Maddie's Motor Sports

What Maddie's Motor Sports does

Maddie's Motor Sports is a privately held, family-owned powersports dealership group operating six retail locations across Western New York, serving the Rochester, Buffalo, and Syracuse markets. Founded in 2012 and headquartered in Dansville, NY, the company offers new and pre-owned powersports vehicles, parts, accessories, service, and financing through authorized dealerships for 15+ OEM brands including Polaris, Indian Motorcycle, Can-Am, Sea-Doo, Ski-Doo, Yamaha, Kawasaki, CFMOTO, KTM, Triumph, and Husqvarna, among others. The company holds exclusive Indian Motorcycle dealer rights in western New York and positions itself as Western New York's largest powersports dealer group with approximately 1,176 units in inventory across all locations.

The business operates a traditional brick-and-mortar dealership model with 6 physical retail showrooms (Dansville, Farmington, Spencerport, Hamburg, Ithaca, Syracuse) complemented by an online presence via the DX1 inventory management platform. Revenue is generated through four streams: vehicle sales (new and pre-owned powersports), parts and accessories (OEM and aftermarket), service and maintenance (factory-trained technicians), and financing services (multi-bank partnerships with rates from 0% to 22.95% APR). Customer acquisition is supported by multi-channel marketing including search-optimized websites, TikTok, email newsletters, blog content, OEM promotional campaigns, and local sports team sponsorships with Syracuse Mets, Rochester Red Wings, Buffalo Bisons, and Rochester Americans.

The company's GTM targets recreational powersports enthusiasts (primary), utility/work vehicle buyers (farm/ranch applications), and agricultural/commercial fleet customers. The Syracuse location was rebranded from Empire Powersports, signaling consolidation under the Maddie's Motor Sports brand. Vehicle pricing ranges from $7,999 for entry-level ATVs to $45,999 for premium UTVs, with financing options and trade-in services available across all locations. The company employs 11-50 staff across its operations and operates as a multi-location dealer group without disclosed external investment or institutional backing.

Name

Maddie's Motor Sports

Legal name

Maddie's Motor Sports

Website

https://maddiesmotorsports.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Maddie's Motor Sports is a privately held, family-owned powersports dealership group operating six retail locations across Western New York, selling new and pre-owned motorcycles, ATVs, UTVs, snowmobiles, and watercraft from 15+ OEM brands along with parts, service, and financing.

Ownership category

akta.pro rank

Product category

Powersports Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

akta.pro secondary industries

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), Snowmobile Riding Gear Retail (CRAMANAI)

Keywords

• Powersports dealership
• Motorcycle sales
• ATV UTV dealer
• Snowmobile dealer
• Personal watercraft

Headquarters

HQ city

Dansville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and pre-owned powersports vehicle sales including motorcycles, ATVs, UTVs, snowmobiles, personal watercraft, and trailers across multiple OEM brands.
2. Parts & Accessories: Parts department with parts inventory for all sold vehicle types, including OEM and aftermarket accessories, riding gear, and clothing.
3. Service & Maintenance: Factory-trained service staff providing vehicle maintenance, repairs, and warranty work for all vehicle brands sold.
4. Financing Services: In-house financing through partnerships with multiple banks and financial institutions, offering loan products to customers purchasing vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Maddie's Motor Sports is a multi-location powersports dealership group operating 6 retail showrooms across Western New York, selling new and pre-owned motorcycles, ATVs, UTVs, snowmobiles, personal watercraft, and trailers from 17+ OEM brands. The business operates as an authorized dealer for Polaris, Indian Motorcycle, Slingshot, Can-Am, Sea-Doo, Ski-Doo, Lynx, CFMOTO, Kawasaki, KTM, Yamaha, Triumph, Kayo, Hammerhead, Husqvarna, and multiple trailer manufacturers, with full-service sales, parts, factory-trained maintenance/repair, and in-house financing capabilities.

Product overview

Maddie's Motor Sports is a multi-location powersports dealership group operating 6 locations across western New York (Dansville, Farmington, Spencerport, Hamburg, Ithaca, and Syracuse). The company offers a unified dealership platform with integrated sales, service, parts, and financing capabilities. Their product portfolio spans multiple vehicle categories including ATVs, Side-by-Side UTVs, Off-Road Motorcycles, Street Motorcycles, Snowmobiles, Personal Watercraft (PWCs), and Trailers. They serve as authorized dealers for 17 major powersports brands: Polaris, Indian Motorcycle, Slingshot, Can-Am, Sea-Doo, Ski-Doo, Lynx, CFMOTO, Kawasaki, KTM, Yamaha, Triumph, Kayo, Hammerhead, Husqvarna Motorcycles, Triton Trailers, High Country Trailers, and Down 2 Earth Trailers. The company is the exclusive dealer for Indian Motorcycle in western New York. Beyond vehicle sales, they provide parts & accessories, factory-trained service/maintenance, financing, trade-in appraisals, and test ride scheduling across all locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Polaris Off-Road Vehicles Side-by-side UTVs, ATVs, and off-road vehicles including RANGER, RZR, Sportsman, and XPEDITION models sold to recreational riders, hunters, and utility users.
• Indian Motorcycle American cruiser and touring motorcycles including Chieftain, Roadmaster, Challenger, and Springfield models. Maddie's is the exclusive Indian Motorcycle dealer in western New York.
• Can-Am Vehicles ATVs, side-by-side vehicles, and three-wheeled roadsters including Defender, Outlander, Renegade, Spyder, and Ryker models.
• Sea-Doo Personal Watercraft Personal watercraft including recreational, sport, and touring models.
• Ski-Doo Snowmobiles Snowmobiles for trail, mountain, and utility applications.
• Yamaha Motorsports Motorcycles, ATVs, side-by-sides, snowmobiles, and watercraft including Wolverine, Viking, and WaveRunner models.
• Kawasaki Motorsports Motorcycles, ATVs, and utility vehicles including Ninja, Vulcan, Brute Force, and Teryx models.
• Trailers (Triton, High Country, Down 2 Earth) Utility and equipment trailers for transporting powersports vehicles.
• Pre-Owned Vehicle Sales 96 pre-owned units across all 6 locations, spanning multiple powersports categories and brands.
• Parts & Accessories OEM and aftermarket parts, accessories, riding gear, and clothing available through the parts department across all 6 locations.
• Service & Maintenance Factory-trained technicians providing maintenance, repairs, and warranty service for all major brands sold.
• Financing Multiple financing options through local and national banks and financial institutions for purchasing powersports vehicles, with APR rates from 0% to 22.95% depending on creditworthiness.
• Trade-In Appraisal Online trade-in value calculator and in-person appraisal services for customer vehicles.
• Test Rides Scheduled test ride opportunities for new vehicles at any of the 6 locations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Syracuse MetsminorOthersSports team sponsorship and community partnership with Triple-A baseball team based in Syracuse, NY. Provides brand visibility to local sports fans across Central New York market.
• Rochester Red WingsminorOthersSports team sponsorship and community partnership with Triple-A baseball team based in Rochester, NY. Provides brand visibility to local sports fans in the Rochester market area.
• Buffalo BisonsminorOthersSports team sponsorship and community partnership with Triple-A baseball team based in Buffalo, NY. Provides brand visibility to local sports fans in the Buffalo market area.
• Rochester AmericansminorOthersSports team sponsorship and community partnership with AHL hockey team based in Rochester, NY. Provides brand visibility to local sports fans and extends community presence in the Rochester market.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• House of Powersports: Midwest multi-location powersports dealer carrying Polaris, Indian Motorcycle, Yamaha, and other major brands. Comparable as a multi-brand regional group with full sales/service/parts/financing capabilities.
• Iron Pony Motorsports: Ohio-based multi-brand powersports retailer serving the Midwest with new/pre-owned vehicle sales, service, parts, and financing. Comparable as a regional multi-OEM dealer group operating in a similar Northeast/Midwest climate band.
• Mountain Motorsports: Multi-location powersports dealership group based in the Southeast US carrying Polaris, Can-Am, Yamaha, and other major brands. Directly comparable as a multi-brand, multi-store retailer with service and parts operations.
• Pro Caliber Powersports: Pacific Northwest multi-location powersports dealer group offering motorcycles, ATVs, UTVs, snowmobiles, and PWC across multiple brands. Comparable as a multi-store, multi-OEM retailer with full-line recreational vehicle inventory.
• Bert's Mega Mall: Pennsylvania-based powersports and RV dealer with multiple locations offering new and pre-owned units across major OEMs. Comparable as a large-format, multi-brand retailer combining recreational vehicle sales with service and parts.
• Ridenow Powersports: Large multi-brand powersports dealer group operating numerous showrooms across the western and southern US. Directly comparable to Maddie's in multi-OEM portfolio, multi-location retail model, and sales/service/parts/financing offering.

Emerging players

• Revzilla: Leading online retailer of powersports gear, parts, and accessories with content-driven commerce platform. Comparable as an emerging digital-first channel competing for parts/accessories and rider apparel spend that Maddie's also captures.

Others

• Polaris Inc. Manufacturer of Indian Motorcycle, Polaris Off-Road, Polaris Snowmobiles, Slingshot, and other major powersports brands that Maddie's retails. Relevant as the dominant OEM supplier whose dealer agreements, allocation policies, and direct-to-consumer initiatives directly shape Maddie's economics.

Broad incumbents

• Cycle Gear: National chain retailer of powersports gear, apparel, and accessories with brick-and-mortar stores across the US. Comparable as an adjacent retail channel serving the same customer base for aftermarket purchases and accessories.
• Camping World: National RV and outdoor recreation retailer with extensive service, parts, and financing operations. Comparable as a larger multi-channel retailer that has expanded into adjacent powersports categories, demonstrating the consolidation trajectory for outdoor recreation dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@maddieswny
• Xx.com/maddiesmotospts
• Facebookfacebook.com/madmaxindian
• LinkedInlinkedin.com/company/maddie-s-motor-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maddie's Motor Sports