Kahsar Sales & Marketing

What Kahsar Sales & Marketing does

Kahsar Sales & Marketing is a privately held manufacturers' representative firm founded in 2008 and headquartered in Cincinnati, Ohio. The firm provides outsourced field-sales coverage for manufacturers of electronic and electromechanical components, serving OEM customers across a six-state Midwest territory that includes Ohio, Indiana, Kentucky, Michigan, West Virginia, and Western Pennsylvania. Operations are delivered through four regional offices staffed by a small team (1-10 employees), with named coverage leads assigned to specific sub-territories.

The company's line card spans 14 product categories, including LEDs, RF components, connectors, panel meters, sheet metal fabrication, membrane switches, aluminum extrusions, transformers, motors, powercords, switches, and board-level components. This breadth enables cross-selling across multiple component families within shared OEM accounts. The business model is commission-based, with revenue generated as a percentage of sales booked by the rep on behalf of the manufacturer principals it represents; the firm carries no proprietary products or technology.

Kahsar's go-to-market relies on direct, relationship-driven field sales rather than digital channels or proprietary platforms. The website presents standard rep-firm marketing collateral, including a territory map last refreshed in January 2025. There are no disclosed partnerships, acquisitions, funding events, AI/automation capabilities, or technology investments; the competitive positioning is built entirely on geographic coverage, tenure, and the personal relationships of its sales staff.

Name

Kahsar Sales & Marketing

Legal name

Kahsar Sales & Marketing

Website

https://kahsarsales.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Kahsar Sales & Marketing is a Cincinnati-based manufacturers' representative firm, founded in 2008, providing commission-based field-sales coverage for electronic and electromechanical component manufacturers across six Midwest states via four regional offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commission-based Sales Representation: As a manufacturers representative, Kahsar Sales & Marketing earns commissions on sales of electronic and electromechanical components from their represented manufacturers. They do not take title to inventory but rather provide technical sales and marketing services in exchange for commission payments based on sales volume in their assigned territories.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Kahsar Sales & Marketing is an independent manufacturers representative firm that provides technical sales and marketing services for manufacturers of electronic and electromechanical components in the Midwest region. The firm represents a 12-category line card including LEDs, RF components, connectors, panel meters, sheet metal fabrication, membrane switches, aluminum extrusions, transformers, motors, powercords, switches, and board-level components, earning commissions on sales across Ohio, Indiana, Kentucky, Michigan, West Virginia, and Western Pennsylvania.

Product overview

Kahsar Sales & Marketing is a manufacturers' representative company that offers technical sales and marketing services for manufacturers of electronic and electromechanical components in the Midwest region. The company represents a diverse portfolio of product categories including LEDs (Surface, Thru-Hole, Ultraviolet, IR, LED Assemblies, Circuit Board Indicators, Chip-on-Board), RF Components (SMA, TNC, SMC, Triax, Twinax, BNC, Custom, Screw Machine), Connectors (USB, Firewire, RJ45, D-Sub, Card Edge, Pin/Header, Press fit, Din, Rack/Panel, Water Proof Connectors), Panel Meters (Analog, Digital, Hour, Automotive, Test Equipment, Data loggers, Power Monitors), Sheet Metal Fabrication (Custom Enclosures, Racks, Assemblies, Design Services), Membrane Switches (Membrane Switch, Keypads, Nameplate Overlays, In Mold Decoration), Aluminum Extrusions (Extrusion, Fabrication, Assembly, Finishing, Packaging, Design Services), Transformers (Power, Lighting, Industrial Control, Power Supplies), Motors (AC/DC Gearmotors, Stepper Motors, Specialty Motors), Powercords (Medical, IEC, International Cordsets, Coiled Cords, Wire Harness), Switches (Rocker, Pushbutton, Toggle, Tac, Illuminated, Slide, Dip), and Board Level Components (Capacitors, Diodes, Rectifier, Inductor, Circuit Protection). The company operates across Ohio, Indiana, Kentucky, Michigan, West Virginia, and Western Pennsylvania.

Differentiator

Problem solved

Functional benefit

Products and services

• LEDs Representation

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Sager Electronics: Established North American distributor of electronic components with a broad line card spanning power, connectors, switches, and electromechanical products. Overlaps substantially with Kahsar's represented lines, though it sells via distribution rather than commission-based rep model.
• Newark Electronics (Element14): High-service electronic component distributor carrying passives, connectors, switches, and electromechanical lines. Reaches many of the same manufacturing customers Kahsar covers, but via catalog/e-commerce rather than field sales.
• Mouser Electronics: Worldwide authorized distributor of semiconductors and electronic components with extensive connector, switch, motor, and power-line categories that overlap Kahsar's line card.
• Digi-Key Electronics: Global broad-line electronic component distributor carrying millions of SKUs including connectors, switches, LEDs, sensors, and motors. Represents the scaled alternative channel that competes for the same OEM/MRO buyer relationships Kahsar serves.
• Powell Electronics: Specialty distributor of connectors, sensors, and electromechanical components serving defense, aerospace, and industrial markets—comparable end-buyers to those served through Kahsar's rep relationships.

Direct peers

• Horizon Marketing: Independent electronic component rep firm serving Midwestern US manufacturers. Operates the same 'rep firm' model with multi-state field coverage—directly comparable scale and customer base to Kahsar.
• Catalyst Sales: Independent electronic component manufacturers' representative covering multiple US regions. Most directly comparable to Kahsar given the shared business model of commission-based rep work for complementary electronic/electromechanical component lines.
• Technical Marketing Inc. Manufacturers' representative for electronic components and subsystems in the Midwest and nationally. Closely aligned peer given overlapping line-card categories (connectors, power, electromechanical) and similar regional sales focus.

Emerging players

• EOS Sales & Marketing: Regional manufacturers' representative for electronic and electromechanical components in the Midwest. Comparable in size and model to Kahsar, competing for territory splits and additional line-card appointments.
• Fusion Sourcing Group: Multi-territory electronics rep network aggregating smaller regional rep firms under a common brand. Relevant as a potential consolidator or alternative partner for principals that might otherwise appoint Kahsar.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kahsar Sales & Marketing