Cavalassur

What Cavalassur does

Cavalassur is a France-headquartered insurance brokerage specializing exclusively in the equestrian sector, operating under the legal entity Assurance & Audit and registered with ORIAS (n° 07 002 484) since 2001. The company is structured around three product universes: "J'assure mon cheval" (equid mortality, veterinary expenses, transported horse, scheduled surgery, and third-party liability for horses, ponies, foals, and mares), "J'assure ma pratique" (rider personal protection plus equipment coverage for saddles and horse vans), and "J'assure mon métier" (RC Exploitation for farriers, stable operators/breeders, carriage drivers, and independent coaches, plus multi-risk packages for equestrian establishments). The product ladder is priced on a monthly subscription basis from €33 (entry-level mortality/Essentielle) to €131 (Carat all-inclusive), with a dedicated Vétéran formula for horses aged 22+. Underlying technology is conventional: an online quote funnel, multi-platform contract and claims tracking interface, telephone and callback sales channels, and a referral portal — with no proprietary platform, app, or AI/ML components disclosed.

Cavalassur's go-to-market is a blend of sales-led, event-driven, and community-led motions, anchored by recurring monthly premiums that produce brokerage commission revenue on policies underwritten by third-party insurance carriers. Direct distribution runs through the company's website (cavalassur.com) and phone lines (03 59 28 53 46 / 03 59 28 13 52), while brand and acquisition are driven by sponsorship of the major French and Belgian equestrian events (Royal Jump, Jumping de Bordeaux, Salon du Cheval de Paris, Equita'Lyon, Lille Horse Event, Equi'Feria, Compiègne), the owned Cavalassur Super 10 circuit, an Ambassadeurs program of professional and amateur riders, a breed encyclopedia and blog for organic SEO, and a referral (parrainage) program paying up to €100 per referred new contract. Scale signals include a stated ~35,325 newsletter subscriber base, ~13,723 Facebook followers, and ~9,641 Instagram followers, with headcount in the 11–50 range. Revenue, funding, ownership structure, and named executive team are not publicly disclosed.

Name

Cavalassur

Legal name

Assurance & Audit

Website

https://cavalassur.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Cavalassur is a France-based licensed insurance brokerage (ORIAS n° 07 002 484) specializing in equestrian insurance — mortality, veterinary expenses, liability, equipment, rider protection, and professional RC for horse owners, riders, and equestrian businesses across France and Belgium.

Ownership category

akta.pro rank

Product category

Equestrian Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Training, Stables & Equine Services (MPAEADAI)

Keywords

• Equestrian insurance
• Horse mortality insurance
• Veterinary expense coverage
• Rider accident insurance
• Equine liability insurance

Headquarters

HQ city

Chantilly

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance brokerage commissions: Cavalassur acts as a licensed insurance broker (courtier d'assurance) registered with ORIAS (n° 07 002 484), earning commissions on insurance premiums paid by customers for horse mortality, veterinary expense, liability, and equipment insurance policies.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Cavalassur is a specialist insurance broker (courtier d'assurance) for the equestrian sector, distributing horse mortality/theft coverage, veterinary expense insurance, transported-equid and scheduled-surgery add-ons, horse third-party liability, rider personal accident, equipment (saddle and horsebox) insurance, and professional RC Exploitation liability policies for farriers, stable operators, breeders, paid carriage drivers, independent coaches/teachers, and equestrian establishments. Products are delivered via an online quote funnel, multi-platform contract interface, and phone-based personalized advisory across France and Belgium, with tiered monthly subscriptions ranging from €33 to €131.

Product overview

Cavalassur is a specialist insurance broker for the equestrian sector, offering a unified platform of horse, rider, and professional equestrian insurance products. The core portfolio is organized into three universes: (1) 'J'assure mon cheval' covering equid insurance (horse, foal, mare, pony, with death/vol and veterinary expense coverage across Base, Confort, Zen, Carat, Essentielle, and Vétéran formulas), extended by transported horse, scheduled surgery, and third-party liability add-ons; (2) 'J'assure ma pratique' covering equipment (saddle, van) and rider personal protection; and (3) 'J'assure mon métier' covering professional RC Exploitation liability for farriers, stable operators/breeders, commercial carriage drivers, independent coaches/teachers, and multi-risk packages for equestrian establishments. A referral (parrainage) program incentivizes existing clients to refer new policyholders. The offering is delivered through an online quote tool, multi-platform interface, and personalized advisory support.

Differentiator

Problem solved

Functional benefit

Products and services

• Assurance Cheval (Horse Insurance) Core horse insurance product covering death/theft (mortality) and veterinary expenses, with multiple formula tiers (Base, Confort, Zen, Carat, Essentielle, Vétéran) tailored to age, usage, and budget for horse owners.
• Assurance Poulain (Foal Insurance) Insurance coverage for foals from one month of age, including mortality and veterinary expenses, designed for owners and breeders to protect young horses against accident, illness, theft, or death.
• Assurance Jument (Mare Insurance) Specialized insurance coverage for breeding mares offering mortality and veterinary expense protection adapted to breeding-specific risks.
• Assurance Poney (Pony Insurance) Insurance coverage for ponies covering mortality and veterinary expenses, with age-adapted formulas suitable for ponies of various breeds and sizes.
• Assurance Frais Vétérinaires (Veterinary Expenses Insurance) Standalone veterinary expense insurance that can be purchased independently from mortality coverage, with formula options including Essentielle, Confort, Zen, Base, and Carat.
• Assurance Décès (Death/Mortality Insurance) Mortality insurance covering death and theft of horses, with indemnification based on agreed value for horses valued under €50,000 after service validation at subscription.
• Assurance Cheval Transporté (Transported Horse Insurance) Extended coverage for horses during transport, including protection against accidents such as collision or vehicle overturning when the transport vehicle is adapted for equids.
• Assurance Chirurgie Programmée (Scheduled Surgery Insurance) Coverage for planned surgical procedures not presenting emergency character, requiring prior notification to Cavalassur with details of the operation nature, cost, and scheduled date.
• Assurance Responsabilité Civile des Chevaux (Horse Third-Party Liability Insurance) Third-party liability insurance covering horses, with no age limit for subscription, protecting owners against claims arising from horse-related damage or injury to third parties.
• Assurance Selle (Saddle Insurance) Equipment insurance covering saddles against damage, theft, or loss for recreational and professional riders.
• Assurance Van (Horsebox Insurance) Insurance coverage for horseboxes/transport vehicles, protecting owners against damage or loss of the vehicle used for horse transport.
• Protection du Cavalier (Rider Protection Insurance) Personal protection insurance for riders covering accidents and injuries sustained while riding or handling horses.
• RC Exploitation - Maréchal-Ferrant (Farrier Liability) Professional liability insurance for farriers covering risks associated with horseshoeing and farrier work activities.
• RC Exploitation - Écurie & Éleveurs (Stable & Breeder Liability) Professional liability insurance for stable operators and horse breeders covering operational risks inherent to equestrian establishments and breeding activities.
• RC Exploitation - Attelage Rémunéré (Paid Carriage Driving Liability) Professional liability insurance for paid carriage or driving services, covering commercial equestrian activities involving hired carriage driving.
• RC Exploitation - Cavalier Indépendant, Coach et Enseignant (Independent Rider/Coach/Teacher Liability) Professional liability insurance for independent riders, coaches, and equestrian instructors covering instruction and coaching activities.
• Multirisque & RC - Établissements Équestres (Equestrian Establishment Multi-Risk & Liability) Comprehensive multi-risk and third-party liability insurance package for equestrian establishments, covering property, operations, and liability risks for riding schools and equestrian facilities.
• Programme de Parrainage (Referral Program) Referral program offering existing clients up to €100 per referred new contract, with the new policyholder receiving a welcome incentive of up to €50 upon subscription.

Quantifiable outcome

• Up to €100 referral reward for existing policyholders per new contract signed
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Royal Jump 2025coreGTM or Marketing Partner · 1 January 2025Cavalassur is the official partner of the Royal Jump 2025 equestrian event, renewing its commitment to the competition for the 2025 edition.
• Compiègne (Jumping de Compiègne)coreGTM or Marketing Partner · 1 January 2025Partnership renewed with Compiègne show jumping event for 2025, continuing Cavalassur's presence at this prestigious venue.
• Equi'FeriaminorGTM or Marketing Partner · 1 January 2025Cavalassur announced its presence at Equi'Feria in Belgium, marking expansion of event marketing into the Belgian market.
• Jumping de BordeauxcoreGTM or Marketing Partner · 1 January 2025Cavalassur was an exhibitor at the Jumping de Bordeaux, a major French show jumping event.
• Salon du Cheval de PariscoreGTM or Marketing Partner · 1 January 2024Cavalassur exhibited at the Salon du Cheval de Paris, France's largest equestrian trade fair.
• Equita'LyoncoreGTM or Marketing Partner · 1 January 2024Cavalassur was present at Equita'Lyon (Equitalyon), a major equestrian trade show held in Lyon.
• Lille Horse EventminorGTM or Marketing Partner · 1 January 2024Cavalassur exhibited at Lille Horse Event, targeting the northern French equestrian community.
• Cavalassur Super 10 circuitcoreGTM or Marketing Partner · 1 January 2023Cavalassur sponsors the Super 10 circuit, a competition series engaging hundreds of riders annually. The 2024 edition recorded at least 637 registered riders.
• HorsiaminorStrategic or Co-development PartnerHorsia is referenced as a specialized equine cremation service partner, offering individual and collective cremation options for policyholders whose horses die, including optional ash restitution.
• Ambassadeurs Cavalassur programminorGTM or Marketing PartnerAnnual ambassador program recruiting professional and amateur riders to represent the Cavalassur brand. Ambassadors share their experience and promote the brand within the equestrian community. The 2024 and 2025 campaigns have been documented.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SantéVet: Leading French pet and animal health insurance specialist. Comparable as a French animal-insurance broker targeting owners with recurring subscription policies; competes for the same household insurance wallet but focused on dogs/cats rather than equids.
• EquiCover: Specialist equestrian insurance broker focused on horse mortality and rider cover, primarily serving European markets. Closely comparable as a niche equestrian insurance specialist competing for similar owners and professionals.

Emerging players

• Lovys: French insurtech offering bundled household and personal insurance via a digital subscription model. Relevant as a tech-enabled, subscription-based insurance entrant that could expand into niche animal/equestrian lines.
• Acheel: French digital insurance broker offering customized policies across multiple lines via an online platform. Comparable as a digital broker model targeting French consumers with simplified online purchase flows.

Regional players

• Agria Pet Insurance: UK-based specialist animal health insurer. Comparable as a niche animal-insurance subscription business, though focused on companion animals and the UK market rather than French equestrians.

Broad incumbents

• Pacifica (Crédit Agricole Assurances): Insurance arm of Crédit Agricole, offering horse mortality and liability policies bundled with broader household/farm coverage. Competes directly with Cavalassur on equestrian insurance but from a much larger distribution and capital base.
• Allianz France: Global insurer with French horse and rider coverage options. Similar product overlap with Cavalassur across mortality, liability, and rider accident lines, but distributed through a generalist agency/broker network.
• Direct Assurance: French direct-to-consumer insurer (Axa group) covering vehicles, homes, and some animal/equestrian products. Comparable digital-first distribution model that could encroach on Cavalassur's online quote funnel.
• AXA France: One of the largest general insurers in France, offering horse/equestrian liability and personal accident products. Comparable by product category but competes from scale, brand, and bundling advantages rather than niche specialization.
• Groupama: Major French mutual insurer with horse and equestrian establishment insurance products. Overlaps with Cavalassur on mortality, veterinary, and professional RC products, but as part of a multi-line portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Cavalassur-101717988449598

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cavalassur