Total Pool & SPA

What Total Pool & SPA does

Total Pool & SPA operates as a Romanian e-commerce retailer and services provider, distributing pool, spa, and sauna equipment through the online storefront totalpool.ro alongside in-house construction, installation, and maintenance offerings. The company serves residential homeowners seeking private pool equipment and complete pool builds, as well as commercial and public-sector operators in hospitality, sports facilities, aqua parks, and wellness centers across Romania. Operations are run by a small team (1-10 employees) from a single Bucharest location, combining direct-to-consumer product sales with project-based field installation and recurring subscription maintenance contracts (abonament lunar). Customer segments are layered horizontally: residential pool owners (primary), commercial/public facilities (secondary), and spa/wellness operators (secondary).

The product portfolio aggregates equipment from more than 50 third-party manufacturers including Fairland, Hayward, Zodiac, Maytronics (Dolphin), AstralPool, Brilix, Comfortline, Optima, Azuro, Aquark, Mr. Oasis, KOKIDO, Harvia, and Helo. Core technical categories cover pool shell systems (concrete with liner, fiberglass, Isoblock modular, above-ground), filtration (sand, cartridge, diatomaceous-earth filters and pumps from AstralPool, Hayward, Gre, Kripsol), robotic and manual cleaning systems, inverter heat pumps spanning residential to commercial capacities (3.5kW to 40kW with COP up to 20), water treatment (salt electrolysis via CTX, UV sterilization, chemicals from Bayrol), and finishing materials (Alkorplan PVC liners, glass mosaic, porcelain tile). Wellness offerings extend into dry and infrared sauna cabins, steam generators, and hydromassage spas. Total Pool & SPA does not develop proprietary hardware or software technology; its operational technology is a standard Romanian-language e-commerce platform supplemented by phone-based consultative selling (0727116540, [email protected]) and direct installation crews.

Revenue is generated through three streams: one-time product sales at unit prices ranging from approximately 50 RON for entry-level covers and liners to 67,999 RON for commercial-grade heat pumps; multi-year pool construction contracts combining materials and labor, with complete kit pricing examples including a 6x3m concrete pool kit from 10,099 RON and an 8x4m kit from 13,499 RON; and recurring monthly maintenance subscriptions providing ongoing servicing and technical support. The go-to-market relies primarily on the proprietary e-commerce website supported by installment payment options (Plata in rate), a best-price guarantee, free consultation, and explicit stock-availability messaging. Distribution is anchored in Romania with supplier relationships in Bulgaria and Spain for stock replenishment, and the company employs no third-party resellers or marketplace channels.

Name

Total Pool & SPA

Legal name

Total Pool & SPA

Website

https://totalpool.ro

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Total Pool & SPA is a Romanian e-commerce retailer and services provider (totalpool.ro) distributing pool, spa, and sauna equipment from 50+ international brands, complemented by in-house construction, tiling, and subscription maintenance services for residential and commercial customers across Romania.

Ownership category

akta.pro rank

Product category

Pool, Spa, and Sauna Equipment Retail

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

akta.pro secondary industries

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Routine Pool Cleaning (Skimming, Vacuuming, Brushing) (HSAIALAA), Pool Decking & Surrounds (HSAPALAK)

Keywords

• Pool equipment retail
• Sauna products
• Spa equipment
• Pool construction services
• Pool maintenance services

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time product sales of pool equipment, accessories, and wellness products through e-commerce platform. Products include pool heat pumps, filtration systems, cleaners, water treatment chemicals, finishing materials, lighting, covers, saunas, and spa equipment. Multiple price points from budget to premium segments.
2. Construction and Installation Services: Pool construction services for concrete, fiberglass, and Isoblock pools. Includes professional installation of equipment and finishing/tiling services for residential and commercial applications.
3. Maintenance Subscription: Monthly subscription-based pool maintenance and technical support services under aabonament lunar (monthly subscription) model, providing recurring revenue from existing customer base.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Total Pool & SPA is a Romanian e-commerce retailer and service provider selling pool, sauna, and SPA equipment through its online platform totalpool.ro. The company distributes products from 50+ international brands including heat pumps, filtration systems, robotic cleaners, water treatment solutions, pool finishing materials, covers, lighting, sauna cabins, and hydromassage spas. It complements product sales with in-house pool construction, monthly maintenance subscriptions, and professional tiling services for residential and commercial customers across Romania.

Product overview

TotalPool & SPA is a Romanian e-commerce retailer and service provider offering a comprehensive range of pool, sauna, and SPA equipment. The product portfolio spans multiple categories: (1) Pool types including concrete pools with liner, fiberglass pools, Isoblock modular pools, and above-ground pools; (2) Filtration systems comprising filter kits (AstralPool Galactic, Hayward Powerline, Kripsol, Gre), individual filter vessels, and circulation pumps; (3) Cleaning equipment including robotic pool cleaners from Zodiac (Vortex, Alpha iQ, Tornax, CNX series), Dolphin Maytronics (S, M, E series), Kokido, Hayward (Tiger Shark, AquaVac), and Fairland; (4) Pool heating through an extensive range of heat pumps from Fairland (Rapid Inver-X20, Inver-X, IPHCR, INVERX TurboSilence), Hayward (HeatRelax, SumHeat Full Inverter), Comfortline INVERTER, Optima Inverter Plus with Mitsubishi compressor, Mr. Oasis Full Inverter with R290 refrigerant, Brilix/Hitachi, AstralPool, Aquark, Azuro, and Mini Fairland models; (5) Finishing materials including PVC liners (Alkorplan Touch Relax), glass mosaic tiles, and porcelain pool tiles; (6) Water treatment products including salt electrolysis units (CTX Professional), UV sterilisers, and pool chemicals; (7) Pool covers (bubble covers, automatic rollers, polycarbonate enclosures); (8) LED and halogen underwater lighting; (9) Sauna products including dry cabins, infrared cabins (Elvi, Maisa, Mariana, Mondena, Venus Vital), steam generators, and heater units; (10) SPA products including hydromassage bathtubs, SPA lighting, and polystyrene SPA elements. The company also provides professional services including pool design, pool construction (with over 10 years experience), pool maintenance (monthly subscription), and pool tiling for private, public, commercial, and aqua park facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Swimming Pool Construction Kits Complete pool construction kits for residential and commercial use, available in concrete-with-liner, pre-formed fiberglass shell, modular Isoblock, and above-ground configurations. Includes accessories for construction and renovation.
• Pool Heat Pumps

Quantifiable outcome

• Over 10 years of pool construction and renovation experience for private and public applications

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• FairlandcoreChannel Partner/ Reseller/ DistributorMajor brand partner supplying pool heat pumps. Products include Fairland Inver-X series, Rapid Inver-X20, IPHCR Inverter Plus, and Mini Fairland units ranging from 3.5kW to 40kW with COP values up to 20.
• HaywardcoreChannel Partner/ Reseller/ DistributorLeading manufacturer of pool equipment including heat pumps (HeatRelax, Pro Full Inverter), robotic cleaners (AquaVac 650), and commercial pool solutions.
• ZodiaccoreChannel Partner/ Reseller/ DistributorPremium partner for robotic pool cleaners including Alpha iQ series, Vortex models, TornaX line, CNX, and RF FreeRider cordless robots. Also supplies commercial cleaning robots.
• Maytronics (Dolphin)coreChannel Partner/ Reseller/ DistributorExclusive distributor of Dolphin brand robotic pool cleaners including residential (E10, S100, S300i), commercial (M500, M600, M700, Wave series), and professional models.
• AstralPoolcoreChannel Partner/ Reseller/ DistributorMajor supplier of pool equipment including filters, pumps, Neptune Plus and EvoLine heat pumps, and Complete filtration systems.
• BrilixminorChannel Partner/ Reseller/ DistributorSupplier of Brilix brand heat pumps with Hitachi compressors for pool heating applications.
• ComfortlineminorChannel Partner/ Reseller/ DistributorBrand partner for BPN series inverter heat pumps (BPN07, BPN09, BPN13, BPN17, BPN21) with COP values up to 11.8.
• OptimaminorChannel Partner/ Reseller/ DistributorPremium heat pump partner offering Full Inverter series with Mitsubishi compressors, 7-year warranty, COP up to 16, and smart WiFi control.
• AzurominorChannel Partner/ Reseller/ DistributorBrand partner for Azuro inverter heat pumps (up to 21kW) and sand filtration systems for residential pools.
• Mr. OasisminorChannel Partner/ Reseller/ DistributorSupplier of Mr. Oasis Full Inverter pool heat pumps with R290 eco refrigerant, COP up to 20, WiFi control, and operation from -15°C to 43°C.
• AquarkminorChannel Partner/ Reseller/ DistributorBrand partner for Aquark pool heat pumps including Mr. Perfect and Mr. Silence models with full inverter technology.
• KOKIDOminorChannel Partner/ Reseller/ DistributorSupplier of Super Manga battery-powered pool cleaners suitable for pools up to 9m diameter with 120-minute runtime.
• HarviaminorChannel Partner/ Reseller/ DistributorPremium sauna heater manufacturer for dry saunas included in product catalog.
• Helo SaunaminorChannel Partner/ Reseller/ DistributorSauna equipment brand partner for cabin heaters and accessories.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hayward Holdings: Major manufacturer of pool equipment (heat pumps, pumps, filters, cleaners) and a core brand partner of Total Pool & SPA. Comparable as a player in the same pool equipment category, though competing from the manufacturer side rather than retail distribution.
• Pool Corporation: Largest global distributor of pool equipment, supplies and parts to retailers and service companies. Comparable to Total Pool & SPA as the dominant wholesale/retail intermediary in the pool category, but operating at vastly greater scale and across multiple geographies.
• Maytronics: Manufacturer of the Dolphin line of robotic pool cleaners and a key brand partner of Total Pool & SPA. Operates in the same pool equipment category and competes indirectly with Total Pool's curated cleaner assortment.
• Leslie's: Largest US pool and spa supplies retailer, combining e-commerce and brick-and-mortar stores. Comparable to Total Pool & SPA as a dedicated pool retail brand selling equipment, chemicals and parts, though at much larger scale and US-only footprint.
• Fluidra: Global pool and wellness equipment manufacturer and distributor (parent of AstralPool, Zodiac, Jandy). Overlaps with Total Pool & SPA both as a competing channel to its brand partners and as the upstream supplier of several brands it resells (AstralPool, Zodiac).
• Pentair: Global water treatment and pool equipment manufacturer (pumps, filters, heaters, automation). Comparable to Total Pool & SPA as a supplier-side incumbent in the same pool equipment categories the retailer distributes.

Direct peers

• Pool Supply World: Online pool equipment retailer carrying pumps, filters, heaters and cleaners from major brands. Highly comparable to Total Pool & SPA as a pure-play e-commerce pool retailer, though US-based rather than Romania-based.
• INYOPools: US-focused online pool equipment retailer selling pumps, filters, heaters, cleaners and parts directly to consumers. Closest business-model analogue to Total Pool & SPA among larger retailers given its e-commerce-first, broad-assortment pool equipment positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Total-Pool-SPA-114724113413902

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Pool & SPA