Mountain Motorsports

What Mountain Motorsports does

Mountain Motorsports is a privately held, multi-location powersports dealership group headquartered in Marietta, Georgia, founded in 1999 and operating 12 dealership locations across four southeastern US states: Georgia (5 locations), Tennessee (4), Alabama (2), and Virginia (1). The company sells new and pre-owned motorcycles, ATVs, UTVs/side-by-sides, personal watercraft (jet skis), boats, and dirt bikes from a portfolio of more than 30 manufacturers, including Polaris, Honda, Kawasaki, Yamaha, Sea-Doo (BRP), Can-Am (BRP), Harley-Davidson, Ducati, KTM, Husqvarna, Indian Motorcycle, Triumph, CFMOTO, Royal Enfield, BMW, Aprilia, Suzuki, and emerging electric brands such as Stark, SUR-RON, and E-Ride Pro. A dedicated Greeneville, Tennessee location operates as a standalone Honda-branded store.

The company runs a full-service dealership model that combines vehicle sales, in-house financing origination (via the Revvable credit application platform integrated across all locations), OEM parts and accessories sales (also offered through a separate e-commerce storefront at mountainmotorsports.store), service and repair by trained technicians, and trade-in and vehicle-purchase programs. Its website and online inventory platform are powered by the Dealer Spike dealership platform, and Progressive Insurance quote links plus Instavin vehicle history reports are embedded into vehicle detail pages to drive attach rate per transaction.

Revenue is generated primarily through one-time vehicle sales transactions across new and pre-owned inventory, with secondary streams from financing (transaction-fee economics), parts and accessories, service labor, and trade-in vehicle resale. The customer base is entirely consumer-facing — individual recreational buyers and powersports enthusiasts in the southeastern US — served through a showroom-based field sales motion complemented by online inventory browsing and remote credit applications. Pricing varies materially by category, with vehicles ranging from under $20,000 to over $131,000 MSRP, and the company participates in OEM co-marketing programs featuring rebates of $1,000–$4,000 and promotional financing as low as 0% APR for 60 months on select brand-model-year combinations. The business is privately held with no disclosed institutional ownership, funding rounds, or parent company.

Name

Mountain Motorsports

Website

https://mountainmotorsports.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Mountain Motorsports is a privately held, multi-location powersports dealership group operating 12 showrooms across Georgia, Tennessee, Alabama, and Virginia, selling new and pre-owned motorcycles, ATVs, UTVs, personal watercraft, and boats from 30+ brands to individual recreational buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New & Pre-Owned): Sale of new and pre-owned powersports vehicles including motorcycles, ATVs, UTVs, side-by-sides, personal watercraft (jet skis/PWC), and boats. Revenue is generated as one-time transaction fees on vehicle purchases across new and used inventory. The dealership carries 4,778+ listed vehicles across all locations.
2. Financing Services: Powersports financing and auto loan services are offered to customers purchasing vehicles. The company assists with ATV financing, UTV financing, and motorcycle loans through partnerships with lenders. Financing is available at all 12 dealership locations across GA, AL, VA, and TN.
3. Parts, Accessories & Service: Sale of OEM powersports parts, accessories, and service/repair work for ATVs, UTVs, motorcycles, personal watercraft, and boats. Customers can buy parts for DIY repairs and schedule service appointments at any dealership location.
4. Trade-In / Vehicle Purchase: The company purchases customer vehicles (trade-ins) and also buys motorcycles and powersports vehicles for cash. Trade valuations are offered through an online tool.
5. Online Store (Parts & Accessories): Separate e-commerce storefront at mountainmotorsports.store for purchasing parts, accessories, and related items directly online.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mountain Motorsports sells new and pre-owned powersports vehicles—including motorcycles, ATVs, UTVs/side-by-sides, personal watercraft, boats, and dirt bikes—across 12 dealership locations in Georgia, Tennessee, Alabama, and Virginia. The dealership group supports sales with in-house financing applications, OEM parts and accessories, service and repair, and a trade-in/vehicle purchase program.

Product overview

Mountain Motorsports is a multi-location powersports dealership operating across Georgia, Alabama, Virginia, and Tennessee with 12 dealership locations. The company offers a unified product portfolio centered on powersports vehicle sales, encompassing motorcycles, ATVs, UTVs/side-by-sides, personal watercraft (jet skis), and boats. The core product line includes new and pre-owned vehicles from over 20 major manufacturers including Honda, Kawasaki, Suzuki, Yamaha, Sea-Doo, Can-Am, Polaris, Ducati, KTM, Harley-Davidson, Husqvarna, CFMOTO, Indian Motorcycle, and Triumph. Supporting the vehicle sales business, the company provides integrated financing services through Revvable, OEM parts and accessories sales, full-service maintenance and repairs, and trade-in/vehicle value assessment tools. The product ecosystem is designed to serve the complete customer lifecycle from vehicle acquisition through ownership maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycles New and pre-owned motorcycles from brands including Honda, Kawasaki, Suzuki, Yamaha, Harley-Davidson, Ducati, KTM, Husqvarna, Indian Motorcycle, Triumph, Royal Enfield, CFMOTO, BMW, and Aprilia, sold to individual consumers across 12 dealership locations.
• ATVs (All-Terrain Vehicles) New and pre-owned ATVs from brands including Can-Am, Polaris, Honda, Kawasaki, Suzuki, and Yamaha, sold to individual consumers for off-road recreation and utility use.
• UTVs / Side-by-Sides New and pre-owned utility task vehicles and side-by-sides including Polaris RZR, Polaris Ranger, Can-Am Maverick, Can-Am Defender, and related models, sold to individual consumers for recreation, hunting, ranch, and farm use.
• Personal Watercraft (Jet Skis / PWC) New and pre-owned personal watercraft including Sea-Doo and Yamaha WaveRunners, sold to individual consumers for water-based recreation.
• Boats New and pre-owned boats including Yamaha Boats, Sea-Doo Switch pontoon boats, South Bay, Manitou, and Sea Pro, sold to individual consumers.
• Dirt Bikes Off-road motorcycles and dirt bikes from various manufacturers, sold to individual consumers for off-road riding.
• Powersports Financing Financing services for new and pre-owned powersports vehicles, with options for ATV financing, UTV financing, and motorcycle loans through partner lenders, available at all 12 dealership locations in Georgia, Alabama, Tennessee, and Virginia.
• Parts, Accessories & Service OEM powersports parts and accessories plus maintenance and repair services including motorcycle oil changes, ATV brake repairs, side-by-side battery replacement, and tune-ups, performed by trained technicians at dealership locations.
• Trade-In & Vehicle Value Services Online vehicle valuation tool and trade-in program that purchases customer vehicles or pays cash for motorcycles and powersports vehicles, supporting customers looking to upgrade or sell their current units.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

27 partnerships are on record, tiered core, major and minor.

• PolariscoreChannel Partner/ Reseller/ DistributorPolaris is a primary brand carried across Mountain Motorsports locations. The company advertises Polaris UTVs and ATVs with promotional incentives up to $4,000 off select 2026 Off-Road vehicles. Polaris Slingshot vehicles are also in the product lineup.
• KawasakicoreChannel Partner/ Reseller/ DistributorKawasaki motorcycles and side-by-side models are sold at Mountain Motorsports. Current promotions include up to $3,500 savings on select Kawasaki Side x Side models. Kawasaki is featured prominently in both new and pre-owned inventory.
• YamahacoreChannel Partner/ Reseller/ DistributorYamaha motorcycles, Yamaha WaveRunners (personal watercraft), and Yamaha Boats are sold at Mountain Motorsports. Promotional offers include 0% APR for 60 months plus $2,000 customer cash on select models.
• Sea-Doo (BRP)coreChannel Partner/ Reseller/ DistributorSea-Doo personal watercraft (jet skis) and Sea-Doo Switch pontoon boats are sold at Mountain Motorsports locations. Financing promotions include 3.99% for 36 months on all 2026 models.
• Can-Am (BRP)coreChannel Partner/ Reseller/ DistributorCan-Am ATVs and side-by-side (SXS) vehicles are sold at Mountain Motorsports. Current promotions offer up to $3,000 savings or 0.99% APR for 36 months on select 2026 SXS and ATV models.
• CFMOTOmajorChannel Partner/ Reseller/ DistributorCFMOTO powersports vehicles are sold at Mountain Motorsports. Current Rev & Ride Sales Event promotions offer financing as low as 2.99% APR plus rebates up to $2,000 on select models.
• HondacoreChannel Partner/ Reseller/ DistributorHonda ATVs, motorcycles, and powersports vehicles are sold at Mountain Motorsports. A dedicated Honda location operates in Greeneville, TN. Promotions include Bonus Bucks on select CBR500R, CB500F, and NX500 models.
• DucatimajorChannel Partner/ Reseller/ DistributorDucati motorcycles are sold at Mountain Motorsports. Promotional financing includes 0% APR for 60 months, no payments for 90 days on select models. High-end models like the Diavel V4 Bentley and Panigale V4 Tricolore are in inventory.
• SuzukimajorChannel Partner/ Reseller/ DistributorSuzuki motorcycles and ATVs are sold at Mountain Motorsports. Suzuki Fest promotions offer up to $1,000 customer cash on select models.
• HusqvarnamajorChannel Partner/ Reseller/ DistributorHusqvarna motorcycles are sold at Mountain Motorsports. A First Time Buyer Program is available for new Husqvarna motorcycle customers.
• KTMmajorChannel Partner/ Reseller/ DistributorKTM motorcycles (including dirt bikes) are part of the Mountain Motorsports brand portfolio.
• Harley-DavidsoncoreChannel Partner/ Reseller/ DistributorHarley-Davidson motorcycles are sold at Mountain Motorsports as part of the broad powersports brand lineup.
• RevvablecoreTechnology or IntegrationRevvable is the online credit application and financing platform used by Mountain Motorsports across all 12 dealership locations. Each location has a dedicated Revvable credit intake portal for customer financing applications.
• Dealer SpikecoreTechnology or IntegrationDealer Spike provides the dealership website platform powering Mountain Motorsports' online presence, inventory management, vehicle listings, and digital sales tools.
• ManitouminorChannel Partner/ Reseller/ DistributorManitou pontoon boats are included in the Mountain Motorsports boat inventory alongside Yamaha Boats and South Bay.
• South BayminorChannel Partner/ Reseller/ DistributorSouth Bay pontoon boats are part of the Mountain Motorsports boat inventory, with a dedicated inventory category on the dealer website.
• Sea ProminorChannel Partner/ Reseller/ DistributorSea Pro boats are listed in the pre-owned inventory at Mountain Motorsports locations.
• Indian MotorcyclemajorChannel Partner/ Reseller/ DistributorIndian Motorcycle cruisers and motorcycles are sold at Mountain Motorsports as part of the cruiser and touring motorcycle lineup.
• TriumphminorChannel Partner/ Reseller/ DistributorTriumph motorcycles are available at Mountain Motorsports locations, included in the new inventory listings.
• BMW MotorradminorChannel Partner/ Reseller/ DistributorBMW motorcycles are available in the Mountain Motorsports inventory listings.
• Ryker (BRP)minorChannel Partner/ Reseller/ DistributorBRP Ryker three-wheel vehicles are included in the Mountain Motorsports product lineup alongside Can-Am and Sea-Doo brands.
• Royal EnfieldminorChannel Partner/ Reseller/ DistributorRoyal Enfield motorcycles are available at Mountain Motorsports locations.
• E-Ride ProminorChannel Partner/ Reseller/ DistributorE-Ride Pro electric powersports vehicles are listed in the current inventory.
• SUR-RONminorChannel Partner/ Reseller/ DistributorSUR-RON electric dirt bikes are part of the Mountain Motorsports inventory.
• StarkminorChannel Partner/ Reseller/ DistributorStark electric dirt bikes are included in the Mountain Motorsports product lineup.
• ApriliaminorChannel Partner/ Reseller/ DistributorAprilia motorcycles are available in Mountain Motorsports inventory listings.
• Progressive InsuranceminorGTM or Marketing PartnerMountain Motorsports offers Progressive Insurance quote links on vehicle detail pages, enabling customers to obtain insurance for their purchased powersports vehicles.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RevZilla: Largest online specialty retailer of motorcycle and powersports gear, parts, and accessories (owned by LEAR Capital's parent). Comparable as a complementary sales channel targeting the same enthusiast customer base, but operating almost entirely online rather than through physical dealerships.
• Cycle Gear: National multi-store retailer of motorcycle and powersports gear, parts, and accessories. Comparable as an adjacent retail channel serving the same end customer base with overlapping parts/accessories offerings.

Regional players

• MarineMax: Largest recreational boat retailer in the US, operating dozens of locations across coastal and inland boating markets. Comparable as a multi-location boat and PWC dealership platform with a similar full-service sales/financing/parts/service model, though with a different product emphasis and geographic footprint.

Others

• Polaris Inc. Manufacturer of Polaris RZR, Ranger, Indian Motorcycle, and Slingshot — a Core brand partner for Mountain Motorsports. Highly relevant as an OEM relationship whose franchise terms, inventory allocation, and co-marketing programs directly drive Mountain Motorsports' revenue.
• BRP Inc. Manufacturer of Can-Am, Sea-Doo, Ski-Doo, and Ryker — Core brand partners across Mountain Motorsports' PWC, UTV, and 3-wheel categories. Relevant as an OEM whose franchise relationships and promotional financing underpin a meaningful share of unit sales.

Direct peers

• RumbleOn: Powersports-focused omnichannel retailer combining an online marketplace with acquired dealership groups. Highly comparable as a multi-location powersports dealer consolidator and consumer-facing sales platform, though with materially larger scale.
• American Powersports: Multi-location powersports dealership group operating across multiple US states with new and pre-owned motorcycles, ATVs, UTVs, and PWC. Directly comparable multi-brand dealership model with similar OEM relationships and full-service offerings.
• Power Lodge: Multi-location powersports dealership group in the Upper Midwest selling new and pre-owned motorcycles, ATVs, UTVs, snowmobiles, and boats from major OEMs. Directly comparable multi-brand dealership model with similar service and parts operations.
• Black's Powersports: Multi-brand powersports dealer operating across Mid-Atlantic and Southeast US locations, selling motorcycles, ATVs, UTVs, and personal watercraft from major OEMs. Closely comparable in product mix and customer base, though with a different geographic anchor.
• RideNow Powersports: One of the largest multi-state powersports dealership groups in the US, operating dozens of locations across the Sun Belt and West. Directly comparable as a multi-brand, multi-location powersports retail platform with the same product breadth (motorcycles, ATVs, UTVs, PWC) and full-service sales/financing/parts model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MountainMotorsport/videos
• Facebookfacebook.com/mountainmotorsportsusa
• Instagraminstagram.com/mountainmotorsports_
• Xx.com/mountainmoto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain Motorsports