Ambassadeurs Group

What Ambassadeurs Group does

Ambassadeurs Group is a privately held UK holding company that consolidates a portfolio of luxury gaming, hospitality, and entertainment brands anchored in Mayfair, London. Its core operating subsidiaries are Les Ambassadeurs Club, a members-only casino established in 1941 in a heritage Georgian property at 5 Hamilton Place; Les A Online, an online gaming platform offering Roulette, Baccarat, Blackjack, Three Card Poker and slots; No. 6 Hamilton Place, a luxury restaurant serving Lebanese, European and Chinese cuisine; Hamilton House Mayfair, an Art Deco events venue situated on the former site of King Henry VIII's hunting lodge and Rothschild family residence; and Ambassadeurs Lifestyle, a lifestyle services brand. The group employs approximately 300 staff in the UK and serves ultra-high-net-worth casino members, corporate and private event clients, and global online gaming players.

The business model is built on transaction-fee revenue from land-based and online gaming operations, supplemented by professional-services revenue from hospitality and events. Members-only access to the Mayfair club and the UHNW positioning of all venues suggest premium pricing without public disclosure of membership fees or minimums. The group also operates a structured corporate philanthropy programme across five pillars (Education and Employment, Supporting Londoners, Arts and Culture, Cleaner Air, and Safer Gambling), having committed 1.1% of Gross Gaming Yield to GambleAware research, education and treatment, more than 10 times the standard UK operator rate, and raised over £3 million for charitable causes since 2021.

The group's go-to-market is direct-to-consumer via the Mayfair club and Les A Online digital channel, combined with event-driven community engagement through the WorkFamily programme and charitable partnerships. The customer base is concentrated in UHNW individuals for gaming, with corporate and private event clients served through the hospitality venues. Operating geographies are primarily UK-centric for physical venues with a global reach for online gaming. The company is independently owned with no evidenced institutional investment, founded in its current group form in 2021, and led by CEO Kevin McGowen with Chief Corporate Affairs Officer Tracy Damestani overseeing the philanthropy strategy.

Name

Ambassadeurs Group

Legal name

Ambassadeurs Group Limited

Website

https://ambassadeurs.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

Ambassadeurs Group is a privately held UK holding company operating a portfolio of luxury gaming, hospitality, and entertainment brands anchored in Mayfair, London, including the members-only Les Ambassadeurs Club, online gaming platform Les A Online, No. 6 Hamilton Place restaurant, and Hamilton House Mayfair events venue. It serves ultra-high-net-worth casino members, corporate and private event clients, and global online gaming players.

Ownership category

akta.pro rank

Product category

Luxury Casino and Hospitality Services

NAICS

Casino Hotels (721120), Casinos (except Casino Hotels) (713210), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997), Retail-Eating Places (5812)

akta.pro primary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

akta.pro secondary industries

Luxury Casino Resorts (THAGACAJ), Live Dealer Online Casinos (MPAEABAB), Casino Food, Beverage & Nightlife Operations (MPAEAAAI), Luxury Casino Hotels (THAGAJAI)

Keywords

• Premium casino gaming
• Luxury hospitality services
• Members-only club
• Online casino platform
• Corporate event venues

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Gaming Operations - Land-based: Les Ambassadeurs Club operates as a members-only casino for premium players in Mayfair, offering private rooms, luxury facilities, and fine dining. Revenue generated from gaming activities.
2. Online Gaming - Les A Online: Online casino platform delivering luxury gaming experience globally. Members can play casino games from anywhere in the world.
3. Hospitality and Events: Restaurant and event space operations at No. 6 Hamilton Place (luxury restaurant serving Lebanese, European and Chinese cuisine) and Hamilton House Mayfair (events venue).
4. Corporate Philanthropy: Charitable donations from members and customers, with 1% of annual Gross Gaming Yield (GGY) committed to Research, Education and Treatment (RET). Fundraising events and initiatives generate charitable contributions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ambassadeurs Group operates a portfolio of premium gaming, hospitality and entertainment brands anchored by Les Ambassadeurs Club, a members-only casino in a heritage Georgian property in Mayfair offering private gaming rooms, 24-hour luxury facilities and fine dining. This is complemented by Les A Online, a digital casino platform offering Roulette, Baccarat, Blackjack, Three Card Poker and slots to international members, alongside the No. 6 Hamilton Place restaurant and Hamilton House Mayfair events venue. The group's activities are unified by a corporate philanthropy programme and an industry-leading commitment to safer gambling.

Product overview

Ambassadeurs Group is a collection of brands operating in land and digital-based sectors of gaming, hospitality, travel, and entertainment. The core products include Les Ambassadeurs Club, a prestigious members-only casino in Mayfair, and Les A Online, its digital counterpart offering online gaming. Supporting these are hospitality brands including No. 6 Hamilton Place restaurant and Hamilton House Mayfair events venue. The Group is unified by its core purpose to raise standards and give back.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• £2 million raised for good causes since 2021
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Hospitality ActioncoreStrategic or Co-development Partner · 16 June 2025Trade charity supporting anyone who works in hospitality with financial, emotional and mental health support. AG donated £30,000 in 2025 as one of three key charities.
• Better ChangeminorStrategic or Co-development Partner · 27 March 2025Positive Play organization working with gambling operators on safer gambling training and customer interaction. AG supports Better Change's apprenticeship programme to bring new talent into the industry.
• Royal Shakespeare CompanycoreStrategic or Co-development Partner · 11 March 2025Creative Learning Programme supporting access to arts and culture. RSC's programme works with half a million young people per year through schools in areas of structural disadvantage.
• Ronald McDonald House Charities UKminorStrategic or Co-development Partner · 23 December 2024Charity providing free accommodation near specialist children's hospitals for families with ill children. AG raised £39,000 through Three Peaks Challenge to fund three rooms at Evelina House for a year.
• Thames21minorStrategic or Co-development Partner · 1 July 2024Charity putting healthy rivers at the heart of the community by cleaning and greening London's waterways. AG team volunteers cleared Himalayan Balsam from river sites.
• Dog's TrustminorStrategic or Co-development Partner · 1 May 2024UK's largest dog welfare charity rescuing and rehoming dogs. AG team volunteers worked on creating safer pathways and adding calming plants at the Harefield site.
• The Kids NetworkminorStrategic or Co-development Partner · 27 October 2023Charity providing volunteer mentors for children during primary to secondary school transition. AG donated £50,000 to expand the mentoring programme into Westminster borough.
• Change PleaseminorStrategic or Co-development Partner · 29 August 2023Social enterprise training homeless people as baristas. AG donated £50,000 to support the Victoria café and 18 months of barista training programme.
• The Abbey CentrecoreStrategic or Co-development Partner · 1 May 2023Westminster community centre supporting elderly, homeless, refugees, and families struggling with cost of living. AG donated almost £125,000 to support hot meals, food pantry, and elderly activities.
• CHIPS CharityminorStrategic or Co-development Partner · 25 April 2023Charity providing specially powered wheelchairs for children with disabilities that the NHS cannot provide. AG donated £50,000 to fund five state-of-the-art wheelchairs.
• Disasters Emergency Committee (DEC)minorStrategic or Co-development Partner · 16 February 2023Humanitarian aid coordination body. AG donated £75,000 to Turkey-Syria earthquake appeal following £110,000 for Ukraine and Pakistan appeals in 2022.
• The Felix ProjectcoreStrategic or Co-development Partner · 15 February 2023London-based food redistribution charity tackling food waste and hunger. AG committed £145,000 to the charity's schools project providing 500,000 meals to 50 schools. AG WorkFamily volunteers also support the charity's operations.
• GambleAwarecoreStrategic or Co-development Partner · 1 January 2023National charity funding research, education and treatment for gambling harm. AG committed industry-leading 1.1% of Gross Gaming Yield - the only UK operator doing so.
• The Playground TheatreminorStrategic or Co-development Partner · 1 January 2023West London theatre combining productions with community outreach including Well Read programme. AG alliance supports educational and mental health initiatives aligned with AG's corporate philanthropy pillars.
• Cool EarthminorStrategic or Co-development Partner · 1 January 2023Environmental charity protecting rainforests. Received funding as part of AG's three initial charity alliances totaling £265,000.
• Purpose CoalitioncoreStrategic or Co-development Partner · 1 November 2022Partnership to measure and enhance social impact through the Purpose Coalition's Levelling Up Goals framework. Lord Walney of The Purpose Coalition works with AG to advise on social impact and provide access to wider networks of organizations with similar workforce challenges.
• Refettorio FelixminorStrategic or Co-development Partner · 1 January 2022Drop-in centre and community kitchen serving vulnerable people in Earl's Court. AG hospitality team volunteers to cook and serve meals. Partnership with Chef Massimo Bottura's Food For Soul.
• Barrie Wells Trust / Box4KidsminorStrategic or Co-development Partner · 1 January 2016Charity helping seriously ill children and their families enjoy theatre and entertainment events from executive boxes. AG has been supporting since 2016, donating tickets for shows including Frozen, Shrek, Disney on Ice.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Grosvenor Casinos: Largest UK multi-site casino operator, owned by Entain. A broad incumbent in UK land-based gaming — overlapping with Ambassadeurs Group on regulatory exposure and customer base, though focused on mass-market venues rather than the luxury Mayfair niche.
• Empire Casino Leicester Square: Central London casino offering gaming plus hospitality venues. Comparable to Ambassadeurs Group's integrated casino/hospitality model, though targeting a broader mass-market audience.
• Genting Casinos UK: Major UK casino chain operating Crockfords and other venues. Comparable to Ambassadeurs Group as a UK casino incumbent, but with broader mass-market positioning versus the Mayfair luxury niche.
• The Hippodrome Casino: Large London casino at Leicester Square combining gaming, dining, and entertainment venues. Comparable in omnichannel offering (casino + restaurant + events) to Ambassadeurs Group, but at higher volume and lower price point.

Direct peers

• Crockfords Club: Long-established Mayfair members-only casino operated by Genting. Directly comparable to Les Ambassadeurs Club on luxury positioning, membership structure, central London location, and premium baccarat/table-game focus.
• 888 Casino: Global online casino operator offering roulette, blackjack, baccarat and slots. Directly comparable to Les A Online on product mix, regulatory exposure, and iCasino distribution model.
• The Ritz Club: Historic luxury members casino historically operated from The Ritz, London — overlapping with Les Ambassadeurs Club on ultra-premium Mayfair positioning and UHNW clientele, though smaller in scale.
• The Clermont Club: Mayfair-based members casino with a similar exclusive, high-spend gaming proposition. Directly comparable on geography, target clientele, and members-only operating model.
• Aspinalls Club: Members-only luxury casino in Mayfair, London catering to high-end international players. Closest direct competitor to Les Ambassadeurs Club, operating an analogous private-club, UHNW-targeting gaming model in the same Mayfair submarket.

Emerging players

• Betway Casino: Major online gaming brand offering a full suite of casino, live dealer, and slots products. Directly comparable to Les A Online on the iCasino product set, though operating at materially greater scale and brand recognition globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ambassadeursgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ambassadeurs Group