Tuscany Automotive

What Tuscany Automotive does

Tuscany Motor Co. is a US-based specialty vehicle upfitter that designs and manufactures custom lifted trucks built on OEM chassis from Ford, General Motors, Jeep, and RAM. Founded in 1988 and headquartered in Elkhart, Indiana, the company operates as a wholly-owned subsidiary of Fox Factory and holds Approved Special Vehicles Manufacturer status with Ford and GM, allowing it to modify OEM vehicles while preserving factory warranty. The company runs four state-of-the-art manufacturing facilities in Alabama, Colorado, Georgia, and Indiana, and has produced over 200,000 custom vehicles since inception.

Its product portfolio spans the Harley-Davidson Edition trucks (Ford F-250 and GMC Sierra 1500), the Black Ops JL Wrangler off-road package, the AGwagon farm and ranch truck (available for Ford Super Duty and RAM HD), the Badlander luxury line, and branded apparel. Each vehicle integrates more than 65 proprietary components alongside supplied components from BDS Suspension, Fox Performance Shocks, BF Goodrich, JKS, Baja Designs, and WARN. All vehicles are built to meet Federal Motor Vehicle Safety Standards (FMVSS) and carry a 3 year/36,000 mile warranty, with normal turnaround of 6-8 weeks once a stock truck is received.

Tuscany generates revenue by selling upfitting packages to its authorized US dealer network on a B2B basis, with dealers then retailing the completed vehicle to end consumers and package costs rolled into retail lender financing. The company serves two primary customer personas: farmers and ranchers purchasing purpose-built work trucks, and off-road enthusiasts and luxury truck buyers seeking branded, customized vehicles. It markets through its website, social media, email newsletter, and dealer-facing materials, with no direct-to-consumer sales channel.

Name

Tuscany Automotive

Legal name

Tuscany Motor Co.

Website

https://tuscanyautomotive.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Tuscany Motor Co. is a US specialty vehicle upfitter and Fox Factory subsidiary that designs, manufactures, and sells custom lifted trucks built on Ford, GM, Jeep, and RAM chassis through an authorized US dealer network, serving farmers, ranchers, off-road enthusiasts, and luxury truck buyers.

Ownership category

akta.pro rank

Product category

Specialty Vehicle Upfitting / Custom Lifted Truck Manufacturing

NAICS

Other Motor Vehicle Parts Manufacturing (33639), Other Motor Vehicle Parts Manufacturing (336390)

SIC

Truck & Bus Bodies (3713), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)

akta.pro secondary industry

Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)

Keywords

• Custom lifted trucks
• Specialty vehicle manufacturing
• Vehicle upfitting packages
• OEM vehicle customization
• Farm ranch trucks

Headquarters

HQ city

Elkhart

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Vehicle Upfitting Packages: Tuscany Motor Co. generates revenue by selling custom upfitting packages that modify new OEM vehicles (Ford, GM) with proprietary lifted truck components and designs. Packages include suspension lifts, custom interiors, exterior modifications, and branded accessories. The package price can be rolled into retail lender financing. Revenue is earned from the dealer (B2B) who then sells the completed vehicle to the end consumer.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tuscany Motor Co. designs, manufactures, and sells custom lifted truck and specialty vehicle upfitting packages built on Ford, General Motors, RAM, and Jeep OEM platforms. Each vehicle incorporates over 65 proprietary components—including suspension lifts, custom interiors, exterior modifications, branded accessories, winches, and lighting—manufactured in-house or by approved vendors. The company sells upfitting packages exclusively through an authorized US dealer network, with package pricing rollable into retail lender financing.

Product overview

Tuscany Motor Co. is a custom lifted truck manufacturer operating as a FOX Factory company and Approved Special Vehicles Manufacturer for Ford and General Motors. The company produces specialty upfitted vehicles through multiple product lines: Harley-Davidson branded trucks (Ford F-250 and GMC Sierra), Black Ops off-road vehicles (Jeep JL Wrangler), and AGwagon agricultural trucks (RAM HD and Ford Super Duty). All vehicles feature proprietary components, BDS suspension systems, Fox performance shocks, and BFGoodrich tires, built to Federal Motor Vehicle Safety Standards with a 3 year/36,000 mile warranty. The company also markets branded apparel and accessories and provides ownership support including warranty registration, owner's manuals, and a dealer network.

Differentiator

Problem solved

Functional benefit

Brands

• AGwagon: Purpose-built farm and ranch truck brand designed by farmers for farmers, available for Ford Super Duty and RAM HD models.
• Black Ops
• Badlander
• Harley-Davidson Edition

Products and services

• Harley-Davidson F-250 Custom upfitted Ford F-250 Super Duty truck featuring exclusive Harley-Davidson branding, 22" black and milled wheels, 37" BFG all-terrain tires, custom BDS suspension system, Fox performance shocks, Harley-Davidson designed grille and hood, custom leather interior, and tonneau cover with debossed Harley-Davidson logo. Built for buyers seeking the Official Harley-Davidson Truck through authorized Ford dealers.
• GMC Harley-Davidson Custom upfitted GMC Sierra 1500 truck featuring over 65 proprietary components with Harley-Davidson branding, Fat Boy-style wheels, custom grille with Bar & Shield mesh, induction-style hood, premium leather interior, and a custom exhaust producing motorcycle-inspired rumble. Sold through authorized GMC dealers.
• Ford Super Duty AGwagon Purpose-built farm and ranch truck for Ford Super Duty chassis featuring BDS 3-inch suspension lift, Fox 2.5 Performance Elite shocks with remote reservoir, 35-inch BFGoodrich HD all-terrain tires, WARN 15,000 lb front winch, load leveling airbags, and optional Starlink internet mount. Targeted at agricultural operators and ranchers via authorized Ford dealers.
• RAM HD AGwagon Purpose-built farm and ranch truck on RAM HD platform featuring BDS suspension, Fox 2.5 Performance Elite shocks, 15,000 lb WARN winch, mounted hood lights, heavy-duty bed steps, and optional gooseneck hitch, paint protection film, and exterior Molle panels. Designed by farmers for farmers.
• Black Ops JL Wrangler Custom upfitted Jeep JL Wrangler with 3.5-inch JKS suspension lift, Fox 2.0 Performance Series shocks, 18-inch black off-road wheels, 37-inch premium mud terrain tires, 20-inch LED light bar, Baja Designs cube lights, replacement LED headlights, custom front and rear bumpers, snorkel kit, and custom leather seat covers. Offered in matte Battleship Gray, Desert Storm Tan, OD Green, and Stealth Black. Sold through authorized dealers.
• Apparel and Accessories Branded apparel and accessories sold directly through the Tuscany Motor Co. website, including Black Ops and Badlander flannels, polos, t-shirts, hats, and Eddie Bauer performance fleece garments, plus branded accessories. Newsletter signups offer 15% off the first apparel order.
• Ownership Experience Program Customer ownership support program providing warranty registration, owner's manuals, welcome videos, the Ownership Spotlight Program (customer stories), and access to a parts and warranty portal for replacement parts and upgrades across all Tuscany vehicles. Backed by a 3 year/36,000 mile Tuscany warranty and preserved OEM factory warranty.

Quantifiable outcome

• 200,000+ custom vehicles built across four manufacturing facilities
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fox FactorycoreOthersTuscany Motor Co. is now a FOX Factory company and part of a family of Special Vehicle Manufacturers. The Fox Factory parentage provides access to Fox Performance Shocks, manufacturing infrastructure, and distribution capabilities. Tuscany operates as a distinct specialty vehicle brand within the Fox Factory portfolio.
• Ford Motor CompanycoreStrategic or Co-development PartnerTuscany is an Approved Special Vehicles Manufacturer of Ford products. Tuscany receives Ford vehicles from assembly lines and modifies them with proprietary upfitting packages. The relationship allows Tuscany to legally modify and sell customized Ford vehicles while maintaining factory warranties.
• General MotorscoreStrategic or Co-development PartnerTuscany is an Approved Special Vehicles Manufacturer of General Motors products. Tuscany receives GM vehicles (GMC Sierra) from assembly lines and modifies them with proprietary upfitting packages such as the GMC Harley-Davidson model.
• Harley-DavidsoncoreOEM/ Whitelabel/ Licensing PartnerTuscany holds licensing to produce Harley-Davidson branded vehicles including Ford F-250 Harley-Davidson and GMC Sierra Harley-Davidson. These vehicles feature over 65 proprietary components, Harley-Davidson branding throughout, and are marketed as the Official Harley-Davidson Truck. The partnership includes Bar & Shield logos, Fat Boy-style wheels, and motorcycle-grade leather interiors.
• BDS SuspensioncoreTechnology or IntegrationBDS Suspension is a key component supplier for Tuscany vehicles, providing engineered suspension lift systems for off-road capability. BDS components are featured across all vehicle lines including the AGwagon, Harley-Davidson, and Black Ops packages.
• Eddie BauerminorOEM/ Whitelabel/ Licensing PartnerTuscany partners with Eddie Bauer for branded apparel products including 1/2-Zip Fleece garments sold through the Tuscany Apparel store.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Shelby American: Shelby American is an Approved Special Vehicle Manufacturer for Ford that produces limited-edition performance and appearance upfits (Shelby F-150, Shelby GT500-derived trucks). It is the closest direct peer to Tuscany given the same OEM-approved upfit model, Ford platform base, and specialty dealer distribution.
• Roush Performance: Roush Performance is an Approved Special Vehicle Manufacturer for Ford producing Roush F-150, Mustang, and Mustang Mach-E upfit packages. Direct peer to Tuscany given shared Ford OEM relationship, approved upfitter status, and dealer-channel distribution of proprietary performance trucks.
• Saleen Automotive: Saleen produces S1 sports cars and S7 supercars and historically has offered specialty vehicle programs. Comparable to Tuscany as a small specialty vehicle manufacturer building limited-volume, branded, proprietary-component vehicles for enthusiast buyers, though Saleen is more sports-car focused.
• Hennessey Performance Engineering: Hennessey Performance produces high-performance truck and SUV upfits including the VelociRaptor (Ford F-150 Raptor) and Mammoth (Chevrolet Tahoe). Direct peer to Tuscany given similar proprietary component manufacturing, performance/luxury truck focus, and dealer-channel sales of branded upfit packages.
• American Expedition Vehicles (AEV): AEV is a specialty manufacturer of upfitted Jeep Wrangler, Gladiator, and RAM trucks including lifted suspension, bumpers, winches, and off-road lighting. Direct peer to Tuscany's Black Ops Wrangler line given shared Jeep platform base, proprietary off-road components, and dealer-channel specialty vehicle model.
• Callaway Cars: Callaway Cars is an Approved Special Vehicle Manufacturer for GM producing supercharged Corvette, Camaro, and Silverado packages. Comparable to Tuscany given GM Approved Special Vehicle Manufacturer status, proprietary supercharger and component content, and dealer-channel distribution of branded vehicles.

Broad incumbents

• Brabus: Brabus is a well-established German specialist that upfits Mercedes-Benz, Porsche, and Rolls-Royce vehicles with proprietary performance and luxury components. Comparable to Tuscany as a specialty upfitter with strong proprietary component depth and premium brand positioning, though operating internationally and across multiple OEM platforms.
• Geiger Cars: Geiger Cars is a European specialist that upfits Chevrolet Corvette, Camaro, and Ford Mustang vehicles with performance and appearance packages. Comparable to Tuscany in the niche of US specialty vehicle upfitting but primarily serving European customers rather than the US market.

Emerging players

• Rezvani Motors: Rezvani Motors produces low-volume specialty vehicles including the Rezvani Vengeance SUV and Tank tactical vehicle using proprietary armored and off-road components. Comparable to Tuscany as a small specialty vehicle manufacturer building proprietary-component, premium-priced vehicles through dealer channels, though Rezvani focuses on armored/SUV niches rather than lifted trucks.
• Icon 4x4: Icon 4x4 produces low-volume, high-end restored and upfitted Toyota Land Cruiser, Ford Bronco, and Chevrolet vehicles using proprietary chassis and interior components. Comparable to Tuscany in the premium specialty vehicle upfit category with deep proprietary component content, though at a much smaller production scale and primarily restoration-focused.

Market position

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TuscanyTrucks

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tuscany Automotive