What Home Prep does

HomePrep is a California-licensed residential general contractor (CSLB No. 1149811) that delivers design, permitting, trade coordination, and construction services for homeowners across four Southern California markets: San Diego County, Los Angeles County, Orange County, and the Inland Empire. The company operates under a single-contract model in which it serves as the prime general contractor, managing vetted in-house crews and subcontractors across framing, electrical, plumbing, HVAC, flooring, and finish trades. Its service portfolio spans six core lines — kitchen remodels, bathroom remodels, full home renovations, structural work (including load-bearing wall removal and seismic retrofitting), accessory dwelling unit (ADU) construction, and ground-up new construction.

The business model is project-based and transaction-driven. Revenue is generated through fixed-price contracts for individual residential projects, with pricing determined after a free on-site consultation and scope assessment. HomePrep does not sell software, subscriptions, or licensing; its commercial engine is the website-driven "Get a Free Quote" funnel feeding a consultative, in-person sales process. All demand generation is organic — portfolio showcasing, SEO-structured service pages, and aggregated third-party reviews (Google 4.8★, Yelp 5.0★, Reviews.io 4.9★) — with no disclosed paid advertising, social selling, or marketplace channels. Customer acquisition is further supported by word-of-mouth referrals in a regional SoCal market.

There is no proprietary technology platform. The company uses a standard website for engagement and project portfolio display, with no public API, no app, no integrations, and no disclosed AI/ML capabilities. The firm is privately held, bootstrapped (no disclosed funding rounds or institutional investment), and operates with 11–50 employees. Its operating history is reflected in 2,000+ completed projects and a self-reported 100% job completion rate, positioning it as an execution-driven, reputation-led operator rather than a technology-enabled platform.

Name

Home Prep

Legal name

HomePrep

Website

https://homeprep.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HomePrep is a California-licensed residential general contractor delivering fixed-price kitchen, bathroom, full renovation, structural, ADU, and new construction services to homeowners across San Diego, Los Angeles, Orange County, and the Inland Empire markets.

Ownership category

akta.pro rank

Product category

Residential General Contracting and Home Renovation

NAICS

Residential Remodelers (236118), New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Residential General Contracting (New Build) (IMAFAAAB)

akta.pro secondary industries

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Home Office / Studio Additions (HSAPADAI)

Keywords

• Residential construction services
• Home renovation contractor
• General contracting
• Kitchen and bathroom remodeling
• ADU construction services

Headquarters

HQ city

Mclean

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Construction & Renovation Services: HomePrep generates revenue through project-based fees for residential construction and renovation services. Revenue is one-time per project, based on fixed-price contracts. Projects range from single-room remodels (bathroom, kitchen) to full home renovations, ADU construction, and new custom home builds. The company serves as the general contractor coordinating all trades (framing, electrical, plumbing, HVAC, flooring, tiling, etc.) under a single contract with the homeowner.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

HomePrep is a Southern California general contractor that delivers residential construction and renovation services — kitchen and bathroom remodels, full home renovations, structural work, ADU construction, and ground-up new home builds — under single fixed-price contracts. The company manages design, permits, engineering, and all trades (framing, electrical, plumbing, HVAC, flooring, tiling, painting) end-to-end with a dedicated project manager and guaranteed completion date.

Product overview

Home Prep is a single-contract general contracting company serving Southern California that offers six distinct construction services: Kitchen Remodels, Bathroom Remodels, Full Home Renovations, Structural Work, ADU Construction, and New Construction. These services are delivered as a unified offering under fixed-price contracts with a single point of contact, coordinating all design, permits, trades, and project management in-house. The company positions itself as an end-to-end construction partner rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Remodels Kitchen transformation services including custom cabinetry, countertops, islands, backsplashes, appliance integration, electrical, plumbing, and lighting upgrades. Handles design, permits, and all trades in-house. Targeted at Southern California residential homeowners.
• Bathroom Remodels Bathroom renovation services including walk-in showers, soaking tubs, custom tile work, waterproofing, floating vanities, radiant floor heating, and fixture upgrades. Targeted at Southern California residential homeowners.
• Full Home Renovations Complete interior and exterior renovation services coordinating all trades (framing, drywall, flooring, electrical, plumbing, HVAC, painting, trim) under a single fixed-price contract with dedicated project management. Targeted at Southern California residential homeowners.
• Structural Work Structural engineering and construction services including load-bearing wall removal, beam installation, foundation repair, waterproofing, seismic retrofitting, room additions, and second-story additions designed by licensed engineers and built to California code. Targeted at Southern California residential homeowners.
• ADU Construction Accessory Dwelling Unit construction services including detached, attached, and garage conversion ADUs with full permit processing, design services, architectural drawings, separate utility connections, and certificate of occupancy. Targeted at California homeowners seeking rental income, multigenerational living space, or property value appreciation.
• New Construction Ground-up custom home construction managing the entire process from architectural drawings and engineering through foundation, framing, MEP trades coordination, and final certificate of occupancy delivery. Targeted at Southern California residential homeowners building new custom homes.

Quantifiable outcome

• 2,000+ projects completed across Southern California with 100% completion rate
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Expansion highlights4 records

Direct peers

• Reborn Home Solutions: California-based home remodeling company specializing in bathroom, kitchen, and full-home renovations with showrooms across Southern California. The most directly comparable regional peer to HomePrep, overlapping geography (SoCal), service mix (kitchen, bath, full renovation), and target customer (Southern California homeowners).
• Alair Homes: A North American residential design-build franchise network delivering custom homes, major renovations, and additions under a fixed-price, client-centric model. Closely comparable to HomePrep in offering full renovations and new construction with a single point of accountability, but with a franchised, multi-region footprint.
• Kitchen Tune-Up: US kitchen remodeling franchise offering cabinet refacing, redooring, painting, and full kitchen remodels. Comparable to HomePrep's kitchen remodel line under a fixed-price, consultative sales model, though with a franchised national footprint.
• Power Home Remodeling: One of the largest US residential exterior and remodeling companies, operating across multiple states with vertically integrated sales, installation, and project management. Directly comparable to HomePrep as a full-service residential remodeler competing for the same homeowner segment with an end-to-end sales-and-build model.
• Bath Fitter: North American bath renovation franchise specializing in acrylic tub and shower liners installed in one day. Comparable to HomePrep as a sales-led residential bath renovator, though narrower in scope (liner-over-existing systems vs. full bath remodels).
• Dreamstyle Remodeling: US regional home remodeling company offering kitchens, bathrooms, windows, and sunrooms under a vertically integrated sales-and-install model. Comparable to HomePrep as a multi-service residential remodeler targeting homeowners with a sales-led motion and bundled product offerings.
• West Shore Home: Vertically integrated residential remodeler specializing in bathrooms, windows, and doors with same-day install capabilities across multiple US states. Comparable to HomePrep as a brand-driven, sales-led residential remodeler targeting homeowners, though more concentrated in the bath/window categories.
• Re-Bath: Largest US bathroom remodeling franchise with hundreds of locations, offering full bathroom renovations under fixed-price contracts. Comparable to HomePrep's bath remodel line of business under a similar consultative, fixed-price sales model, but with a franchise structure and national footprint.

Regional players

• ETCH Design Build: Southern California design-build firm specializing in whole-home renovations, additions, and ADUs. Directly comparable to HomePrep on geography, service mix (full renovations + ADU), and target customer, making it the closest head-to-head SoCal competitor.
• Lamont Bros. Design + Build: Pacific Northwest design-build firm offering whole-home remodels, additions, and custom new construction under a fixed-price, single-contract model. Comparable to HomePrep in operating model (fixed-price, single point of accountability, design-build) but serves a different regional market (OR/WA vs. SoCal).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yourhomeprep
• LinkedInlinkedin.com/company/homprep

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Prep