilian states, including strategic airport locations at Congonhas, Guarulhos, Viracopos, and Confins, and processes roughly 80 million vehicles annually. It claims to be the first private-capital entrant in Brazil's parking sector and the third-largest operator overall. The business runs through a hybrid model combining directly operated locations, a franchise network (ABF-certified, with Selo de Excelência em Franchising awarded in 2008 and 2009), corporate parking partnerships, and consumer-facing services.

The technology stack includes the Central Nacional de Operações (CCO), a 24/7 remote operations center monitoring approximately 100 sites; the Auditoria Digital system using OCR-based license plate recognition to verify vehicle registration; the Sistema On-line partner management portal providing real-time vehicle flow and financial tracking; the online reservation platform; the TAG MultiPark RFID-based automatic payment device launched June 2025; and integrations with Brazil's major automatic payment systems (Sem Parar, Conect Car, Veloe) plus QR code payments. Supporting modules include valet services (MultiPark Valet), B2B prepaid stamps (MultiSelo), and loyalty programs (MultiCliente for monthly subscribers, Convênio Tripulantes for airline crews).

Revenue is generated from parking fee transactions across hourly, daily, and monthly rates; franchise fees and royalties; MultiSelo prepaid stamp sales (minimum 45 stamps, valid 9 months); TAG MultiPark device sales and subscriptions; automatic payment integration fees; corporate parking partnership contracts; and event valet services. The customer base spans individual consumers (primary), corporate clients (primary), franchisee entrepreneurs, airline crew members, electric vehicle owners, and event organizers. ESG positioning is anchored by Carbon Free certification since 2009.

Name

MultiPark

Legal name

TIM PARTICIPAÇÃO LTDA

Website

https://multipark.com.br

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MultiPark (TIM PARTICIPAÇÃO LTDA) is a 50-year-old Brazilian parking management company operating 280 complexes with 100,000 spaces across 12 states, serving 80 million vehicles annually through directly operated sites, franchises, corporate partnerships, and RFID-based TAG payment technology.

Ownership category

akta.pro rank

Product category

Parking Management Services

NAICS

Parking Lots and Garages (81293), Parking Lots and Garages (812930)

SIC

Services-Automotive Repair, Services & Parking (7500), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms (THADALAB)

akta.pro secondary industry

Integrated Ticketing & Fare Management (Capping, Passes, Validators) (THADALAC)

Keywords

• Parking management services
• Urban mobility solutions
• Parking facility operations
• Cashless parking payments
• Parking franchise network

Headquarters

HQ city

Bauru

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Parking Fee Revenue: Core revenue from hourly, daily, and monthly parking fees across 280+ parking complexes. Services include valet parking, covered parking, and 24-hour parking operations.
2. Franchise Fees: Franchise business model where franchisees invest in and manage MultiPark parking locations, paying royalties and following brand standards.
3. MultiSelo Payment Stamps: Sale of prepaid parking payment stamps to business customers (restaurants, hotels, etc.) who offer parking benefits to their clients. Minimum purchase of 45 stamps.
4. Valet Parking Services: Premium valet parking services for events, with insurance coverage for vehicles under company policy.
5. TAG MultiPark Device and Subscription: RFID automatic payment device sales and/or subscription for cashless parking access at partnered locations.
6. Automatic Payment Integration Fees: Integration with automatic payment providers (Sem Parar, Conect Car, Veloe) enabling cashless payment at parking facilities.
7. Corporate Parking Partnerships: Strategic corporate partnerships providing dedicated parking spaces at strategic locations for business customers, creating brand visibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

MultiPark operates and manages a national network of approximately 280 parking complexes with around 100,000 spaces across 12 Brazilian states, offering 24-hour parking, valet services, online advance reservations, and RFID-based cashless payment (TAG MultiPark). The company also runs a franchise system, corporate partnership program (MultiSelo), and loyalty programs (MultiCliente, Convênio Tripulantes) serving both individual drivers and business customers.

Product overview

MultiPark operates as a comprehensive parking management platform offering core operational systems (Sistema On-line, Auditoria Digital, Central Nacional de Operações) alongside multiple service modules. The platform includes valet services (MultiPark Valet), loyalty and discount programs (MultiSelo, MultiCliente, Convênio Tripulantes), and technology-enabled payment solutions (TAG MultiPark). The company pioneered online reservation capabilities for airport parking and operates a franchise network across Brazil. The architecture combines management systems for real-time monitoring and auditing with customer-facing products for payment, reservations, and corporate partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• TAG MultiPark: Automatic payment device using RFID technology that allows automatic entry and exit at MultiPark parking facilities without tickets, cash, or cards.
• MultiCliente
• MultiSelo
• Convênio Tripulantes
• TAG MultiPark
• MultiPark Valet
• TAG MultiPark by Move Mais

Products and services

• Sistema On-line (Online Management System) Real-time vehicle and financial movement tracking system for franchise partners and property owners, including vehicle flow by user type, daily financial collection, and monthly billing.
• Auditoria Digital (Digital Audit) OCR camera-based license plate recognition audit system that verifies all vehicles accessing a parking facility are properly registered in the management system.
• Central Nacional de Operações (CCO) 24/7 remote monitoring and operational management center controlling approximately 100 MultiPark locations nationwide, enabling remote administrative and operational procedures.
• MultiPark Valet Premium valet parking service for corporate events, weddings, conferences, and social gatherings, with trained staff, vehicle insurance coverage, and professional handling.
• MultiSelo Prepaid parking payment stamp program sold to business customers (restaurants, hotels) who offer parking benefits to their clients; minimum purchase of 45 stamps, valid for 9 months.
• MultiCliente Subscription-based loyalty program offering 20% discount on casual rates at 150+ MultiPark locations in Greater São Paulo and Campinas for monthly parkers.
• Convênio Tripulantes Discount program offering 20% off casual rates for airline crew members at Congonhas (São Paulo) and Confins (Minas Gerais) airport MultiPark locations.
• TAG MultiPark RFID-based automatic payment device and subscription service enabling entry and exit at MultiPark parking facilities without tickets, cash, or cards, with amounts debited directly from registered payment method.
• Reserva Online (Online Reservation Platform) Pioneer online platform allowing customers to reserve a parking spot in advance at available MultiPark units, including airport parking at Congonhas, Guarulhos, Viracopos, and Confins.
• Franquia MultiPark Franchise business model allowing entrepreneurs to invest in and operate MultiPark-branded parking facilities, with ABF Franchise Excellence Seal (2008-2009), operational support, and brand standards.

Quantifiable outcome

• 80 million vehicles processed annually across 280 parking complexes
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, supporting and minor.

• Sem PararcoreTechnology or Integration · 26 October 2018Automatic payment system partnership enabling Sem Parar users to pay parking fees cashlessly at MultiPark's 280 complexes across 12 states. The partnership installs Sem Parar automatic payment technology at MultiPark locations, providing convenience and technology for customers. MultiPark gains access to Sem Parar's existing customer base of 5.5 million users.
• Conect CarsupportingTechnology or IntegrationAutomatic payment system integration allowing Conect Car users to pay parking fees automatically at MultiPark locations.
• VeloesupportingTechnology or IntegrationAutomatic payment system integration allowing Veloe users to pay parking fees automatically at MultiPark locations.
• AbraveisupportingStrategic or Co-development PartnerPartnership with Brazilian Electric Vehicle Owners Association to provide parking discounts and EV charging points at MultiPark locations. MultiPark embraces sustainable mobility by offering exclusive benefits to Abravei members and electric vehicle owners.
• Instituto Jô Clemente (IJC)supportingStrategic or Co-development PartnerAutism awareness partnership with specialized TEA (Autism Spectrum Disorder) institution. MultiPark and IJC collaborate during November to share autism awareness information on social media, blog, and distribute educational materials in parking facilities to promote inclusion.
• Carbon Free ProgramsupportingOthersCarbon offset sustainability partnership compensating parking facility carbon emissions through native forest tree planting. MultiPark has been part of Carbon Free program since 2009.
• Electric Vehicle Charging PartnerssupportingStrategic or Co-development PartnerPartnerships with electric vehicle charging companies to provide charging infrastructure at MultiPark parking locations, supporting sustainable urban mobility.
• Vehicle Rental/Sharing CompaniessupportingStrategic or Co-development PartnerPartnerships with vehicle rental and car-sharing companies integrating MultiPark parking solutions into their service offerings.
• Harley-Davidson AustostarminorGTM or Marketing PartnerMotorcycle club that initiated the APAE São Paulo Christmas charity partnership. Harley-Davidson riders partner with MultiPark to collect toys and funds for APAE São Paulo's intellectually disabled community.
• APAE São PaulominorOthersAnnual Christmas charity partnership collecting toys for 2,500+ children at APAE São Paulo. MultiPark locations serve as collection points for the annual holiday gift drive.
• Move Mais (TAG MultiPark)coreTechnology or IntegrationRFID automatic payment technology partnership providing the TAG MultiPark device and platform for cashless, ticketless parking at partnered locations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SP+ Corporation: SP+ is a major North American parking management and ancillary services provider, comparable to MultiPark in operating leased and managed parking facilities for commercial, healthcare, and airport clients.
• Q-Park: Q-Park is a leading European parking operator focused on high-quality off-street and city-center parking with strong digital and reservation platforms, analogous to MultiPark's urban and airport strategy.
• Indigo (formerly Vinci Park): Indigo is a global parking and mobility infrastructure incumbent operating tens of thousands of spaces across multiple continents, providing a broad benchmark for MultiPark's scale and digital services strategy.
• APCOA Parking: APCOA is Europe's largest parking operator managing over 1.8 million spaces, comparable to MultiPark in combining facility management, digital payments, and B2B corporate parking services.
• LAZ Parking: LAZ Parking is one of the largest privately held parking operators in the US, running thousands of facilities across multiple states with a similar operator/management and technology-enabled model to MultiPark.

Emerging players

• JustPark: JustPark is a UK-based parking marketplace connecting drivers with parking operators via bookings, directly comparable to MultiPark's pioneering online reservation platform for advance parking bookings.
• Park+: Park+ is an Indian smart-parking and car-services platform combining RFID payments, EV charging, and digital reservations, a comparable emerging-market tech-enabled parking model to MultiPark's TAG MultiPark stack.
• SpotHero: SpotHero is a North American online parking marketplace that aggregates inventory from operators, overlapping with MultiPark's online reservation and TAG payment value proposition as a digital distribution layer.
• EasyPark Group: EasyPark is a European mobility platform offering digital parking payments, navigation, and booking across thousands of operators, comparable to MultiPark's TAG RFID and QR payment integrations with Sem Parar/Conect Car/Veloe.

Direct peers

• Estapar: Estapar is one of Brazil's largest parking operators, directly competing with MultiPark across urban, airport, and shopping center facilities in Brazil with comparable franchise and tech-enabled payment models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/multipark
• LinkedInlinkedin.com/company/multipark
• Instagraminstagram.com/multiparkoficial
• Xx.com/multipark

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MultiPark