Disprodal

What Disprodal does

Disprodal is a privately held French food and beverage wholesale distribution company founded in 1984 and headquartered in Genay, in the Auvergne-Rhône-Alpes region. The company serves as a B2B supplier to food industry professionals, including bakers, pastry chefs, caterers, restaurateurs, and sandwich shops, providing a broad product range that spans frozen foods, confectionery, breads, dairy and cheeses, catering supplies, hygiene and maintenance products, packaging, small kitchen equipment, tableware, and professional clothing. Disprodal distinguishes itself by operating as a one-stop supplier with one of the widest product ranges in the market, supported by dedicated teams for specialized categories such as cheese and dairy.

The company's business model is based on wholesale product distribution, with revenue generated through direct sales to food service professionals via its own delivery trucks and a physical sales location at its Genay headquarters. Disprodal is a member of the Back Europ France purchasing groupement, a cooperative network that provides collective buying power, shared supplier relationships, and access to group-level catalogs and publications. Marketing is conducted through the company website with downloadable PDF catalogs, printed publications, and brand affiliation with Back Europ.

Geographically, Disprodal operates exclusively within France, with its service area concentrated in the Auvergne-Rhône-Alpes region. The company employs 11-50 people and operates as a small, established regional distributor. There is no evidence of venture capital or private equity backing, no disclosed revenue figures, and no public listing. The company shows no AI, software, or proprietary technology capabilities — its competitive position rests on physical distribution infrastructure, product range breadth, and group purchasing relationships.

Name

Disprodal

Legal name

disprodal

Website

https://disprodal.fr

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Disprodal is a French B2B food and beverage wholesale distributor founded in 1984, serving bakers, pastry chefs, caterers, restaurateurs, and sandwich shops in the Auvergne-Rhône-Alpes region with a broad product range including frozen foods, dairy, equipment, and supplies, operating as a member of the Back Europ purchasing group.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

NAICS

Other Grocery and Related Products Merchant Wholesalers (42449), Confectionery Merchant Wholesalers (424450)

SIC

Wholesale-Groceries, General Line (5141), Sugar & Confectionery Products (2060), Dairy Products (2020), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

akta.pro secondary industries

Disposables & Single-Use Foodservice Products Wholesale (AFAIALAC), Foodservice Disposables (cups, plates, bowls, trays, clamshells) (IMAMAHAI), Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC)

Keywords

• Wholesale food distribution
• Bakery supplies wholesale
• Frozen food supplies
• Food service equipment
• Dairy and cheese distribution

Headquarters

HQ city

Genay

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wholesale Food Product Distribution: Disprodal generates revenue through the wholesale distribution of food industry products including fresh, dry, and frozen foods, dairy products, cheeses, maintenance/hygiene products, packaging, small equipment, tableware, and professional clothing to food service professionals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Disprodal is a French wholesale supplier of raw materials, ingredients, and equipment dedicated to food industry professionals, including bakers, pastry chefs, caterers, restaurateurs, and sandwich shop operators. The company distributes a broad range of products covering fresh, dry, and frozen foods, dairy and cheeses, breads, snacks, pastry and chocolate, catering supplies, small equipment, packaging, hygiene products, tableware, consumables, and professional clothing. Distribution is performed through the company's own delivery trucks and a physical sales counter at its Genay headquarters.

Product overview

Disprodal is a French food service supplier (fournisseur) serving creators of gastronomic products. They offer one of the widest ranges on the market covering all food professional sectors: bakeries, patisseries, catering, restaurants, sandwich shops, and creamery. The product portfolio includes fresh, dry, and frozen food products, confectionery, beverages, packaging materials, maintenance and hygiene products, small kitchen equipment, tableware (porcelain, glassware, cutlery), professional clothing, and consumables. They are part of the Back Europ groupement (purchasing association). The company serves Boulangers/Pâtissiers, Traiteurs, Restaurateurs, and Sandwicheries with dedicated teams and specialized supplier partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Surgelés (Frozen Products) Wholesale supply of frozen food products for food service professionals including bakers, pastry chefs, and restaurateurs; offered via the company's own catalogs and Back Europ frozen range.
• Snacking Snack products aimed at quick-service restaurants and sandwich shops, including recipe and assortment guidance.
• Pains (Breads) Bread products and bread-based supplies for bakeries and food service establishments.
• Restauration Restaurant food products and ingredients providing professional kitchens with a comprehensive range of supplies for restaurant operations.
• Fromages et Produits Laitiers (Cheeses and Dairy) Cheeses and dairy product range, supported by a dedicated team supplying widely demanded cheeses and regional specialties, with weekly promotional opportunities.
• Back Europ Range (Groupe Gamme Surgelée) Frozen product range sourced through the Back Europ France purchasing group, providing customers access to collective group assortment and pricing.
• Traiteur & Snacking Chaud (Catering and Hot Snacks) Catering and hot snack products and recipes for caterers and food service professionals preparing warm snack offerings.
• Pâtisserie & Chocolaterie (Pastry and Chocolate) Pastry and chocolate products and recipes for professional patisseries, including dedicated St Michel pastry chef day offerings.
• Petit Matériel, Emballage et Hygiène (Small Equipment, Packaging, and Hygiene) Small equipment, packaging materials, and cleaning/hygiene products — including DIPP professional hygiene products with safety data sheets — for professional food operations.
• Arts de la Table (Tableware) Tableware assortment including porcelain, glassware, and cutlery for food service establishments.
• Vêtements Professionnels (Professional Clothing) Professional workwear and clothing for food service workers.
• Consommables (Consumables) Consumable supplies for professional kitchens, complementing recurring food service operations.
• Matfer Bourgeat Equipment Brands (FLO and IN SITU) Kitchen equipment and tools distributed from the Matfer Bourgeat portfolio, sold under the FLO and IN SITU brands through Disprodal's supply network.
• Mallard Ferrière Equipment Catalog Professional equipment and tools catalog from Mallard Ferrière, including Christmas season offerings, distributed to food service professionals.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Back Europ FrancecoreChannel Partner/ Reseller/ DistributorDisprodal is a member of the Back Europ France purchasing group, a collective organization for food industry suppliers. This partnership provides collective buying power, access to shared catalogs and publications, and association with a broader network of food distribution professionals.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Regional players

• Episens: Episens is a French regional foodservice distribution group formed from the consolidation of several local distributors serving caterers, restaurateurs and food artisans. As a federation of regional players, it is structurally comparable to Disprodal's regional B2B foodservice model.

Direct peers

• Pomona: Pomona is a major French foodservice distributor specializing in fresh produce, seafood, meat and specialty foods to restaurant and catering professionals. Its multi-category, multi-segment B2B foodservice model in France is closely comparable to Disprodal's.
• Pro à Pro: Pro à Pro is the leading French B2B foodservice distributor (a subsidiary of Carrefour), serving restaurants, caterers and food artisans across France with a multi-category range. It is the most direct head-to-head comparison for Disprodal's business model in the same geography.
• Brakes Group: Brakes Group is a leading UK and European B2B foodservice distributor (owned by Sysco), supplying fresh, frozen and dry products plus non-food equipment to caterers and restaurateurs. Its foodservice wholesale model with broad assortments and dedicated category teams mirrors Disprodal's positioning.
• Transgourmet: Transgourmet is a European B2B foodservice distributor owned by the Coop Group, operating cash-and-carry and delivery formats across France and neighboring countries. Its broad-line foodservice distribution serving restaurant and catering professionals is highly comparable to Disprodal.
• Davigel: Davigel is a French frozen-food foodservice distributor (part of Sysco France), supplying restaurants, caterers and food artisans. It directly overlaps with Disprodal's frozen foods range and shared B2B food service customer base.

Broad incumbents

• Performance Food Group: Performance Food Group is a major US broadline foodservice distributor with national scale across restaurant and institutional customers. It is a relevant broad incumbent for benchmarking Disprodal's category breadth and B2B go-to-market approach.
• US Foods: US Foods is one of the largest US broadline foodservice distributors, offering a multi-category assortment to restaurants, healthcare and hospitality operators. It is comparable as a broad incumbent shaping competitive dynamics for B2B foodservice wholesale.
• METRO France: METRO France is the French arm of METRO AG, a European foodservice and hospitality distribution/cash-and-carry group. Its multi-category foodservice supply to HoReCa professionals in France is broadly comparable to Disprodal's offering.
• Sysco Corporation: Sysco is the largest global foodservice distribution company, operating widely across the US and Europe (including Brakes and Davigel). It serves as a broad incumbent benchmark for the scale, breadth and procurement power Disprodal competes against from a much smaller base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Disprodal