Okolo
Okolo is a Colombian Shopify-based e-commerce company that sells ecological reusable and biodegradable diapers, wipes, and adjacent family care products through its own brand and a curated multi-brand marketplace, serving eco-conscious families primarily in Colombia.
- Company typePrivate
- Founded2014
- HeadquartersMedellín, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Okolo does
Okolo is a Colombian e-commerce company founded in 2014, headquartered in Bogotá, that sells ecological and sustainable products for babies, mothers, and households. Its core offering centers on reusable bamboo diapers under the Okolo own brand (available in 3-15kg, 15-25kg, overnight, and swim variants) and biodegradable disposable diapers distributed through a core partnership with Nateen, supplemented by wet wipes (Nateen, Water Wipes), absorbent inserts and filters, and adjacent categories including feminine care (reusable menstrual cups, discs, bamboo pads), adult incontinence products, and ecological household cleaners. The storefront is built on Shopify, priced in Colombian pesos with multi-currency display, and supports one-time purchases, bundle/combo discounts (Combos Tricolor), a Plan Separe installment option, a Puntos Okolo loyalty program, and a dedicated wholesale/Mayoristas channel for bulk buyers.
The business model is direct-to-consumer e-commerce with a curated multi-brand marketplace layer. Okolo generates revenue from product sales (one-time purchase of consumables and reusable goods), educational courses on complementary feeding and early stimulation, and wholesale/bulk sales to resellers. Customer reach is reported at 2,500+ families with a 4.8-star average across 2,431 reviews, all within the Colombian market. The company is privately held with no disclosed external funding, no public revenue figures, and headcount in the 11-50 range. Leadership consists of co-founders Katherine Correa Sánchez (CEO) and Alejandra Zuluaga (Chief Growth Officer). Operational differentiators include INVIMA health registration, FSC certification, multiple vegan certifications, and earned media coverage across major Colombian outlets (Semana, Portafolio, RCN, Caracol, Revista Dinero).
Okolo firmographics
Firmographics- Name
- Okolo
- Legal name
- Okolo
- Website
- https://okolo.com.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Okolo is a Colombian Shopify-based e-commerce company that sells ecological reusable and biodegradable diapers, wipes, and adjacent family care products through its own brand and a curated multi-brand marketplace, serving eco-conscious families primarily in Colombia.
- Ownership category
- akta.pro rank
Okolo industry classification
Industry- Product category
- Baby Care Products
- NAICS
- Health and Personal Care Retailers (4561), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Baby Skincare (Lotions, Creams, Oils) (CRABAJAB)
- akta.pro secondary industries
- Baby Bath & Cleansing (CRABAJAA), Baby Powder & Anti-Chafe (CRABAJAG)
Keywords
Where Okolo is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Okolo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Product Sales: Direct sales of ecological baby care products including disposable biodegradable diapers, reusable bamboo diapers, wet wipes, and accessories through the company's e-commerce platform. Revenue is generated through one-time product purchases and combo/bundle deals offering volume discounts.
- Courses and Educational Content: Sale of online courses including 'Curso de Alimentación Complementaria' (Complementary Feeding Course) and 'Taller de Estimulación Temprana' (Early Stimulation Workshop) for parents.
- Wholesale/Bulk Sales: Dedicated wholesale section for bulk purchases aimed at resellers and larger buyers seeking volume discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Nateen Disposable Biodegradable Diapers - Individual Packs |
| Unit Pricing | Pay-as-you-go | Nateen Diaper Combos - Monthly Supply Packages |
| Unit Pricing | Pay-as-you-go | Okolo Reusable Bamboo Diapers |
| Unit Pricing | Pay-as-you-go | Wet Wipes |
| Unit Pricing | Pay-as-you-go | Adult Diapers - Nateen |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | Educational Courses |
| Unit Pricing | Pay-as-you-go | Household and Personal Care |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Okolo product offering
Product offeringCore offering
Okolo designs and sells ecological baby care products — primarily diapers, wipes, and natural skincare items — through a direct-to-consumer e-commerce model in Colombia, with recurring home delivery and limited wholesale distribution. The company targets environmentally conscious parents seeking plant-based or chemical-free alternatives to conventional baby care brands.
Product overview
Okolo is an e-commerce platform specializing in ecological and sustainable products for babies, mothers, and households in Colombia. The offering is structured as a multi-brand marketplace combining Okolo's own brand products with third-party branded items. The core product line consists of Okolo's own reusable bamboo diapers (pañales ecológicos en bambú) available in standard and overnight variants for babies 3-25kg, complemented by biodegradable disposable diapers from the NATEEN brand (stages NB through XXL covering 2-35kg), and wet wipes from NATEEN and WATERWIPES brands. Supporting products include absorbent inserts and filters for reusable diapers, bottle cleaners, baby care products, feminine care items (reusable menstrual cups, discs, and hygiene towels), adult incontinence products, and household cleaning products. The company also offers educational services through parenting and complementary feeding courses. The business model combines first-party Okolo brand products with a curated selection of third-party eco-friendly brands including BABYMOON, ECOAGUGÚ, CARESTINO, TAURUSS MAGICAE, FAUNO, 7 ELEMENTOS, FIIDO, and NUBBA.
Differentiator
Problem solved
Functional benefit
Products and services
- Ecological baby diapers Plant-based or ecological diapers for infants and toddlers, sold primarily through Okolo's direct-to-consumer e-commerce channel with recurring home delivery and subscription options for eco-conscious parents in Colombia.
- Ecological baby wipes Natural or biodegradable baby wipes intended for everyday cleansing of infants and toddlers, distributed through Okolo's DTC e-commerce site with subscription/home delivery and limited wholesale to retail partners in Colombia.
- Natural baby skincare products Natural skincare items (such as lotions, creams, or washes) for babies, positioned within Okolo's ecological product range and sold to environmentally conscious parents through the company's DTC e-commerce channel.
Quantifiable outcome
- Over 2,500 families served with a 4.8-star average rating from 2,431 reviews
Companies that use Okolo
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
Okolo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Okolo partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- NateencoreNateen is the primary diaper brand sold by Okolo. Nateen produces disposable biodegradable and hypoallergenic diapers for babies (stages NB to XXL, covering 2-35kg) and adults. Nateen products are Okolo's core product line and include diapers, pull-ups, and wet wipes. The partnership is central to Okolo's offering.
- Water WipesminorWater Wipes is a brand of biodegradable and hypoallergenic wet wipes sold through Okolo's platform. Products include various pack sizes (28-1080 wipes).
- FaunominorFauno is a natural beauty and personal care brand sold through Okolo, offering products including progressive hair straightener, revitalizing serum, defining gel, clarifying toner, and hydra gel cream.
- 7 Elementosminor7 Elementos is an ecological cleaning products brand sold through Okolo, offering baby bottle cleaners, laundry detergents, stain removers, and cleaning kits. Products are vegan, ecological, biodegradable, and hypoallergenic.
- FiidominorFiido is an infant cereal brand (fortified rice cereal with iron for babies 6+ months) sold through Okolo's complementary feeding category.
- Tauruss MagicaeminorTauruss Magicae is an organic baby care brand sold through Okolo, offering organic diaper rash cream and body butter (Manto de Algodón) for newborns.
- BabymoonminorBabymoon is a reusable ecological diaper brand sold through Okolo, featuring velcro adjustment and interchangeable absorbent inserts.
- EcoagugúminorEcoagugú is a reusable ecological diaper brand sold through Okolo, featuring snap adjustment and snap-in absorbent inserts.
- NubbaminorNubba is a baby room and nursery products brand sold through Okolo, offering molded pillows for flat head prevention, adjustable sheets, and co-sleeping cribs.
- CarestinominorCarestino is a diaper bag and maternal accessories brand sold through Okolo, offering waterproof diaper bags with changing pads, thermal compartments, and stroller straps.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Okolo competitors and assessment
Company assessmentBroad incumbents
- Seventh Generation: Established eco-friendly household and baby products brand. Overlaps with Okolo's baby wipes, cleaning, and personal care categories as a wider incumbent with greater scale.
- The Honest Company: Multi-category eco-conscious household and baby brand (diapers, wipes, personal care). Broader incumbent competing for the same eco-conscious parent wallet, though with much wider assortment.
- Earth's Best: Organic baby food and care brand. Comparable on the eco-credentials and parent-trust thesis, though its core is nutrition rather than diapers/wipes.
Direct peers
- Charlie Banana: Reusable cloth diaper brand sold globally via DTC and retail. Highly comparable on product format, sustainability positioning, and multi-region ecommerce presence.
- Kanga Care: US manufacturer of reusable cloth diapers (Rumparoos, Lil Joey). Direct competitor in the reusable baby diaper category that Okolo targets.
- GroVia: US-based reusable and hybrid cloth diaper brand. Directly comparable to Okolo's reusable bamboo diaper line and the broader cloth-diaper category Okolo serves.
- Bambino Mio: UK-headquartered reusable cloth diaper and accessory brand. Closely comparable in reusable diaper product structure, eco-positioning, and DTC-plus-retail distribution.
- Ecoriginals: Plant-based disposable diaper brand. Comparable to Okolo's Nateen biodegradable disposable offering in materials and positioning.
Regional players
- Babymoon: Colombian reusable ecological diaper brand that Okolo resells. A regional competitor in the same Colombian market with overlapping reusable diaper positioning.
- Ecoagugú: Colombian reusable ecological diaper brand that Okolo resells. A direct regional peer in Colombia with similar snap-closure cloth diaper product structure.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Okolo social profiles
Digital presenceOkolo compliance and trust
Trust signalCompliance3 records
Okolo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Okolo leadership team
Management profileNumber of profiles
Profiles2 records
Okolo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Okolo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Okolo
What does Okolo do?
Okolo designs and sells ecological baby care products — primarily diapers, wipes, and natural skincare items — through a direct-to-consumer e-commerce model in Colombia, with recurring home delivery and limited wholesale distribution. The company targets environmentally conscious parents seeking plant-based or chemical-free alternatives to conventional baby care brands.
Is Okolo a public or private company?
Okolo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Okolo founded?
Okolo was founded in 2014. It employs 11 to 50 people.
Where is Okolo based?
Okolo is headquartered in Medellín, Colombia, in the Latin America region.
How does Okolo make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are courses and Educational Content and wholesale/Bulk Sales.
Who are Okolo's main competitors?
Broad incumbents on record are Seventh Generation, The Honest Company and Earth's Best. Direct peers are Charlie Banana, Kanga Care, GroVia, Bambino Mio and Ecoriginals. Regional players are Babymoon and Ecoagugú.
Does Okolo have an API?
No public API is recorded for Okolo.
What industry is Okolo in?
Okolo's product category is Baby Care Products. Its primary akta.pro industry code is CRABAJAB, Baby Skincare (Lotions, Creams, Oils), with a secondary code of CRABAJAA, Baby Bath & Cleansing. Its NAICS code is 4561 and its SIC code is 2844.