MaxiFrota
MaxiFrota is a Brazilian fleet management SaaS company providing integrated fueling, maintenance, toll/parking, and fuel assistance solutions to corporate fleet operators through a platform linked to a national credentialed establishment network spanning thousands of locations.
- Company typePrivate
- Founded2017
- HeadquartersBahia, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What MaxiFrota does
MaxiFrota Serviços de Manutenção de Frota Ltda. is a Brazilian fleet management SaaS company headquartered in Salvador, Bahia, that operates an integrated platform for corporate and private fleet operators across Brazil. The company's product suite comprises four core offerings: Gestão de Manutenção (maintenance management with online quote comparison and budget negotiation), Gestão de Abastecimento (real-time fuel management with driver/vehicle permissions and rules), Combustível/Auxílio-Combustível (physical or virtual fuel assistance cards), and FastPass (electronic tags for automatic toll and parking payments). The platform also includes add-on modules for invoice collection (Recolha de Notas), gate/garage access control (Controle de Portaria), ERP data integration (Integração de Dados), advanced BI reporting, and internal pump monitoring (Bomba Interna). Proprietary technology includes QR code payment functionality developed in 2020 and integrations with Rede and RV Digital payment terminals.
MaxiFrota monetizes through SaaS subscriptions for platform access (quote-based pricing tailored to fleet size and selected modules) combined with transaction-based fees on payments processed via its card and tag ecosystem at credentialed establishments. The company serves three primary user segments: fleet managers (primary), credentialed establishments including fuel stations, workshops, tire shops, auto parts stores, and dealerships, and drivers/employees using fuel assistance cards. Distribution combines a consultative direct-sales motion with self-service onboarding via the Área do Parceiro portal. The company reports thousands of fleet operator clients, thousands of credentialed establishments across Brazilian highways, and millions of annual transactions processed.
The company originated in 2004 as a fleet management product line under Nutricash (founded 1993 in Salvador). Nutricash opened regional offices in Rio de Janeiro (2010), São Paulo (2011), and commercial teams in Minas Gerais, Paraná, and Rio Grande do Sul (2015). In 2017, Nutricash formally separated its benefits and fleet businesses, creating MaxiFrota as an independent standalone entity. The company holds ISO 9001 certification (2019) and Great Place to Work certification (2023) and operates with 101–250 employees across six Brazilian locations.
MaxiFrota firmographics
Firmographics- Name
- MaxiFrota
- Legal name
- MaxiFrota Serviços de Manutenção de Frota Ltda.
- Website
- https://maxifrota.com.br
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MaxiFrota is a Brazilian fleet management SaaS company providing integrated fueling, maintenance, toll/parking, and fuel assistance solutions to corporate fleet operators through a platform linked to a national credentialed establishment network spanning thousands of locations.
- Ownership category
- akta.pro rank
MaxiFrota industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Fuel Management & Fleet Card Programs (THADAKAH)
- akta.pro secondary industry
- Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)
Keywords
Where MaxiFrota is headquartered
LocationHeadquarters
- HQ city
- Bahia
- HQ country
- Brazil
- HQ region
- Latin America
Offices6 records
Markets served
MaxiFrota business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fleet Management Software Subscriptions: SaaS platform fees charged to fleet managers for access to the MaxiFrota system covering fueling management, maintenance management, and FastPass toll/parking solutions. Pricing is quote-based and tailored to fleet size and modules selected.
- Transaction/Payment Processing Fees: Revenue generated from processing electronic payments through the MaxiFrota card and tag ecosystem at credentialed establishments (postos, oficinas, parking). The company consolidates payments at the end of each cycle, earning a take rate on each transaction.
- Fuel Assistance Card Issuance and Management: Physical and virtual card issuance to employees for fuel assistance, with management fees bundled into the subscription or charged per card. Eliminates reimbursement workflows for employers.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
MaxiFrota product offering
Product offeringCore offering
MaxiFrota provides a SaaS-based fleet management platform that consolidates fuel management, preventive and corrective maintenance management, electronic toll and parking payments, and fuel assistance card programs into a single integrated system. The platform is supported by a nationwide credentialed network of fuel stations, workshops, tire shops, and auto parts stores, enabling fleet operators to control transactions, set rules per vehicle and driver, and access real-time reporting. Pricing is quote-based and tailored to fleet size and selected modules.
Product overview
MaxiFrota is a fleet management platform offering a modular suite of solutions built around its core SaaS platform. The portfolio consists of four main integrated products: MaxiFrota Gestão de Manutenção (maintenance management), MaxiFrota Gestão de Abastecimento (fuel management), MaxiFrota Combustível/Auxílio-Combustível (fuel assistance cards), and MaxiFrota FastPass (toll and parking electronic tags). These core products are complemented by additional modules including Recolha de Notas (invoice collection), Controle de Portaria (gate control), Integração de Dados (data integration), Relatórios Avançados/BI (advanced reporting), and Bomba Interna (internal pump monitoring). The platform enables fleet operators to manage maintenance, fuel consumption, payments, and operational costs through a centralized system with a network of affiliated establishments.
Differentiator
Problem solved
Functional benefit
Brands
- MaxiFrota Gestão de Manutenção: Tool for managing preventive and corrective fleet maintenance with online quotation and negotiation of parts and services.
- MaxiFrota Gestão de Abastecimento
- MaxiFrota Combustível
- MaxiFrota FastPass
Products and services
- MaxiFrota Gestão de Manutenção Maintenance management tool for scheduling and managing preventive and corrective fleet maintenance, enabling online parts and services quotation, price comparison, and budget negotiation through a 100% online procurement process. Targeted at fleet managers responsible for corporate vehicle maintenance operations.
- MaxiFrota Gestão de Abastecimento
Quantifiable outcome
- 1000+ fleet operations have adopted MaxiFrota
- +4 more outcomes
Companies that use MaxiFrota
Customer profileSegments3 records
Ideal customer profiles2 records
MaxiFrota technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
MaxiFrota partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LeggalminorMaxiFrota established a strategic partnership with Leggal, a platform specializing in preventive legal solutions, to provide credentialed establishments with access to exclusive legal support. The service includes up to 2 legal consultations per month (24 per year), clarification on contractual clauses, and tax guidance. The goal is to offer preventive legal consulting to help businesses identify risks in advance and avoid losses from unresolved legal issues. Credenciates access the service via WhatsApp by contacting Leggal at 11 5286-1467.
Scale indicators6 records
Recent moves10 records
Expansion highlights4 records
MaxiFrota competitors and assessment
Company assessmentDirect peers
- Ticket Log: Edenred-owned fleet management and fuel-card platform in Brazil. Directly competes with MaxiFrota's Gestão de Abastecimento and Combustível modules, serving overlapping logistics and corporate fleet customers.
- Veloe: Bradesco-backed electronic toll/parking tag and fleet payment brand. Competes head-to-head with MaxiFrota FastPass and adjacent fuel-card solutions, leveraging a large banking distribution channel.
- PagBem: Brazilian fleet management and fuel-card provider serving corporate fleets. Directly comparable to MaxiFrota on fuel management, maintenance, and fleet payment products for the same customer persona.
- ConectCar: Fleet-focused electronic tag solution for tolls and parking, now part of a broader mobility ecosystem. Competes with MaxiFrota FastPass for the same fleet tag volume and corporate fleet acceptance.
- Sem Parar: Brazilian market leader in electronic toll/parking tags and fleet payment solutions, operated under Atlantia/Fleetcor. Directly competes with MaxiFrota FastPass and fuel-card offerings for the same corporate fleet customer base.
Broad incumbents
- Fleetcor: Global fleet-card and mobility payments operator (owner of Sem Parar). Comparable to MaxiFrota on the fleet-card and toll/parking payment products, but with substantially broader international scale.
- WEX: Global fleet card, fuel, and payments provider. While not present in Brazil at MaxiFrota's scale, its fleet-card business model and SaaS-adjacent fleet management stack make it a relevant international benchmark.
- Edenred: Global leader in employee benefits and fleet/mobility solutions (parent of Ticket Log). Operates broadly in fleet card programs and benefits with deeper international scale than MaxiFrota.
Emerging players
- Abastece Aí: Brazilian fuel-management and fleet-card platform with a network of accredited stations. Competes in the same fuel-card and fleet-management category as MaxiFrota's Gestão de Abastecimento product.
- Praxio: Brazilian fleet management technology provider focused on logistics and trucking operations. Overlaps with MaxiFrota on fleet SaaS functionality and serves a similar mid-market fleet customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MaxiFrota social profiles
Digital presenceMaxiFrota compliance and trust
Trust signalCompliance2 records
MaxiFrota financial estimates
Financial estimateRevenue estimate
Valuation estimate
MaxiFrota leadership team
Management profileNumber of profiles
MaxiFrota funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MaxiFrota M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MaxiFrota
What does MaxiFrota do?
MaxiFrota provides a SaaS-based fleet management platform that consolidates fuel management, preventive and corrective maintenance management, electronic toll and parking payments, and fuel assistance card programs into a single integrated system. The platform is supported by a nationwide credentialed network of fuel stations, workshops, tire shops, and auto parts stores, enabling fleet operators to control transactions, set rules per vehicle and driver, and access real-time reporting. Pricing is quote-based and tailored to fleet size and selected modules.
Is MaxiFrota a public or private company?
MaxiFrota is a private company. It is classified as unknown and is currently operating.
When was MaxiFrota founded?
MaxiFrota was founded in 2017. It employs 101 to 250 people.
Where is MaxiFrota based?
MaxiFrota is headquartered in Bahia, Brazil, in the Latin America region.
How does MaxiFrota make money?
Three revenue lines are on record. Fleet Management Software Subscriptions are the primary driver. The others are transaction/Payment Processing Fees and fuel Assistance Card Issuance and Management.
Who are MaxiFrota's main competitors?
Direct peers on record are Ticket Log, Veloe, PagBem, ConectCar and Sem Parar. Broad incumbents are Fleetcor, WEX and Edenred. Emerging players are Abastece Aí and Praxio.
Does MaxiFrota have an API?
No public API is recorded for MaxiFrota.
What industry is MaxiFrota in?
MaxiFrota's product category is Fleet Management Software. Its primary akta.pro industry code is THADAKAH, Fuel Management & Fleet Card Programs, with a secondary code of THADAKAA, Full-Service Fleet Management (Outsourced Fleet Programs). Its NAICS code is 5321 and its SIC code is 7510.