MMPO

What MMPO does

MMPO (Midwifery and Maternity Providers Organisation Limited) is a New Zealand non-profit organisation headquartered in Christchurch that provides practice management, digital, and workforce support services to community Lead Maternity Carer (LMC) midwives throughout Aotearoa. Established in 1997 by the New Zealand College of Midwives, which retains 100% ownership, MMPO serves 650+ member midwives with a platform built around the Tiaki web application (covering NZePS, claiming, MSR Reports, referrals, calendaring, and communications), Tiaki Scribe (an AI-powered clinical documentation assistant powered by Whio), BadgerNet Global (a third-party electronic maternity record integrated with Health NZ tertiary hospitals via MCIS), and the Woman's Maternity Notes Application used by 38,000+ women.

The organisation operates a multi-revenue model anchored by government contracts with Health NZ | Te Whatu Ora, which funds MMPO to administer Section 94 claiming and payments for community midwives, rural and urban locum services, and the national Tiaki Vaccination Payment Service for antenatal immunisations. Direct member revenue is generated through a group equipment insurance scheme underwritten by Vero Insurance NZ ($87.50 + GST per annum per midwife), Xero accounting subscription reselling at negotiated rates, and transaction-based immunisation payments. All midwifery data is stored within Aotearoa, and the platform integrates with the Aotearoa Immunisation Register and Health NZ Inventory Management System.

MMPO functions as the operational arm of the NZ College of Midwives for community practice, with all surpluses reinvested into the profession. Its go-to-market is community-led, relying on NZCOM membership and word-of-mouth within the midwifery profession. The technology stack has evolved from paper-based 'Pinks' claiming to a digital platform-plus-modules architecture, with Tiaki as the central hub, and the organisation continues to expand its product surface into AI-enabled documentation and expanded immunisation scope.

Name

MMPO

Legal name

Midwifery and Maternity Providers Organisation Limited

Website

https://mmpo.org.nz

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

MMPO is a New Zealand non-profit, owned by the NZ College of Midwives, that provides Section 94 claiming administration, digital practice tools (Tiaki, Tiaki Scribe, BadgerNet), group insurance, and workforce services to 650+ community LMC midwives nationwide under contracts with Health NZ | Te Whatu Ora.

Ownership category

akta.pro rank

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Section 94 Claiming Administration: MMPO administers Section 94 claiming and payment services for Health NZ | Te Whatu Ora on behalf of community LMC midwives. MMPO processes claims, provides support for complex/exceptional pregnancies, and disburses payments to midwives. Revenue appears to come from government contracting rather than direct fees from midwives.
2. Locum Services Administration: MMPO holds contracts with Health NZ | Te Whatu Ora to administer funded locum services for self-employed LMC midwives, including rural locum support and urban emergency locum cover.
3. Immunisation Payment Administration: MMPO administers the national claiming and payment system for eligible LMC midwives providing antenatal immunisations, contracted by Health NZ | Te Whatu Ora. Includes education payments, cold-chain funding, and vaccine administration payments.
4. Group Insurance Scheme Administration: MMPO arranges and negotiates group member contracts of insurance and renewals on behalf of members; receives and arranges for payment of premiums. Insurance is underwritten by Vero Insurance NZ Limited. MMPO collects individual midwife premiums and makes payment of total group premium to the insurer.
5. Xero Accounting Solution Support: MMPO provides Xero accounting software support to community midwives at negotiated rates: $30/month for Ignite Xero Plan (or $16/month if not GST registered, $6.50/month for read-only access).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MMPO provides community Lead Maternity Carer (LMC) midwives in New Zealand with a comprehensive practice management and digital care platform, including Section 94 claiming and payment administration, the Tiaki midwifery web application, Tiaki Scribe AI documentation, BadgerNet Global integration, vaccination payment services, group equipment insurance, and rural and urban locum services. All surpluses are reinvested into community midwifery, and services are funded primarily through Health NZ | Te Whatu Ora government contracts.

Product overview

MMPO offers a unified platform of practice management and digital care solutions for community midwives in New Zealand. The core offering centers on Tiaki (a comprehensive midwifery app) and Tiaki Scribe (AI-powered documentation tool), supplemented by BadgerNet Global for electronic maternity records and Maternity Notes (Pinks) for paper-based claiming. MMPO provides integrated services including a national vaccination payment system, Xero accounting integration, group equipment insurance, LMC business workshops, and rural/urban locum services. The portfolio operates as a platform-plus-modules architecture where Tiaki serves as the central hub connecting clinical documentation, claiming, payments, communications, and business management tools for community midwives.

Differentiator

Problem solved

Functional benefit

Brands

• Tiaki: Community midwifery application for referrals, calendars, claiming and payments, NZePS, MSR reports, alerts, and communication hub
• Tiaki Scribe
• BadgerNet Global
• Tiaki Vaccination Payment Service (TVPS)

Products and services

• Tiaki Scribe AI-powered clinical documentation tool (powered by Whio) that captures recorded midwifery consultations and generates draft structured clinical notes to reduce administrative workload. The midwife always reviews, edits, and approves the generated summary before it becomes the clinical record. Targeted at community LMC midwives in Aotearoa New Zealand.
• Tiaki App Web-based community midwifery application (Tiaki means 'to guard, preserve, foster, protect and shelter' in te reo Māori) providing referrals, calendars, messaging, claiming and payments, NZePS, MSR reports, alerts, EDD reports, video meetings, and quick notes for community LMC midwives.
• BadgerNet Global Fully integrated digital maternity record system providing comprehensive pregnancy records, automated claiming, and real-time integration with Health NZ tertiary hospitals via MCIS. Accessible via Windows desktop/laptop or iPad device.
• Woman's Maternity Notes Application Application giving women secure and private online access to relevant parts of their pregnancy record through any digital device. Includes ability to manage appointments and access key resources and online leaflets. Currently used by over 38,000 women throughout Aotearoa.
• Maternity Notes (Pinks) Paper Claiming Paper-based manual recording system for community midwives who prefer not to use electronic systems. MMPO provides and supports standardised pink notes for recording pregnancy care, with a dedicated Data Entry Team entering information to generate claims and disburse Section 94 monies daily.
• Tiaki Vaccination Payment Service (TVPS) National administration and payment system for LMC midwives providing antenatal immunisations. Supports vaccination event payments ($37.50–$46.00 + GST per administration), education payments ($250 + GST on IMAC course completion), and cold chain setup funding, integrated with the Aotearoa Immunisation Register.
• Community Midwife Group Insurance Policy Group equipment insurance scheme covering Digital and Midwifery Equipment (Doppler, scales, laptops, smartphones, tablets, pagers, home birth equipment) for community midwives. Policy maximum cover value of $8,000 plus GST with $500 excess, at $87.50 plus GST per annum, underwritten by Vero Insurance NZ Limited.
• Rural and Urban Emergency Locum Services MMPO-administered funded locum services for self-employed LMC midwives. Rural Locum Service provides up to 10 days planned leave and 8 days emergency leave cover. Urban Emergency Locum Service provides up to 8 days emergency cover per contract year.
• Xero Solution and Support MMPO-negotiated Xero cloud accounting software with tailored midwifery-specific setup, automatic bank feeds, reconciliation, invoicing, GST returns, and real-time financial reports. Subscription rates of $30/month (Ignite Plan), $16/month (non-GST), or $6.50/month (read-only) after initial 30 days.
• LMC Business Workshops Practical, non-clinical business workshops for community LMC midwives covering individual business health, claims and cashflow, group practice backup and reciprocity, and risk and digital safety. Free to all College midwife members, held across Aotearoa.

Quantifiable outcome

• 38,000+ women use the Woman's Maternity Notes Application
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Health NZ | Te Whatu OracoreStrategic or Co-development Partner · 1 January 1997MMPO holds multiple contracts with Health NZ | Te Whatu Ora: (1) Section 94 claiming and payment administration for community LMC midwives; (2) Rural and urban locum services; (3) National immunisation payment system for LMC midwives. This is the core government partnership enabling MMPO's operations.
• Vero Insurance NZ LimitedcoreTechnology or IntegrationThe Insurer for the Community Midwife Group Insurance Policy. Vero Insurance NZ Limited has a current financial strength rating of AA- given by Standard and Poor's. MMPO arranges group contracts and collects premiums on behalf of members.
• Whio (Tiaki Scribe)coreTechnology or IntegrationTiaki Scribe is powered by Whio, an AI assistant provider. All processing and storage occur within Catalyst Cloud with zero audio retention and encrypted data handling.
• Make CollectivecoreStrategic or Co-development PartnerDevelopment partner for Tiaki Scribe, working on bilingual development pathway and te reo Māori transcription capabilities in partnership with Te Hiku Media / Papa Reo.
• Te Hiku Media / Papa ReocoreStrategic or Co-development PartnerPartner for te reo Māori transcription development in Tiaki Scribe, ensuring Māori data sovereignty and cultural safety in the AI documentation tool.
• IMAC (Immunisation Advisory Centre)coreTechnology or IntegrationProvider of IMAC Maternal Immunisation Essentials e-learning course and IMAC Midwives Immunisation Expanded Practice e-learning course and workbook. MMPO processes $250 + GST education payments upon completion.
• Healthcare Logistics (HCL)minorChannel Partner/ Reseller/ DistributorDistributor for funded influenza vaccines. MMPO helps and supports midwives ordering under the MMPO account.
• Clevermed (BadgerNet)coreTechnology or IntegrationProvider of BadgerNet Global clinical documentation system. MMPO provides community midwife access to BadgerNet through desktop/laptop or iPad, with automatic claiming population.
• Russell Forward and Tony Gill (Insurance Brokers)coreImplementation/ SI/ Consulting PartnerWell-known and established midwifery insurance brokers who co-created the Community Midwife Group Insurance Scheme with MMPO. They share the MMPO philosophy and sense of purpose.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Maternity Foundation: Maternity Foundation is an international non-profit working to reduce maternal and newborn mortality through midwife training and digital tools. It is comparable as a mission-driven organization focused on community midwifery and maternal health outcomes, though it operates in low-resource settings rather than the regulated NZ market.
• MyPractice: MyPractice is a cloud-based NZ practice management platform targeted at smaller health practices. It is comparable as an NZ practice management software provider serving community-based clinicians, though it is more general-purpose and does not specifically target the midwifery market that MMPO specializes in.

Others

• Vero Insurance NZ: Vero Insurance NZ underwrites the Community Midwife Group Insurance Policy arranged by MMPO for its members. It is connected as the insurance carrier partner in MMPO's group insurance scheme, providing the underlying coverage that MMPO administers on behalf of community midwives.
• IMAC (Immunisation Advisory Centre): IMAC is a New Zealand-based immunisation education and advisory organization that partners with MMPO on the LMC antenatal immunization programme, providing the e-learning courses that trigger MMPO's $250 + GST education payments. It is connected as a key MMPO partner in the immunization payment value chain.
• New Zealand College of Midwives: The NZ College of Midwives is MMPO's 100% parent organization and the professional body representing NZ midwives. It is connected as the owner and strategic anchor of MMPO's operations, providing governance, member access, and professional standards alignment.

Broad incumbents

• HealthLink: HealthLink operates critical health information exchange infrastructure in New Zealand, including referrals and messaging between community providers and hospitals. It is comparable as a NZ health data infrastructure provider that community midwives interact with, and is adjacent to MMPO's integration-heavy digital platform strategy.
• Medtech Global: Medtech Global is a long-established New Zealand health practice management software vendor serving primary care and allied health. It is comparable to MMPO as a practice management software provider in the NZ healthcare ecosystem, though its focus is broader and it does not specialize in midwifery.
• Intrahealth: Intrahealth provides Profile practice management software to NZ primary care providers including GPs and community health organizations. It is comparable as a NZ-based healthcare practice management platform, though its target market and feature set extend beyond midwifery.

Regional players

• Royal College of Midwives: The Royal College of Midwives is the UK professional body and trade union for midwives, providing practice guidance, member services, and advocacy. It is comparable as a national midwifery membership organization with service-provision functions, though it operates primarily in the UK and does not directly compete in NZ.

Direct peers

• Clevermed: Clevermed provides the BadgerNet Global maternity record system that MMPO distributes and supports to community LMC midwives. It is the most directly comparable peer as both organizations serve the same NZ midwifery digital ecosystem, with MMPO acting as the practice management layer on top of Clevermed's clinical documentation platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/midwiferylocumservice
• LinkedInlinkedin.com/company/mmpo

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MMPO