Roots, Fruits and Flowers

Name

Roots, Fruits and Flowers

Legal name

Roots Fruits & Flowers Glasgow

Website

https://rootsfruitsandflowers.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Grocery Retail

NAICS

Fruit and Vegetable Retailers (445230), Other Specialty Food Retailers (44529)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Independent Supermarkets & Neighborhood Grocers (CRAHAAAB)

akta.pro secondary industries

Organic Produce & Farm Market Retail (CRAHAEAD), Produce Markets & Greengrocers (CRAHAHAA), Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

Keywords

• Fresh produce retail
• Specialty wholefoods
• Organic grocery store
• Delicatessen services
• Veg box delivery

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales: In-store sales of fresh produce, wholefoods, organic products, deli items, flowers, and specialty grocery items. This is the primary revenue stream, with products available for purchase at both Glasgow locations.
2. Veg Box Delivery Subscription: Weekly or fortnightly subscription fruit and veg box delivery service across Glasgow. Customers can add grocery items from the wholefoods shop to their deliveries. Delivered Tuesday to Friday with flat £3 delivery rate.
3. Cafe Sales: In-café food and beverage sales at the Kelvinbridge location, serving breakfast, brunch, coffee, and drinks. Open 9:00am - 4:00pm daily.
4. Catering Services: Corporate and event catering including platters, tarts, pastries, salads, and celebration cakes. Pre-ordered for events and parties, prepared by in-store kitchen team.
5. Celebration Cakes: Bespoke celebration cakes baked fresh to order in various sizes and flavors. Prices range from £34-£58 depending on serving size. Custom orders with personalized messages available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Roots, Fruits and Flowers is an independent grocer and food market in Glasgow operating two physical storefronts (Kelvinbridge on Great Western Road and Finnieston on Argyle Street). The business sells fresh fruit and vegetables, specialty wholefoods, over 400 certified organic products, deli-prepared foods, celebration cakes, flowers, and runs an in-store café serving brunch and artisan coffee. It also operates a weekly/fortnightly veg box delivery subscription across Glasgow postcodes.

Product overview

Roots, Fruits and Flowers is an independent grocery retailer operating two physical store locations in Glasgow's West End (Kelvinbridge on Great Western Road and Finnieston on Argyle Street). The business operates as an integrated food market combining a fruit and vegetable merchant (established 1980), wholefoods shop with over 400 organic products and kitchen refill station, delicatessen counter with freshly prepared daily food, Roots & Fruits cafe serving breakfast/brunch and artisan coffee, an in-store florist, celebration cake baking service, and catering for events. The company also offers a weekly veg box delivery subscription service across Glasgow. Founded by Garth Gulland in 1980, the business has expanded organically over four decades from a humble fruit and veg merchant into a comprehensive food market destination.

Differentiator

Problem solved

Functional benefit

Products and services

• Fruit & Veg Shop Fresh fruit and vegetable merchant offering locally sourced and seasonal produce, with daily market visits by owner Garth Gulland to handpick produce. Available at both Glasgow locations (Kelvinbridge and Finnieston).
• Wholefoods Shop

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• Charlie Mills Coffee RoastercoreOthersIndependent Glasgow-based coffee roaster supplying all coffee to the Roots & Fruits Cafe. Provides rich, full-flavoured coffee with warm chocolatey notes, specifically chosen to pair with milk.
• Mossgeil DairycoreOthersDairy supplier providing organic milk and cream for the catering kitchen, ensuring quality organic dairy ingredients in prepared dishes.
• I. J. MelliscoreOthersCheese supplier for the deli counter and catering services, providing quality artisan cheeses.
• Croft FarmcoreOthersOrganic egg supplier providing organic eggs for use in the catering kitchen and cafe.
• Auchtertool FarmcoreOthersPork supplier providing quality pork for sausage rolls, pies, and other meat dishes in the deli and catering.
• BionaminorOthersOrganic brand providing breads, kimchi, and store cupboard staples stocked in the organic food shop.
• ClearspringminorOthersAuthentic Japanese ingredient supplier providing tamari soya sauce and other Japanese pantry staples.
• GreenCityminorOthersOrganic herbs and spices supplier for the spice rack offerings.
• SumaminorOthersLarge organic range supplier covering cooking oils, tinned goods, and various pantry essentials.
• Island BakeryminorOthersSmall producer on Isle of Mull making biscuits using organic oats and butter.
• Seed and BeanminorOthersSmall-batch organic chocolate crafters from Cornwall producing proper organic chocolate.
• ZaytounminorOthersBringing in organic olive oil direct from Palestinian farming cooperatives.
• WeledaminorOthersOrganic toothpaste and skincare supplier for health and beauty section.
• Dr. Bronner'sminorOthersCastile soap supplier providing natural cleaning products.
• ViridianminorOthersSupplement supplier for the organic health and beauty section.
• Yogi TeaminorOthersOrganic tea supplier for the cafe's drinks selection.
• Dragonfly Organic TeasminorOthersOrganic tea brand stocked in the cafe.
• Left Field KombuchaminorOthersProbiotic kombucha drink supplier for the cafe.
• Soda FolkminorOthersCraft soda supplier providing alternative drinks.
• FeragaiaminorOthersScottish botanical spirit alternative supplier for non-alcoholic cocktail options.
• OooobycoreOthersPlatform provider for veg box subscription service, enabling online sign-ups and delivery management at roots-fruits-and-flowers.ooooby.org
• PuddledubminorOthersPerthshire-based pork producer supplying pork for sausage rolls and pies.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Booths: Northern England regional premium supermarket chain known for sourcing local and artisan produce. Comparable as a multi-store independent-style grocer with strong fresh, local and premium positioning rather than direct daily competition in Glasgow.
• Whole Foods Market: Large-scale premium natural and organic grocery retailer in the UK. Competes broadly on the organic, wholefoods and specialty assortment but at much greater scale and with a national footprint; relevant for competitive context rather than direct overlap.
• Holland & Barrett: UK health and natural products retailer with a national high street footprint, strong on supplements, organic and free-from ranges. Adjacent competitor for the health-food, organic and supplement shopper that Roots, Fruits and Flowers serves through its wholefoods and organic shop.

Direct peers

• Abel & Cole: UK organic and seasonal produce box delivery specialist offering weekly subscriptions of fresh fruit, vegetables and groceries. Comparable on the recurring veg box subscription model and the organic / specialty positioning, though it operates nationally rather than Glasgow-only.
• Daylesford Organic: Premium organic farm shop and cafe operator in the Cotswolds/London with a strong provenance-led brand. Comparable on the integrated organic grocery + cafe + deli + catering format and the premium, owner-curated positioning aimed at affluent customers.
• Riverford Organic Farmers: Organic vegetable box delivery subscription service founded on a farm-to-doorstep model with strong provenance branding. Highly comparable on the weekly organic produce box and direct farmer relationships that mirror Roots, Fruits and Flowers' market-sourced produce model.
• Planet Organic: UK independent retailer specializing in organic, natural and specialty foods across multiple London stores plus online. Closely comparable assortment (organic groceries, fresh produce, vegan/gluten-free, deli, cafe) and target customer base of health-conscious urban shoppers.

Emerging players

• Oddbox: UK subscription-based delivery service for fresh fruit and vegetables, including surplus and 'wonky' produce. Overlaps with Roots, Fruits and Flowers' veg box subscription and fresh-produce focus, with a more digitally native, sustainability-led proposition.
• Farmdrop: UK online marketplace connecting consumers directly with local farms and artisan producers for fresh produce and groceries. Comparable on the curated-producer, farm-provenance positioning that Roots, Fruits and Flowers uses to differentiate from supermarkets.

Regional players

• Locavore: Scottish organic box scheme and farm-to-door delivery operator based near Glasgow. Highly comparable on organic produce box delivery in the Scottish market, making it the closest geographic peer despite operating mainly outside the city center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rootsfruitsandflowers
• Xx.com/rootsfruits
• Facebookfacebook.com/rootsfruitsandflowers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roots, Fruits and Flowers