Pro Baseball Insider

What Pro Baseball Insider does

Pro Baseball Insider (operating as Pro Baseball Insider LLC, DBA "PBI") is a free content platform that publishes baseball instruction authored by Major League and Minor League players, coaches, and scouts. Founded in Littleton, Colorado by former MLB infielder Doug Bernier and his wife Sarah Bernier, the platform delivers position-specific instruction covering hitting, pitching, catching, infield, outfield, base running, and coaching, organized into hundreds of free articles plus embedded video demonstrations (hosted via Wistia). The site is built on a standard WordPress-style content stack with email automation through Seva (formerly ConvertKit) and e-commerce/checkout via Stripe, PayPal, and SamCart; courses are delivered through Teachable.

The business operates as a product-led, freemium content site. Primary revenue is generated through affiliate commissions earned when readers click out to online baseball retailers (e.g., Baseball Rampage, Diamond Kinetics), supplemented by one-time purchases of the "Baseball Hitting Drills for a Batting Tee" book (digital and paperback via Amazon) and quote-based personalized critique services submitted by users as video and returned with custom instruction from professional players. Additional paid offerings include the Confident Infielder Program and the Inner Circle membership community. Distribution is entirely direct-to-consumer via the website, with physical products also sold through Amazon and affiliate retailer sites.

Customer segments span youth baseball players (primary), adult/college/professional players (primary), baseball parents (secondary), and amateur coaches (secondary). The company is founder-operated with 1–10 employees, has raised no external funding, and shows no evidence of institutional ownership; Doug Bernier concurrently serves as a Major League First Base Coach for the Colorado Rockies, which underpins the platform's credibility and content access.

Name

Pro Baseball Insider

Legal name

Pro Baseball Insider LLC

Website

https://probaseballinsider.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Pro Baseball Insider is a free baseball instruction content platform founded by former MLB player Doug Bernier, offering position-specific articles and videos from pro players, monetized via affiliate commissions, book sales, and personalized video lessons for players, parents, and coaches.

Ownership category

akta.pro rank

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Affiliate Commissions: The site earns commissions when users click affiliate links to online baseball retailers and make purchases. This model keeps content free for users while supporting site operations.
2. Digital Products - Books and Courses: Sale of 'Baseball Hitting Drills for a Batting Tee' book available as digital download or paperback, with accompanying free demonstration videos. Also training programs taught exclusively by MLB players and coaches.
3. Personalized Baseball Lessons: Users submit videos of themselves or their children playing baseball and receive custom video critiques and instruction from professional baseball players.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pro Baseball Insider is a free online baseball instruction platform that publishes articles, videos, drills, and gear reviews contributed exclusively by current and former MLB and MiLB players, coaches, and scouts, covering hitting, pitching, catching, infield, outfield, base running, and coaching. The company monetizes this free content through affiliate commissions on recommended baseball gear and layers on paid products including the Baseball Hitting Drills for Batting Tee book (digital download and paperback), the Confident Infielder Program training course, the Inner Circle paid membership community, and personalized video lessons where users submit footage for custom critiques from professional players.

Product overview

Pro Baseball Insider is a free content platform offering baseball instruction exclusively from professional players and coaches. The core offering consists of hundreds of free articles and videos covering all baseball positions (hitting, pitching, catching, infield, outfield, base running). Paid products include the Baseball Hitting Drills for Batting Tee book (digital/print with videos), the Confident Infielder Program, and the Inner Circle membership community. Free offerings include the 6 Secrets of Elite Infielders email course and the 5 Point Power Booster video series. The site also provides personalized Baseball Lessons where users submit videos for custom critiques from pro players, and publishes product reviews and guides recommending gear from MLB/MiLB players.

Differentiator

Problem solved

Functional benefit

Brands

• Confident Infielder Program: A program created by Doug Bernier to help players and coaches learn pro-level fundamentals and build lasting confidence
• Inner Circle

Products and services

• Baseball Hitting Drills for a Batting Tee A drill book available as a digital download or paperback, including free demonstration videos for each drill. Covers partner and solo drills addressing problems at the plate, targeted at baseball players and coaches seeking structured hitting practice routines.
• 6 Secrets of Elite Infielders
• Confident Infielder Program
• Inner Circle
• Baseball Lessons
• 5 Point Power Booster
• Free Baseball Instruction Articles and Videos

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• TeachablecoreTechnology or IntegrationOnline course platform used to host and deliver training programs taught by MLB players and coaches.
• Seva (formerly ConvertKit)coreTechnology or IntegrationEmail service provider for newsletters and marketing communications with subscribers.
• StripecoreTechnology or IntegrationPayment processor for handling transactions securely.
• PayPalcoreTechnology or IntegrationAlternative payment processor option for customers.
• SamCartcoreTechnology or IntegrationShopping cart and checkout service for product sales.
• Diamond KineticsminorGTM or Marketing PartnerSwing Tracker bat sensor manufacturer. PBI has an affiliate relationship and exclusive discount code (Pbi10) for readers, with portion of sales supporting free PBI content.
• Baseball RampageminorChannel Partner/ Reseller/ DistributorOnline baseball retailer with affiliate relationship. PBI earns commissions when readers purchase through their links.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Baseball America: Long-established baseball media publication covering news, player rankings, and instruction. Comparable as an authoritative content brand in the baseball space, though its monetization is primarily subscriptions and advertising rather than productized coaching.

Direct peers

• Driveline Baseball: Private baseball player development company offering in-person and remote training, content, and data-driven instruction. Highly comparable as both monetize professional-grade baseball instruction and content to amateur and elite players.
• CoachUp: Marketplace connecting athletes with private coaches across many sports including baseball. Comparable business model of matching players with vetted instructors and offering instructional content, though broader sport coverage.
• Baseball Factory: Player development platform for youth baseball including tryout events, online training, and college recruiting services. Comparable as it sells instructional content and access to professional coaching to youth and amateur baseball players.
• CoachTube: Online marketplace for sports instruction courses taught by professional coaches and athletes. Comparable as a course-hosting platform where expert-led baseball instruction is sold to consumers, though PBI is more verticalized.
• The Hitting Vault: Online baseball hitting instruction platform run by former MLB player Jack Perconte, offering video libraries, courses, and personalized coaching. Closely comparable D2C content-and-coaching model targeting serious youth and amateur hitters.

Others

• USA Baseball: National governing body for amateur baseball in the US that publishes educational content and training resources. Comparable as a source of authoritative baseball education and instructional material for youth and amateur players.
• Diamond Kinetics: Baseball sensor and swing analytics hardware maker (Swing Tracker). Listed as a PBI affiliate partner and comparable because it operates in the intersection of baseball tech, player development, and instructional content.

Emerging players

• Rapsodo: Baseball and softball performance technology company producing pitching and hitting analytics hardware plus instructional content. Comparable as a player-development toolset that overlaps with PBI's audience of serious amateur and professional players.
• Hard90 Baseball: Online baseball training platform offering hitting, pitching, and fielding video lessons from professional instructors. Comparable as a D2C baseball instruction content company targeting the same youth-to-serious-amateur segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lowliners
• Facebookfacebook.com/ProBaseballinsider
• LinkedInlinkedin.com/profile/view?id=67536658&trk=nav_responsive_tab_profile

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Baseball Insider