Baby Planner, Inc.

Name

Baby Planner, Inc.

Legal name

Baby Planner Inc.

Website

https://babyplannerinc.mykajabi.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Maternity Concierge Services

NAICS

Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Employer-Sponsored / On-Site Infant & Toddler Care (EDACAGAF)

akta.pro secondary industries

Nursery & Baby Gear Organization (HSAFAIAE), Newborn Routine Setup & Household Newborn Logistics (NCS) (HSAAACAI)

Keywords

• Maternity concierge services
• Baby gear education
• Corporate maternity benefits
• Hospital parent education
• Maternity consulting training

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Corporate Program Licensing: Licensing and consulting fees from corporations implementing maternity concierge programs as employee benefits. Programs delivered as white-labeled branded solutions.
2. Healthcare Facility Programs: Turn-key business solutions and consulting services for hospitals and healthcare facilities looking to launch maternity concierge programs. Includes white labeled content delivery.
3. Franchise/License for Baby Planners and Doulas: Training and licensing programs for entrepreneurs becoming maternity consultants, doulas, and maternity businesses.
4. Online Classes and Membership Sites: Educational content delivered through online classes and private membership sites for expecting parents.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Baby Planner, Inc. develops, licenses, and delivers turn-key, white-labeled maternity concierge programs and baby gear education classes. Its core offerings include the Baby Dream Gear Class (an unbiased baby gear education curriculum), the Maternity Concierge Program for Healthcare & Hospitals, the Corporate Maternity Concierge Program for employer benefits, and the Baby Savvy Hospital Gear Class, all delivered via online classes, membership sites, and in-hospital instruction.

Product overview

Baby Planner, Inc. is a maternity concierge service provider founded in 2006 that pioneered the maternity concierge industry. The company offers a portfolio of educational programs and consulting services including Baby Dream Gear Class (an unbiased baby gear education curriculum), Maternity Concierge Programs for Healthcare & Hospitals (turn-key white labeled solutions), and Corporate Maternity Concierge Programs (employee benefits packages). Programs are delivered through online classes, private membership sites, and in-person hospital settings, with content covering nursery organization, baby gear, leave preparation, time management, co-parenting, and bonding with baby.

Differentiator

Problem solved

Functional benefit

Brands

• Baby Dream Gear™: The world's only unbiased baby gear education class, helping new parents make informed gear choices based on their lifestyle, personal brand and parenting activities. Originally launched in 2007.
• Baby Savvy®

Products and services

• Baby Dream Gear Class The world's only unbiased baby gear education class that helps new parents make informed gear choices based on their lifestyle, personal brand, and parenting activities. Offered through healthcare facilities, benefits programs, doulas, maternity concierges, baby planners, parent coaches, and retailers.
• Maternity Concierge Program for Healthcare & Hospitals Turn-key, white-labeled program delivered in 4 phases for hospitals and healthcare facilities to launch their own maternity concierge offerings. Includes online classes, membership sites, and expert content for parent education and engagement; pairs non-medical content with medical care.
• Corporate Maternity Concierge Program Family-friendly workplace benefits program helping corporations attract and retain top female talent by offering baby planning and maternity concierge support services to expecting employees. Includes content, coaching, classes, and planning tools; can be launched in as little as 60 days.
• Baby Savvy Hospital Gear Class Hospital-branded baby gear education class designed for healthcare facilities to deliver unbiased baby gear education to expecting and new parents.

Quantifiable outcome

• Up to 200% in employee replacement costs saved when companies deliver maternity concierge benefits
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TheBump.comcoreGTM or Marketing Partner · 1 January 2012Major national sponsorship partnership in 2012 when Baby Dream Gear became the first national gear education class offered in 40 locations. TheBump.com served as a sponsor for the class series.
• WholeFoods MarketcoreGTM or Marketing Partner · 1 January 2012National sponsorship partnership in 2012 when Baby Dream Gear became the first national gear education class offered in 40 locations. WholeFoods Market served as a sponsor for the class series.
• Dupont HospitalcoreStrategic or Co-development Partner · 1 January 2009Launched the first 5 Star Maternity Concierge Program in 2009 with April Beach's expertise. Since launching, the hospital has served thousands of expecting families. This was the company's first hospital partnership and demonstration of their turn-key program.
• ThinkbabyminorGTM or Marketing PartnerCEO Kevin Broadwick has worked with Baby Planner Inc. for years on various events and opportunities. Provides endorsement and testimonial for Baby Planner services.
• BritaxminorGTM or Marketing PartnerMarketing team member Mariana Mack has worked with Baby Planner Inc. for years on various events and opportunities. Provides endorsement and testimonial for Baby Planner services.
• Baby SwedeminorGTM or Marketing PartnerProducts featured in both Baby Dream Gear Class series and Baby Savvy Hospital Gear class. Amy Snyder, Marketing Manager, provides testimonial on the programs.
• M Power BabyminorChannel Partner/ Reseller/ DistributorPartner offering Baby Dream Gear classes through their business. Levon Harris provides testimonial on the turn-key nature of the programs.
• Storks AccompliceminorChannel Partner/ Reseller/ DistributorCarol Coy, Founder, provides testimonial on the classes being turn-key and easy to start.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Premama: Premama is a maternity wellness brand offering supplements, content, and resources for expecting moms. It overlaps with Baby Planner in expecting-parent education and retail distribution, particularly around preconception and prenatal wellness.
• The Bump (The Knot Worldwide): The Bump is a major consumer pregnancy and baby resource that was a national sponsorship partner for Baby Dream Gear in 2012. It operates an adjacent content and commerce model targeting the same expecting-parent audience and competing for brand and retailer attention.

Broad incumbents

• Maven Clinic: Maven Clinic is a large, well-funded virtual care platform for women's and family health, including maternity. It competes for the same corporate HR buyer with a much broader clinical offering, representing the scaled incumbent version of Baby Planner's corporate maternity concierge value proposition.
• BabyCenter: BabyCenter is a large, established expecting and new parent content platform used by millions of parents. It competes with Baby Planner's online classes and membership sites for parent attention and offers enterprise pregnancy programs to health systems, making it a scaled incumbent peer.
• Ovia Health: Ovia Health provides maternity and family benefits to employers and health plans, combining content, coaching, and clinical tools. It competes for the same employer and health system budgets as Baby Planner's corporate and healthcare programs.
• Care.com: Care.com is a large-scale marketplace for childcare, senior care, and household services with employer benefits offerings. It is a broader incumbent that competes for the same corporate HR buyer seeking family-friendly benefits programs.

Direct peers

• Cleo: Cleo is a parental benefits platform that supports working families through pregnancy, postpartum, and return-to-work. Like Baby Planner, it sells into employers as a family-friendly benefit, making it the most direct enterprise GTM comparable in the parental benefits category.
• Wildflower Health: Wildflower Health delivers a maternity and family health engagement platform to health plans and providers. Like Baby Planner, it sells white-label parent engagement content into healthcare delivery organizations, representing a directly comparable B2B health-system GTM.

Others

• UrbanSitter: UrbanSitter is a childcare-focused platform helping families find sitters and nanny support. It is adjacent to Baby Planner's maternity concierge scope, sharing the parent-services buyer and complementing rather than directly competing with maternity concierge offerings.

Regional players

• Doula Trainings International: Doula Trainings International certifies doulas and offers training programs for maternity professionals. It overlaps with Baby Planner's entrepreneur licensing stream and is comparable as a training-and-credentialing provider in the maternity support ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baby Planner, Inc.