What PaloSanto Solutions does

3CX, the product line associated with PaloSanto Solutions in the source data, is a software-based private branch exchange (PBX) and business communications platform serving more than 350,000 customers worldwide. The platform consolidates voice, video, live chat, SMS, and contact center functionality and ships in four commercial editions (Free, Basic, Pro, AI). Deployment models span on-premise, self-hosted on the customer's preferred cloud infrastructure (AWS, Microsoft Azure, Google Cloud, DigitalOcean), and a fully managed 3CX Hosted option. Native and web clients are available for Windows, macOS, Linux, iOS, and Android, and integrations cover major CRMs (Salesforce, HubSpot, Zoho, Microsoft Dynamics) and messaging/collaboration tools (Microsoft Teams, WhatsApp, Facebook).

Name

PaloSanto Solutions

Legal name

3CX

Website

https://elastix.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

The company provides a software-based business PBX and unified communications platform with integrated AI (receptionist, transcription, analytics), sold per-system through a global channel partner network and deployed on-premise, in the customer's cloud, or fully managed.

Ownership category

akta.pro rank

Product category

Business Phone Systems / Unified Communications

NAICS

Software Publishers (5132)

SIC

Services-Telephone Interconnect Systems (7385), Services-Computer Programming Services (7371)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

akta.pro secondary industries

Unified Communications & Collaboration Network Services (VoIP/QoS) (BPAEAEAI), Voice Quality, Monitoring & Analytics (QoS/QoE, call recording, compliance) (HDAIAHAM)

Keywords

• Business phone systems
• VoIP PBX software
• Unified communications
• Contact center software
• Cloud telephony platform

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software License Subscriptions: Annual flat-rate system license with three editions (Basic, Pro, AI Edition) priced per system, not per seat. No per-user fees for core communications. Reduces enterprise phone system licensing costs by up to 80% vs competitors.
2. Self-hosted AI processing: Self-hosted AI Server option for organizations wanting to run AI transcription and automation on their own infrastructure (Amazon, Azure, Google).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PaloSanto Solutions develops and sells 3CX, an enterprise VoIP PBX phone system software with integrated contact center, AI-powered call handling, transcription, video conferencing, and live chat capabilities. The platform is offered in multiple editions (Free, Basic, Pro, AI) and supports on-premise, self-hosted (AWS/Azure/Google/DigitalOcean), and 3CX-hosted deployment models, distributed globally through a channel partner network to over 350,000 businesses.

Product overview

3CX is a unified enterprise phone system and contact center platform with a modular architecture. The core product includes AI-powered phone system software available in multiple editions (Free Basic, Basic, Pro, and AI Edition) with various AI modules (AI Receptionist, AI PA, AI Agents, AI Transcription, AI Analytics). The platform supports three deployment options: on-premise, self-hosted (private cloud on AWS/Azure/Google), and 3CX hosted cloud. Key modules include integrated contact center functionality, live chat with WhatsApp/SMS/Facebook support, video conferencing, and mobile/web apps. The company was founded in 2005 and serves over 350,000 businesses globally.

Differentiator

Problem solved

Functional benefit

Products and services

• 3CX Enterprise AI-powered phone system software with integrated contact center functionality, AI agents, transcription, and video conferencing. Supports on-premise, cloud-hosted, and self-hosted deployment options. Targeted at businesses of all sizes from small offices to large enterprise.
• 3CX Contact Center Integrated call center solution with AI-powered sentiment analysis and contact center functionality. Allows deployment of multiple human and AI agents with no per-user AI tax. Includes call queues, ring groups, live chat, WhatsApp integration, SMS, Facebook integration, and call reporting.
• 3CX Live Chat Live chat solution for customer engagement on websites, supporting WhatsApp, SMS, and Facebook Messenger integrations for multi-channel business messaging.
• 3CX Video Conferencing Built-in video conferencing solution for remote team collaboration, integrated with the 3CX phone system platform.
• 3CX AI Server Self-hosted AI server infrastructure product enabling private, secure on-premise AI processing. Supports AI transcription and automation on Amazon, Azure, Google, and DigitalOcean cloud infrastructure with full data sovereignty. Supports macOS.
• 3CX Hotel PBX Specialized phone system solution designed for hotel properties with hospitality-industry-specific PBX features.
• 3CX Education PBX Phone system solution designed for educational institutions with sector-specific communication features.
• 3CX Healthcare PBX Phone system solution designed for healthcare organizations with sector-specific communications and compliance features.
• 3CX Automotive PBX Phone system solution designed for the automotive industry with sector-specific PBX features.
• 3CX Multi-tenant PBX Multi-tenant phone system designed for managed service providers and resellers to host multiple customer PBX instances on a single installation.

Quantifiable outcome

• Up to 80% cost reduction in enterprise phone system licensing costs
• +1 more outcomes

Named customers12 records

Segments13 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core.

• GooglecoreTechnology or Integration3CX integrates with Google Workspace, supporting SSO, calendar/contact syncing, and Google Speech-to-Text API for AI transcription. Integration uses OAuth secure authentication with minimum required scopes.
• MicrosoftcoreTechnology or Integration3CX integrates with Microsoft 365 and Microsoft Teams. Supports SSO, calendar/contact syncing with Microsoft 365. Microsoft 365 user import available for dedicated instances with auto-sync when users are added or deleted.
• SalesforcecoreTechnology or IntegrationCRM integration with Salesforce enabling data syncing and intelligent automation triggered by AI agents to streamline communication and improve customer experience.
• HubSpotcoreTechnology or IntegrationCRM integration with HubSpot enabling data syncing and intelligent automation triggered by AI agents to streamline communication and improve customer experience.
• ZohocoreTechnology or IntegrationCRM integration with Zoho enabling data syncing and intelligent automation triggered by AI agents to streamline communication and improve customer experience.
• ZendeskcoreTechnology or IntegrationHelpdesk integration with Zendesk enabling data syncing and intelligent automation triggered by AI agents to streamline communication and improve customer experience.
• FreshdeskcoreTechnology or IntegrationHelpdesk integration with Freshdesk enabling data syncing and intelligent automation triggered by AI agents to streamline communication and improve customer experience.
• OpenAIcoreTechnology or Integration3CX integrates OpenAI Whisper for AI transcription capabilities, supporting voicemail transcription and speech-to-text API functionality.
• SIP Trunk ProviderscoreTechnology or Integration3CX supports bringing your own trunk and numbers. A list of supported SIP trunk providers is maintained on the partner SIP trunks page, facilitating number porting and reducing upfront costs.
• IP Phone ManufacturerscoreTechnology or Integration3CX maintains a list of supported IP phones and supports reuse of existing compatible equipment to reduce upfront costs. Pre-configured phones available through the partner network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nextiva: Cloud-based UCaaS/CCaaS provider explicitly named in 3CX's switcher list. Targets similar SMB and mid-market customers with voice, contact center and AI features, competing on per-user pricing and reliability.
• Sangoma (FreePBX / Asterisk): Owner of FreePBX and Asterisk, the canonical open-source PBX stack. Competes head-on with PaloSanto Solutions/3CX in software-based PBX, IP-PBX and UC functionality, including similar hybrid cloud/self-hosted deployment models.
• Vonage (Ericsson): Cloud communications platform (now part of Ericsson) named in 3CX's switcher list. Competes on programmable communications, UCaaS and SIP trunking for SMB through enterprise segments.
• RingCentral: Cloud-native UCaaS/CCaaS provider competing in the same SMB-to-enterprise segment as 3CX, with overlapping AI-enabled contact center, voice, video and integrations to Salesforce/HubSpot/Zendesk.
• 8x8: UCaaS and CCaaS provider explicitly named in 3CX's switcher list. Competes on cloud-hosted business communications with integrated contact center, AI features and global SIP trunk coverage.

Broad incumbents

• Microsoft (Teams Phone): Microsoft Teams Phone System bundles voice into Microsoft 365 — a direct competitive threat to standalone PBX software. Comparable on UC, presence, and telephony, with a unique bundling moat 3CX counters via integration rather than direct competition.
• Avaya: Legacy incumbent in enterprise telephony and UC (Avaya OneCloud UCaaS/CCaaS). PaloSanto Solutions/3CX explicitly names Avaya as a switcher target, positioning against it on cost (up to 80% savings) and integrated AI at flat per-system pricing.
• Cisco (Webex Calling): Cisco's cloud calling and Webex Suite compete with 3CX across enterprise voice, video, and collaboration. Comparable on unified communications and SIP trunking, but bundled inside Cisco's networking hardware and broad productivity stack.
• Mitel: Established PBX/UC vendor serving mid-market and enterprise with on-prem and cloud offerings. Named in 3CX's switcher list; comparable on IP-PBX and contact center functionality, with broader incumbent scale.

Emerging players

• Zoom (Zoom Phone): Zoom Phone extends the Zoom collaboration platform into enterprise voice. While newer to PBX than 3CX, Zoom bundles voice with video and AI Companion features, positioning as a converged UC alternative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/elastix
• LinkedInlinkedin.com/company/elastix-depot-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PaloSanto Solutions